ReSuit

What ReSuit does

ReSuit (operated by Yowo Solutions Inc.) is a Toronto-based peer-to-peer marketplace mobile application that enables consumers in the US and Canada to buy, sell, and rent preloved clothing. The platform's core differentiator is its proprietary Size Match Algorithm, which uses computer vision to derive body measurements from photographs of fully clothed users, addressing the persistent problem of inconsistent sizing that drives high return rates in fashion resale and rental. Transactions are secured through a Digital Handshake passcode system with payment processing handled by Stripe Connect; customer support runs on ZenDesk, email on SendGrid, and in-app chat on PubNub.

The company monetizes exclusively through transaction-based take rates: 25% on rental transactions and 20% on resale transactions, with no subscription, listing, or membership fees. Go-to-market is product-led and community-led, relying on Instagram, influencer partnerships, email marketing, event sponsorships (One of a Kind Craft Show, Toronto Pride), and earned media coverage in major outlets including Forbes, National Geographic, Cosmopolitan, and Refinery29. ReSuit targets four overlapping segments: sustainability-conscious consumers, individual sellers and lenders monetizing underused wardrobe items, fashion enthusiasts seeking variety without ownership, and a smaller segment of independent designers and boutiques seeking new sales channels. Strategic partnerships include a give-back program with the Toronto Fashion Incubator and commercial alliances with Gibson's Cleaners and Glenforest Cleaners.

The company is privately held and bootstrapped, with no disclosed venture or institutional funding rounds. Headcount is reported at 1-10 employees, operating from a Toronto headquarters under founder and CEO Nada Shepherd. Legal entity is Yowo Solutions Inc., domiciled in Ontario, Canada. The app is distributed via the Apple App Store and Google Play in the US and Canada.

Name

ReSuit

Legal name

Yowo Solutions Inc.

Website

https://resuit.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ReSuit is a Toronto-based peer-to-peer mobile marketplace enabling US and Canadian consumers to buy, sell, and rent preloved clothing, using a proprietary computer vision Size Match Algorithm to reduce sizing errors and waste. The bootstrapped company operates with 1-10 employees under Yowo Solutions Inc.

Ownership category

akta.pro rank

Product category

Peer-to-peer fashion marketplace

NAICS

Clothing and Clothing Accessories Retailers (4581), Used Merchandise Retailers (459510)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAFAGAM

Peer-to-Peer (C2C) Resale Marketplaces

Consumer Products & Retail/E-commerce & Marketplaces/Secondhand/Resale & Recommerce Platforms

SECONDARYCRAFAKAB

Fashion & Accessories C2C Resale

Consumer Products & Retail/E-commerce & Marketplaces/Consumer-to-Consumer (C2C) Marketplaces

Keywords

• Peer-to-peer marketplace
• Circular fashion
• Clothing rental platform
• Resale marketplace
• Sustainable fashion

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. Platform Transaction Fees — Rentals: ReSuit charges a 25% platform fee on the total pre-tax transaction amount for rental transactions. This fee covers the service the platform provides, including transaction facilitation, customer support, and platform maintenance.
2. Platform Transaction Fees — Resale: ReSuit charges a 20% platform fee on the total pre-tax transaction amount for resale transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

ReSuit operates a mobile peer-to-peer marketplace that lets individual users buy, sell, and rent preloved clothing. The platform uses a proprietary Size Match Algorithm with computer vision to automatically capture body measurements from photos and match users to garments that fit, reducing size-related returns. Transactions are completed through a secure digital handshake system with payments processed via Stripe Connect.

Product overview

ReSuit is a peer-to-peer fashion marketplace that operates primarily as a mobile application on iOS and Android. The platform integrates a proprietary Size Match Algorithm that uses computer vision to automatically capture user body measurements from photos, enabling precise fit matching for buying, selling, and renting clothing. Key product components include the ReSuit App itself, the Size Match Algorithm for fit prediction, the Digital Handshake Feature for secure transactions, and In-App Chat functionality for user communication. The iOS platform also includes an auto-measurement capture feature for streamlined measurement intake. Together, these components form a cohesive circular fashion ecosystem that reduces returns and extends garment lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• ReSuit App A mobile application available on iOS and Android (US and Canada) that enables individuals to buy, sell, and rent preloved clothing. The app integrates a proprietary fit-matching algorithm using computer vision to capture body measurements from photos, facilitating accurate sizing for transactions. It is free to download and monetized via a transaction-based platform fee.

Quantifiable outcome

• Most people only wear 20% of their clothing on a regular basis, making wardrobe monetization a significant opportunity
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, supporting and minor.

