The Psychology Center

What The Psychology Center does

The Psychology Center is a private, for-profit outpatient mental health clinic headquartered at 7617 Mineral Point Road, Suite 300, Madison, Wisconsin, that has served Dane County and surrounding communities since 1989. The clinic operates from a single physical location and maintains a clinical staff of more than 30 licensed therapists and prescribers spanning psychologists (PsyD/PhD), licensed clinical social workers, professional counselors, marriage and family therapists, and psychiatric prescribers (PA-C and APNP). It self-positions as one of the largest mental health clinics in Dane County and operates a team-based care model supported by in-house training and consultation.

The clinic's service portfolio covers the full continuum of outpatient behavioral health across the lifespan: individual psychotherapy for mood, anxiety, trauma, ADHD, eating disorders, OCD, personality disorders, autism spectrum concerns, grief, LGBTQIA+ concerns, and life transitions; couples, co-parenting, and family therapy; structured group programs including a six-month adult DBT skills group (Fearless Living) and a 15-week adolescent DBT group (Break Through, ages 13-17) plus alumni groups and a paid DBT parenting workshop; psychiatric medication management; and a comprehensive psychological evaluation line spanning ADHD, learning and career assessments, custody and divorce matters, forensic evaluations (competency, independent medical), pre-employment and fitness-for-duty screenings, and presurgical evaluations for gender-affirming surgery. Service delivery is split between in-person visits and Zoom-based telehealth, with scheduling, intake, and patient billing handled through the Valant online client portal.

Commercially, TPC operates a fee-for-service revenue model billed primarily through insurance (Dean, Dean Medicaid, GHC-SCW, Medicare, Multiplan, Quartz, WEA, WPS) with self-pay options and a Good Faith Estimate disclosure for uninsured patients. New patients are onboarded through a phone-based intake process in which reception staff match clients to clinicians by specialty, and group programs carry ancillary workbook fees (~$20) and a separate paid parenting workshop (~$90 per two-hour seminar). The clinic is privately held with no documented outside funding, ownership changes, M&A activity, or geographic expansion beyond Dane County.

Name

The Psychology Center

Legal name

The Psychology Center

Website

https://tpcmadison.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

The Psychology Center is a Madison, Wisconsin private mental health clinic founded in 1989 with 30+ licensed therapists and prescribers. It provides individual, couples, family, and group therapy, medication management, and psychological evaluations across the lifespan, delivered in-person and via Zoom telehealth.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

akta.pro secondary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

Keywords

• Mental health therapy
• Psychological evaluations
• Behavioral health services
• DBT skills groups
• Psychiatric medication management

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Mental Health Therapy Services: Revenue generated from individual psychotherapy, couples and family therapy, and group therapy sessions. Billed through insurance coverage or out-of-pocket payments. Fees may be partially or fully covered by insurance.
2. Medication Management: Psychiatric medication management services provided by prescribing providers (PA-C and APNP). Part of comprehensive treatment plans combining medication with therapy.
3. Psychological Evaluation Services: Comprehensive testing and assessment services for ADHD, learning disabilities, career assessment, custody and divorce evaluations, forensic evaluations, preemployment and fitness for duty evaluations. Conducted by licensed psychologists with advanced assessment training.
4. Therapy Groups: DBT skills groups for adults and adolescents, with specialized alumni groups. Fees may be partially or fully covered by insurance with additional materials costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

The Psychology Center is a mental health clinic providing individual psychotherapy, couples and family therapy, group therapy programs (DBT skills groups), psychiatric medication management, and comprehensive psychological testing and assessment services. Services are delivered in-person at the Madison, WI office or remotely via telehealth using Zoom, serving clients across the life span in Dane County and surrounding Wisconsin communities.

Product overview

The Psychology Center is a mental health clinic offering a comprehensive suite of therapeutic services in Madison, Wisconsin. The practice provides individual psychotherapy, couples and family therapy, group therapy programs, and psychiatric medication management. Core therapy programs include specialized DBT (Dialectical Behavior Therapy) skills groups for adults (Fearless Living) and adolescents (Break Through), along with a supporting DBT Parenting Skills Workshop. The center also offers comprehensive psychological evaluations and testing for ADHD, learning disabilities, forensic matters, and pre-employment screening. All services are available in-person or via telehealth using Zoom.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 35 years of continuous operation serving Dane County and surrounding areas

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Brightside Health: Brightside Health is a tele-mental-health company combining therapy and medication management for depression and anxiety, with commercial and Medicare coverage. It is an emerging player peer because it overlaps with The Psychology Center's therapy + psychiatry offering for the same patient populations, but delivers care entirely via telehealth.
• Cerebral: Cerebral is a tele-mental-health company offering therapy combined with medication management for anxiety, depression, and ADHD under subscription plans. It is an emerging player peer because its integrated therapy-plus-prescribing model directly mirrors the service stack The Psychology Center offers, but delivered remotely and at venture-backed scale.

Broad incumbents

• LifeStance Health: LifeStance Health is one of the largest US outpatient mental health platforms with hundreds of clinics offering therapy, psychiatric evaluation, and medication management. It is comparable as a broad incumbent because it offers the same core outpatient mental health services as The Psychology Center at national scale, often in markets overlapping with regional clinics.
• Lyra Health: Lyra Health is a mental health benefits platform that contracts with employers to provide therapy and coaching through a blended in-person and virtual provider network. It is a broad incumbent peer because it competes for the same employer-sponsored and insurance-funded outpatient therapy demand that traditional clinics like The Psychology Center depend on.
• BetterHelp: BetterHelp is one of the largest online therapy marketplaces, offering individual, couples, and teen therapy subscriptions delivered remotely. It is a broad incumbent peer because it competes for self-pay and employer-sponsored outpatient therapy demand that would otherwise flow to clinics like The Psychology Center.
• Talkspace: Talkspace is a publicly traded tele-mental-health platform providing individual and couples therapy plus psychiatry via asynchronous messaging, audio, and video. It is a broad incumbent peer because it competes for the same outpatient therapy demand as The Psychology Center via a digitally scaled delivery model and B2B payer contracts.
• Spring Health: Spring Health is an employer-focused mental health benefits platform offering therapy, coaching, and medication management across in-person and virtual modalities. It is a broad incumbent peer because it channels employer-sponsored outpatient mental health demand away from independent clinics and toward its contracted provider network.

Direct peers

• Thriveworks: Thriveworks is a national outpatient mental health practice offering individual, couples, family, and child therapy plus psychiatry and life coaching. It is a direct peer to The Psychology Center because both operate multi-clinician outpatient therapy practices with similar service mixes (therapy + medication management) and insurance-based billing models.

Others

• Headway: Headway is a software platform that helps independent therapists run insurance-credentialed practices by handling credentialing, billing, and scheduling. It is an 'Others' peer because it does not deliver therapy directly but enables solo and small-group outpatient mental health practices that compete with The Psychology Center, and could be a partnership or threat depending on the clinic's digital strategy.

Regional players

• Psychology Associates of Madison / Madison Behavioral Psychology: Psychology Associates is a Madison, WI-based outpatient psychology practice offering therapy, evaluations, and consultation. It is a regional peer because it competes head-to-head with The Psychology Center for patients, referrals, and institutional contracts in the same Dane County market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-psychology-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Psychology Center