FormCrafts

What FormCrafts does

FormCrafts is a web-based form and survey builder platform founded in 2013 and operated by Bodhweb GmbH, a privately held company headquartered in Düsseldorf, Germany (Toronto is listed as an associated city in some firmographic data, but the legal entity and operational HQ are in Germany). The product enables businesses to build complex data-capture experiences without coding, including multi-step application forms, lead generation forms, surveys, payment forms, and Salesforce-integrated forms, supported by 18 form field types, conditional logic with AND/OR rules, a real-time math calculation engine, dynamic dropdowns/tables/multiple-choice populated from external sources, partial-submission capture, save-and-resume, and cookie-free form engagement analytics. The platform is differentiated by a documented load-speed advantage (~10x faster than Typeform on PageSpeed Insights), a purpose-built multi-step form architecture (rather than conversational layout), and 19 native integrations spanning CRM (Salesforce, HubSpot, Zendesk, Pipedrive), payments (Stripe), marketing automation (Mailchimp, ActiveCampaign, Klaviyo), and workflow platforms (Zapier, Make, Skyvia, ApiX-Drive), with marketplace distribution through Salesforce AppExchange and HubSpot App Marketplace.

The business model is a tiered SaaS subscription — Free ($0, 100 responses/month), Standard ($39, 500 responses), Plus ($59, 2,500 responses), Business ($129, 10,000 responses), plus a Custom/Enterprise tier (unlimited responses, SSO, SLA, dedicated account manager) — supplemented by Stripe transaction fees on payment forms and add-on charges for additional response packs and user seats. Go-to-market is predominantly product-led growth via self-serve signup at app.formcrafts.com, with a 21-day premium trial and a freemium entry point that targets a long tail of SMBs, nonprofits, marketing teams, event managers, education, government, and CRM-anchored enterprises. The company has accumulated 47,000+ business customers since 2013 while remaining bootstrapped with 1-10 employees and no disclosed external funding, implying a deliberately lean, sustainable-growth operating model.

Name

FormCrafts

Legal name

Bodhweb GmbH

Website

https://formcrafts.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

FormCrafts is a bootstrapped web-based form builder serving 47,000+ businesses with multi-step forms, conditional logic, CRM integrations (Salesforce, HubSpot, Zendesk), Stripe payments, and 120+ templates on a freemium SaaS model.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SaaS Subscription Plans: Tiered subscription model with 4 main plans: Free ($0/mo), Standard ($39/mo), Plus ($59/mo), Business ($129/mo). Additional response packs and user seats available at extra cost. Annual billing offered with discount.
2. Stripe Payment Processing: Transaction fees from payment processing via Stripe integration. Supports one-time charges, subscription plans, donations. Formcrafts creates customers and handles initial payment; Stripe processes all subsequent actions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FormCrafts is a web-based drag-and-drop form builder platform that lets businesses create multi-step forms, surveys, lead generation forms, application forms, and payment forms with conditional logic, real-time math calculations, and native integrations with Salesforce, HubSpot, Zendesk, Stripe, and 15+ other platforms. The platform is operated by Bodhweb GmbH and is trusted by over 47,000 businesses since 2013.

Product overview

Formcrafts is an online form and survey builder platform consisting of a core form builder engine with 18 built-in form fields, a library of 120+ free templates organized by use case (applications, calculations, lead generation, customer service, surveys, operations, payments, booking/registration, Salesforce integration, and specialized forms), and 19 native integrations with CRM, marketing automation, payment, and productivity platforms. The platform offers advanced features including conditional logic, multi-step forms, real-time math calculations, partial submissions capture, save-and-resume functionality, Stripe payment processing, hidden fields for tracking, engagement analytics, dynamic dropdowns/multiple choice/tables, multilingual support, and post-submit workflows. Pricing tiers range from Free ($0/month, 100 responses) to Business ($129/month, 10,000 responses) with custom enterprise options. The platform is marketed as 10x faster than competitors like Typeform and positions itself as an alternative to Salesforce Web-to-Lead.

Differentiator

Problem solved

Functional benefit

Products and services

• Formcrafts Form Builder A SaaS form and survey builder platform for creating multi-step forms, surveys, lead generation forms, application forms, and payment forms. Includes conditional logic, real-time math calculations, partial submission capture, save-and-resume, multilingual support, and 19 native CRM/payment/integration connections. Targets SMBs through enterprises (including Salesforce/HubSpot users), nonprofits, marketing teams, and government agencies.
• Formcrafts Developer API Programmatic REST APIs (v1 and v2) plus a JavaScript Embed Library for embedding forms into external websites and accessing form data. API keys are managed through developer settings.