• Toronto Fashion IncubatorcoreStrategic or Co-development PartnerToronto Fashion Incubator (TFI) is the world's first fashion incubator, an award-winning non-profit that drives a thriving fashion ecosystem. ReSuit has partnered with TFI as the inaugural recipient of ReSuit's Designer Side Kick Give-Back program, where a 20% donation is made to TFI for every TFI member who joins ReSuit. This partnership supports early to mid-stage fashion entrepreneurs.
• Gibson's CleanerssupportingGTM or Marketing PartnerGibson's Cleaners, serving the GTA since 1929 with over 10,000 clients, offers ReSuiters 25% off dry cleaning and laundry services when they shop or rent with ReSuit. Present the ReSuit receipt at drop-off or use code ReSuit25 for pickup and delivery orders. This partnership incentivizes platform usage by reducing the cost burden of maintaining rented or purchased items.
• Glenforest CleanerssupportingGTM or Marketing PartnerGlenforest Cleaners, Toronto's FIRST Wetcleaning specialists using 100% toxic-free cleaning solutions, offers ReSuiters a special deal on cleaning rental and purchase items. Contact required for details. This partnership supports sustainable cleaning practices aligned with ReSuit's eco-conscious values.
• Jeanne LottieminorStrategic or Co-development PartnerFashion brand partner listed on ReSuit's partnerships page. Jeanne Lottie is a fashion brand sharing ReSuit's belief in quality over quantity and sustainability.
• Maxi BoutiqueminorStrategic or Co-development PartnerBoutique partner listed on ReSuit's partnerships page located in Bloor-Yorkville. Shares ReSuit's sustainability and fashion-forward values.
• Rock'n KarmaminorStrategic or Co-development PartnerFashion/sustainability brand partner listed on ReSuit's partnerships page. ReSuit ran a joint giveaway with Rock'n Karma offering a $1,000 Prize Package including products from both brands.
• Shelli OhminorStrategic or Co-development PartnerFashion designer/brand partner listed on ReSuit's partnerships page, sharing sustainable fashion values.
• OsgrrrminorStrategic or Co-development PartnerFashion brand partner listed on ReSuit's partnerships page. Shares ReSuit's sustainability and circular fashion values.
• Staples CanadaminorGTM or Marketing PartnerCorporate partner listed on ReSuit's partnerships page. Staples Canada shares ReSuit's belief in quality over quantity and sustainability.
• Stripe ConnectcoreTechnology or IntegrationStripe Connect handles all payment processing services for lenders and sellers on ReSuit. Both parties to a transaction must agree to the Stripe Connected Account Agreement. ReSuit shares transaction information with Stripe including unique identifying numbers and dollar amounts.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• By Rotation: By Rotation is a peer-to-peer fashion rental app focused on everyday and occasion wear. Closest functional competitor to ReSuit's rental half of the marketplace, sharing the C2C rental model and mobile-first delivery.
• Vinted: Vinted is a large European-rooted peer-to-peer marketplace for second-hand clothing, accessories, and lifestyle items. Highly comparable business model, with a low take-rate focus that competes with ReSuit's 20% resale fee.
• Depop: Depop is a P2P social shopping marketplace focused on unique fashion items with a Gen-Z-skewed audience. Directly comparable to ReSuit's C2C resale core, with mobile-first UX and individual seller storefronts.
• Hurr: Hurr is a UK-based peer-to-peer fashion rental and resale platform. Highly comparable to ReSuit for its combination of P2P rental and resale, mobile app distribution, and circular-fashion branding.
• Poshmark: Poshmark is a peer-to-peer fashion resale marketplace where individuals buy and sell new or used clothing. Directly comparable to ReSuit's resale functionality with a similar marketplace model, though lacking a rental component and a fit-matching algorithm.
• Tulerie: Tulerie is a US-based P2P luxury fashion rental marketplace where individuals lend designer items to other members. Directly comparable to ReSuit's rental mechanic and circular-fashion positioning, particularly relevant to ReSuit's fashion enthusiast segment.

Broad incumbents

• Vestiaire Collective: Vestiaire Collective is a global peer-to-peer marketplace for pre-owned luxury fashion with authentication built in. Comparable to ReSuit's P2P marketplace structure, with a more luxury and authentication-heavy focus.
• Rent the Runway: Rent the Runway is the leading consumer fashion rental service, though operating a centralized inventory model rather than P2P. Comparable for the rental category of ReSuit, with established scale and brand.
• ThredUp: ThredUp is a managed online resale platform that buys and resells secondhand clothing directly to consumers. Comparable to ReSuit's resale function but operates an inventory-led model without peer-to-peer transacting.

Emerging players

• Curateur: Curateur is a curated fashion rental and styling subscription service. Touches ReSuit's designer-rental use case but operates a centralized inventory model rather than P2P, making it a complementary rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/resuitmarketplace
• Xx.com/re_suit
• Facebookfacebook.com/JoinReSuit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReSuit