What Governors Ball does

Governors Ball is an annual three-day music festival held at Flushing Meadows Corona Park in Queens, New York City. The 2026 edition is scheduled for June 5–7, 2026, featuring 60+ artists across three stages, with the festival positioning itself as "New York City's biggest party." The product surface includes a tiered ticketing system spanning General Admission (1-/2-/3-day starting at $199/$349/$375), GA+ (lounge access, starting at $299 for one-day), VIP (premium viewing, starting at $449 one-day), Pit Viewing (closest stage access, starting at $699 one-day, $1,499 three-day), Cabanas presented by Verizon, Private Suites accommodating 15 guests per day, Empire Lounge for groups of 25–75, and a Hotel + Festival Experience travel bundle. Discount programs include GOVX pricing for military/first responders/educators (3-Day GA starting at $354) and a 15% Queens-resident discount.

The business operates under C3 Presents, a Live Nation Entertainment (NYSE: LYV) subsidiary, which provides artist booking, ticketing (via Ticketmaster), and operational infrastructure. The technology stack is lightweight: the proprietary "Festiverse" mobile app handles digital ticketing, mobile entry, festival information, and integration of partner-specific perks (e.g., $20 merch credit and Verizon Cabana access for Verizon customers). An online merchandise storefront at shop.governorsballmusicfestival.com sells apparel, headwear, and accessories year-round.

Revenue is generated through four primary streams: ticket sales (largest), sponsorship and brand partnerships with 30+ consumer brands (Verizon as Flagship partner, plus Citi, Coca-Cola, DoorDash, Snapchat, Samsung, Maybelline, Patron, Hennessy, Corona, Lyft, Tinder, and others), merchandise sales, and on-site food and beverage concessions operated by NYC restaurants and Queens Night Market vendors. Customer segments include general music attendees, premium/VIP consumers, corporate group buyers, military/first responder/educator segments via GOVX, and local Queens residents. The festival is not a standalone public entity — it is a private, wholly-owned event brand within the C3 Presents / Live Nation portfolio, incorporated in California with an operating contact address at Live Nation's Beverly Hills headquarters.

Name

Governors Ball

Legal name

Governors Ball

Website

https://governorsballmusicfestival.com

Company type

Private

Operating status

Operating

Short description

Governors Ball is an annual three-day music festival held at Flushing Meadows Corona Park in Queens, New York City, featuring 60+ artists across three stages. Operated by C3 Presents (a Live Nation Entertainment subsidiary), it sells tiered tickets from General Admission to VIP/Pit and monetizes through brand sponsorships, merchandise, and on-site food and beverage.

Ownership category

akta.pro rank

Product category

Live Music Festival Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industries

Festival & Event Producers/Organizers (MPAIAFAC), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Live music festival
• Event ticketing
• Festival merchandise
• Brand activations
• Hospitality packages

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets at various price points (General Admission, GA+, VIP, Pit Viewing, Cabana, Private Suites) for 1-day, 2-day, and 3-day festival access
2. Merchandise Sales: Online merchandise store selling apparel (tees, hoodies), headwear, and accessories branded with Gov Ball imagery
3. Food & Beverage Concessions: On-site food and beverage vendors including NYC restaurants, Queens Night Market vendors, and branded partner activations generating revenue through sales
4. Sponsorship & Brand Partnerships: Festival partner sponsorships including major brands like Verizon, Citi, Coca-Cola, and others who pay for brand visibility and activation spaces at the festival

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Governors Ball produces and operates an annual three-day music festival at Flushing Meadows Corona Park in Queens, New York City, featuring 60+ artists across three stages. The company sells tiered festival tickets (General Admission, GA+, VIP, Pit Viewing), premium hospitality packages (Cabanas, Private Suites, Empire Lounge), official festival merchandise, food and beverage offerings from NYC restaurants and Queens Night Market vendors, and partner-branded on-site activations under the 'Beyond The Music' program.

Product overview

Governors Ball is an annual three-day music festival held at Flushing Meadows Corona Park in Queens, New York. The company's core offering is the festival event itself, with a tiered ticketing system that includes General Admission (GA), GA+, VIP, and Pit Viewing options, alongside premium hospitality packages such as Cabanas, Private Suites, Empire Lounge, and Group Experiences. Additional revenue streams include official merchandise (apparel, headwear, accessories), food and beverage vendor partnerships, and sponsor-activated experiences under the 'Beyond The Music' program. The festival also offers specialized discount programs including GOVX for military/first responders and local resident discounts.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

37 partnerships are on record, tiered flagship, core and minor.

