What Magefan does

Magefan is a Ukrainian software company founded in 2015 and headquartered in Ternopil that builds extension modules for Magento 2 / Adobe Commerce and applications for Shopify. The product portfolio spans approximately 56 Magento 2 extensions covering SEO, speed optimization, analytics/tracking (Google Tag Manager, GA4, Google Shopping Feed), marketing automation, order and admin management, multi-language localization, blogging, and developer tooling — plus 8 Shopify apps (Blog, Login as Customer, Persistent Cart, Size Chart, Product Feed, Google Indexing, Server GTM & GA4). All Magento extensions are 100% open-source, installable via Composer or archive upload, and are compatible with Hyvä and Breeze themes across Magento Open Source, Adobe Commerce, and Adobe Commerce Cloud. The company's Login as Customer extension was accepted into the Magento 2.4.0 core release by Adobe, and its Shopify Blog App holds the 'Built for Shopify' certification.

Magefan operates a product-led, self-serve go-to-market: customers purchase one-time perpetual licenses (priced $49-$698 per extension) directly from magefan.com or through the Adobe Commerce Marketplace, with installation via Composer and email/live-chat support. The model also includes professional services (custom development at $50/hour, installation, speed optimization, SEO services, IT outstaffing, and blog migration) sold directly to merchants and agencies. Shopify apps use a freemium model, with most apps free and the Google Indexing App priced at $4.99/month. Revenue is not publicly disclosed.

The company serves Magento e-commerce merchants as its primary segment, Shopify store owners as a secondary segment, and Magento development agencies as a services segment. The company claims 120,000+ customers and 4M+ extension downloads across 90+ countries, with named reference customers including Nike, Adidas, Tommy Hilfiger, Asus, Walmart, and Swarovski. The 14-person team operates from a single Ternopil office (reopened in May 2022 after a temporary closure due to the Russia-Ukraine war that began in February 2022), and the company is bootstrapped with no external institutional funding.

Name

Magefan

Legal name

Magefan

Website

https://magefan.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Magefan is a bootstrapped Ukrainian software company founded in 2015 that builds 56+ open-source Magento 2 extensions and 8 Shopify apps for e-commerce merchants, serving 120,000+ customers across 90+ countries through a self-serve, one-time-license model with additional professional services.

Ownership category

akta.pro rank

Product category

Ecommerce Platform Extensions (Magento 2 / Shopify)

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

E-commerce SEO (Category/Product SEO, Merchant Feeds) (BPAFAJAE)

akta.pro secondary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

Keywords

• Magento 2 extensions
• Shopify apps
• Ecommerce seo tools
• Store speed optimization
• Magento development services

Headquarters

HQ city

Ternopil

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. One-time License Sales: One-time purchase model for Magento 2 extensions with perpetual license. No subscription pricing. Prices range from $49 to $698 per extension.
2. Professional Services: Custom development, support & maintenance, design & development, audit & optimization, and IT outstaffing services. Custom development rate is $50/hour with flexible pricing for long-term projects.
3. Shopify Apps: Free and paid Shopify applications with freemium model. Some apps free (Blog, Login as Customer, Persistent Cart, Size Chart, Product Feed, Server GTM & GA4), others paid ($4.99/month for Google Indexing App).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Magefan develops, sells, and supports a catalogue of 52+ Magento 2 extensions and 8 Shopify apps (freemium/subscription) that eCommerce merchants use to improve store speed, SEO, analytics, marketing automation, order management, multi-language operations, and developer workflows. All extensions are 100% open-source, installable via Composer or archive upload, and compatible with Magento Open Source, Adobe Commerce, Hyvä, and Breeze themes. The company also offers direct professional services (custom development, installation, speed optimization, SEO, IT outstaffing, blog migration) at $50/hour.

