HeartPayroll

What HeartPayroll does

HeartPayroll, operated by Careguide Inc., is a Canadian household payroll and tax service that serves families employing nannies, caregivers, and senior care providers across Canada. The company operates on a managed-service SaaS model in which clients register as household employers with the Canada Revenue Agency, submit caregiver hours, and receive direct deposit payments plus all required source deduction remittances, T4 and T4 Summary filings, and Records of Employment. The product surface includes a core subscription tier at $50 CAD/month, a nanny share tier at $40/month per family for split-employer arrangements, an additional caregiver add-on at $30/month, optional WCB/WSIB registration and premium remittance, and an à la carte menu for one-time tax filings. A US variant called Nanny Lane is offered at $55 USD/month through a white-label partnership, extending HeartPayroll's backend processing into the American market.

Name

HeartPayroll

Legal name

Careguide Inc.

Website

https://heartpayroll.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HeartPayroll, operated by Careguide Inc., is a Canadian household payroll and tax service for families employing nannies, caregivers, and senior care providers. It manages CRA registration, source deduction remittances, direct deposits, and T4/ROE filings via a SaaS platform built on Wagepoint infrastructure.

Ownership category

akta.pro rank

Product category

Household Payroll and Tax Services

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Self-Directed/Consumer-Directed Caregiver Enrollment & Payroll Support (HSABAMAI)

akta.pro secondary industries

Nanny Share (Shared Nanny) Services (HSAAABAM), Live-In Caregiver Placement & Matching (HSABAMAD)

Keywords

• Household payroll services
• Nanny tax services
• Caregiver payroll management
• T4 filing services
• Domestic employer compliance

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Monthly Subscription - Standard Service: Monthly subscription at $50 CAD covering complete payroll management including direct deposit, CRA registration, tax calculations, T4 filing, ROE production, and pay stubs. Billed monthly with annual prepay option at $500.
2. Nanny Share Service: Reduced monthly subscription at $40 per family for households sharing a caregiver. Each family maintains separate CRA registration and payroll accounts.
3. Additional Caregiver Service: Additional caregiver management at $30 per month per additional caregiver beyond the first.
4. Workers' Compensation Services: WCB/WSIB registration and premium remittance service at $10 per month for Ontario/BC clients, or $50 one-time registration fee for Alberta/Manitoba clients.
5. À la Carte Services: Individual one-time services including T4 preparation ($75), T4 filing ($100), ROE preparation and filing ($75), or combined T4 and ROE ($150).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

HeartPayroll provides complete household employer payroll and tax management services to Canadian families employing nannies, caregivers, senior care providers, and other domestic workers. The service handles CRA registration, source deduction calculations (income tax, CPP, EI), monthly remittances, direct deposit payments, T4/T4 Summary production and electronic filing, Record of Employment (ROE) generation, WCB/WSIB premium management, and electronic pay stubs for a flat monthly subscription. The offering extends to US families through a Nanny Lane partnership, with specialized modules for Nanny Share multi-employer arrangements.

Product overview

HeartPayroll is a single unified household payroll and tax service platform for Canadian families employing nannies and caregivers. The core HeartPayroll service ($50/month) handles all payroll aspects including direct deposit, CRA registration, T4 filing, ROE forms, and source deduction remittances. The offering extends to Nanny Share payroll ($40/month/family) for multi-employer caregiver arrangements, and an à la carte menu for individual services. A US variant called Nanny Lane ($55 USD/month) serves American families through a partner relationship. WCB/WSIB management is available as a $10/month add-on. The company operates exclusively as a managed service platform without a public API.

Differentiator

Problem solved

Functional benefit

Brands

• Nanny Lane: A separate brand/service offering for US household payroll and tax services, offered at $55 USD/month, including Federal and State tax filings, W2/W3 production and submission.

Products and services

• HeartPayroll Canadian Household Payroll Service Complete household payroll and tax management service for Canadian families employing nannies, caregivers, senior care providers, and other domestic workers. Handles direct deposit payment processing, CRA registration, net/gross pay and source deduction calculations (income tax, CPP, EI), monthly remittances, T4 and T4 Summary production and electronic filing, Record of Employment (ROE) generation, and electronic pay stubs and receipts. Includes optional WCB/WSIB premium management at $10/month for Ontario/BC clients.
• Nanny Share Payroll Service Specialized payroll service for two or more Canadian families sharing a single caregiver. Each family registers as a separate employer with the CRA, with HeartPayroll handling cost splitting, separate CRA accounts, and correct multi-employer tax code setup so the caregiver is properly taxed across employers. Priced at $40 CAD per month per family.
• Nanny Lane US Household Payroll Service Household payroll and tax service for US families employing nannies and domestic workers, offered through a partnership with Nanny Lane. Includes household employer registration, federal and state tax filings (monthly income tax, Medicare, Social Security; quarterly unemployment taxes), W2/W3 production and submission, direct deposit, pay stubs, tax deductions calculation, and dedicated support. Priced at $55 USD per month.
• À La Carte Payroll and Tax Services Individual one-time payroll and tax services for Canadian households that need help with discrete tasks rather than ongoing subscription management. Services include T4 preparation ($75), T4 preparation and electronic filing ($100), Record of Employment preparation and filing ($75), or combined T4 and ROE preparation and filing ($150). All prices plus applicable GST/HST.