Quantifiable outcome

• Forms load 10x faster than Typeform (300ms vs 3,300ms on desktop, 524ms vs 6,580ms on mobile)
• +4 more outcomes

Named customers1 record

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

Feature14 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• SalesforcecoreTechnology or IntegrationNative Salesforce integration allowing form-to-record creation and updates for all Salesforce object types. Supports dynamic picklists, dynamic tables, form prefill, file attachments, and multi-page forms. Listed on Salesforce AppExchange as certified partner.
• HubSpotcoreTechnology or IntegrationNative HubSpot integration for creating contact forms, lead capture forms, and customer surveys. Supports timeline events on contact records. Listed on HubSpot App Marketplace.
• ZendeskcoreTechnology or IntegrationNative Zendesk integration for creating ticket forms and CSAT surveys. Forms can be embedded on Zendesk Help Center. Supports ticket prefill and update workflows. Marketed as 'highest rated form builder on the Zendesk marketplace'.
• StripecoreTechnology or IntegrationStripe payment integration supporting one-time charges, subscription plans, coupons, authorize-only mode, Tax IDs, customer creation, and transaction metadata. Both charge and subscription payment types supported.
• PipedrivesecondaryTechnology or IntegrationNative Pipedrive integration for creating person, organization, deal, or lead records from form submissions. Optionally attach files to records.
• Google SheetssecondaryTechnology or IntegrationGoogle Sheets integration to turn form responses into spreadsheet rows or fetch data from sheets to create dynamic dropdowns.
• MailchimpsecondaryTechnology or IntegrationMailchimp integration to add subscribers to Mailchimp lists with optional tags and interest groups.
• ZapiersecondaryTechnology or IntegrationZapier integration for connecting Formcrafts with 5,000+ apps through the Zapier ecosystem.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• SurveyMonkey: SurveyMonkey is an established survey and form platform with a large enterprise installed base, plus acquired Wufoo. It is comparable as a broad incumbent in the online form/survey market named in FormCrafts' comparison pages.

Direct peers

• FormAssembly: FormAssembly is a Salesforce-native form builder with deep CRM integration and compliance features (HIPAA, FERPA, GDPR). It is directly comparable as the closest competitor in FormCrafts' Salesforce integration positioning and is named in FormCrafts' comparison pages.
• Jotform: Jotform is a large form builder SaaS offering drag-and-drop form creation, payments, integrations, and HIPAA-compliant tiers. It is directly comparable as a self-serve PLG form builder with a freemium model and broad integration catalog, named in FormCrafts' comparison pages.
• Formstack: Formstack provides online forms, document generation, and e-signature with strong enterprise and healthcare compliance positioning. It is directly comparable as a no-code form builder competing for the same CRM-integrated use cases as FormCrafts.
• Typeform: Typeform is a leading online form and survey builder with a signature conversational one-question-at-a-time UI. It is directly comparable as the most cited competitor in FormCrafts' own comparison pages (FormCrafts claims 10x faster load times than Typeform).
• Paperform: Paperform is a versatile form builder combining forms, payments, bookings, and surveys in a single platform. It is comparable to FormCrafts as a comparable mid-size alternative targeting SMBs and offering payments, conditional logic, and integrations.
• Cognito Forms: Cognito Forms is a developer-friendly online form builder with strong calculation features, complex field types, and competitive pricing. It overlaps with FormCrafts on its calculation engine, freemium model, and SMB positioning.
• Wufoo: Wufoo is one of the original web-based form builders (now part of SurveyMonkey) known for simplicity and quick form creation. It is directly comparable as a legacy SMB-focused form builder named in FormCrafts' comparison pages.

Emerging players

• Tally: Tally is a fast-growing simple form builder with a generous free tier targeting creators and SMBs. It is comparable as an emerging direct competitor in the form builder space targeting similar PLG, freemium-driven segments as FormCrafts.
• Fillout: Fillout is a newer AI-powered form builder with strong Salesforce, HubSpot, and Airtable integrations. It is comparable as an emerging direct peer with native CRM integrations and a modern freemium model overlapping with FormCrafts' positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/formcrafts
• LinkedInlinkedin.com/company/formcrafts

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FormCrafts