Cathers Home

What Cathers Home does

Cathers Home (legally Elements of Style DBA Cathers Home) is a family-owned, full-service luxury interior design firm and integrated furniture showroom founded in 1999 and headquartered at 530 Basalt Avenue, Basalt, Colorado. The firm combines an in-house design studio with a physical showroom that includes a rug gallery and a fabric room, allowing it to deliver a one-stop design-to-installation experience for luxury residential, commercial, and hospitality clients. Its technology base is not software but a curated inventory of more than 300 international and domestic brands (e.g., Porada, Moooi, Kettal, Gallotti&Radice, Rimadesio, Giorgetti, Meridiani, Molteni&C, Roda, Living Divani, Henge, Bernhardt, Hickory Chair, Century, Tufenkian, Roche Bobois) together with owner-designed custom rugs and textiles, NCIDQ-certified senior designers, and turn-key project management including subcontractor coordination and international purchasing.

The firm serves four customer segments: luxury residential homeowners as the primary segment (Roaring Fork Valley, Denver, Cherry Creek, Dallas, New York, California, Montana), professional interior designers and architects via its trade program, commercial and hospitality clients (community centers, restaurants, retail pop-ups), and walk-in retail customers purchasing furniture, rugs, and accessories from the Basalt showroom. Revenue is generated from three streams: project-based full-service interior design fees (consultations, space planning, materials specification, project management, turn-key installation), retail sales of furniture, lighting, rugs, and accessories from the 300+ brand portfolio, and trade program transactions with design professionals. Pricing is quote-based and not publicly disclosed. Distribution is exclusively direct through the Basalt showroom, in-home and virtual design consultations, and the trade program, supported by editorial press, an Instagram presence, portfolio-driven website content, Google Ads remarketing, and email marketing.

Name

Cathers Home

Legal name

Elements of Style DBA Cathers Home

Website

https://cathershome.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Cathers Home is a family-owned, full-service luxury interior design firm and integrated furniture showroom in Basalt, Colorado, serving high-net-worth residential, commercial, and trade clients across the Roaring Fork Valley and selected U.S. markets with curated 300+ brand sourcing, custom rugs, and turn-key project management since 1999.

Ownership category

akta.pro rank

Headquarters

HQ city

Basalt

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Full-service interior design fees: Revenue from design consultations, space planning, project management, turn-key installations, and complete remodels. Engagements are project-based and quote-driven.
2. Luxury furniture and home decor retail sales: One-time and ongoing sales of furniture, lighting, rugs, fabrics, and accessories from 300+ international brands through the Basalt showroom and project fulfillment.
3. Trade program for interior designers and architects: Recurring/wholesale-style revenue channel from professional interior designers and architects purchasing through the firm's trade program at the showroom.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cathers Home is a full-service interior design firm and luxury furniture showroom based in Basalt, Colorado. It delivers custom residential and commercial interior design — including consultations, space planning, lighting design, materials specification, furniture and fabric selection, project management, and turn-key installation — alongside direct retail sales of furniture, rugs, lighting, and accessories curated from 300+ international brands. Operations combine a design studio, furniture gallery, rug gallery, and fabric room under one roof, with a trade program for professional interior designers.

Product overview

Cathers Home operates as a single integrated luxury home furnishings business in Basalt, Colorado that combines a full-service interior design firm with a physical furniture showroom under one roof — not a separate platform-plus-modules architecture. The core offering is its Interior Design service (encompassing the full design process from consultations through turn-key installation), which is delivered alongside and supported by its Furniture Store & Showroom retail arm (including the dedicated Rug Gallery and Fabric Room). Sub-offerings such as Furniture Selection, Custom Rugs & Fabrics, Lighting & Accessories, and Project Management are delivered as part of or in conjunction with the core Interior Design engagement rather than as standalone modules, and the Trade Program extends access to professional interior designers.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Design Full-service residential and commercial interior design offering custom designs, color selection, space planning, lighting design, furniture/fabric/finish selection, materials and product specification, purchase and delivery coordination, art and accessory placement, international shopping, and turn-key installation for clients in the Roaring Fork Valley and beyond.
• Furniture Store & Showroom Physical furniture store, interior design studio, rug gallery, and fabric room located at 530 Basalt Avenue, Basalt, Colorado — a one-stop shop combining furniture, interior finishes, custom rugs, and a wide variety of accessories and statement pieces for the home.
• Trade Program Trade program for professional interior designers and architects, offering access to the showroom, brands, and resources at the Basalt, Colorado location and via virtual appointments for out-of-town designers.

