Witty

What Witty does

Witty is a private online marketplace founded in 2019 and headquartered in Sandanski, Bulgaria, operating on the Sharetribe-hosted subdomain witty.sharetribe.com. The platform Sharetribe — founded in Finland in 2011, with offices in Helsinki and California, owned by its 22 team members and customer-funded rather than venture-backed — supplies the underlying marketplace software. Witty sits within Sharetribe's documented horizontal customer base of 1,000+ marketplace founders across 70+ countries, alongside named reference customers such as Drive lah, Swimmy, GearSource, and socialbnb. As a marketplace operator, Witty draws on Sharetribe's no-code builder, hosted cloud infrastructure, customizable data schema, flexible transaction engine, and pre-built integrations (notably Zapier covering 5,000+ apps and the Toppal referral/affiliate integration).

Sharetribe's core technology is a headless, API-first, event-based marketplace architecture with an open-source configurable template, separating frontend presentation from backend transaction logic. Functional modules include profiles, listings, payments, monetization, admin tools, infrastructure, and security, supported by content management, layout/branding controls, marketplace mobile-responsiveness, and a developer platform for custom HTML/CSS/JavaScript extensions. Self-serve onboarding is the primary distribution mechanic, with a 14-day free trial and no credit card requirement. The Sharetribe Experts certified developer network functions as a channel partner for custom builds, complemented by content marketing through the Marketplace Academy, a podcast ("Two-sided"), and an affiliate program. The product is sold as tiered subscriptions: a Build plan at $39/month for development and trial, and Live plans (Lite, Pro, Extend) starting at $99/month once the marketplace is operational.

Witty's own revenue mechanics, segment mix, and value capture are not disclosed in the source material; from the available evidence it is positioned as a small-business participant in Sharetribe's broad segmentation spanning rental, service, product, B2B, classifieds, matchmaking, multiflow, bartering, and non-profit/cooperative marketplace use cases. Public identifiers include no app store listings, no awards, no patents or trademarks, no funding rounds, no M&A, no leadership changes, and no regulatory actions — consistent with a private, small-scale, customer-of-SaaS operating posture.

Name

Witty

Legal name

Sharetribe Oy

Website

https://witty.sharetribe.com

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Witty is a Bulgarian online marketplace launched in 2019 that operates on Sharetribe's no-code marketplace platform, serving as a tenant within a SaaS provider's base of 1,000+ marketplace founders across 70+ countries.

Ownership category

akta.pro rank

Product category

Online Marketplace

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

akta.pro secondary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Online marketplace
• Marketplace platform
• Peer-to-peer commerce
• Digital marketplace
• Marketplace software

Headquarters

HQ city

Sandanski

HQ country

Bulgaria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Subscription Plans: Tiered subscription model with Build plan at $39/month for development, and live plans starting at $99/month. Additional plans include Lite, Pro, and Extend tiers for different business needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Witty operates an online marketplace built on Sharetribe's no-code marketplace builder and developer platform. The underlying Sharetribe platform supports rental, service, product, classifieds, and matchmaking marketplace models with essential features including profiles, listings, payments, monetization, admin tools, and hosted cloud infrastructure.

Product overview

Sharetribe is a unified marketplace software platform offering a no-code marketplace builder as its core product, complemented by a Developer Platform for extensibility. The no-code builder provides essential marketplace features (profiles, listings, payments, monetization, admin tools) enabling founders to launch in minutes. The Developer Platform extends functionality infinitely through a headless marketplace solution, customizable data schema, flexible transaction engine, and custom integrations via API-first architecture. Additional offerings include hosted cloud infrastructure, marketplace management tools, mobile app capabilities, and the Marketplace Academy educational resource. The platform is available through Build, Lite, Pro, and Extend pricing plans, with a 14-day free trial available.

Differentiator

Problem solved

Functional benefit

Products and services

• Witty Online Marketplace Online marketplace operated by Witty and powered by Sharetribe's no-code marketplace builder, supporting profiles, listings, payments, monetization, and admin tools for peer-to-peer transactions.

Quantifiable outcome

• Launch marketplace in minutes with no coding skills required
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationPre-built integration connecting Sharetribe to Zapier's ecosystem of 5000+ apps and zaps. Enables marketplace operators to connect with thousands of third-party services without custom development.
• Sharetribe ExpertscoreChannel Partner/ Reseller/ DistributorNetwork of certified developers who help build custom features and extensions for Sharetribe-powered marketplaces. Developers can join the expert program to offer their services to marketplace founders.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Gumtree: Classifieds marketplace with strong presence in the UK and other regions. Directly comparable as a horizontal listings-based marketplace spanning goods, services, and rentals.
• OLX: Global classifieds marketplace especially strong in emerging markets including Eastern Europe. Highly comparable to Witty's Bulgaria base and its horizontal online marketplace model.
• Vinted: European C2C marketplace for second-hand fashion, strong across Europe including Central/Eastern Europe. Comparable to Witty as a consumer-facing horizontal-leaning marketplace with a self-serve, community-driven model.
• OfferUp: US-based local consumer-to-consumer marketplace for buying and selling used goods. Directly comparable to Witty as a horizontal/generalist online marketplace targeting peer-to-peer transactions, with a similar self-serve, low-friction operating model.
• Mercari: C2C marketplace app for selling almost anything, with a strong US and growing Japan presence. Comparable to Witty as a horizontal consumer-to-consumer marketplace emphasizing ease of listing and selling.
• Poshmark: Social commerce marketplace for new and secondhand fashion. Comparable as a consumer-facing online marketplace with self-serve seller onboarding and a focus on category-specific listings.
• Etsy: Global online marketplace focused on handmade, vintage, and unique goods. Comparable to Witty in operating a horizontal marketplace where independent sellers list goods to buyers, with a similar self-serve onboarding motion.
• Depop: C2C marketplace for fashion and lifestyle items, popular with younger demographics. Comparable to Witty in being a smaller, consumer-facing marketplace with a self-serve seller base and simple onboarding.
• Craigslist: Iconic classifieds and local marketplace platform spanning categories from goods to services to rentals. Directly comparable to Witty in scope (broad categories, listings-based transactions) and in its horizontal marketplace approach.

Broad incumbents

• Facebook Marketplace: Meta's integrated local marketplace within Facebook, offering free listings across consumer goods, rentals, and services. A larger incumbent competitor in the same horizontal local-marketplace space Witty occupies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sharetribe-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Witty