Allfred

What Allfred does

Allfred is a Bratislava-headquartered, cloud-based SaaS platform operated by Tools Done Right s.r.o. and sold to independent advertising, digital, and PR agencies. The platform is structured as four integrated modules—Resource Planning & Time Tracking, Budgeting, Project Management, and Finance & Reporting—positioned as an all-in-one alternative to generic project-management tools. Differentiated features include 1-click time tracking for creatives, conflict detection in capacity planning, automated invoicing with payment reminders, real-time financial dashboards, and an AI-powered assistance layer that the vendor claims reduces project-management errors by up to 80%. The product integrates with 13+ external tools across cloud storage (Google Drive, OneDrive, SharePoint), CRM (Pipedrive), accounting (Xero, Pohoda, Helios, ABRA Flexi, Vario), and payments (GoCardless), with particular depth in Central European accounting platforms.

The platform is offered on a tiered subscription model (Resource Planning & Time Tracking, Budgeting, Account Management & Finance Suite, and All-in-one Agency Backbone) with monthly/annual billing and a 14-day free trial without prepayment. Distribution is hybrid: product-led growth via self-serve trial combined with sales-assisted enterprise conversion via "book a demo". Primary customer segments are independent ad, digital, creative, and PR agencies; customer evidence spans enterprise (MullenLowe GGK) to SMB (My Brand Agency), with mid-market agencies (TRIAD, Brackets, New School Communications, FLO, Social Elements) representing the bulk of disclosed case studies. The G2/Capterra rating is 4.8/5.

The vendor is privately held, bootstrapped (no disclosed funding), GDPR-compliant, and led by founder-CEO Marek Mrázik, who previously ran two independent agencies with 100+ professionals for 15 years. Allfred is part of the DevinBand collective of agency-tool companies (alongside Kontentino, Creative AId, CraftablePRO, Allocate, Znalio, and BRACKETS), with Mrázik serving as Head of DevinBand. The company also operates sister products Kontentino (social-media planning and approval) and Creative AId (AI creative concept generation) as sub-brands of Tools Done Right. Headcount is reported at 1–10 employees.

Name

Allfred

Legal name

Tools Done Right s.r.o.

Website

https://allfred.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Allfred, operated by Slovakia-based Tools Done Right s.r.o., is a SaaS platform providing project management, resource planning, budgeting, and finance reporting for independent advertising, digital, creative, and PR agencies. Founded in 2020, it sells via tiered subscriptions and a 14-day free trial, targeting SMB and mid-market agency customers across EMEA.

Ownership category

akta.pro rank

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Allfred operates as a subscription-based SaaS platform with tiered pricing plans. Fees are invoiced on a recurring basis (monthly or annual) with a 14-day free trial period. The platform offers multiple pricing tiers: Resource Planning & Time Tracking, Budgeting, Account Management & Finance Suite, and All-in-one Agency Backbone.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Allfred is an all-in-one cloud-based agency management platform that combines resource planning, time tracking, project management, budgeting, invoicing, and finance reporting for independent advertising, digital, and PR agencies. It replaces fragmented point tools with a single integrated system, augmented by AI-powered assistance and purpose-built workflows for creative teams.

Product overview

Allfred is an all-in-one agency management platform developed by Tools Done Right s.r.o., a Slovakia-based company. The platform comprises four integrated modules: Resource Planning & Time Tracking, Budgeting, Project Management, and Finance & Reporting. Allfred is designed specifically for advertising, digital, and PR agencies, offering features including real-time financial dashboards, project and task management, time tracking, invoicing, and AI-powered assistance that reportedly reduces errors by up to 80%. The parent company Tools Done Right also operates Kontentino (social media planning) and Creative AId (AI creative concept generator) as part of their suite of agency tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Allfred The intuitive all-in-one agency management tool providing resource planning, time tracking, project management, budgeting, invoicing, and finance & reporting for creative, advertising, digital, and PR agencies.

Quantifiable outcome

• 30% work reduction through automation
• +9 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• DevinBandcoreStrategic or Co-development PartnerDevinBand is a collective of agency tool companies including BRACKETS, Kontentino, Creative AId, CraftablePRO, Allocate, Znalio, and Allfred. The group is on a mission to make agency life better, with member companies supporting each other's growth and development. Allfred's CEO Marek Mrázik serves as Head of DevinBand.
• KontentinocoreStrategic or Co-development PartnerSocial media planning and approval platform, part of the DevinBand ecosystem alongside Allfred. Both tools are designed to work together for comprehensive agency management.
• Creative AIdminorStrategic or Co-development PartnerAI-powered creative concept generation tool for campaigns, part of the DevinBand ecosystem. Getting ready for seed round according to company communications.
• Golden DrumminorOthersLeading European advertising festival based in the SEE region, operating as a regional partner and association for Allfred.
• KRASminorOthersIndustry association for marketing and communication professionals in Slovakia, serving as a regional partner organization for Allfred.
• Effie Awards Slovak RepublicminorOthersPremier marketing effectiveness awards program in Slovakia, operating as a partner organization for Allfred to build industry credibility.
• VacuumlabsminorStrategic or Co-development PartnerDigital product agency partner, appearing in Allfred's customer and partner ecosystem for potential referrals and collaborative projects.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kantata (formerly Mavenlink): Professional services automation suite for agencies, consultancies, and IT services firms covering project financials, resource management, and analytics. Broader and more enterprise-oriented than Allfred.
• Scoro: End-to-end business management software for agencies and professional services, including project, resource, and financial management. A broader and more established incumbent in adjacent territory.
• Monday.com: Horizontal work management platform used by agencies and creative teams for project and resource workflows. A well-capitalized incumbent that could move down into Allfred's vertical.

Direct peers

• Workamajig: All-in-one project, resource, and financial management software built specifically for advertising and creative agencies. Closest direct competitor to Allfred in the agency-vertical SaaS category.
• Productive.io: Agency management platform offering project management, time tracking, resource planning, and profitability analytics tailored to agencies. Highly comparable in scope and target buyer to Allfred.
• Teamwork: Project management and team collaboration platform with agency-friendly features (time tracking, client work, resource planning). Targets the same client-services buyer as Allfred.
• Function Point: PSA software for creative and marketing agencies combining project management, time tracking, invoicing, and reporting. Competes head-to-head with Allfred for the same independent agency customer profile.
• Accelo: Professional services automation platform serving creative, marketing, and consulting agencies with project, resource, and finance workflows. Overlaps materially with Allfred's all-in-one proposition.

Emerging players

• Float: Resource planning and time tracking solution widely used by creative and digital agencies. Overlaps with Allfred's resource planning module and competes for the same operational buyer.
• Harvest: Time tracking and invoicing tool with strong adoption among creative agencies. Competes with Allfred's time tracking, budgeting, and invoicing modules at the lower end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/allfred

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allfred