Product overview

Magefan is an eCommerce agency specializing in building Magento 2 extensions and Shopify apps since 2015. The product portfolio consists of two main platforms: (1) 56 Magento 2 extensions covering SEO (SEO Extension, Rich Snippets, Hreflang Tags, Google Indexing API, XML Sitemap), speed optimization (WebP Images, Image Lazy Load, Rocket JavaScript, Full Page Cache Warmer, Google Page Speed Optimizer), analytics/tracking (Google Tag Manager, Google Analytics 4, Google Shopping Feed), marketing automation (Dynamic Blocks and Pages, Automatic Related Products, Product Labels, Mautic Integration, TikTok Pixel, Facebook Pixel), admin/order management (Extended Product Grid, Better Admin Order Grid, Order Editor, Admin Action Log, Admin Email Notifications, POS), multi-language/localization (Translation with AI, Language Switcher, Currency Switcher, GeoIP/Store Switcher, Crowdin Integration, Hreflang Tags), blogging (Blog Extension, Multi Blog Extension, PWA Blog Add-On), and developer tools (Zero Downtime Deployment, Cron Schedule, Command Line Interface, Conflict Detector); and (2) 8 Shopify apps (Blog App, Login as Customer, Persistent Cart, Size Chart, Product Feed, Google Indexing, Server GTM & GA4). The company also offers professional services including custom development, installation, speed optimization, SEO services, IT outstaffing, and blog migration. All Magento extensions are 100% open-source, compatible with Hyvä Theme and Breeze Theme, and support Magento Open Source and Adobe Commerce. Notable achievements include contributing Login as Customer to Magento 2.4.0 core and Shopify Blog App receiving 'Built for Shopify' certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Magento 2 Blog Extension SEO-optimized blogging extension for Magento 2 that improves user engagement and drives organic traffic to the storefront.
• Magento 2 Login As Customer Allows store administrators to log in to a customer's account directly from the Magento admin panel without credentials to process support requests faster.
• Magento 2 Google Tag Manager Extension Monitors customer behaviour, product and checkout performance to inform merchandising and business decisions on Magento 2 stores.
• Magento 2 SEO Extension Automates Magento 2 SEO tasks to improve search positions, drive organic traffic, and increase conversions.
• Magento 2 Translation Extension Manually or automatically translates any text or page in the store, with integrated AI-powered translations to speed up localization.
• Magento 2 WebP Images Extension Converts storefront images to next-gen WebP format automatically or via admin upload to speed up Magento page loading.
• Magento 2 Zero Downtime Deployment Deploys changes to Magento 2 extensions and themes with zero downtime to maintain uninterrupted storefront experience.
• Magento 2 Dynamic Blocks and Pages Enables or disables CMS blocks and pages based on customer groups and other display conditions.
• Magento 2 Automatic Related Products Automatically displays related products across all website pages to boost sales and cross-sell relevant items.
• Magento 2 Extended Product Grid Inline editor for product attributes, prices, quantities, images, and related products to speed up catalogue management.
• Magento 2 Order Editor Edits order details, ordered items, shipping and payment methods without cancelling the order to streamline order management.
• Magento 2 Product Labels Applies automatic product labels (e.g., sale, new) to drive attention to selected products and increase average order value.
• Magento 2 Google Shopping Feed Extension Creates product feeds for Google Shopping in a few clicks with auto-generated fields to extend campaign reach.
• Magento 2 Dynamic Category Extension Adds or removes products from categories automatically and enables "shop by brand" and pattern-based category creation.
• Magento 2 Google Page Speed Optimizer Improves website speed through pre-set speed optimization options without engaging Magefan's separate speed service.
• Magento 2 Guest to Customer Converts guest orders to customers automatically or manually after checkout and lets customers assign guest orders to their account.
• Magento 2 Admin Action Log Monitors every action in the Magento 2 admin to improve security and identify suspicious activity faster.
• Magento 2 Cookie Consent Creates, collects, and stores all essential, marketing, analytics, and other Magento cookies in one place.
• Magento 2 Multi Blog Extension Manages two separate blogs within one Magento admin to diversify content and drive additional organic traffic.
• Magento 2 Price History Extension Displays Omnibus prices on product, category, and search pages to provide transparent pricing and improve shopping experience.
• Magento 2 Language Switcher Extension Directs customers to the corresponding store view based on their location or browser language to improve store switching.
• Magento 2 TikTok Pixel Tracks customer behaviour with TikTok Pixel and Conversion API to optimize ads and create custom audiences.
• Magento 2 Currency Switcher Displays prices in customers' local currency based on their location for a better cross-border shopping experience.
• Magento 2 Security Extension Monitors the store for vulnerabilities and unauthorized actions to eliminate security risks in the Magento 2 environment.
• Magento 2 Full Page Cache Warmer Warms cache for popular pages, monitors cache flushes, and tracks cache warming processes to maintain faster site loading.
• Magento 2 GeoIP Switcher / Store Switcher Directs customers to store views in their local language and currency based on GeoIP for worldwide selling.
• Magento 2 Facebook Pixel Extension Tracks customer behaviour in the store via Facebook Pixel to leverage audience data in Facebook ad campaigns.
• Magento 2 Rich Snippets Extension Adds structured data for product, organization, FAQ, HowTo, video, and category snippets to improve SERP appearance and CTR.
• Magento 2 POS System Manages online and offline stores from one Magento 2 backend with synchronized data, order management, inventory updates, and customer creation.
