Dental One
DentalOne operates 11 dental clinics across Melbourne, Australia, delivering general, cosmetic, restorative, and orthodontic dental services to consumer patients via fee-for-service pricing, HICAPS insurance billing, and flexible payment plans.
- Company typePrivate
- Founded2014
- HeadquartersCraigieburn, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dental One does
DentalOne (legal entity D1 Group (Services) Pty Ltd, ABN 66 611 880 990) is a privately held Australian dental practice group operating 11 clinics across metropolitan Melbourne, with two additional sites (Hampton Park and Tarneit) opened in mid-2024. Founded in 2014 and headquartered in Craigieburn, Victoria, the group delivers a full-service dental portfolio spanning general dentistry (check-ups, cleans, fillings, extractions, root canals, sleep dentistry), cosmetic services (veneers, Zoom whitening, full-mouth rehabilitation), restorative work (crowns, bridges, dentures, implants), and orthodontics (Invisalign, clear aligners, fixed braces), alongside paediatric dentistry, emergency care, and government-funded programs including CDBS, DVA, TAC, VOCAT, and WorkCover. The operating model is fee-for-service direct-to-consumer, with transparent unit pricing (e.g., $70 check-up, $119 check-up and clean package, $495 in-chair whitening) and a No-Gap policy for insured patients. Underlying technology consists of standard clinical dental equipment — digital X-rays, Zoom in-chair whitening systems, and Invisalign clear aligner systems — with no proprietary platform or AI/ML components disclosed.
The group monetises through per-treatment fees plus supplementary revenue from cosmetic and restorative high-ticket work, accepting all health insurers via HICAPS direct billing and offering flexible payment through Humm, Afterpay, ZIP PAY, and early superannuation release via SuperCare. Go-to-market is concentrated on digital channels (practice website, Instagram @dentalonegroup, Google Business Profile with a 4.9/5 rating across 9,768+ reviews), online booking, phone reservations on a single 1300 number, and word-of-mouth referrals. DentalOne serves a broad consumer base of Melbourne families, price-sensitive uninsured patients, cosmetic dentistry seekers, and government-program-eligible patients, with cumulative patient volume of 50,000+ over ten years and 5,000+ five-star Google reviews. The company is independently owned with no disclosed private equity, venture capital, or parent-company backing, and operates exclusively within the Australian domestic market.
Dental One firmographics
Firmographics- Name
- Dental One
- Legal name
- D1 Group (Services) Pty Ltd
- Website
- https://dental1.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DentalOne operates 11 dental clinics across Melbourne, Australia, delivering general, cosmetic, restorative, and orthodontic dental services to consumer patients via fee-for-service pricing, HICAPS insurance billing, and flexible payment plans.
- Ownership category
- akta.pro rank
Dental One industry classification
Industry- Product category
- General Dentistry
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride) (HLABAAAA)
- akta.pro secondary industries
- Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Comprehensive Orthodontic Clinics (HLABABAA)
Keywords
Where Dental One is headquartered
LocationHeadquarters
- HQ city
- Craigieburn
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
Dental One business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Fee-for-Service Dental Care: Primary revenue generated through fee-for-service dental treatments including examinations, cleanings, fillings, extractions, crowns, bridges, implants, orthodontics, and cosmetic procedures. The practice accepts all health insurance providers and offers HICAPS direct billing for insured patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Check-up package for uninsured patients |
| Unit Pricing | Pay-as-you-go | Check-up and clean package for uninsured patients |
| Unit Pricing | Pay-as-you-go | In-chair teeth whitening |
| Unit Pricing | Pay-as-you-go | Composite fillings |
| Unit Pricing | Pay-as-you-go | Tooth extractions |
| Unit Pricing | Multi-year contract | Root canal treatment |
| Unit Pricing | Multi-year contract | Dental crowns |
| Unit Pricing | Multi-year contract | Dental implants |
| Unit Pricing | Multi-year contract | Orthodontic treatment |
| Unit Pricing | Multi-year contract | Invisalign clear aligners |
| Unit Pricing | Multi-year contract | Dentures |
| Unit Pricing | Pay-as-you-go | Take-home whitening |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Dental One product offering
Product offeringCore offering
Dental One operates a network of 11 dental clinics across Melbourne, Australia, delivering comprehensive dental services including general dentistry (check-ups, cleanings, fillings, extractions, root canal treatments), cosmetic dentistry (porcelain veneers, All-on-X implants, teeth whitening, full mouth rehabilitation), restorative dentistry (crowns, bridges, dentures, implants), orthodontics (Invisalign, clear aligners, fixed braces), and preventative dentistry. The practice differentiates through affordability programs such as a No Gap policy for insured patients and a $119 Checkup & Clean package for uninsured patients, supported by flexible payment plans including Humm, Afterpay, ZIP PAY, and early superannuation release via SuperCare.