Quantifiable outcome

• Eliminates risk of CRA penalties for incorrect payroll remittances or late filings
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Nannies on the HillcoreChannel Partner/ Reseller/ DistributorToronto-based nanny placement agency founded by Andrew Lederman with over a decade of experience in care placement. Specializes in live-in care, especially from overseas. Referrals of families to HeartPayroll for payroll administration. HeartPayroll handles all payroll and tax obligations for their client families.
• Niagara Caregivers and PersonnelcoreChannel Partner/ Reseller/ DistributorFounded by Cherie Richards, former Nurse with 38 years of experience placing nannies, caregivers, and companions for seniors. Claims to be Canada's longest operating placement agency. Assists families across Canada with live-in and live-out care. Long-term trusted ally in referring clients to HeartPayroll.
• PG NanniescoreChannel Partner/ Reseller/ DistributorRun by Rebecca and Tai Krahn with over a decade of experience placing caregivers in the Prince George area. Rebecca was previously a nanny herself and is now mother of four, providing first-hand understanding of finding the right care provider. Specializes in overseas nannies and has helped make HeartPayroll accessible to Canadian families.
• Preferred Personnel of CanadacoreChannel Partner/ Reseller/ DistributorOne of Canada's largest placement and immigration consultant agencies, run by immigration expert Carl Wurfel with over 30 years of experience helping families welcome nannies and au pairs from overseas. Expert in LMIA applications. Has helped position HeartPayroll as the perfect payroll solution for Canadian families with caregivers.
• Darling ChildcarecoreChannel Partner/ Reseller/ DistributorFounded with desire to find equitable work for experienced child caregivers while reducing search stress for families. Offers consulting services with decades of Early Childhood Education and Child Care experience. Provides HeartPayroll's payroll services to their family clients for comprehensive care placement and administration.
• ConsidraCarecoreChannel Partner/ Reseller/ DistributorTechnology-enabled home care provider for seniors offering hourly, live-in, and nursing care services across GTA and surrounding cities. Founded by physician wife-and-husband team Saba Tauseef and Tauseef Riaz. Caregivers go through rigorous multi-stage screening. HeartPayroll provides payroll services to ConsidraCare's family clients.
• Wagepoint Inc.coreTechnology or IntegrationUnderlying payroll processing service provider for HeartPayroll. Handles bank account access for direct deposit withdrawals and payments, as referenced in the Terms of Service. HeartPayroll uses Wagepoint as its technology infrastructure for processing payroll transactions.
• Nanny LaneminorOEM/ Whitelabel/ Licensing PartnerUS payroll service branding partnership. Nanny Lane (nannylane.com) offers HeartPayroll's payroll processing, withholdings, and tax filing services under their brand for the US market at $55 USD/month. HeartPayroll provides the backend service while Nanny Lane handles customer acquisition and US-specific branding.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Care.com: Care.com (IAC) is the dominant online marketplace for finding nannies, sitters, and senior caregivers, and owns HomePay. It is a broad incumbent that controls both caregiver matching and household payroll, making it the most strategically dangerous competitor for HeartPayroll's value proposition.
• Gusto: Gusto is a large US SMB payroll, benefits, and HR platform. While it focuses on W-2 employers, it overlaps with HeartPayroll on household-employer payroll (especially in the US via Nanny Lane-type flows) and represents the broad-incumbent threat of a well-capitalized platform expanding into the specialist niche.
• SurePayroll (Paychex): SurePayroll, owned by Paychex, is a US-focused small-business and household payroll provider. It serves household employers with nanny and caregiver payroll, positioning as a broad incumbent with a specialist household SKU that competes with HeartPayroll's US offering.

Direct peers

• Nanny Lane: Nanny Lane is HeartPayroll's US white-label partner and offers a near-identical household payroll product to American families at $55 USD/month (federal/state filings, W-2/W-3, direct deposit). It is the most direct comparison point and is, in effect, HeartPayroll's technology powering a US brand.
• Poppins Payroll: Poppins Payroll is a US household payroll and tax service for families employing nannies and senior caregivers, with comparable monthly subscription pricing and full-service CRA/IRS-equivalent filings. It is a direct specialist peer competing for the same household-employer niche.
• GTM Payroll Services: GTM Payroll Services is a US household payroll provider specializing in nanny and senior caregiver payroll, tax filing, and workers' comp. It targets the same self-directed household-employer segment as HeartPayroll and offers a directly comparable product experience.
• HomePay (by Care.com): HomePay, formerly Breedlove & Associates and now part of Care.com (IAC), is a leading US household payroll and tax service for families employing nannies, senior caregivers, and home workers. It is the most established direct peer in the category and serves as the benchmark HeartPayroll positions against for the US market.
• NannyTax: NannyTax is a Canadian household payroll specialist serving families who employ nannies, with comparable CRA registration, source deduction, and T4 services. It is the closest Canadian-headquartered direct competitor to HeartPayroll and competes for the same agency referrals and D2C household demand.

Others

• Wagepoint: Wagepoint Inc. is the underlying payroll processing vendor for HeartPayroll, providing direct deposit, CRA submissions, and tax filing infrastructure. It is also a broader SMB payroll competitor in Canada and represents both a critical infrastructure dependency and a potential direct competitor if it expands into the household niche.
• Canadian Nanny (caregiver placement agency): Canadian Nanny is one of the larger Canadian nanny placement agencies and a comparable channel-adjacent participant. It represents the agency-partner ecosystem on which HeartPayroll's distribution depends, and is a useful comparability point for understanding referral-driven household acquisition dynamics in the Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HeartPayroll
• Facebookfacebook.com/HeartPayroll
• LinkedInlinkedin.com/company/heartpayroll

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HeartPayroll