Rhino Software

What Rhino Software does

Rhino Software operates the RhinoNP (Rhino Nonprofit Software) platform, a cloud-based CRM and payment processing suite designed for 501c3 charitable organizations. The platform bundles donor management, online donation forms, recurring giving, a point-of-sale system with EMV and contactless payment support, SEO-friendly website templates, an e-commerce product store, and digital waivers (RhinoSign). A differentiated offering is DonorBOO$T, a registered charitable giving network that connects local merchants and donors to funnel up to 40% of merchant processing revenue back to participating nonprofits. Verticalized editions target animal shelters and member-based associations. Payment processing is delivered through parent company Gulf Management Systems, Inc., which is registered as an ISO/MSP of Wells Fargo Bank and First National Bank of Omaha and is PCI DSS compliant, giving Rhino a bundled software-plus-payments stack.

The company is a private Clearwater, Florida-based firm operating as a DBA of Gulf Management Systems, Inc., with 1-10 employees. Its customer base spans 'thousands of charitable organizations,' including religious institutions, youth sports leagues, business associations, and rescue groups, served through a hybrid sales-led and product-led growth motion: direct demo bookings, phone consultations, free 30-day trials, and content marketing. The platform integrates with Authorize.net, WooCommerce, QuickBooks, and DailyStory for email/text marketing automation. Revenue is generated via monthly subscriptions and transaction-based payment processing fees at discounted nonprofit rates. The company has operated for over 30 years under the GMS umbrella and currently has no external venture capital or private equity backing disclosed.

Name

Rhino Software

Legal name

Gulf Management Systems, Inc.

Website

https://rhinononprofit.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Rhino Software (RhinoNP) provides cloud-based nonprofit CRM and payment processing software to thousands of 501c3 organizations, including charities, animal shelters, religious institutions, and member-based associations, generating revenue through subscriptions and transaction fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscription: Cloud-based nonprofit management software subscription for donor management, fundraising, and operational tools. Includes website templates, donation forms, and membership management.
2. Payment Processing: Discounted payment processing rates for nonprofit organizations. Accepts Visa, Mastercard, Discover, Amex, and contactless payments (Apple Pay, Google Pay).

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Rhino Software sells Rhino Nonprofit Software (RhinoNP), a cloud-based nonprofit management platform for 501c3 charitable organizations that combines donor CRM, online donation forms, automated recurring giving, website templates, email campaigns, and a POS/EMV card reader system. The platform is bundled with discounted nonprofit payment processing and the DonorBOO$T charitable giving network, which returns up to 40% of merchant revenue back into community causes.

Product overview

Rhino Software (Rhino Nonprofit Software/RhinoNP) offers a cloud-based nonprofit management platform with a modular architecture. The core product is Rhino Nonprofit Software, which integrates Online Donation Forms, Donor Management (CRM), DonorBOO$T charitable giving network, Automated Giving, POS System for Nonprofits, EMV Reader, Website Templates, RhinoSign Digital Waivers, Product Store, and Email Campaigns. Specialized versions include RhinoNP Animal Shelter Software for animal rescue organizations and RhinoNP Association Software for member-based organizations. The platform supports member-based groups, youth sports organizations, religious institutions, business associations, and charitable organizations.

Differentiator

Problem solved

Functional benefit

Brands

• DonorBOO$T: A dynamic charitable giving network that harnesses the power of community - local businesses, consumers, and charitable organizations to help boost donations for causes.
• RhinoSign
• RhinoNP

Products and services

• Rhino Nonprofit Software (RhinoNP) Cloud-based nonprofit management software for 501c3 organizations providing donor management, online donations, fundraising campaigns, and operational tools via a SaaS platform accessible on desktop, tablet, and mobile.
• DonorBOO$T (DonorBoost)

Quantifiable outcome

• Over $150 million raised through charitable giving programs

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• DailyStorycoreTechnology or Integration · 23 February 2021Integration partnership bringing email and text message marketing capabilities to RhinoNP users. Enables personalized email and text message campaigns, workflow automations, and data synchronization between platforms. Helps nonprofits attract and retain new donors through automated marketing campaigns.
• Gulf Management Systems (GMS)flagshipOEM/ Whitelabel/ Licensing PartnerRhino Software is a DBA of Gulf Management Systems, Inc. GMS provides the underlying payment processing infrastructure and is a registered agent of Strategic Payment Systems. GMS has been in business for over 33 years providing payment solutions.
• Strategic Payment Systems (SPS)coreOthersRegistered agent of Strategic Payment Systems, Inc. Part of the payment processing infrastructure.
• Wells Fargo Bank, N.A.coreOthersRegistered ISO/MSP of Wells Fargo Bank, N.A., Walnut Creek, CA. Part of payment processing compliance structure.
• First National Bank of OmahacoreOthersRegistered ISO/MSP of First National Bank of Omaha, Omaha, NE. Part of payment processing compliance structure.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DonorPerfect: DonorPerfect has long provided donor management, fundraising, and donor payment processing for small and mid-sized nonprofits. Closely matches RhinoNP on customer size, feature scope (donor CRM, forms, payment processing), and pricing tier.
• Bloomerang: Bloomerang is a leading cloud donor CRM and fundraising platform for small-to-mid nonprofits. Directly comparable to RhinoNP in target segment (501c3s, schools, religious orgs), core donor-management functionality, and subscription + payment model.
• Bonterra (Network for Good / Classy): Bonterra is a scaled nonprofit fundraising + CRM suite combining Network for Good and Classy. Competes with RhinoNP in donation forms, peer-to-peer fundraising, and donor management, but at a larger scale and with more capital.
• Little Green Light: Little Green Light is a donor management CRM serving small nonprofits with similar features (donation forms, donor tracking, email). Comparable in target customer size and product scope to RhinoNP.
• QGive: QGive provides online donation forms, event fundraising, and donor management software for nonprofits, with comparable low-fee payment processing positioning. Direct competitor in the small-to-mid nonprofit fundraising SaaS category.
• Kindful: Kindful offers donor CRM and email marketing tools for small-and-mid nonprofits with a focus on integrations (mailchimp, quickbooks). Direct overlap with RhinoNP's donor management + email integration stack.
• NeonCRM: NeonCRM offers nonprofit CRM with donor management, event fundraising, and payment processing for small-to-mid nonprofits. Overlaps directly with RhinoNP's modular SaaS approach and target verticals.

Emerging players

• Givebutter: Givebutter is a modern, free-tier-enabled fundraising, donor CRM, and event platform that has rapidly gained share with small nonprofits. Comparable functionality to RhinoNP (donation forms, donor management, events) targeting the same buyer profile.
• Fundraise Up: Fundraise Up is an AI-powered online fundraising and donation form platform focused on mid-market and enterprise nonprofits. Targets the same online giving and donation processing category as RhinoNP's core products.

Broad incumbents

• Salesforce Nonprofit Cloud: Salesforce.org / Nonprofit Cloud is the dominant enterprise nonprofit CRM offering, used by larger 501c3s. Competes indirectly with RhinoNP for mid-market and larger nonprofit customers, with substantially broader functionality and price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nonprofitsoftware
• LinkedInlinkedin.com/company/rhino-nonprofit-software

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhino Software