Product overview
DentalOne is a multi-location dental practice network operating 11 clinics across Melbourne, Australia, offering a comprehensive range of dental services delivered as a unified service portfolio. The core offering spans General Dentistry (check-ups, cleanings, fillings, extractions, root canal, sleep dentistry), Cosmetic Dentistry (veneers, teeth whitening, All-on-X implants, full mouth rehabilitation), Restorative Dentistry (crowns, bridges, dentures, implants), and Orthodontics (Invisalign, clear aligners, fixed braces). Supporting services include Preventative Dentistry, Kids Dentistry, Dental Emergencies, and specialised coverage for WorkCover, TAC, VOCAT, and Veterans' Affairs patients. The company differentiates through affordability programs including a No Gap Policy for insured patients and a $119 Checkup & Clean package for uninsured patients, along with flexible payment plans via HUMM, ZIP PAY, and Early Superannuation Release. With 11 locations across Melbourne including Craigieburn, Bayswater, Caroline Springs, Epping, Essendon, Lower Templestowe, Reservoir, Richmond, South Yarra, and upcoming Hampton Park and Tarneit clinics, the practice serves over 50,000 patients and maintains a 4.9-star rating from over 9,768 Google reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- General Dentistry
- Cosmetic Dentistry
- Restorative Dentistry
- Orthodontics
- Preventative Dentistry Oral health maintenance including regular check-ups, deep cleaning, periodontal therapy, and gum disease treatment to prevent dental problems for ongoing patient oral health.
- Kids Dentistry
- Dental Emergencies
- $119 Checkup & Clean Package
- No Gap Policy
- Child Dental Benefits Scheme
- Veterans' Affairs Dental
- TAC (Transport Accident Commission) Dental
- VOCAT (Victims of Crime) Dental
- WorkCover Dental Claims
- Second Opinion Service
- Payment Plans
- Dental Crowns and Bridges
- Dental Implants
- Dentures
- Invisalign Clear Aligners
- In-Chair Teeth Whitening
- Take-Home Whitening
- Porcelain Veneers
- Root Canal Treatment
- Child Care Centre Dental Program
Quantifiable outcome
- Over 50,000 patients served in 10+ years
- +2 more outcomes
Companies that use Dental One
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Dental One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Dental One partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Avesa HealthminorCo-located health services offering skin, cosmetic consultations, and allied health services at multiple DentalOne locations including Craigieburn, Templestowe, Bayswater, and Epping.
- Psychology (AM SPC)minorPsychology services available at Craigieburn location.
- Osteopathy (OsteoCare Craigieburn)minorOsteopathy services available at Craigieburn location.
- Medical One Victoria GardensminorCo-located within Medical One medical centre at Victoria Gardens Shopping Centre, Richmond location.
- Plexus Medical & Cosmetics CentreminorCo-located within Plexus Medical centre in South Yarra location.
- Knox Super ClinicminorCo-located within Knox Super Clinic medical hub at Bayswater location.
- HummcoreBuy now pay later payment plan provider with 12k maximum, no minimum amount, no deposit required, no interest. $60 establishment fee and $8 monthly account keeping fee.
- AfterpaycorePayment plan option for dental treatments.
- ZIP PAYcorePayment plan option for dental treatments.
- SuperCarecoreEarly release of superannuation on compassionate grounds for essential dental treatment. Patients may apply to ATO for approval.
