Flores Online

What Flores Online does

Flores Online (legal name: Isabela Flores Intermediações LTDA) is a Brazilian direct-to-consumer e-commerce platform founded in 1998 that sells flowers, floral arrangements, potted plants, and complementary gift items (chocolates, wines, beers, gourmet baskets) across 20+ Brazilian cities. The company operates from its registered headquarters in São João da Boa Vista, São Paulo, and runs a Magento-based e-commerce storefront with WhatsApp-based customer support, photo previews of assembled orders, and a "Monte seu Presente" customization tool. Fulfillment is decentralized through a network of local partner florists (floriculturas parceiras) that receive routed orders based on delivery ZIP code, prepare arrangements locally, and handle last-mile delivery, enabling same-day delivery for orders placed by 17:00 on weekdays and 12:00 on Saturdays, with 3-hour express delivery in select areas.

The company monetizes through one-time direct product sales (B2C retail on bouquets, arrangements, and gift baskets) and, more recently, marketplace commissions from 20+ third-party brands (Dengo, Brigadeiro Brasil, Flavia Marques Fotografia, etc.) listed in a dedicated marketplace section. Customer segments include individual consumers purchasing for birthdays, anniversaries, Mother's Day and Valentine's Day, plus secondary segments for corporate gifting and special occasions (weddings, funerals, religious events). Pricing is per-product with no subscription model, and payments are processed via PIX and PayPal. The platform also features exclusive collections such as the Juana Martinez designer line and brand partnerships with Hoegaarden, Lindt, and Brigadíssimo. The company is privately held with no disclosed parent or recent external funding beyond a 2012 minority investment from 1-800-FLOWERS and BR Opportunities.

Name

Flores Online

Legal name

Isabela Flores Intermediações LTDA

Website

https://floresonline.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

Flores Online is a Brazilian B2C e-commerce platform founded in 1998 that sells flowers, floral arrangements, and gift baskets nationwide via a network of 20+ local partner florists, offering same-day and 3-hour express delivery across major Brazilian cities.

Ownership category

akta.pro rank

Product category

Online Flowers & Gifts Retail

NAICS

Florists (45931)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industry

Event Floral Design & Arrangements (HSACAOAA)

Keywords

• Online flower delivery
• Floral gift baskets
• Flower e-commerce
• Same-day delivery
• Corporate gifting

Headquarters

HQ city

Leopoldina

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales (B2C E-commerce): Flores Online operates a consumer-facing e-commerce platform selling flowers, bouquets, arrangements, gift baskets, and complementary products (chocolates, wines, beers, teddy bears). Customers purchase individual products at listed prices. Revenue is generated from the margin between wholesale costs of flowers/products and retail selling prices. No subscription model is apparent; all transactions are one-time purchases.
2. Marketplace Commission: Flores Online operates a marketplace section featuring third-party brands (Dengo, Terral Natural Cosméticos, Pomaretto Geléias, Lavand'alma Cosméticos, Sorceress Joalheria, The Cheiro Store, Zizi Aromaterapia, Florais Essências da Terra, Alice da Venda, Bendito Alfajor, LilyBliss, Laranja Azeda, Bendita Vela, Arbre, Dèzan, Brigadeiro Brasil, Flavia Marques Fotografia, Empório Marnê, Florescência, Base Saboaria, Piantegrasse, Doces Terapia). The company likely earns a commission on these third-party marketplace sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Flores Online is an online-only Brazilian flower and gift retailer that sells handcrafted bouquets, decorative floral arrangements, potted flowering plants, and customizable gift baskets combining flowers with chocolates, wines, beers, and gourmet items. Orders are routed to local partner florists (floriculturas parceiras) in 20+ Brazilian cities who prepare and deliver arrangements the same day, often within three hours in supported areas. The platform also operates a third-party marketplace section for complementary brands across fashion, home, beauty, jewelry, and gastronomy.

Product overview

Flores Online operates as Brazil's first flower e-commerce platform offering a comprehensive portfolio of floral products and complementary gift items. The core offering consists of handcrafted flower bouquets (Buquês de Flores), decorative flower arrangements (Arranjos de Flores), and potted flowering plants (Flores em Vasos). These are complemented by gift basket modules (Cestas de Presente) that combine flowers with chocolates, wines, specialty beers, gourmet foods, and breakfast items. The platform also features a Build Your Gift (Monte seu Presente) customization tool, corporate gifting services (Presentes Corporativos), occasion-specific collections including maternity and condolence flowers, and a third-party Marketplace offering fashion, home goods, jewelry, and gastronomy products. Notable exclusive collections include the Juana Martinez designer floral line and specialty beer gift sets featuring brands like Hoegaarden and Erdinger.

