Senpos
SENPOS is an Australian private company that designs and develops proprietary point-of-sale software and hardware for the hospitality sector, serving 500+ clubs, golf clubs, pubs, hotels, and multi-venue groups across Australia under the Northstar Technologies group.
- Company typePrivate
- Founded1993
- HeadquartersBroadmeadows, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Senpos does
SENPOS (legal entity SENPOS Point of Sale) is an Australian private point-of-sale company that designs, develops, and supports its own integrated POS software and hardware ecosystem for the hospitality sector. Founded in the early 1990s and headquartered in Broadmeadow, NSW, the company serves more than 500 venues nationwide, with primary segments in clubs (RSL, community, leagues, bowling), golf clubs, hotels and pubs, race clubs, and multi-venue hospitality groups. Its core platform comprises front-of-house and back-of-house POS software, a Kitchen Display System, mobile POS (SENPOS GO), self-service Members Hub Kiosk, online ordering (Order-To-Go), Member Insights analytics, Visual Content Display, raffle and virtual barrel draw modules, and the SENPOS Roam stocktaking device, all supported by purpose-built Australian-made terminals (9700/9800), tablets, and kiosks.
The technology stack is fully proprietary and developed in-house in Australia, with pre-built integrations into Australian-specific systems including MiClub (golf management), Australian Gaming Systems, Tyro and Consillion (payments and cash), Xero, MYOB, and Lightyear (accounting), Tanda (workforce), and Circle Solutions (visitor management). SENPOS generates revenue through POS hardware sales, recurring software licenses and subscriptions, implementation and training services, 24/7 technical support contracts, and an online accessories/consumables shop. Go-to-market is consultative enterprise sales via regional account managers covering all Australian states, supplemented by trade show presence (AGE Expo, AHG Expo, GMA ASTMA, Leagues Clubs Australia) and industry association sponsorships. Pricing is custom and quote-based under multi-year contracts.
SENPOS operates as part of the Northstar Technologies group alongside sister company Sharp Office, and in April 2025 absorbed POSCOM via merger, expanding its QLD and NSW footprint and combined technical resources. Leadership is anchored by long-tenured operators including General Manager Darren Zink (30+ years) and Head of Development Thomas Rabl, supported by a 51-100 person team spanning software development, support, installation, and account management.
Senpos firmographics
Firmographics- Name
- Senpos
- Legal name
- SENPOS Point of Sale
- Website
- https://senpos.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SENPOS is an Australian private company that designs and develops proprietary point-of-sale software and hardware for the hospitality sector, serving 500+ clubs, golf clubs, pubs, hotels, and multi-venue groups across Australia under the Northstar Technologies group.
- Ownership category
- akta.pro rank
Senpos industry classification
Industry- Product category
- Hospitality Point-of-Sale Software
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industries
- POS Installation, Maintenance & Field Services (FSAMADAJ), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA)
Keywords
Where Senpos is headquartered
LocationHeadquarters
- HQ city
- Broadmeadows
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Senpos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- POS Hardware Sales: Sale of POS terminals, tablets, mobile devices (SENPOS GO), kitchen monitors, Roam stocktaking devices, Members Hub Kiosks, and accessories including till rolls, ribbons, and card cleaners.
- Software Licenses and Subscriptions: SENPOS software solutions including front-of-house, back-of-house, membership platform, kitchen displays, online ordering, and analytics modules.
- Implementation and Training Services: On-site installation, system configuration, staff training, and ongoing support services provided by technical teams.
- Technical Support Contracts: 24/7 local support services including after-hours support, online learning resources (SENPOS Learning Hub), and remote assistance.
- Accessories and Consumables: Online shop selling accessories including thermal rolls, ribbons, card cleaners, wrist bands, and ID tags.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on venue requirements |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Senpos product offering
Product offeringCore offering
Senpos designs, develops, and supplies integrated point-of-sale (POS) software and hardware solutions for the Australian hospitality industry. The company provides POS terminals, mobile ordering, self-service kiosks, kitchen display systems, and back-office management software for clubs, hotels, pubs, bars, and multi-venue hospitality operators, supporting more than 500 venues with a 30-year operating history.
Product overview
SENPOS is an Australian-developed all-in-one point-of-sale solution for the hospitality sector, comprising the core SENPOS Software platform with integrated modules and purpose-built hardware. The platform includes front-of-house POS terminals (9700, 9800) and mobile SENPOS GO devices, back-of-house management with stocktaking (via Roam device), membership/loyalty programs, promotions marketing, visual content display, raffle and barrel draw systems, and kitchen monitors. Additional modules include Order-To-Go online ordering and the Members Hub Kiosk for self-service member engagement. The ecosystem integrates with leading third-party systems including accounting platforms (Lightyear, MYOB, Xero), payment processors (Tyro, Consillion), golf management (MiClub), payroll (Tanda), and visitor management (Circle Solutions). The solution is designed for clubs, golf clubs, race clubs, hotels, pubs, nightclubs, bars, and multi-venue hospitality groups.
Differentiator
Problem solved
Functional benefit
Brands
- SENPOS GO: Mobile handheld POS device that brings service to the customer with EFTPOS payments, enabling staff to take orders, process payments, and access membership features on the go.
- Order-To-Go
- Members Hub Kiosk
- SENPOS Roam
Products and services
- Senpos Software
- Senpos 9700 Terminal
- Senpos 9800 Terminal
- Senpos GO
- Senpos Roam
- Members Hub Kiosk
- Kitchen Monitors
Quantifiable outcome
- Transaction time reduced by nearly 50% in venue brasserie
- +2 more outcomes
Companies that use Senpos
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles1 record
Senpos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature10 records
Senpos partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- POSCOMcoreIn April 2025, POSCOM merged into SENPOS, marking a new phase of growth and opportunity. This transition brings together two experienced teams in point-of-sale technology, ensuring customers continue to receive service and expertise. POSCOM Support Specialists remain available providing the same quality local support.
