What Ag-Power does

Ag-Power, Inc. is a privately held, family-owned John Deere dealership founded in 1972 and headquartered in Bethany, Missouri. The company operates 10 retail locations across Missouri (Bethany, Carrollton, Centerview, Easton, Higginsville, Marshall, Maryville, Richmond, Sedalia, and Stanberry) and serves customers in Missouri, Kansas, and Iowa across five segments: homeowners, farmers/agricultural producers, commercial landscapers and builders, landowners/property managers, and precision-ag adopters. Its product portfolio spans new John Deere equipment (compact and utility tractors 1–250 HP, row-crop tractors, Gator XUV/utility vehicles, commercial mowers, compact construction equipment, hay/forage and harvesting equipment, sprayers, tillage, and planting/seeding), used John Deere and short-line equipment, OEM and aftermarket parts, John Deere-certified service and repair, PowerGard protection plans, and financing intermediated through John Deere Financial.

The underlying technology stack is John Deere's precision-ag and connected-equipment platform rather than Ag-Power's own IP: JDLink telematics, Operations Center, GreenStar/AutoTrac guidance, AutoPath planning, and Connected Support with Service Advisor Remote. Ag-Power wraps this with its own customer-facing layer (Operations Center PRO Service, Equipment Mobile app, Dealer Customer Portal, and AllPartsStore A&I parts integration) to monetize precision-ag upgrades and parts/service throughout the equipment lifecycle. Recent product rollouts include the 2025 XUV 875R Signature Edition, factory GreenStar ready on 2025-model Gator XUVs, AutoPath for Gator XUVs, and a standalone JDLink M Modem option for 2026-model year full-size XUVs.

Revenue is generated through a mix of new equipment sales, used equipment sales (inspected and serviced before resale), parts and consumables (including bulk oil), certified service and repair, protection plans, and financing promotion/transaction-fee economics through John Deere Financial. The go-to-market is sales-led and direct-to-customer across the 10 retail showrooms, supplemented by an online Buy Online storefront via Deere's e-marketing platform and parts purchasing via Shop.Deere.com and AllPartsStore. Promotional tractor packages (The Weekend Master, DIY, Small Farm, Beef Belt, Hay Feeder, Chief, Hay Mover) are bundled with implements and 0%–0.9% APR financing to target specific buyer workloads. Ag-Power does not disclose revenue, headcount, or financial details; the family-owned entity operates independently with no disclosed institutional investors or parent company.

Name

Ag-Power

Legal name

Ag-Power, Inc.

Website

https://ag-power.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

Ag-Power is a family-owned authorized John Deere dealership operating 10 Missouri retail locations, selling new and used ag, residential, and construction equipment, OEM parts, certified service, and John Deere Financial financing to homeowners, farmers, and commercial operators across Missouri, Kansas, and Iowa.

Ownership category

akta.pro rank

Headquarters

HQ city

Bethany

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new John Deere equipment across product categories (tractors, mowers, Gator UTVs, ag equipment, compact construction equipment) plus short-line brands (STIHL, Frontier, Brandt, Kuhn, etc.). Customers can request a quote, apply for credit, or buy online via Deere e-marketing store.
2. Used Equipment Sales: Pre-owned equipment inventory browsable through a filtered search by category, manufacturer, model, price range, year, and hours. Inventory is inspected and serviced before resale.
3. Parts Sales: OEM and aftermarket parts including bulk oil, A&I parts online via allpartsstore.com, and John Deere parts through shop.deere.com and the customer portal.
4. Service and Repair: John Deere-certified technician service for repair, scheduled maintenance (oil changes, powertrain), winter service packages (residential and large ag), PowerGard protection plans, and on-site mobile service through Equipment Mobile app.
5. Equipment Financing: Financing intermediation through partnership with John Deere Financial, offering payment terms, flexible repayment plans, and 0% APR promotions on certain packages (e.g., The Weekend Master 0% for 84 months).
6. Integrated Solutions / Precision Ag: Sales and support of John Deere precision-ag upgrades (GreenStar, AutoTrac, JDLink telematics, Operations Center PRO Service, AutoPath) enabling recurring connected-services and data-driven farm management.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Ag-Power is a family-owned authorized John Deere dealership operating 10 retail locations across Missouri. It sells new and used John Deere agricultural, residential, commercial, and compact construction equipment (tractors, Gator UTVs, mowers, hay and forage, sprayers, tillage, planting and seeding), plus short-line brands (STIHL, Frontier, Brandt, Kuhn, Kelly Tillage, etc.), OEM and aftermarket parts, certified service and repair, PowerGard protection plans, and equipment financing through John Deere Financial.

