Sencia
Sencia Canada Ltd. is a privately held Thunder Bay, Ontario-based technology company that develops proprietary SaaS platforms (Informetica LMS, SIMS CMS, Sencia Track, DocShare, MySmartGift, EVENTBay) and delivers custom web design, development, and digital marketing services to Canadian SMBs and global enterprises.
- Company typePrivate
- Founded2001
- HeadquartersThunder Bay, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sencia does
Sencia Canada Ltd. is a privately held Canadian technology company founded in June 2001 in Thunder Bay, Ontario by Joe Quaresima and Irene Kozlowski. The company operates two divisions: a web solutions and professional services division, and a software products division that develops, licenses, and maintains a portfolio of proprietary SaaS platforms. Over 25 years, Sencia has grown from a local web design firm to a provider serving customers across Canada, the United States, and Europe, while maintaining a Thunder Bay-based delivery model and approximately 10+ full-time employees.
The company's core product suite comprises six in-house-developed platforms: Informetica (a SCORM-compliant Learning Management System with enterprise SSO and integrations to Salesforce, PeopleSoft, and SAP), SIMS (a Content Management System with optional eCommerce, iGallery, Calendar, and Live Stats modules), Sencia Track (a Data Management System offered in Silver/Gold/Platinum tiers), DocShare (a secure document storage and sharing platform), MySmartGift (a gift card and loyalty card system acquired in 2010), and EVENTBay (an electronic ticketing platform with QR-code generation). Products are deployed on Canadian and US hosting infrastructure, and the company maintains GDPR-aligned privacy policies to support European client data handling.
Sencia generates revenue through a mix of recurring SaaS subscriptions (Sencia Track, hosting packages, Informetica LMS, DocShare, MySmartGift), project-based professional services for web design, development, SEO, and digital marketing, and per-transaction fees on EVENTBay ticketing. Its customer base is bifurcated: local Thunder Bay and Northwestern Ontario SMBs receiving quote-based custom services, and larger enterprises and organizations with up to 5,000+ employees deploying Informetica LMS for workforce training. Distribution is primarily direct sales, supplemented by a regional service-partner channel (MicroAge, Tbaytel, TELECO, IBM) and self-serve e-commerce for hosting and gift card products. The company has never raised external funding, has no parent, and remains under founder ownership.
Sencia firmographics
Firmographics- Name
- Sencia
- Legal name
- Sencia Canada Ltd.
- Website
- https://sencia.ca
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sencia Canada Ltd. is a privately held Thunder Bay, Ontario-based technology company that develops proprietary SaaS platforms (Informetica LMS, SIMS CMS, Sencia Track, DocShare, MySmartGift, EVENTBay) and delivers custom web design, development, and digital marketing services to Canadian SMBs and global enterprises.
- Ownership category
- akta.pro rank
Sencia industry classification
Industry- Product category
- Web Development & SaaS Platforms
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where Sencia is headquartered
LocationHeadquarters
- HQ city
- Thunder Bay
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sencia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Sencia Track SaaS subscriptions: Recurring subscription revenue across Silver, Gold, and Platinum tiers billed monthly or annually.
- Hosting subscriptions: Recurring hosting packages (Bronze, Silver, Gold, Platinum) on Canadian and US infrastructure.
- Informetica LMS subscriptions: Recurring SaaS revenue from SCORM-compliant LMS used to train large workforces.
- Professional services (web design, development, consulting): Project-based one-time and ongoing fees for custom web design, development, SEO, social media, and digital marketing services.
- EVENTBay ticketing transaction fees: Per-transaction fees on event ticket sales processed through the EVENTBay platform.
- MySmartGift and DocShare subscriptions: Recurring subscription revenue from gift card and document sharing products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Sencia Track — Silver, Gold, Platinum subscription tiers |
| Subscription | Monthly | Hosting — Bronze, Silver, Gold, Platinum packages |
| Other | Multi-year contract | Custom web and digital services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Sencia product offering
Product offeringCore offering
Sencia provides complete professional web design, custom development, hosting, SEO, social media, and digital marketing services to Canadian, US, and international clients from its Thunder Bay headquarters. The company also develops and licenses a portfolio of proprietary SaaS products, including the SIMS content management system, Informetica learning management system, Sencia Track data management system, DocShare document sharing platform, MySmartGift gift card system, and EVENTBay electronic ticketing platform, sold via tiered subscription (Silver/Gold/Platinum) and supported on Canadian and US hosting infrastructure.
