The Home Keepers

What The Home Keepers does

The Home Keepers is a privately held, family-owned cleaning service founded in 1994 by Julie Parish in Katy, Texas, building on an earlier cleaning business she started in 1984. The company delivers residential and light commercial cleaning across the Katy and greater Houston metro area, with explicit service-area coverage of neighborhoods including Cinco Ranch, Cypress, Bridgeland, Energy Corridor, Memorial, West University, Mid-town, Uptown, The Heights, Spring Branch, The Villages, Galleria, Fulshear, Champions/Vintage Lakes, and River Oaks/Montrose.

The service portfolio is organized around five core lines — recurring cleaning (weekly, bi-weekly, or monthly), Top-to-Bottom deep cleaning (recommended as the first visit), move-in/move-out cleaning, vacation rental turnover cleaning (Airbnb/VRBO and corporate housing), and light office and church cleaning — plus add-on services such as one-time cleans and post-remodel cleans delivered through contractor partnerships. The operational technology stack is intentionally light: a color-coded microfiber towel system for cleaning, the ZenMaid SaaS platform for online scheduling and booking, and Google Analytics plus Google Tag Manager for site analytics. No mobile app, API, proprietary software, or AI/ML systems are disclosed.

The business model is direct-to-consumer and labor-intensive, with quote-based pricing delivered primarily via a phone-first sales motion (most bookings completed in a single call) and a secondary self-service online booking flow through ZenMaid. Recurring residential engagements form the core revenue base, supplemented by episodic deep cleans, move-related jobs, vacation rental turnovers, and a small commercial tail. Differentiators emphasized by the company include no-contract flexibility, same-cleaner team continuity (with all cleaners having 5+ years of tenure), a 24-hour re-clean satisfaction guarantee, green cleaning products, and full bonding and general liability insurance. Headcount is reported at 1–10 employees, no external funding has been raised, and ownership remains with the founder's family.

Name

The Home Keepers

Legal name

The Home Keepers

Website

https://thehomekeepers.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Family-owned residential and light commercial cleaning service founded in 1994 and headquartered in Katy, Texas. Serves homeowners, vacation rental hosts, and small commercial clients across the greater Houston metro area via phone-first sales and ZenMaid online booking.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Whole-Home One-Time Cleaning (HSAEAFAA), Single-Family Home Turnover Cleaning (HSAEACAD)

Keywords

• Residential house cleaning
• Commercial cleaning services
• Deep cleaning service
• Move-in move-out cleaning
• Vacation rental cleaning

Headquarters

HQ city

Katy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Recurring Residential Cleaning: Weekly, bi-weekly, or monthly cleaning services for homeowners. Forms the core recurring revenue stream with predictable scheduling and retention.
2. Deep Cleaning Services: One-time Top-to-Bottom deep clean service recommended as first visit before ongoing services. Spring-cleaning level service hitting spots not normally addressed.
3. Move-In/Move-Out Cleaning: Thorough cleaning for vacant homes before move-in or after move-out, covering all cabinets, drawers, refrigerator, and oven.
4. Vacation Rental Cleaning: Cleaning services for Airbnb, VRBO, and other vacation rental properties. Also includes corporate housing communities.
5. Commercial Cleaning: Light office cleaning, individual office suites, and church cleaning services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

The Home Keepers is a family-owned cleaning service that delivers recurring residential cleaning (weekly, bi-weekly, monthly), spring-cleaning-level "Top to Bottom" deep cleans, move-in/move-out cleanings, vacation rental turnovers (Airbnb/VRBO, corporate housing), post-remodel cleanings, and light office and church cleaning. Services are delivered on-site across the Katy and greater Houston metro area, with pricing provided via phone quote and bookings taken in-house or through the ZenMaid online scheduling platform.

Product overview

The Home Keepers offers a unified residential and commercial cleaning service platform centered around three core offerings: Recurring Cleaning (weekly, bi-weekly, monthly), Top to Bottom Deep Clean (recommended as a first visit), and Move In/Move Out Cleaning. The company also serves vacation rentals (Airbnb/VRBO), provides light office and church cleaning services, and offers add-on services including one-time cleanings and post-remodel cleaning through contractor partnerships. All services can be booked online via ZenMaid or through direct phone contact.