Product overview

Ag-Power is a family-owned John Deere dealership (not a SaaS product company) operating 10 locations across Missouri and serving customers in Missouri, Kansas, and Iowa since 1972. Its offering is a unified dealer platform comprising several interconnected modules: (1) new John Deere equipment sales organized into five customer segments — Products for Homeowners, Compact & Utility Tractors, Products for Commercial Operators, Gator Utility Vehicles, and Products for Farmers; (2) used equipment sales with a multi-category search; (3) parts and consumables including bulk oil and A&I aftermarket parts; (4) service and repair staffed by John Deere-certified technicians and supported by the PowerGard Protection Plan; (5) Integrated Solutions / Precision Ag Technology centered on John Deere Operations Center, AutoTrac, GreenStar, and JDLink connectivity; (6) bundled Tractor Packages (The Weekend Master, The DIY Package, The Small Farm Package, The Beef Belt Package, The Hay Feeder Package, The Chief Package, The Hay Mover Package) that combine specific John Deere utility/compact tractors with matched loaders and implements; and (7) financing through John Deere Financial. The dealer also retails non-John Deere / shortline brands such as STIHL, Frontier, Brandt, 360 Yield, Z-Glide, Kuhn, Medtrans, Highline, New Leader, Thunder Creek, and Kelly Tillage. Together these modules form a single end-to-end equipment lifecycle platform spanning purchase, financing, connected operations, service, and parts replenishment.

Differentiator

Problem solved

Functional benefit

Products and services

• New John Deere Equipment Sales of new John Deere equipment organized into five customer segments, including compact utility tractors (1–4 Family series, 23–66 HP), utility tractors (45–250 HP), row-crop tractors, 9 Family 4WD and track scraper tractors, commercial mowers, compact construction equipment, Gator UTVs (Full-Size, Mid-Size, Traditional, Turf), hay and forage harvesting, harvesting equipment, sprayers, tillage, planting and seeding, nutrient application, and Frontier utility attachments. For residential, agricultural, and commercial customers.
• Used John Deere and Shortline Equipment Pre-owned John Deere and shortline equipment across categories including air drills, articulated 4WD tractors, attachments, combines, compact loaders, compact track loaders, compact utility tractors, planters, precision ag, sprayers, rippers, round balers, row-crop tractors, track tractors, utility tractors, and zero-turn mowers. Each unit is inspected and serviced by Ag-Power before sale.
• John Deere Parts OEM and aftermarket parts inventory including bulk oil, plus links to Shop.Deere.com and Buy A&I Parts Online. Customers can access specials via the Dealer Customer Portal.
• John Deere Service and Repair John Deere-certified technician servicing at all 10 Missouri locations, covering routine maintenance (oil changes, filters, spark plugs) to extensive powertrain repairs, with a stocked OEM parts inventory at each store. PowerGard Protection Plan and Customer Right to Repair resources are offered.
• Integrated Solutions / Precision Ag Technology Precision agriculture and connected equipment solutions including John Deere Operations Center, Operations Center PRO Service, AutoTrac hands-free steering, GreenStar guidance, JDLink connectivity, and Precision Upgrade Kits.
• Equipment Mobile App John Deere Equipment Mobile App promoted via Ag-Power, providing on-the-go access to equipment information.