Product overview
Sencia offers a portfolio of in-house-developed SaaS products, sold and licensed on a subscription basis and delivered via cloud-based centralized hosting, rather than a single unified product. The core platforms are SIMS (Content Management System — the foundational website platform), Informetica (Learning Management System), and Sencia Track (Data Management System), all of which can be extended with optional modules (e.g., SIMS eCommerce, iGallery, Calendar, and Live Stats add-ons) and integrated with one another. The portfolio is rounded out by DocShare (Secure Document Storage), MySmartGift (Gift Card and Loyalty Card System — acquired in 2010), and EVENTBay (Electronic Ticketing Platform). Together, these products power the websites, e-commerce, learning, data, document, gift card, and ticketing experiences Sencia builds and supports for Canadian, U.S., and international clients from its Thunder Bay, Ontario headquarters.
Differentiator
Problem solved
Functional benefit
Brands
- Informetica: Innovative learning management system (LMS/LCMS) providing tools to create, deliver, and track online training experiences for learners, with SCORM-compliant courseware and integration with systems such as PeopleSoft, SAP, and Salesforce.
- SIMS
- Sencia Track
- DocShare
- MySmartGift
- EVENTBay
Products and services
- Informetica SCORM-compliant learning management system (LMS/LCMS) that provides everything needed to create, deliver, and manage online training experiences for an entire learner population from a single web-accessible system. Supports SCORM-compliant course creation, third-party SCORM/AICC content delivery, real-time learner tracking, compliance reporting with electronic affidavits, single sign-on, and integrations with Salesforce, PeopleSoft, and SAP. Targets organizations training large workforces (5,000+ employees).
- SIMS (Sencia Information Management System) Online content management system (CMS) that makes editing website content and files easy. Can be extended with optional modules and integrates with Informetica and Sencia Track to deliver dynamic, integrated web experiences. Used by businesses seeking AODA/WCAG-compliant accessible websites.
- Sencia Track Data management system that allows organizations to keep track of vital information (records, contacts, custom fields, timestamped notes) and integrate it with SIMS or Informetica websites to provide dynamic experiences. Available in Silver, Gold, and Platinum subscription tiers with tiered database features and print-friendly reports.
- DocShare Secure document storage system that enables secure storage, management, and sharing of files with team members. Provides group-based access restrictions, a standalone architecture separate from the website, and document-level discussion for executive boards and committees.
- MySmartGift Gift card and loyalty card system built for businesses, providing customizable card designs, an admin interface for managing cards, secure customer login to track transactions, and flexible card-ordering plans.
- EVENTBay Electronic ticketing platform that assists event organizers to create, manage, and promote event admission sales online. Generates and emails QR-coded tickets, redeems tickets via an online scanner usable on any smartphone, and provides an organizer dashboard for ticket sales and attendance tracking. Earns revenue through per-transaction fees.
- Web Design Services Custom web design and graphic/branding services including responsive web design, user experience, digital ad design, posters, banners, promotional items, business cards, and branded material. Quote-based engagements tailored to client brand requirements, accessibility, and conversion goals.
- Web Development Services Custom programming and web development services covering SIMS, WordPress, Joomla, and Drupal platforms. Quote-based engagements for custom functionality, integrations, and ongoing development support.
- Web Hosting Services Recurring web hosting packages offered in Bronze, Silver, Gold, and Platinum tiers, deployed on Canadian and US hosting infrastructure with 24/7 high-priority support and web server monitoring.
- Digital Marketing Services Digital marketing services including SEO, Google Ads (PPC) management, social media marketing and advertising, email marketing, and content creation. Offered as standalone engagements to local and regional clients.
Quantifiable outcome
- Trains workforces of 5,000+ employees via Informetica LMS
- +3 more outcomes
Companies that use Sencia
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles3 records
Sencia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature7 records
Sencia partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- IBMcoreIBM is referenced as a service/technology partner supporting Sencia's enterprise-grade technology solutions and infrastructure.
- SalesforcecoreIntegration partner for Informetica LMS — enables the LMS to interoperate with Salesforce CRM for enterprise workforce training deployments.
- PeopleSoftcoreIntegration partner for Informetica LMS — enables HR-system integration for enterprise training and workforce management.
- SAPcoreIntegration partner for Informetica LMS — enables ERP-system integration for enterprise training deployments.
- MicroAgecoreLocal/regional service partner in the Thunder Bay area that collaborates with Sencia to deliver technology solutions to end clients.
- TbaytelcoreRegional telecommunications service partner supporting Sencia's delivery of connectivity and technology solutions in the Thunder Bay region.
- TELECOcoreTelecommunications service partner supporting Sencia's regional service delivery.