Differentiator

Problem solved

Functional benefit

Products and services

• Recurring Cleaning Standard recurring cleaning available on weekly, bi-weekly, or monthly schedules to maintain home cleanliness, covering general areas, kitchen, bathrooms, floors, and windows; customers receive the same team whenever possible.
• Top to Bottom Deep Clean Comprehensive spring-cleaning-level service covering hand-washing of blinds, wiping baseboards, scrubbing vent hoods, cleaning inside microwave, washing cabinet fronts, and detailed floor and ceiling work. Recommended as a customer's first visit.
• Move-In / Move-Out Cleaning Thorough make-ready cleaning for vacant homes before move-in or after move-out, covering inside cabinets and drawers, refrigerator interior and exterior, oven inside and out, and all closets and pantry areas.
• Vacation Rental Cleaning Cleaning services for short-term rentals including Airbnb and VRBO properties, as well as corporate housing communities, focused on guest-turnover cleaning.
• Light Office & Church Cleaning Commercial cleaning services for light office cleaning, individual office suites, churches, and similar small business properties.
• One-Time Cleaning One-time, single-occurrence cleaning service for special occasions, events, or occasional help with cleaning tasks.
• Post-Remodel Cleaning Cleaning service for homes after construction or renovation work, provided in partnership with contractors.

Quantifiable outcome

• Many customers have maintained service for 20+ years
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• ZenMaidcoreTechnology or IntegrationZenMaid provides the online booking and scheduling platform for The Home Keepers. Customer booking information is processed through ZenMaid's system, which is subject to ZenMaid's privacy policy. This enables self-service scheduling for customers who prefer online booking over phone calls.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Maids: The Maids is a national franchised residential cleaning brand with a team-based, recurring service model. Its 22-step Healthy Touch cleaning system and team-of-four approach closely parallel The Home Keepers' recurring home cleaning offering and 'same cleaner team' positioning.
• The Cleaning Authority: The Cleaning Authority is a franchised residential cleaning brand with recurring weekly/bi-weekly/monthly plans. It targets a similar homeowner customer base and competes in many of the same suburban markets that The Home Keepers serves.
• Maid Brigade: Maid Brigade is a franchised residential cleaning company offering recurring, deep, and move-in/out cleaning with a focus on green cleaning products. Its service menu, customer segments, and subscription-style revenue model closely mirror The Home Keepers.
• MaidPro: MaidPro is a franchised residential cleaning brand with customizable recurring plans, a 49-Point Checklist, and a tech-enabled booking experience. It is comparable to The Home Keepers in core offering and customer profile, but differentiates through digital booking tools.

Broad incumbents

• Molly Maid: Molly Maid is a nationally franchised residential cleaning brand (owned by Neighborly/Servpro's parent) operating across hundreds of territories. It directly competes with The Home Keepers in the recurring home cleaning category but with vastly greater scale, multi-market reach, and brand recognition.
• Merry Maids: Merry Maids is one of the largest franchised residential cleaning companies in the U.S., owned by ServiceMaster. Like The Home Keepers, it offers recurring, deep, and move-in/move-out cleaning, but it operates at a national scale with hundreds of franchise owners rather than a single local operator.

Emerging players

• eMaids: eMaids is a smaller, multi-location franchised residential cleaning brand offering recurring, deep, and move-in/out services. It overlaps with The Home Keepers' service mix but competes through franchise-driven market expansion rather than single-market tenure.
• Two Maids & A Mop: Two Maids & A Mop is a tech-forward residential cleaning franchise that emphasizes online booking, dynamic pricing, and text-based communication. It targets the same homeowner segment but differentiates on digital UX versus The Home Keepers' phone-first approach.
• Better Life Maids: Better Life Maids is a residential cleaning company that markets itself on natural, non-toxic cleaning products, similar to The Home Keepers' green cleaning positioning. It overlaps directly in customer values and service menu but operates in different regional markets.
• Handy: Handy (now part of ANGI/Angie's List under IAC) is a tech-enabled marketplace connecting consumers with independent cleaning and home service professionals. It overlaps with The Home Keepers on residential cleaning demand but uses an on-demand gig model rather than an employed, recurring-crew approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Home Keepers