• John Deere Financial Financing Financing offered through Ag-Power's partnership with John Deere Financial, providing flexible repayment plans and special rate offers on equipment and tractor packages.
• PowerGard Protection Plan Extended warranty/protection plan for John Deere equipment, available through Ag-Power.
• The Weekend Master Tractor Package Entry-level sub-compact tractor package including a John Deere 1023E with 120R Loader and BB5048L (48-inch) box blade. Cash price $19,950; 0% for 84 months financing available starting at $253/month.
• The DIY Package Compact utility package including a John Deere 1025R sub-compact tractor with 60D mid-mount mower deck. Cash price $24,300; starting at $308/month.
• The Beef Belt Package Heavy-duty farm package including a John Deere 6120E utility tractor with MFWD and 540M Loader (single-point hydraulic connection, integrated parking stands, false rod bucket cylinders). Sale price $114,000.
• The Hay Feeder Package Hay handling package including a John Deere 5090E (24/12) utility tractor with 9F/3R SyncShuttle transmission, 520M Loader (diverter kit, single-point hydraulic connection), and AB13G 3-Tine Global Hay Spear. Sale price $79,233.
• The Chief Package Compact utility package including a John Deere 5060E TSS tractor with intuitive controls and a 3-function diverter kit. Sale price $45,885.
• The Hay Mover Package Entry hay handling package including a John Deere 5050E 2WD (50 HP) with 9F/9R SyncShuttle transmission, Final Tier 4-compliant PowerTech engine, and AB12F 3-Tine Global Hay Spear. Sale price $31,605.
• The Small Farm Package Small-farm tractor package including a John Deere 3032E with standard MFWD, 300E Loader (curved boom design, 977 lbs lift capacity), and RC2060 5-foot rotary cutter with puncture-resistant rear tires. Sale price $33,269. 0.9% APR for 84 months with 20% down.
• John Deere XUV 875R Signature Edition Crossover Utility Vehicle Top-of-line Signature Edition trim of the full-size John Deere Gator XUV crossover utility vehicle, including factory-installed 6.4-in. touchscreen infotainment (seven Harman-tuned speakers, Apple CarPlay/Android Auto, Bluetooth, AM/FM/SiriusXM), rear-facing camera, genuine leather 40/60 split bench seat, Bumper Pro Brush Guard, cargo box power lift, leather-wrapped grab handle, front roof-mounted LED driving lights, and Signature Edition badges. Starting at $43,199.00.
• AutoPath Guidance Planning for Gator Utility Vehicles AutoPath™ guidance planning capability for full-size Gator Utility Vehicles, generating plans from row crop data captured in a source operation or from a precise, driven field boundary using SF3 or higher correction signal. Compatible with XUV 845M, 845R, 875M, and 875R via GreenStar/AutoTrac ready options.
• JDLink M Modem for Full-Size Gator XUV (Model Year 2026) Factory-installed JDLink M Modem (option code 183N) for model year 2026 and newer one-row full-size XUV Gator Utility Vehicles, required on GreenStar ready and AutoTrac ready vehicles and connecting to John Deere Operations Center for fleet management, location/status tracking, geofencing, curfews, engine hours, maintenance planning, and diagnostic trouble codes.
• Non-John Deere / Shortline Brands Ag-Power also offers equipment, attachments, and parts from STIHL, Frontier, Brandt, 360 Yield, Z-Glide, Kuhn, Medtrans, Highline, New Leader, Thunder Creek, Kelly Tillage, and John Deere Construction in addition to the core John Deere brand.