• VerizonflagshipGTM or Marketing Partner · 1 January 2026Presenting sponsor of Cabanas hospitality package. Provides exclusive perks for Verizon customers including $20 merch credit and access to Verizon Cabana with best festival views. Verizon logo prominently displayed among top festival partners.
• CiticoreGTM or Marketing Partner · 1 January 2026Major festival partner with prominent logo placement among 2026 Festival Partners on official website.
• SnapchatcoreGTM or Marketing Partner · 1 January 2026Social media and brand partnership featuring Snap Station activation with exclusive swag and hidden bonus experiences. C3 Presents is mentioned as Snapchat partner.
• Coca-ColacoreGTM or Marketing Partner · 1 January 2026Beverage partner featuring Coca-Cola Roller Ring activation with roller skates, drinks, and music experience.
• ElectrolitminorGTM or Marketing Partner · 1 January 2026Hydration partner providing Electrolit Hydration Lounge activation with free samples.
• Kona Big WaveminorGTM or Marketing Partner · 1 January 2026Beverage partner featuring Kona Big Wave Outpost activation with tropical oasis, shaded lounges, and giveaways.
• 7-Eleven / SlurpeecoreGTM or Marketing Partner · 1 January 2026Celebrating 60 years with SLURPEE STREET providing free drinks, giveaways, and photo ops. Featured in Food & Bev section.
• PacsuncoreGTM or Marketing Partner · 1 January 2026Fashion partner with Pacsun Bodega activation featuring exclusive Gov Ball x Pacsun collection, fit checks, and 9-foot hat stack installation.
• DoorDashcoreGTM or Marketing Partner · 1 January 2026Food delivery partner with DoorDash Lounge featuring local bites, drinks, and mini hot bag with festival charm. DashPass members get $10 voucher.
• MaybellineminorGTM or Marketing Partner · 1 January 2026Beauty partner with logo placement among 2026 Festival Partners.
• PatronminorGTM or Marketing Partner · 1 January 2026Tequila partner with Hacienda PATRÓN two-story activation featuring handcrafted cocktails, vinyl vibes, and surprises. 21+ only.
• DunkinminorGTM or Marketing Partner · 1 January 2026Coffee/beverage partner with Dunkin' Refresherland activation featuring Refreshers, exclusive swag, and boost beverages.
• HennessyminorGTM or Marketing Partner · 1 January 2026Cognac partner with Hennessy Social Club featuring exclusive swag, phone charging, cocktails, and community events.
• CoronaminorGTM or Marketing Partner · 1 January 2026Beer partner with Corona Beach Club featuring ice-cold Corona, Garnish Bar, Charm Bar, and daily merch drops.
• DepopminorGTM or Marketing Partner · 1 January 2026Fashion resale partner with The Depop Drop In featuring phone charging, customization stations, DressX Mirror, and merch prizes.
• Welch'sminorGTM or Marketing Partner · 1 January 2026Snack partner with Welch's Fusions Ultimate Remix Experience featuring free fruit snack samples and flavor voting.
• NÜTRLminorGTM or Marketing Partner · 1 January 2026Vodka seltzer partner with Club Tasty featuring Watermelon, Pineapple, and Orange flavors, custom photos, and giveaways.
• Jim BeamminorGTM or Marketing Partner · 1 January 2026Bourbon partner with Jim Beam Gathering Post featuring Beam & Lemonades, "Band Together" photo op, and Lemon Drop claw machine.
• BeatboxminorGTM or Marketing Partner · 1 January 2026Beverage partner featuring BeatBox Party Express with Shaq's Blueberry Lemonade, Cherry Limeade, Blue Razz, and Coconut Breeze flavors.
• Malibu RumminorGTM or Marketing Partner · 1 January 2026Rum partner with Malibu Disco Oasis featuring Malibu Pink cocktails, Malibu x Dole cans, and tropical vibes.
• TinderminorGTM or Marketing Partner · 1 January 2026Dating app partner with Tinder Music Mode arcade featuring lyric match-off game, festival essentials prizes, and exclusive Tinder Plus offer.
• LyftminorGTM or Marketing Partner · 1 January 2026Transportation partner with ride referral link for festival transportation.
• ListerineminorGTM or Marketing Partner · 1 January 2026Oral care partner with The LISTERINE Swish Tour featuring new intensities including Extra Mild variant.
• f'realminorGTM or Marketing Partner · 1 January 2026Milkshake partner with Shake Stop featuring Creamsicle Milkshake, Oreo Cookies & Cream, Peanut Butter Cup, and Strawberry Shortcake flavors.
• Cayman JackminorGTM or Marketing Partner · 1 January 2026Margarita partner with Cayman Club featuring Cayman Jack Margaritas, iconic caiman photo opportunity, and island vibes.
• SamsungminorGTM or Marketing Partner · 1 January 2026Technology partner with logo placement among 2026 Festival Partners. Samsung spatial display partnership mentioned.
• Cabot CreameryminorGTM or Marketing Partner · 1 January 2026Dairy partner with The Cabot Cruiser featuring free pimento grilled cheese bites. Third year at the festival.
