Limeloop

What Limeloop does

Limeloop AB is a privately held web design and development agency headquartered in Stockholm, Sweden. Founded in 2014, the firm operates with a small team of 1-10 employees and serves businesses across the Nordic market seeking to restructure, redesign, or build digital platforms. Its client portfolio spans financial services (Carnegie Fonder), e-commerce/SMB (The Birth Poster), and nonprofit (SOS Barnbyar), indicating a horizontal, use-case-driven segmentation approach targeting any business undergoing digital platform transformation.

The agency's core technology stack comprises WordPress CMS with WooCommerce for e-commerce, React for modern web shop front-ends, and headless e-commerce architectures that decouple the presentation layer from the commerce engine. Additional offerings include static site generation and end-to-end web design services. Limeloop emphasizes craftsmanship, attention to detail, and a curiosity-driven methodology that prioritizes long-term client relationships over transactional delivery.

Commercially, Limeloop runs a sales-led, project-based engagement model with quote-based pricing and multi-year contract cadences. Lead generation is driven primarily through direct outreach via the company website's contact form, supported by organic social media presence on Instagram, Facebook, and LinkedIn. The company is founder-operated (Andreas Gustafsson), shows no evidence of external institutional investment, no M&A activity, and no disclosed parent company structure.

Name

Limeloop

Legal name

Limeloop AB

Website

https://limeloop.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Limeloop AB is a Stockholm-based web design and development agency offering WordPress, WooCommerce, headless e-commerce, and React-based digital platform builds for businesses. The boutique firm serves clients across finance, e-commerce, nonprofit, and SMB sectors via project-based and multi-year engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Web Design and Development Services: Project-based web design and development services delivered to business clients seeking digital platform solutions. Services include WordPress development, WooCommerce e-commerce, React web shops, and headless e-commerce implementations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Limeloop is a Stockholm-based web agency (Limeloop AB) that designs and develops customized websites and e-commerce platforms for businesses. They specialize in WordPress, WooCommerce, React-based web shops, and headless e-commerce architectures. The agency serves clients across financial services, e-commerce, and nonprofit sectors, delivering tailored digital solutions ranging from static websites to advanced e-commerce platforms.

Product overview

Limeloop is a Stockholm-based web agency offering a comprehensive suite of digital services. The company provides headless e-commerce and headless web solutions for decoupled architectures, WordPress WooCommerce-based websites and online stores, static website development, and React-based web shops. Core services include web design, web development, and e-commerce consulting. The agency positions itself as a collaborative partner focused on quality, precision, and long-term client relationships, serving clients across various industries including finance (Carnegie Fonder), e-commerce (The Birth Poster), and non-profit (SOS Barnbyar).

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Web Design and Development

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor.

• KlarnaminorOthersLogo displayed in collaboration/partnership section. Nature of collaboration appears to be client relationship or portfolio showcase.
• The Birth PosterminorOthersLogo displayed in collaboration section. Client for whom they built a WordPress WooCommerce e-commerce solution for personalized birth chart products.
• Carnegie FonderminorOthersLogo displayed in collaboration section. Financial services client for whom they performed web design and web development.
• 21gramsminorOthersLogo displayed in collaboration/partnership section.
• Blendow GroupminorOthersLogo displayed in collaboration section.
• BGIminorOthersLogo displayed in collaboration section.
• BornminorOthersLogo displayed in collaboration section.
• Vilja SolutionsminorOthersLogo displayed in collaboration section.
• SOS BarnbyarminorOthersLogo displayed in collaboration section. Nonprofit client for whom they built a WordPress website.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bontouch: Nordic digital product agency designing and engineering web and mobile platforms for enterprise clients. Comparable to Limeloop as a Stockholm-based, services-led agency delivering custom digital platforms with quality/long-term orientation.
• Curamando: Nordic digital commerce and growth agency offering e-commerce development, CRO, and digital transformation services. Directly comparable to Limeloop's WooCommerce and headless e-commerce service line for business clients.
• Ninetech: Nordic digital solutions company offering web development, e-commerce, and platform engineering services. Comparable to Limeloop across WordPress/headless e-commerce delivery and B2B client orientation.
• Crystallize: Norway-headquartered headless commerce and digital experience agency building e-commerce and content platforms for European clients. Directly comparable to Limeloop's headless e-commerce and decoupled architecture focus.
• Pond Design: Swedish digital design and development agency building websites and digital platforms for brands. Comparable to Limeloop as a Stockholm-based agency combining design and development for business clients.
• Iteam: Swedish tech agency delivering custom web development, digital platforms, and software engineering for business clients. Comparable in being a Stockholm-based, project-based web and digital platform builder.
• Magneto: Nordic e-commerce and digital experience agency specializing in online retail platforms and headless commerce implementations. Closely mirrors Limeloop's e-commerce and headless e-commerce offerings for B2B and B2C clients.

Broad incumbents

• Accenture Interactive (Accenture Song): Global digital agency arm of Accenture providing end-to-end digital experience, commerce, and platform services to enterprises. Operates in Stockholm and competes for the same enterprise digital platform rebuild mandates as Limeloop.
• Deloitte Digital: Global digital consultancy delivering web, commerce, and platform engineering services to large enterprises. Competes with Limeloop for enterprise digital platform and web transformation work in the Nordics.
• Netlight: Large Nordic IT and digital consulting firm with a Stockholm presence serving enterprise clients on digital platform and technology initiatives. Broader incumbent overlap with Limeloop's enterprise web development positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/limeloopsweden
• LinkedInlinkedin.com/company/limeloopab
• Instagraminstagram.com/limeloop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Limeloop