Quantifiable outcome

• 25+ years of continuous operation since 1999
• +3 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

28 partnerships are on record, tiered core, minor and flagship.

• PoradacoreOEM/ Whitelabel/ Licensing PartnerItalian luxury furniture brand carried and showcased by Cathers Home as part of its 300+ international brand portfolio. Featured in the brand logos carousel and brand reference list on both the interior design and showroom pages.
• MoooicoreOEM/ Whitelabel/ Licensing PartnerDutch luxury furniture and lighting brand carried by Cathers Home as part of its curated international brand collection in the Basalt showroom.
• KettalcoreOEM/ Whitelabel/ Licensing PartnerSpanish outdoor and contemporary furniture brand carried by Cathers Home; supports outdoor living and patio design services.
• Coco WolfcoreOEM/ Whitelabel/ Licensing PartnerOutdoor luxury furniture brand carried by Cathers Home as part of curated international brand offering.
• Gallotti&RadicecoreOEM/ Whitelabel/ Licensing PartnerItalian contemporary furniture and glass brand carried in Cathers Home's showroom as part of international brand portfolio.
• RimadesiocoreOEM/ Whitelabel/ Licensing PartnerItalian luxury doors, wardrobes, and storage systems brand carried by Cathers Home.
• GiorgetticoreOEM/ Whitelabel/ Licensing PartnerItalian high-end furniture maker carried by Cathers Home in the showroom.
• MeridianicoreOEM/ Whitelabel/ Licensing PartnerItalian contemporary furniture brand carried by Cathers Home.
• Molteni&CcoreOEM/ Whitelabel/ Licensing PartnerItalian luxury furniture brand featured in Cathers Home's brand portfolio.
• RodacoreOEM/ Whitelabel/ Licensing PartnerItalian outdoor furniture brand carried by Cathers Home.
• Living DivanicoreOEM/ Whitelabel/ Licensing PartnerItalian contemporary furniture brand carried in Cathers Home's showroom.
• HengecoreOEM/ Whitelabel/ Licensing PartnerItalian luxury furniture and lighting brand carried by Cathers Home as part of its international brand portfolio.
• American LeathercoreOEM/ Whitelabel/ Licensing PartnerU.S. custom leather and upholstered furniture maker featured in Cathers Home's brand logos carousel on the homepage and showroom page.
• BernhardtcoreOEM/ Whitelabel/ Licensing PartnerU.S. furniture maker featured as a core brand in Cathers Home's brand logos carousel.
• Massoud FurniturecoreOEM/ Whitelabel/ Licensing PartnerUpholstered furniture maker featured in Cathers Home's brand logos carousel on the homepage and showroom page.
• ChaddockcoreOEM/ Whitelabel/ Licensing PartnerU.S. furniture maker featured in Cathers Home's brand logos carousel.
• Durham FurniturecoreOEM/ Whitelabel/ Licensing PartnerCanadian wood furniture maker featured as a partner brand in Cathers Home's brand logos carousel.
• Lee IndustriescoreOEM/ Whitelabel/ Licensing PartnerU.S. upholstered furniture maker featured in Cathers Home's brand logos carousel.
• TaraceacoreOEM/ Whitelabel/ Licensing PartnerFurniture brand featured in Cathers Home's brand logos carousel on the homepage.
• TufenkiancoreOEM/ Whitelabel/ Licensing PartnerLuxury rug maker featured in Cathers Home's brand logos carousel; complements Cathers Home's rug gallery offering.
• Century FurniturecoreOEM/ Whitelabel/ Licensing PartnerU.S. furniture maker featured in Cathers Home's brand logos carousel on the homepage and showroom page.
• Hickory ChaircoreOEM/ Whitelabel/ Licensing PartnerUpholstered furniture maker featured in Cathers Home's brand logos carousel on the homepage and showroom page.
• Thayer CoggincoreOEM/ Whitelabel/ Licensing PartnerModern furniture brand featured in Cathers Home's brand logos carousel.
• Roche BoboiscoreOEM/ Whitelabel/ Licensing PartnerFrench luxury furniture brand featured in the Aspen Avante Garde / Tiehack townhome collaboration; black Roche Bobois ottoman highlighted in the entry design.
