Muto Digital Studio

What Muto Digital Studio does

Muto Digital Studio (legal entity: Muto Estudio Digital SAS BIC) is a full-service digital agency founded in Barranquilla, Colombia, in 2014 by CEO Cristian Muñoz. The company began as a software factory and has evolved into a "360° digital studio" delivering four service lines: Software e Innovación (custom web, mobile, eCommerce, and eLearning development); Vibe y Marketing (SEO, SEM, paid social, email marketing, and content); Diseño Estratégico (graphic, UX/UI, brand identity, and architectural design); and IA y Automatizaciones (AI agents, chatbots, voicebots, RPA, and predictive analytics). It also operates two proprietary software products — Fogata Bot (an omnichannel customer service platform that consolidates chat, email, social media, and WhatsApp with AI-driven automation) and Posly (a web-based point-of-sale and inventory system). Technical execution relies on mainstream platforms (WordPress/Elementor, Shopify, WooCommerce, Tiendanube, HubSpot, Klaviyo) augmented by third-party AI services (OpenAI, Google AI, AWS AI APIs) rather than proprietary models.

The firm serves roughly 200+ clients across hospitality, eCommerce, real estate, healthcare, education, fashion, and professional services, with named logos including Bavaria, Procaps, OXO Hotel, JWJ, Black Tuna, Inrealta, BOI, and Casarriendo. It is a certified Shopify Partner Agency, holds Google digital marketing credentials, and has won multiple Clutch 2026 awards (Top Digital Agency Colombia, Top WordPress Developers, Top E-commerce Developers, Top Shopify Company, Top Digital Marketing Company, Top Social Media Marketing Company, Top Branding Company). The team is described as 15–25 specialists.

Revenue is generated primarily through project-based fees and monthly retainers. Pricing is denominated in Colombian pesos (COP) for local clients and US dollars (USD) for US/Puerto Rico clients, with ACH and wire transfer options. Example price points: email marketing retainers starting at ~$1.5M COP/month, eCommerce builds from ~$2M COP, website builds from ~$5M COP, and paid media management tiers of under $2K, $2K–$5K, $5K–$10K, and $10K+ per month. The go-to-market is direct sales with a free 30-minute discovery call and custom proposals; the company has no public revenue disclosure, no external funding, and operates as a founder-led, bootstrapped private limited company (SAS BIC).

Name

Muto Digital Studio

Legal name

Muto Estudio Digital SAS BIC

Website

https://mutoestudio.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Muto Digital Studio (Muto Estudio Digital) is a Colombian full-service digital agency headquartered in Barranquilla that builds websites, eCommerce stores, and AI/automation solutions, alongside running two proprietary SaaS products (Fogata Bot, Posly), serving 200+ clients across Colombia, the US, Puerto Rico, Costa Rica, and Spain.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAFAKAJ

Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat)

Business & Public Services/Marketing, Advertising & PR Services/Direct Marketing & Lead Generation (Email, Telemarketing, Demand Gen)

SECONDARYHDAAAFAD

Voice Assistants & Voice UI (VUI)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Speech, Audio & Conversational AI

SECONDARYHDAAAFAH

Audio & Speech Analytics (call analytics, QA, insights)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Speech, Audio & Conversational AI

Keywords

• Digital marketing agency
• Software development services
• E-commerce development
• AI automation services
• Web design branding

Headquarters

HQ city

Barranquilla

HQ country

Colombia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Development Services: Custom software development including mobile applications, web applications, eCommerce platforms, and eLearning systems. Project-based pricing with timelines of 3-20 weeks depending on complexity.
2. Digital Marketing Services: SEO, SEM, social media advertising, email marketing, content generation. Can be contracted independently or as monthly retainers.
3. Design Services: Graphic design, UX/UI design, brand identity, and architectural design services
4. AI and Automation Services: AI agents, chatbots, voicebots, RPA implementation, workflow integration. Implementation fees plus ongoing maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Muto Digital Studio is a 360° digital agency that delivers custom software development (mobile apps, web apps, corporate websites, eCommerce stores, eLearning platforms), digital marketing (SEO, SEM, email, paid social, content), strategic design (graphic, UX/UI, brand identity, architectural), and AI/automation services (chatbots, voicebots, RPA, predictive analytics, generative AI). It also sells two proprietary products — Fogata Bot (omni-channel AI customer service) and Posly (web-based POS) — and operates as a certified Shopify Partner Agency across five countries.

Product overview

Muto Digital Studio is a full-service digital agency (agencia digital 360°) headquartered in Barranquilla, Colombia, with operations across Colombia, the US, Puerto Rico, Costa Rica, and Spain. The company operates two proprietary SaaS products — Fogata Bot (omnichannel AI-powered customer service platform) and Posly (web-based point-of-sale system) — alongside four core service lines: Software e Innovación (custom app, web, and eCommerce development), Vibe y Marketing (SEO, SEM, email, social media), Diseño Estratégico (graphic, UX/UI, and architectural design), and IA y Automatizaciones (AI agents, RPA, predictive analytics, and generative AI). The proprietary products serve as distinct branded offerings, while the service lines provide integrated digital strategy, design, and technology execution for client projects. The company is a certified Shopify Partner Agency.