• American ApparelminorGTM or Marketing Partner · 1 January 2026Apparel partner with logo placement among 2026 Festival Partners.
• AyrloomminorGTM or Marketing Partner · 1 January 2026Hemp beverage partner with The Ayrloom Garden Club featuring hemp-derived THC beverages from vintage bus bar. 21+ only.
• Waterloo Sparkling WaterminorGTM or Marketing Partner · 1 January 2026Sparkling water partner with logo placement among 2026 Festival Partners.
• SERVDminorGTM or Marketing Partner · 1 January 2026Card game partner with The SERVD Society pop-up featuring the viral card game, limited-edition promo packs, and content creation stations.
• CHHAYAminorOthers · 1 January 2026Non-profit community partner with logo displayed in 2026 Non-Profit Partners section.
• Alliance for Flushing Meadows Corona ParkminorOthers · 1 January 2026Non-profit partner dedicated to preserving and supporting Flushing Meadows Corona Park venue.
• ECRCminorOthers · 1 January 2026Non-profit partner with logo displayed in 2026 Non-Profit Partners section.
• C3 PresentsflagshipStrategic or Co-development Partner · 1 January 2026Parent company and festival producer. C3 Presents is a Live Nation subsidiary that creates and produces major music festivals including Governors Ball, Lollapalooza, and Austin City Limits. Responsible for festival operations, artist booking, venue management, and overall event production.
• Queens Night MarketminorGTM or Marketing Partner · 1 January 2026Local food market partner with select vendors featured at the festival.
• Live Nation EntertainmentflagshipStrategic or Co-development Partner · 1 January 2026Ultimate parent company of Governors Ball through C3 Presents subsidiary. Live Nation is the world's leading live entertainment company, providing ticketing infrastructure (Ticketmaster), venue operations, and artist touring relationships. Privacy policy references data sharing within the Live Nation family of companies.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Outside Lands Music & Arts Festival: Another Planet Entertainment's flagship San Francisco festival. Comparable urban-park multi-stage festival with tiered ticketing and major sponsorships — strong peer for format and audience overlap with Governors Ball.
• Made in America Festival: Live Nation-produced multi-stage music festival (originally Philadelphia). Same parent and same operating model as Governors Ball; useful structural peer despite genre and geographic differences.
• Lollapalooza: Also produced by C3 Presents (Live Nation subsidiary). Multi-day music festival with tiered ticketing, sponsor activations, and a similar GTM model; the closest structural twin to Governors Ball in the Live Nation festival portfolio.
• Hangout Music Festival: Gulf Shores, AL beachfront multi-day festival. Direct comparison point for tiered ticketing, brand-sponsor monetization, and a multi-stage festival operating model similar to Governors Ball.
• Firefly Music Festival: Multi-day music festival held in Dover, DE (now repositioned under Red Frog Events / Live Nation-affiliated operators). Comparable festival format with tiered ticketing and major brand sponsorships.
• Life is Beautiful: Las Vegas-based multi-day music, arts, and food festival. Comparable urban festival format with tiered ticketing, sponsor activations, and curated food & beverage programming overlapping with Governors Ball's NYC-restaurant vendor strategy.
• Austin City Limits Music Festival: Also produced by C3 Presents (Live Nation). A multi-weekend, multi-stage US music festival with tiered ticketing and major brand sponsorships — directly comparable in operational model and ownership stack.
• Bonnaroo Music & Arts Festival: Live Nation-owned multi-day camping music festival in Manchester, TN. Operates a similar tiered-ticket + sponsorship + merchandise revenue model; comparable scale and ownership structure.

Broad incumbents

• Coachella Valley Music and Arts Festival: Operated by Goldenvoice (AEG). The benchmark US destination festival with multi-weekend scheduling and tiered ticketing; not owned by Live Nation, but the dominant category peer Governors Ball competes against for artist talent and audience.

Regional players

• Electric Zoo Festival: NYC electronic-music festival historically held at Randall's Island. Local-market peer sharing the NYC consumer base; useful comparison for NYC festival demand and summer-weekend audience overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/govballnyc
• YouTubeyoutube.com/govballnyc
• Facebookfacebook.com/govballnyc
• Instagraminstagram.com/govballnyc
• TikToktiktok.com/@govballnyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Governors Ball