Quantifiable outcome

• John Deere Connected Support reduces technician trips and unplanned downtime by an average of 20%
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

14 partnerships are on record, tiered flagship / core, secondary and minor.

• John Deereflagship / coreOEM/ Whitelabel/ Licensing PartnerAg-Power is an authorized John Deere dealer selling new and used John Deere equipment across all product categories (tractors, mowers, Gator UTVs, ag and construction equipment). Partnership includes John Deere-certified technicians, OEM parts inventory, John Deere Financial financing, JDLink/Operations Center integration, and use of John Deere's e-marketing online storefront branded as Ag-Power Marshall.
• STIHLsecondaryOEM/ Whitelabel/ Licensing PartnerSTIHL is listed as one of Ag-Power's shoppable brands alongside John Deere, indicating Ag-Power carries STIHL outdoor power equipment.
• Frontier EquipmentsecondaryOEM/ Whitelabel/ Licensing PartnerFrontier is a John Deere-owned short-line brand; Ag-Power sells Frontier landscape equipment and tractor attachments as part of its commercial landscaper offerings.
• John Deere ConstructionsecondaryOEM/ Whitelabel/ Licensing PartnerAg-Power carries John Deere Construction equipment as part of its commercial landscaper and builder product line.
• BrandtminorOEM/ Whitelabel/ Licensing PartnerBrandt logo displayed on Ag-Power's 'Shop Our Brands' section, indicating Brandt agricultural equipment is offered.
• 360 Yield CenterminorOEM/ Whitelabel/ Licensing Partner360 Yield logo displayed on Ag-Power's 'Shop Our Brands' section, indicating 360 Yield Center agronomic products are offered.
• Z-GlideminorOEM/ Whitelabel/ Licensing PartnerZ-Glide logo displayed on Ag-Power's 'Shop Our Brands' section, indicating Z-Glide products are offered.
• KuhnminorOEM/ Whitelabel/ Licensing PartnerKuhn logo displayed on Ag-Power's 'Shop Our Brands' section, indicating Kuhn farm equipment is offered.
• MedtransminorOEM/ Whitelabel/ Licensing PartnerMedtrans logo displayed on Ag-Power's 'Shop Our Brands' section, indicating Medtrans products are offered.
• HighlineminorOEM/ Whitelabel/ Licensing PartnerHighline logo displayed on Ag-Power's 'Shop Our Brands' section, indicating Highline equipment is offered.
• New LeaderminorOEM/ Whitelabel/ Licensing PartnerNew Leader logo displayed on Ag-Power's 'Shop Our Brands' section, indicating New Leader application equipment is offered.
• Thunder CreekminorOEM/ Whitelabel/ Licensing PartnerThunder Creek logo displayed on Ag-Power's 'Shop Our Brands' section, indicating Thunder Creek fuel and service trailers are offered.
• Kelly TillageminorOEM/ Whitelabel/ Licensing PartnerKelly Tillage logo is displayed on Ag-Power's 'Shop Our Brands' section with a direct link to kellytillage.com, indicating Kelly tillage equipment is offered.
• AllPartsStoresecondaryChannel Partner/ Reseller/ DistributorAg-Power provides online access to A&I aftermarket parts via the AllPartsStore integration (CustomerNumber MO743B), extending parts availability beyond OEM John Deere parts.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CNH Industrial (Case IH): Competing full-line ag-equipment OEM (Case IH and New Holland brands) selling row-crop tractors, combines, sprayers, and implements through an independent dealer network. Broad incumbent competing for the same farmer/producer customers in the Missouri/Kansas/Iowa territory.
• Deere & Company (John Deere): The OEM manufacturer of Ag-Power's core product line and the licensor of its dealership rights, precision-ag technology (Operations Center, JDLink, AutoTrac), Connected Support, John Deere Financial, and Shop.Deere parts platform. Not a peer in the dealership sense but the strategic counterparty whose brand, technology, and dealer economics define Ag-Power's operating model.
• Kubota Tractor Corporation: Competing full-line ag and compact equipment OEM with its own U.S. dealer network, finance arm, and precision-ag offering. Comparable broad incumbent in the ag-equipment space competing for the same small-farm and rural-landowner customers Ag-Power serves with 1–4 Series tractors.

Direct peers

• Stotz Equipment: Family-owned authorized John Deere dealer with multiple retail locations across the western U.S., offering new and used ag and turf equipment, parts, service, and precision-ag support. Directly comparable multi-store Deere dealership with similar family-ownership model and integrated solutions stack.
• 21st Century Equipment: Authorized John Deere dealer with multiple locations across Nebraska, Colorado, Wyoming, and Kansas, selling new/used ag equipment, Gator UTVs, parts, service, and precision-ag technology. Highly comparable as a multi-store ag-belt Deere dealership serving row-crop and livestock producers.
• RDO Equipment Co. Largest U.S. John Deere dealer network operating across multiple states with construction and agriculture equipment, parts, service, and Integrated Solutions/RDO Integrated Solutions precision-ag offering. Directly comparable as a multi-location authorized John Deere dealer with similar product breadth, service operations, and Connected Support/precision-ag capabilities.
• P&K Equipment: Authorized John Deere dealer with locations across Oklahoma, Texas, Arkansas, and Iowa, providing new and used ag equipment, parts, service, and precision-ag support. Directly comparable multi-state Deere dealer in adjacent ag regions.
• Heritage Tractor: Family-owned authorized John Deere dealer with retail locations across Kansas, Missouri, and Nebraska, offering new/used equipment, parts, service, and integrated precision-ag solutions. Direct competitor in Ag-Power's core Missouri/Kansas territory with a similar family-owned dealership model.
• Frontier Ag & Turf (John Deere): Authorized John Deere dealer group operating across multiple U.S. ag-belt states with new/used equipment, parts, service, and precision-ag offerings. Comparable multi-store Deere dealership with similar lifecycle revenue model.

Regional players

• Plains Ag Solutions: Authorized John Deere dealer operating in the Great Plains with retail locations focused on ag and turf equipment, parts, and service. Comparable Deere dealer model operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AgPowerMO
• Xx.com/agpower
• LinkedInlinkedin.com/company/ag-power-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ag-Power