- HICAPScoreDirect health insurance billing system allowing patients to claim on-the-spot without out-of-pocket expenses for covered services.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
Dental One competitors and assessment
Company assessmentBroad incumbents
- Bupa Dental: Health insurer-owned dental network with clinics across Australia. Comparable in service offering and HICAPS-driven insurance billing, with material scale advantage from Bupa's member base.
- Maven Dental (Bupa Dental): One of Australia's largest dental networks, owned by Bupa. Operates a broad portfolio of clinics including specialty and general dentistry, with comparable multi-location direct-to-consumer model but materially larger scale and insurer-backed ownership.
- HCF Dental (Hospitals Contribution Fund): Health fund-owned dental network operating multiple clinics in NSW and VIC. Comparable in HICAPS-driven insurance billing model and suburban accessibility, with member-base advantages similar to Bupa Dental.
Direct peers
- Pacific Smiles Group: ASX-listed Australian dental group operating ~130+ clinics across NSW, VIC, QLD, WA and ACT. Most directly comparable multi-location DSO model to DentalOne, with similar fee-for-service structure, HICAPS integration, and value-oriented positioning.
- National Dental Care: Multi-location Australian dental practice group offering general, cosmetic, and orthodontic services across multiple states. Closely comparable in service mix, multi-clinic operating model, and family/general patient orientation.
- 1300SMILES: ASX-listed Australian dental group with ~90 clinics across QLD, NSW, VIC, SA and WA. Closely comparable multi-location, family-focused dental practice model with similar fee-for-service and insurance-billing mechanics.
- No Gaps Dental: Sydney-based multi-location dental group built around a No-Gap value proposition for insured patients. Directly comparable to DentalOne's No-Gap positioning and suburban expansion playbook.
- Denticare: Multi-location Australian dental group offering general and cosmetic dentistry with a strong value-oriented, No-Gap-style positioning. Comparable in service mix, payment flexibility, and suburban clinic format.
Regional players
- Smile Solutions: Large single-site dental practice in Melbourne's CBD offering general, cosmetic, and specialist dentistry. Comparable in Melbourne market and full-service offering, though operates predominantly from one flagship location.
Emerging players
- Dental Boutique: Australian multi-clinic dental group specialising in cosmetic and restorative work (veneers, implants, smile makeovers). Comparable in offering high-value cosmetic services (veneers, All-on-X) that DentalOne also delivers, but more premium-positioned.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dental One social profiles
Digital presenceDental One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental One leadership team
Management profileNumber of profiles
Dental One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental One
What does Dental One do?
Dental One operates a network of 11 dental clinics across Melbourne, Australia, delivering comprehensive dental services including general dentistry (check-ups, cleanings, fillings, extractions, root canal treatments), cosmetic dentistry (porcelain veneers, All-on-X implants, teeth whitening, full mouth rehabilitation), restorative dentistry (crowns, bridges, dentures, implants), orthodontics (Invisalign, clear aligners, fixed braces), and preventative dentistry. The practice differentiates through affordability programs such as a No Gap policy for insured patients and a $119 Checkup & Clean package for uninsured patients, supported by flexible payment plans including Humm, Afterpay, ZIP PAY, and early superannuation release via SuperCare.
Is Dental One a public or private company?
Dental One is a private company. It is classified as unknown and is currently operating.
When was Dental One founded?
Dental One was founded in 2014. It employs 11 to 50 people.
Where is Dental One based?
Dental One is headquartered in Craigieburn, Australia, in the Oceania region.
How does Dental One make money?
One revenue line is on record: fee-for-Service Dental Care.
Who are Dental One's main competitors?
Broad incumbents on record are Bupa Dental, Maven Dental (Bupa Dental) and HCF Dental (Hospitals Contribution Fund). Direct peers are Pacific Smiles Group, National Dental Care, 1300SMILES, No Gaps Dental and Denticare. Smile Solutions is listed as a regional player. Dental Boutique is listed as an emerging player.
Does Dental One have an API?
No public API is recorded for Dental One.
What industry is Dental One in?
Dental One's product category is General Dentistry. Its primary akta.pro industry code is HLABAAAA, Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride), with a secondary code of HLABAAAJ, Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care). Its NAICS code is 621210 and its SIC code is 8000.