- Northstar TechnologiescoreParent company of SENPOS. As part of Northstar Technologies, SENPOS leverages expertise and resources of a like-minded network to continually enhance solutions and prioritize customer experience.
- Sharp OfficecoreSister company and parent entity with over 30-year relationship. Sharp Office's superior level of service and attention to detail is now delivered through SENPOS. Joint corporate golf days raise funds for local charities ($24,000 for Emma's Warriors in 2025).
- LightyearcoreIntegration with Lightyear intelligent accounts payable software enables automated purchasing and accounts payable. Helps venues process invoices 80% faster with automatic statement reconciliations and approval visibility.
- MiClubcoreIntegration with MiClub golf management system streamlines operations for golf clubs by connecting golf, membership management, point-of-sale, and financial tracking into one cohesive workflow.
- Tyro EFTPOScoreIntegration with Tyro EFTPOS enables fast, accurate, and reliable payment processing. Tyro terminals are fully integrated with SENPOS POS for seamless transactions.
- TandacoreIntegration with Tanda workforce management system helps hospitality venues minimize rostering hassles by connecting scheduling with POS labor cost tracking.
- XerocoreIntegration with Xero cloud accounting software enables automatic data sharing for financial reporting and streamlined bookkeeping.
- MYOBcoreIntegration with MYOB accounting software enables financial accuracy and minimizes manual data entry for venues using MYOB.
- Leagues Clubs AustraliaminorSENPOS is a sponsor of Leagues Clubs Australia, an association that facilitates collaboration among clubs, associations, government, and regulators to address industry challenges.
- Golf Management AustraliaminorSENPOS is a supporter of Golf Management Australia, attending their annual conference and expo to connect with golf businesses.
- Club Manager's AssociationminorSENPOS is a supporter of the Club Manager's Association, demonstrating commitment to the clubs industry.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Senpos competitors and assessment
Company assessmentDirect peers
- Toast: Cloud-based POS platform built specifically for the restaurant industry with integrated payments and hardware. Comparable to Senpos on end-to-end software + hardware + payments stack for hospitality venues.
- Impos: Australian POS software and hardware provider focused on hospitality venues including bars, clubs, and restaurants. Closely comparable to Senpos on geography, vertical focus, and integrated software + hardware model.
- Kounta: Australian-born cloud POS built for hospitality and retail, now part of the Lightspeed ecosystem. Comparable on hospitality focus and Australian roots as a direct Senpos competitor in the same market.
- TouchBistro: POS and payments platform purpose-built for restaurants and hospitality operators. Comparable to Senpos on hospitality focus and front-of-house workflow features, though operating at larger scale across multiple geographies.
- Lightspeed Restaurant: Global cloud POS platform with a dedicated restaurant/hospitality product and active Australian footprint. Comparable on hospitality target segment and modular POS offering, though at much larger scale and broader geographic reach.
- Bepoz: Australian POS vendor serving hospitality and retail venues with software, hardware, and support. Closely comparable on geography (Australia), customer profile (clubs/pubs/hospitality), and full-service model.
- Hike POS: Australian-headquartered cloud POS built for hospitality, retail, and services. Directly comparable as an Australian-headquartered competitor targeting similar venues with cloud-native POS software.
- QuestPOS: Australian POS provider covering hospitality, retail, and venues with hardware and software offerings. Comparable as another domestic specialist competing for the same Australian hospitality and club customer base.
Broad incumbents
- Square (Block): Global SMB payments and POS platform expanding into full restaurant and hospitality workflows. Comparable on POS hardware, payments, and software for SMB hospitality, though much broader in scope and target segments.
- Oracle MICROS: Enterprise-grade hospitality technology suite including POS, inventory, and back-office for hotels, restaurants, and venues. Comparable on hospitality POS core functionality, though targeting larger enterprise chains globally.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Senpos social profiles
Digital presenceSenpos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senpos leadership team
Management profileNumber of profiles
Senpos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senpos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senpos
What does Senpos do?
Senpos designs, develops, and supplies integrated point-of-sale (POS) software and hardware solutions for the Australian hospitality industry. The company provides POS terminals, mobile ordering, self-service kiosks, kitchen display systems, and back-office management software for clubs, hotels, pubs, bars, and multi-venue hospitality operators, supporting more than 500 venues with a 30-year operating history.
Is Senpos a public or private company?
Senpos is a private company. It is classified as corporate owned and is currently operating.
When was Senpos founded?
Senpos was founded in 1993. It employs 51 to 100 people.
Where is Senpos based?
Senpos is headquartered in Broadmeadows, Australia, in the Oceania region.
How does Senpos make money?
Five revenue lines are on record. POS Hardware Sales are the primary driver. The others are software Licenses and Subscriptions, implementation and Training Services, technical Support Contracts and accessories and Consumables.
Who are Senpos's main competitors?
Direct peers on record are Toast, Impos, Kounta, TouchBistro, Lightspeed Restaurant, Bepoz, Hike POS and QuestPOS. Broad incumbents are Square (Block) and Oracle MICROS.
Does Senpos have an API?
No public API is recorded for Senpos.
What industry is Senpos in?
Senpos's product category is Hospitality Point-of-Sale Software. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of FSAMADAJ, POS Installation, Maintenance & Field Services.