Differentiator

Problem solved

Functional benefit

Brands

• Fogata Bot: Omnichannel customer service application that centralizes all communication channels (chat, email, social media) into one platform with intelligent automation and advanced analytics.
• Posly

Products and services

• Fogata Bot Omnichannel customer service application that centralizes chat, email, social media, and WhatsApp communications into a single platform with AI-powered automation, real-time analytics, and intelligent ticket routing. Built and sold by Muto as a proprietary product for businesses needing unified customer support automation.
• Posly (POS) Web-based point-of-sale application for managing sales transactions, real-time inventory tracking, payment processing, and business performance reporting from a single dashboard. Sold directly by Muto to retail and small-business operators.
• Software e Innovación (Software & Digital Assets Factory) Custom software development service line covering mobile applications, web applications, corporate websites, eCommerce stores (Shopify, WooCommerce, Tiendanube), and eLearning platforms, built to client specifications using agile methodologies with timelines of 3–20 weeks depending on complexity. Priced as custom project-based proposals.
• Vibe y Marketing (Digital Marketing) Full-service digital marketing offering covering SEO, SEM/paid search (Google Ads, Performance Max), Meta Ads (Facebook/Instagram), TikTok Ads, LinkedIn Ads, CTV/streaming advertising via Diginius, email marketing automation (Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Brevo), social media management, and content generation. Available as monthly retainers or campaign budgets ranging from under $2K to $10K+ per month.
• Diseño Estratégico (Strategic Design) Creative services spanning graphic design, UX/UI design, brand identity and visual branding, and architectural design for both physical and digital spaces. Targeted at businesses needing a coherent brand image across digital and physical touchpoints.
• IA y Automatizaciones (AI & Automation) Artificial intelligence and business process automation services including AI-powered chatbots and voicebots, Robotic Process Automation (RPA) implementation, predictive analytics, generative AI content creation, dynamic pricing, recommendation engines, and integration with OpenAI, Google AI, and AWS APIs. Priced with implementation fees plus ongoing maintenance.

Quantifiable outcome

• 98% client satisfaction index
• +6 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration42 records

AI capability10 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationCertified Shopify Partner Agency - one of the few agencies in Colombia with this official distinction. Authorized to build and develop Shopify stores meeting the highest platform standards.
• DiginiuscoreTechnology or IntegrationCertified partner providing exclusive access to 36+ CTV and streaming platforms including Netflix, Hulu, Disney+, ESPN, CNN for advertising campaigns.
• ClutchminorGTM or Marketing PartnerClutch profile showcasing verified client reviews and project portfolio. Multiple Clutch awards including Top Digital Agency Colombia 2026.
• SortlistminorGTM or Marketing PartnerAgency directory and review platform presence with Sortlist badge recognition.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: Disruptive Advertising is a US-based digital marketing agency focused on paid media, SEO, and lifecycle marketing for e-commerce and SaaS. Its mid-market performance marketing focus overlaps with Muto's paid media/SEO/SEM services.
• SmartSites: SmartSites is a US digital agency focused on website design, SEO, PPC, and Shopify e-commerce development for SMBs. It closely matches Muto's Website Development, Shopify Partner, and SEO/SEM service offerings at similar price points.
• KlientBoost: KlientBoost is a performance marketing agency specializing in paid acquisition, CRO, and landing page design for SaaS and e-commerce. It is comparable to Muto's paid media, SEO, and conversion-focused service lines for SMB clients.
• Coalition Technologies: Coalition Technologies is a US digital agency specializing in SEO, PPC, web design, and e-commerce (Shopify, WooCommerce, BigCommerce). It overlaps directly with Muto's integrated digital marketing and custom e-commerce development model.
• Tinuiti: Tinuiti is a US-based performance marketing agency focused on paid media, SEO, and e-commerce/Amazon marketing. It shares Muto's emphasis on paid acquisition, measurement, and commerce integrations for mid-market brands.

Broad incumbents

• Wpromote: Wpromote is a US-based performance and digital marketing agency offering SEO, paid media, social, and e-commerce marketing — directly competing with Muto's Vibe y Marketing service line and Shopify e-commerce work for SMB/mid-market clients.
• Dept Agency: Dept is a global digital agency operating across the Americas (including LatAm) with marketing, technology, design, and AI services — comparable to Muto's full 360° model but at much larger scale and brand-tier clientele.
• R/GA: R/GA is a global creative and technology agency integrating brand, marketing, and product engineering. It overlaps with Muto's design, software development, and AI/automation lines at a far larger enterprise tier.
• VML: VML is a global marketing and customer experience agency spanning advertising, commerce, and technology services. It overlaps with Muto's branding, marketing, and e-commerce development work but at significantly larger scale.
• Huge: Huge is a global experience-driven agency combining strategy, design, marketing, and technology. It is comparable to Muto's integrated services but serves larger enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mutoestudio
• LinkedInco.linkedin.com/company/muto-estudio
• Instagraminstagram.com/mutoestudio/?hl=es
• TikToktiktok.com/@mutoestudio
• Xx.com/mutoestudio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muto Digital Studio