• Magento 2 XML Sitemap Extension Generates Magento 2 XML sitemaps with the ability to exclude specific pages from indexing for controlled crawling.
• Magento 2 Better Admin Order Grid Speeds up order management with colour-coded statuses, items tracking, order deletion, and status changes.
• Magento 2 Hreflang Tags Adds hreflang tags so Google indexes localized pages and serves the correct version in search results.
• Magento 2 Google Customer Reviews Automatically collects Google customer feedback and displays the Google customer reviews badge for credibility.
• Magento 2 Base Price Extension Calculates price per unit automatically to display transparent unit prices in the catalogue and meet price display regulations.
• Magento 2 Size Chart Extension Creates size charts and guides and displays them automatically on product pages to help customers choose the right size.
• Magento 2 Cron Schedule Extension Monitors, edits, executes, and manages cron jobs directly in the Magento 2 admin panel without code.
• Magento 2 HTML Sitemap Extension Improves site navigation for customers and crawlers with a structured HTML sitemap listing all pages in one place.
• Magento 2 Coupon Code Extension Boosts default cart price rules by applying coupon codes through links or widgets and adding products to cart automatically.
• Magento 2 Google Indexing API Submits new or updated pages to Google for indexing directly from the Magento 2 admin panel for faster search visibility.
• Magento 2 Open Graph Extension Sets Open Graph tags directly in the Magento admin to make social media posts more attractive and clickable.
• Magento 2 Product Tabs Extension Structures product pages into tabs and provides custom plus default Magento tab management for clearer product information.
• Magento 2 Admin Email Notifications Sends admin notifications on vital store events such as low stock, disabled cache, new reviews, and new customers.
• Magento 2 Email Attachments Attaches important order-related documents directly to Magento 2 transactional emails to improve customer experience.
• Magento 2 Admin View Extension Customizes the Magento 2 admin panel colors, logo, and footer to support branded merchant experiences.
• Magento 2 Google Analytics 4 Tracks product performance, checkout experience, and user behaviour via GA4 to inform strategy and increase sales.
• Magento 2 Mautic Integration Synchronizes orders, reviews, and customer data between Magento 2 and the open-source Mautic marketing automation platform.
• Magento 2 Twitter Cards Sets Twitter card titles, descriptions, and images directly in the Magento admin to enhance post appearance in the feed.
• Magento 2 YouTube Video Extension Embeds YouTube videos into Magento 2 content sections with structured data and without degrading site speed.
• Magento 2 Product Widget Advanced Inserts product blocks into any Magento content section to draw attention to selected products across content pages.
• Magento 2 Image Lazy Load Lazily loads all storefront images to speed up initial page rendering and deliver content faster.
• Magento 2 Rocket JavaScript / Deferred JavaScript Defers or moves unnecessary JavaScript to the bottom of the page to speed up Magento 2 page loading.
• Magento 2 Command Line Interface Runs important Magento CLI commands (reindex, cache clean, and more) directly from the admin panel.
• Magento 2 Conflict Detector Detects class rewrite conflicts directly in the Magento admin panel to monitor rewrite processes.
• Magento 2 Crowdin Integration Extension Connects Magento 2 with the Crowdin localization system to translate content and auto-sync the translation database.
• Magento 2 PWA Blog Add-On Adds an SEO-optimized blog to the Magento 2 PWA storefront with a ready-made blogging solution.
• Magento 2 LLMs TXT Generator Generates and auto-updates an llms.txt file for the Magento 2 store to improve AI-search visibility and citations.
• Shopify Blog App Adds an SEO-optimized blog to Shopify stores to drive more organic traffic; Built for Shopify certified to meet Shopify's highest quality standards.
• Shopify Login as Customer App Lets Shopify administrators log in to a customer account directly from the admin without a password to process support requests faster.
• Shopify Persistent Cart Saves customers' carts for up to 5 weeks and synchronizes carts across devices, browsers, and incognito mode to reduce abandonment.
• Shopify Size Chart App Creates size charts for Shopify stores using ready-made templates or from scratch and displays them on product pages.
• Shopify Product Feed App Creates product feeds for multiple channels in a few clicks with auto-generated fields for Shopify stores.
• Shopify Google Indexing App Submits Shopify pages for indexing directly from the admin panel through the Google Indexing API for faster Google visibility.
• Shopify Server GTM & GA4 Tracks Shopify product and checkout performance with server-side Google Tag Manager and GA4 implementation.
• Custom Magento Development Professional Magento 2 backend and frontend customization, custom extension development, bug fixing, security updates, and configuration support priced at $50/hour with flexible pricing for long-term projects.
• Magento 2 Installation Service Installation, configuration, and testing of Magefan and other Magento extensions on a merchant's store environment.
• Magento Speed Optimization Services Magento 2 database optimization, web server and cron configuration, cache and media optimization, and frontend and code optimization services.
• Magento 2 SEO Service Magento 2 SEO audit, technical and on-page SEO optimization, competitive and keyword research, and speed optimization as a packaged service.
• Magento IT Outstaffing Service Provides dedicated Magento IT talent with relevant experience for staff augmentation, with full access, reduced cost, and direct project interaction.
• Blog Migration Services Migrates blogs to Magento 2 and Shopify from multiple source platforms using custom migration scripts and settings.