Differentiator

Problem solved

Functional benefit

Products and services

• Buquês de Flores (Flower Bouquets)
• Arranjos de Flores (Flower Arrangements)
• Flores em Vasos (Flowers in Pots/Vases)
• Cestas de Presente (Gift Baskets)
• Juana Martinez Collection
• Flores para Pêsames (Condolence Flowers)

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Juana Martinez (Floral Designer)coreStrategic or Co-development PartnerJuana Martinez is a floral designer and florist whose exclusive arrangements (such as 'Angelical', 'Vaso Freedom', 'Splendore', 'Para Você', 'Seja Sol', 'Primeira Dama') are sold on the Flores Online platform. These are branded, author-designed arrangements unique to the platform, suggesting a co-development or exclusive supply partnership for premium floral designs.
• Hoegaarden (Beer Brand)minorOthersHoegaarden beer products (Hoegaarden Witbier) are featured as exclusive products on Flores Online, including gift combinations such as 'Wit Kit Hoegaarden' (bouquet with Hoegaarden beer) and 'Spring Love Hoegaarden' (roses with Hoegaarden and chocolate). These suggest a product supply or exclusive product partnership.
• Lindt (Chocolate Brand)minorOthersLindt chocolate products (Lindor truffles, Swiss chocolate tablets) are featured as complementary products in various gift baskets and arrangements sold on Flores Online. This is a product supply partnership where Lindt products are bundled with floral arrangements.
• Brigadíssimo Doçaria (Bakery/Confectionery)minorOthersBrigadíssimo Doçaria supplies chocolate cakes and brigadeiros (Brazilian chocolate truffles) featured in gift baskets on Flores Online, such as 'Parabéns Completo Brigadíssimo' and 'A Festa Continua!!! Lilás'. This is a product supply partnership for complementary food items.
• Local Partner Floricultures (Floriculturas Parceiras)coreChannel Partner/ Reseller/ DistributorFlores Online operates with a network of local partner floricultures (flower shops) across 20+ Brazilian cities. These partners receive, prepare, and deliver orders routed based on the recipient's address. Cities with listed partner floricultures include: São Paulo, Rio de Janeiro, Brasília, Curitiba, Belo Horizonte, Porto Alegre, Salvador, Recife, Fortaleza, Campinas, Santos, Goiânia, Londrina, Maringá, and others. This is the core fulfillment infrastructure enabling same-day delivery.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BloomNation: US online floral marketplace connecting consumers with local boutique florists. Closely analogous marketplace model to Flores Online's own platform with similar use cases (weddings, sympathy, everyday gifting).
• Giuliana Flores: One of Brazil's largest traditional flower and gift delivery retailers with nationwide same-day delivery. Most directly comparable competitor in Brazilian floral e-commerce, sharing customer base, occasion-driven marketing model, and partner florist fulfillment approach.
• 1-800-Flowers.com: US-based publicly traded floral and gifting retailer; also a disclosed investor in Flores Online. Directly comparable online flower marketplace operating with a federated florist network across North America and sharing a near-identical business model.
• The Bouqs Co. US-based online flower delivery company with farm-to-vase direct sourcing and same-day delivery in major metros. Comparable D2C e-commerce flower model targeting occasion-driven gifting, though with a more vertically integrated supply chain.
• iFlor: Brazilian online flower delivery platform operating across multiple Brazilian cities with same-day fulfillment. Directly comparable Brazilian competitor in floral e-commerce with overlapping geographic footprint.
• Ode à Rose: Online flower delivery specialist operating across multiple major cities with same-day delivery. Comparable premium-positioned D2C flower e-commerce targeting gift-giving occasions with similar delivery SLA promises.

Broad incumbents

• Teleflora: US floral wire service and gifting brand operating through a network of independent member florists. Closely comparable partner-florist fulfillment architecture and occasion-driven product mix.
• Interflora: Global flower delivery network operating through member florists across 140+ countries. Comparable to Flores Online's partner-florist delivery model but at a much larger geographic scale and incumbency.
• FTD (Florists' Transworld Delivery): US-based legacy flower delivery network operating a federated florist model similar to Flores Online's partner network. Comparable business model and customer use cases (anniversaries, sympathy, holidays), serving the North American market at scale.

Regional players

• Euroflorist: European flower delivery network serving multiple countries through partner florists. Comparable partner-network delivery model and occasion-driven product mix, but operating in a different geographic market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/floresonline
• LinkedInlinkedin.com/company/flores-online

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flores Online