• Studio Como ApparatusminorOEM/ Whitelabel/ Licensing PartnerLighting brand cited in the Lee Evans Lee / Tiehack townhome collaboration; Cloud light fixture specified in the project featured in Modern Luxury ASPEN February 2024.
• Maley Building Corporation (Patrick Maley)minorImplementation/ SI/ Consulting PartnerLocal builder who oversaw construction of the Distinctive Duplex project; collaborated with Cathers Home's design team on the home.
• Axis Productions (Aimee Conrady)minorImplementation/ SI/ Consulting PartnerPittsburgh-based architectural firm that provided architectural concepts and drawings for Paul Cathers' Distinctive Duplex and Basalt home projects; ongoing collaboration referenced in Colorado Homes & Lifestyles August 2023.
• Lee Evans Lee (Mrs. Momma Bear Workwear)flagshipStrategic or Co-development PartnerCreative collaboration with fashion designer Lee Evans Lee on the Aspen Avante Garde Tiehack townhome remodel and the Mrs. Momma Bear Workwear Aspen Store popup; featured in Modern Luxury ASPEN February 2024 issue.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Donghia: Donghia operates to-the-trade luxury furniture showrooms with interior design services for designers and architects; comparable to Cathers Home's trade program and curated international brand model.
• A. Rudin: A. Rudin is a luxury custom furniture maker and showroom with interior design services for high-end residential clients in select markets; comparable as a luxury design + showroom combination targeting HNW homeowners.
• Holly Hunt: Holly Hunt operates luxury to-the-trade furniture showrooms combined with interior design services, curating high-end international brands; highly comparable to Cathers Home's integrated showroom-plus-design model in the luxury segment.
• Christopher Peacock: Christopher Peacock runs luxury showroom-based design services for affluent residential clients with curated brand collections and turn-key project execution; closely comparable to Cathers Home's showroom + full-service design offering.
• Roche Bobois: Roche Bobois operates branded luxury furniture showrooms worldwide with designer collaboration and project-based selling; both a partner brand and a comparable luxury-showroom business model to Cathers Home.

Emerging players

• Perigold: Perigold is an online luxury home furnishings retailer carrying premium brands; competes for the same affluent customer as Cathers Home's retail showroom via a digital-native, lower-friction model.
• Decorist: Decorist offers online interior design services at multiple price tiers; an emerging alternative addressing interior design needs digitally, partial overlap with Cathers Home's design service offering.

Others

• 1stDibs: 1stDibs is an online marketplace for luxury furniture, decor, and fine art; an indirect competitor and ecosystem participant that addresses the same HNW buyer for high-end furnishings and one-of-a-kind pieces.

Broad incumbents

• Design Within Reach (MillerKnoll): Design Within Reach is a large-scale modern furniture retailer with designer-grade offerings; partially overlaps with Cathers Home's curated furniture positioning but operates at much broader scale and online.
• RH (Restoration Hardware): RH operates large-format luxury furniture galleries with integrated interior design services across many markets; overlaps with Cathers Home's luxury furniture + design positioning but at much greater scale and national footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/cathers_home
• Xx.com/cathers_paul
• Facebookfacebook.com/CathersHomeAspen
• LinkedInlinkedin.com/company/cathers-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cathers Home