Quantifiable outcome

• 4M+ extension downloads
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Adobe Systems (Magento)coreStrategic or Co-development Partner · 15 November 2020Magefan worked with Magento Adobe Systems to include Login as Customer extension into the core Magento system. The extension was successfully included in Magento v.2.4.0 Adobe release, demonstrating code quality recognized by Adobe.
• HyväcoreTechnology or IntegrationFull compatibility between Magefan extensions and Hyvä theme - a modern, fast Magento storefront using Tailwind CSS and Alpine.js. All Magefan extensions are fully compatible with Hyvä.
• Meet Magento EventsminorGTM or Marketing PartnerSponsor of Meet Magento India 2024, Meet Magento Romania, Meet Magento UK, and Meet Magento Netherlands (Bronze sponsor). Also MageCon Silver sponsor.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Webkul: Multi-platform eCommerce extension and app developer supporting Magento, Shopify, WooCommerce, and others. Comparable cross-platform extension strategy with overlapping merchant base.
• Amasty: One of the largest Magento extension developers globally with 300+ extensions spanning SEO, marketing, admin, and checkout. Direct competitor for the same Magento merchant wallet share, with a broader catalog and longer market presence than Magefan.
• Lengow: Product feed management and eCommerce integration platform used by merchants and agencies. Direct competitor to Magefan's Google Shopping Feed and product feed extensions on the merchant data distribution layer.
• Aheadworks: Long-established Magento extension developer since 2008, covering eCommerce functionality, marketing, and store management. Direct peer with overlapping product breadth and similar extension license model.
• BSS Commerce: Magento extension and customization services provider covering SEO, customer experience, and admin tools. Direct peer with comparable extension catalog and parallel professional services offering.
• Plumrocket: Magento extension provider with focus on performance optimization, marketing, and SEO. Direct competitor in the Adobe Commerce Marketplace with a comparable product category mix.
• Bold Commerce: Shopify-focused app developer offering subscriptions, pricing, and store customization apps. Closest direct peer to Magefan's emerging Shopify app business, competing for the same Shopify merchant mindshare.
• Mirasvit: Magento and Shopify extension developer with overlapping product categories including SEO, performance optimization, and admin tools. Direct competitor targeting the same SMB-to-enterprise Magento merchant segment.
• Extendware: Magento and Shopware extension provider focused on performance optimization, SEO, and admin tools. Direct competitor in the eCommerce extension space with comparable product positioning.

Emerging players

• Yotpo: eCommerce marketing platform with native integrations for both Magento and Shopify covering reviews, loyalty, and SMS marketing. Adjacent competitor in the eCommerce SaaS ecosystem with overlapping marketing and content categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/magento2fan
• GitHubgithub.com/magefan
• YouTubeyoutube.com/channel/UCwJ4SewE8VgRMN1pPhHQXxQ
• Facebookfacebook.com/magefan
• LinkedInlinkedin.com/company/magefan
• Instagraminstagram.com/magefan_inside

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magefan