What Gomovil does

GoMovil is a Latin American mobile solutions company headquartered in La Paz, Bolivia, founded in 2015, with 11-50 employees. It develops custom mobile applications, white-label subscription portals, and proprietary mobile products for brands, telecom operators, agencies, artists, and entrepreneurs. Its core technology is Armadillo, a proprietary mobile gateway and AI platform that applies real-time personalization (N=1), context-aware content recommendations, big-data analytics, and ARPU churn reduction across its product portfolio. The portfolio spans sports subscription portals (Play Deportes in Argentina, Bitel Deportes in Peru, De Goles), augmented reality games (Juegos RA), educational tools (Edutest), surveys (Survey Kiwi), and entertainment apps (Lingosongs developed with Warner Music, Canto Yo, Tu Espacio, Topsify Trends).

The company operates on a hybrid revenue model combining recurring subscription portal revenue (white-label offerings for operators and brands), professional services for custom mobile app development, and innovation hub products developed through strategic partnerships. Distribution is primarily B2B-direct, with delivery supported by certified development partners (Overboost, Thinkmovil, Edu4me). Named enterprise wins include Bitel (Peru telecom) and Warner Music Group (innovation hub). The company is private, with a single disclosed funding event in 2018 from Enpiric. Operating geographies are regional—Argentina, Peru, and broader Latin America—with a website and product catalog showing limited recent updates (last copyright 2022, catalog dated 2017), which constrains confidence in current commercial momentum.

Name

Gomovil

Legal name

GoMovil

Website

https://gomovil.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

GoMovil is a Bolivian mobile solutions company that builds white-label subscription portals and custom mobile applications for brands, telecom operators, agencies, and entrepreneurs in Latin America, powered by its proprietary Armadillo AI platform for personalization and analytics.

Ownership category

akta.pro rank

Product category

Mobile Content Platform Software

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Mobile content platforms
• White-label apps
• Subscription portals
• Mobile AI platform
• Custom mobile development

Headquarters

HQ city

La Paz

HQ country

Bolivia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Portals: White-label subscription portals for mobile content, including sports, entertainment, and lifestyle categories. Operates across Argentina and Peru markets.
2. Mobile Application Development: Custom mobile application development services for brands, artists, agencies, and entrepreneurs.
3. Innovation Hub Products: Proprietary mobile products developed through innovation partnerships including augmented reality games, surveys, and educational apps.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

GoMovil develops and operates mobile solutions built on its proprietary Armadillo AI platform, delivering personalized mobile content experiences. The company offers white-label subscription portals (sports, entertainment, lifestyle), custom mobile application development for brands and agencies, and an Innovation Hub of proprietary apps including AR games, surveys, and educational tools. Solutions are deployed across Latin America, with named rollouts in Argentina (Play Deportes) and Peru (Bitel Deportes).

Product overview

GoMovil develops mobile solutions including a core proprietary platform called Armadillo (an AI-powered mobile gateway with personalization and analytics) and a portfolio of white-label subscription portals and applications. Their products include sports content portals (Play Deportes, De Goles, Bitel Deportes), augmented reality gaming (Juegos RA), educational tools (Edutest), surveys (Survey Kiwi), and entertainment apps (Lingosongs, Canto Yo, Tu Espacio, Topsify Trends). Services range from creative concept development to custom design, interfaces, and coding, all built on their Armadillo technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• Armadillo: Proprietary mobile gateway and AI platform for mobile content offering, providing personalized user experiences through real-time processing and analytics.
• Play Deportes
• Topsify Trends
• De Goles
• Bitel Deportes
• Juegos RA
• Survey Kiwi
• Lingosongs
• Canto Yo
• Edutest
• Tu Espacio

Products and services

• Armadillo

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature8 records

Partnerships

Three partnerships are on record, tiered supporting and flagship.

• ThinkmovilsupportingTechnology or IntegrationTechnology partner providing mobile development expertise and integration capabilities for custom mobile solutions.
• Edu4mesupportingTechnology or IntegrationEducational technology partner contributing specialized development capabilities for educational mobile applications.
• Warner Music GroupflagshipStrategic or Co-development PartnerInnovation Hub partnership for music-related mobile content and services, including the Lingosongs product.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Movile (Wavy): Movile/Wavy is a Brazil-based mobile platform that delivers content, commerce, and engagement services through telecom operators across Latin America. It is the closest functional analog to GoMovil's white-label mobile content and subscription portals powered by an underlying platform.
• Yalo: Yalo is a conversational AI and commerce platform built for telcos and consumer brands in Latin America. Like GoMovil, it sells AI-driven, white-label engagement tools that improve ARPU and retention for telecom operators.
• Zenvia: Zenvia is a Brazilian cloud communications and mobile engagement platform serving enterprises and telecom operators across Latam. Its overlap with GoMovil's telco-facing mobile content and subscription portal business makes it a comparable peer.

Broad incumbents

• Infobip: Infobip is a global CPaaS and mobile engagement platform with strong Latin America presence. It competes in mobile messaging, personalization, and operator integrations, adjacent to GoMovil's Armadillo platform and subscription portal offerings.
• Buongiorno (NTT Digital Life): Buongiorno, now part of NTT, historically provided mobile content, VAS, and subscription services to telecom operators globally. Its telco-VAS and white-label mobile portal model directly parallels GoMovil's Bitel Deportes and Play Deportes businesses.
• Globant: Globant is a large Argentina-headquartered digital and IT services firm offering custom mobile application development and AI services. It competes for the same enterprise mobile-development and AI-personalization budgets that GoMovil targets.
• Braze: Braze is a leading cross-channel customer engagement platform with AI personalization for mobile apps. It targets similar operator and brand use cases as GoMovil's Armadillo, but at significantly larger scale.
• Endava: Endava is a global IT and digital engineering firm with strong custom mobile application development practices. It competes for the same enterprise custom-app and modernization budgets that GoMovil addresses with its Armadillo-based solutions.

Emerging players

• Muvi: Muvi offers white-label OTT and subscription platforms for content owners and operators. It overlaps with GoMovil's white-label subscription portal offering (sports, entertainment, lifestyle categories) for telcos and brands.
• Cleeng: Cleeng provides subscription management and churn analytics tools for video and content services. Its focus on retention/ARPU analytics complements GoMovil's Armadillo AI-driven retention and personalization capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gomovil