- LowerysminorLocal office-supplies service partner referenced in Sencia's partner ecosystem.
- Northwestern Ontario Innovation CentrecoreRegional innovation partner supporting Sencia's engagement with the Northwestern Ontario start-up and innovation ecosystem.
- MoneriscorePayment gateway provider used by Sencia to process transactions (including EVENTBay ticketing and e-commerce).
- Google (Analytics, Maps, YouTube)coreGoogle Analytics, Google Maps, and YouTube integrated into Sencia's websites and offered as marketing/analytics services to clients.
- Facebook (Business)coreFacebook Business used as an advertising platform for Sencia's and clients' paid social campaigns.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Sencia competitors and assessment
Company assessmentDirect peers
- Docebo: Canadian-headquartered learning management system vendor (Toronto) that, like Sencia's Informetica LMS, sells SCORM-compliant enterprise training software with integrations to enterprise stacks. Directly comparable on the LMS product axis, though at a far larger scale.
- Northern Commerce: Canadian digital agency headquartered in London, Ontario offering web design, development, SEO, and digital marketing to mid-market and enterprise clients — directly comparable to Sencia's Thunder Bay web solutions practice in scope and go-to-market.
- LearnDash: WordPress-based LMS plugin vendor serving SMB and enterprise training needs with SCORM support and integrations. Directly comparable to Informetica on LMS product/functionality, with a similar subscription SaaS model.
- Bold Commerce: Winnipeg-based commerce platform and agency that builds custom e-commerce experiences and licenses its own technology, paralleling Sencia's combination of custom services plus proprietary CMS/SaaS products (SIMS, Sencia Track).
- Absolunet: Quebec-based digital commerce and web agency serving mid-market and enterprise clients with design, development, and platform services — closely matching Sencia's custom web solutions division in offering, customer type, and Canadian SMB-to-enterprise mix.
Broad incumbents
- Duda: White-label website building platform used by agencies and SaaS companies to deliver responsive websites at scale. Comparable to Sencia's SIMS CMS as a multi-tenant website builder, though Duda is platform-first versus Sencia's services-led model.
- Critical Mass: Large global digital experience agency (Calgary-headquartered) offering design, development, and platform services to enterprise brands. Overlaps with Sencia's web solutions division but operates at much larger scale and with enterprise-first focus.
Regional players
- Plastic Mobile: Toronto-based mobile and digital experience agency serving enterprise brands across Canada. Comparable on the digital agency/design axis to Sencia's web solutions division, with overlap in client types (Canadian enterprises).
- Yardstick: Canadian digital agency offering web design, development, and digital marketing services to SMB and mid-market clients — directly comparable to Sencia's custom web solutions division in offering and customer type, with similar Canadian regional focus.
- Pronexia: Quebec-based digital agency offering web design, development, hosting, and SEO to SMB clients — comparable to Sencia's regional Thunder Bay and Northwestern Ontario web solutions practice in customer profile and service mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sencia social profiles
Digital presenceSencia compliance and trust
Trust signalCompliance1 record
Sencia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sencia leadership team
Management profileNumber of profiles
Profiles2 records
Sencia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Sencia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sencia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sencia
What does Sencia do?
Sencia provides complete professional web design, custom development, hosting, SEO, social media, and digital marketing services to Canadian, US, and international clients from its Thunder Bay headquarters. The company also develops and licenses a portfolio of proprietary SaaS products, including the SIMS content management system, Informetica learning management system, Sencia Track data management system, DocShare document sharing platform, MySmartGift gift card system, and EVENTBay electronic ticketing platform, sold via tiered subscription (Silver/Gold/Platinum) and supported on Canadian and US hosting infrastructure.
Is Sencia a public or private company?
Sencia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sencia founded?
Sencia was founded in 2001. It employs 11 to 50 people.
Where is Sencia based?
Sencia is headquartered in Thunder Bay, Canada, in the North America region.
How does Sencia make money?
Six revenue lines are on record. Sencia Track SaaS subscriptions are the primary driver. The others are hosting subscriptions, informetica LMS subscriptions, professional services (web design, development, consulting), EVENTBay ticketing transaction fees and mySmartGift and DocShare subscriptions.
Who are Sencia's main competitors?
Direct peers on record are Docebo, Northern Commerce, LearnDash, Bold Commerce and Absolunet. Broad incumbents are Duda and Critical Mass. Regional players are Plastic Mobile, Yardstick and Pronexia.
Does Sencia have an API?
No public API is recorded for Sencia.
What industry is Sencia in?
Sencia's product category is Web Development & SaaS Platforms. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty).