Chiefmartec.com

What Chiefmartec.com does

Chiefmartec.com, operated by Marketing Technology Media, LLC and founded in 2008 by Scott Brinker in Belmont, Massachusetts, is a privately held media and advisory platform focused on the intersection of marketing, technology, and management. The company publishes a long-form blog, a newsletter delivered to 42,000+ marketing and technology leaders, free ungated annual research reports (the Marketing Technology Landscape supergraphic now tracking 15,505 products, the State of Martech report, and the Martech for annual trends series), an interactive MartechMap.com tool, The Martech Show video/podcast series, and ongoing virtual webinars. Its core technology stack is a conventional digital publishing configuration: WordPress for content management, Beehiiv for newsletter distribution, and Goldcast and Zoom for virtual events.

The business generates revenue through three streams: research sponsorships from martech vendors (GrowthLoop, Hightouch, SAS, Intuit Mailchimp, Pega, Progress, MoEngage, MetaRouter, Treasure Data, Knak), paid keynote speaking engagements at industry conferences, and private advisory sessions with enterprise clients including Adobe, Bain, Databricks, Dell, Google, Hellman & Friedman, Intel, Klarna, McKinsey, Meta, Microsoft, NBCUniversal, Procter & Gamble, Publicis Sapient, Roche, Snowflake, and WPP. All research and content is provided free and ungated; sponsors fund production without editorial control. The annual landscape report is co-produced with Frans Riemersma of MartechTribe.

Chiefmartec's primary customer segments are marketing leaders and CMOs, marketing operations professionals, and martech vendors. The company is founder-owned and operated, with no disclosed institutional funding or outside equity. Co-founding of the MarTech Conference in 2014 (program chair role held through 2021), Scott Brinker's recognition as the 'Godfather of Martech' by Ad Age, and the institutionalization of 'Martec's Law' as a referenced framework establish Chiefmartec as the preeminent independent authority in the marketing technology management space.

Name

Chiefmartec.com

Legal name

Marketing Technology Media, LLC

Website

https://chiefmartec.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Chiefmartec.com is a privately held media and advisory platform founded in 2008 that publishes free research reports, a 42,000+-subscriber newsletter, and conference keynotes on marketing technology management, serving CMOs, marketing operations leaders, and martech vendors globally.

Ownership category

akta.pro rank

Product category

Marketing Technology Research & Advisory

NAICS

Periodical Publishers (513120), Directory and Mailing List Publishers (51314)

akta.pro primary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

Keywords

• Marketing technology research
• Martech industry analysis
• Marketing management advisory
• Martech landscape reports
• Marketing operations insights

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Research Sponsorships: Chiefmartec produces sponsored research reports (State of Martech, Martech for series) with support from martech vendors. Sponsors fund the research but have no editorial input. Reported sponsors include GrowthLoop, Hightouch, Knak, MoEngage, Pega, Progress, SAS, Intuit Mailchimp, MetaRouter, and Treasure Data.
2. Speaking Engagements: Scott Brinker delivers paid keynote presentations at conferences worldwide and private advisory sessions to enterprise clients including Adobe, Bain, Databricks, Dell, Google, Hellman & Friedman, Intel, Klarna, McKinsey, Meta, Microsoft, NBCUniversal, Procter & Gamble, Publicis Sapient, Roche, Snowflake, WPP, and more.
3. Newsletter & Content Platform: The newsletter serves 42,000+ subscribers with content that drives awareness and credibility. The platform is free to readers, monetized indirectly through sponsorship and speaking channels rather than direct subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Chiefmartec.com is a content and research media platform that publishes analysis, commentary, and authoritative annual research reports on the global marketing technology (martech) industry. Its flagship is the Marketing Technology Landscape, a curated taxonomy tracking 15,505+ martech products (as of 2026). The business is monetized through research report sponsorships from martech vendors, paid keynote speaking engagements, and private advisory sessions to enterprise clients. All published content, reports, and the newsletter are provided free to readers.

Product overview

Chiefmartec.com is a media and research publication platform, not a unified software product. The core offering is the chiefmartec.com blog, which publishes analysis and commentary on marketing technology management. The primary products are research reports including the annual Marketing Technology Landscape (Martech Map) tracking 15,505+ solutions, State of Martech reports, and the Martech for 2026/2025 trend reports produced in collaboration with MartechTribe. Supporting products include the interactive MartechMap.com tool, the Chiefmartec Newsletter (42,000+ subscribers), The Martech Show video series, and speaking/advisory services. The publication is operated by Scott Brinker, known as the 'godfather of martech,' and covers the intersection of marketing, technology, and management through a content-driven model rather than a software-as-a-service platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiefmartec.com Blog The primary content platform of Chiefmartec.com, publishing long-form articles, analysis, and commentary on marketing technology management, AI in marketing, agile marketing, and martech strategy. Free to access, updated regularly.
• Marketing Technology Landscape (Martech Map) Annual visual supergraphic and curated taxonomy documenting the global marketing technology landscape, tracking 15,505 products in 2026 across hundreds of categories. Produced in collaboration with MartechTribe (Frans Riemersma). Free, ungated PDF download.
• State of Martech Report Annual data-driven research report covering the complete marketing technology landscape, market dynamics, adoption patterns, AI integration trends, and strategic insights for marketing leaders. Free and ungated.
• Martech for 2026 Report Annual 127-page trends report exploring AI agents in marketing, context engineering, composable architectures, and practical guidance for marketing operations in the AI age. Published in collaboration with MartechTribe. Free and ungated.
• MartechMap.com

Quantifiable outcome

• The 2026 Marketing Technology Landscape tracks 15,505 products globally — a 100x growth from 150 products in 2011
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• GrowthLoopminorGTM or Marketing Partner · 6 May 2026Sponsor of the 2026 State of Martech research report. Part of a group of sponsors who financially support the production of free, ungated research reports. Sponsors have no editorial input or review of content.
• HightouchminorGTM or Marketing Partner · 6 May 2026Sponsor of the 2026 State of Martech research report. Contributed interview content for the report chapter on AI agents and future marketing workflows.
• SASminorGTM or Marketing Partner · 6 May 2026Sponsor of the 2026 State of Martech research report. Contributed interview content on AI philosophy: 'With AI, More Is Not Better — Better Is Better.'
• MartechTribe (Frans Riemersma)coreStrategic or Co-development Partner · 5 May 2026Ongoing collaboration since approximately 2019 for the annual Martech Landscape report. Frans Riemersma of MartechTribe co-authors the State of Martech and Martech for research series with Scott Brinker, combining Chiefmartec's authority with MartechTribe's European market perspective and data capabilities.
• MoEngageminorGTM or Marketing Partner · 5 May 2026Sponsor of the 2026 Marketing Technology Landscape report and State of Martech 2026.
• GrowthLoopminorGTM or Marketing Partner · 2 December 2025Sponsor of the Martech for 2026 report. Provided chapter content on 'Mind the Gap: Why AI Success Starts with Data.'
• Intuit MailchimpminorGTM or Marketing Partner · 2 December 2025Sponsor of the Martech for 2026 report. Provided chapter content on 'AI and the Mid-Market Marketing Revolution.'
• Treasure DataminorGTM or Marketing Partner · 2 December 2025Sponsor of the Martech for 2026 report. Provided chapter content on 'The Future of AI and CDPs in Marketing.'
• MetaRouterminorGTM or Marketing Partner · 2 December 2025Sponsor of the Martech for 2026 report. Provided chapter content on 'AI and the First-Mile in Digital Experiences.'
• ProgressminorGTM or Marketing Partner · 2 December 2025Sponsor of the Martech for 2026 report. Provided chapter content on 'The Human Dimensions of AI in Martech.'
• KnakminorGTM or Marketing Partner · 2 December 2025Sponsor of the 2026 State of Martech research report.
• MoEngageminorGTM or Marketing Partner · 2 December 2025Sponsor of the 2026 State of Martech research report.
• PegaminorGTM or Marketing Partner · 2 December 2025Sponsor of the 2026 State of Martech research report.
• ProgressminorGTM or Marketing Partner · 2 December 2025Sponsor of the 2026 State of Martech research report.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Forrester: Major analyst firm producing marketing technology research, Wave reports, and enterprise advisory. Competes with Chiefmartec for martech stack guidance and CMO-level strategy work, but at much larger scale and across multiple industries.
• Ad Age: Long-established marketing industry media brand covering advertising, martech, and CMO strategy. Comparable editorial authority in the marketing space, with broader scope and significantly larger scale than Chiefmartec.
• Gartner: Global research and advisory giant whose marketing practice (Magic Quadrant for MarTech) directly addresses Chiefmartec's audience of CMOs and marketing operations leaders. Competes for enterprise advisory and research dollars with much broader portfolio.

Emerging players

• Diginomica: Independent digital transformation and enterprise technology media outlet with a content-led, sponsor-supported business model similar to Chiefmartec. Comparable in editorial depth, audience targeting senior decision-makers, and monetization mix.
• Econsultancy: Digital marketing research and training organization with strong UK and European presence. Overlapping focus on martech, digital transformation research, and training content for marketing professionals.

Direct peers

• MarketingProfs: Marketing training, education, and research community serving B2B marketers. Overlapping audience and content-driven media model, with comparable reliance on sponsorships and training events for monetization.
• MarTech (Third Door Media): Industry publication and MarTech Conference series, originally co-founded by Scott Brinker. Directly comparable martech-focused media and events platform serving the same CMO and marketing operations audience.
• Content Marketing Institute: Content marketing-focused media, research, and events organization. Comparable content-driven thought leadership model targeting senior marketers with research reports, conferences, and educational content.
• CDP Institute: Industry research body founded by David Raab focused on customer data platforms and adjacent martech categories. Directly comparable niche martech analyst/research model targeting the same MOps and martech leader audience.
• MartechTribe: European martech research firm led by Frans Riemersma that co-authors the annual Marketing Technology Landscape and Martech for reports with Chiefmartec. Directly comparable in focus (martech market research, landscape curation) and overlapping audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chiefmartec
• LinkedInlinkedin.com/company/chiefmartec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chiefmartec.com