Kontentino

What Kontentino does

Kontentino is a cloud-based SaaS social media management platform founded in 2016 and headquartered in Bratislava, Slovakia. The product enables marketing teams, advertising agencies, in-house brand teams, global brands, and freelance social media managers to plan, collaborate on, approve, and publish content across nine social networks (Facebook, Instagram, LinkedIn, TikTok, X/Twitter, YouTube, Pinterest, Google Business Profile, and Threads) from a single visual calendar. Core technical capabilities include a multi-level approval workflow engine, a customizable pre-publication post checklist, a Brand Hub for centralized brand voice and guidelines, a Global Content Manager for multi-region content localization, and Kontentino AI for caption generation, copy refinement, image generation, hashtag suggestions, and translation. The platform operates EU data residency with GDPR-by-design architecture, hosted on Frankfurt servers, and supports 25+ language localizations.

The company operates a four-tier SaaS subscription model: Starter (€49/month annually), Standard (€109/month annually), Pro (€199/month annually with unlimited profiles and AI credits, Global Content Manager, and analytics included), and Enterprise (custom pricing with SSO, bespoke SLAs, custom seats, and dedicated onboarding). Sales occur via a hybrid go-to-market combining product-led growth (14-day free trial with full feature access, no credit card required) and a sales-assisted motion for the Enterprise tier through book-a-demo CTAs and dedicated account managers. Add-on modules (Analytics, Global Content Manager) are available on lower tiers. The platform serves roughly 4,000+ brands with published logos spanning BBDO, McCANN, Ogilvy, Telekom, MultiSport, Acer, Nescafe, and a base of small-to-mid-sized agencies such as Triad Advertising, Dinkbit, and Maxwell & Co. Verified review platforms show G2 4.8/5 (350+ reviews), Capterra 4.7/5 (200+ reviews), Google 4.9/5, and multiple G2 Spring 2026 badges including High Performer Mid-Market Europe and Leader for Approval Workflows. Headcount sits at 11–50 employees.

Name

Kontentino

Legal name

Kontentino

Website

https://kontentino.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Kontentino is a Bratislava-headquartered SaaS social media management platform serving marketing teams, agencies, and brands with multi-network publishing, built-in AI content generation, and multi-level approval workflows across 25+ languages under EU GDPR-compliant infrastructure.

Ownership category

akta.pro rank

Product category

Social Media Management Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Social Media Management, Scheduling & Community Tools (BPAMALAJ)

Keywords

• Social media management
• Content planning software
• Approval workflow platform
• Social media publishing
• Social media analytics

Headquarters

HQ city

Bratislava

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Core): Four-tier subscription model (Starter, Standard, Pro, Enterprise) with bundled users and social profiles per tier. Monthly and annual billing options. Annual billing offers significant discounts.
2. Add-on Modules: Optional Analytics and Global Content Manager add-ons available on Starter and Standard tiers. Analytics included on Pro tier.
3. Professional Services: Dedicated onboarding specialists and guided onboarding sessions included on Pro and Enterprise tiers. Custom onboarding sessions available for Enterprise.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kontentino provides a cloud-based SaaS social media management platform that lets marketing teams, agencies, and brands plan content with AI assistance, run multi-level approval workflows with internal and external reviewers, schedule and auto-publish posts to nine social networks from a single visual calendar, and analyze performance with custom reports. The platform also includes the Kontentino AI assistant (caption, copy, hashtag, image generation, brand voice, translation), the Brand Hub for brand guidelines, the Global Content Manager for multi-region localization, and a suite of free standalone marketing tools.

Product overview

Kontentino is a unified social media management platform built around a core workflow of planning, collaborating, approving, and publishing content across 9 social networks. The platform is organized as a core product with integrated modules rather than a modular add-on architecture: Kontentino AI (built-in AI assistant for captions, copy, images, hashtags, and translation), Brand Hub (brand voice and guidelines repository), and Global Content Manager (multi-region localization, included on Pro) are embedded capabilities. The platform offers four pricing tiers — Starter (€49/mo), Standard (€109/mo), Pro (€199/mo), and Enterprise (custom) — differentiated by user count, social profile limits, AI credit allocation, and feature access (internal approvals on Starter; client/external approvals and Brand Hub on Standard; unlimited profiles and analytics on Pro). Solution-specific versions target Agencies, Global Brands, Brands, and Freelancers. A suite of free tools (Instagram feed preview, UTM builder, TikTok best time calculator) serves as top-of-funnel utilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Kontentino (Core Platform) Cloud-based social media management platform for marketing teams and agencies to plan, collaborate on, approve, publish, and analyze content across multiple social channels (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, Pinterest, Google Business Profile, Threads) from a single visual calendar. Includes built-in AI, multi-level approval workflows, and team collaboration tools.
• Kontentino AI Built-in AI assistant for social media managers that generates captions, refines copy, suggests hashtags, generates images, trains brand voice, and translates content. Operates inside the post creation flow and uses AI credits that scale by subscription tier.
• Kontentino Free Tools Suite of free standalone tools for social media marketers, including an Instagram feed preview, UTM builder, and best time to post calculator for TikTok.

Quantifiable outcome

• 41% less time spent on social media tasks
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered minor.

• AllfredminorOthersRelated agency management tool built by BRACKETS. Referenced as 'If you love Kontentino, you will like Allfred agency management tool' on website. Same parent company ecosystem.
• BRACKETSminorOthersSoftware company that created Allfred.io, mentioned as the builder of Kontentino's related agency management tool.
• DevinBandminorOthersMembership organization that Kontentino is a member of, as noted on the company website.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hootsuite: Hootsuite is one of the largest social media management platforms globally, offering scheduling, analytics, and social inbox tools across multiple networks. It is directly compared against Kontentino on the company's own comparison pages and serves the same agencies and enterprise marketing teams.
• Buffer: Buffer is a widely used social media scheduling and analytics platform popular with SMBs, creators, and small agencies. It competes head-to-head with Kontentino in the Starter/Standard tier range and is explicitly listed as a comparison page target.
• Sprout Social: Sprout Social is a publicly traded, enterprise-grade social media management platform with publishing, analytics, and customer care tools. It competes directly with Kontentino for mid-market and enterprise social media teams and is explicitly named as a competitor.
• Later: Later is a social media scheduling platform with strong positioning around visual content planning (especially Instagram) and influencer marketing. It overlaps significantly with Kontentino's publishing and planning capabilities and is named as a direct competitor.
• Metricool: Metricool is a social media management and analytics tool popular with European SMBs, agencies, and freelancers. It offers scheduling, reporting, and competitor benchmarking on overlapping networks, and is explicitly named on Kontentino's comparison pages.
• Agorapulse: Agorapulse is a social media management platform built around publishing, engagement, reporting, and competitor benchmarking, with strong positioning among agencies and mid-market teams. Its feature set and target buyer closely mirror Kontentino's Pro and Enterprise tiers.
• Sendible: Sendible is an agency-focused social media management tool offering scheduling, reporting, and client dashboards at SMB price points. It is a direct competitor in the agency and freelancer segment that Kontentino also targets.
• SocialPilot: SocialPilot is a social media scheduling and analytics platform aimed at agencies, SMBs, and resellers with white-label offerings. It competes in the same price band as Kontentino's Standard and Pro tiers.
• Loomly: Loomly is a social media calendar and collaboration tool with brand-centric workflows, post ideas, and approval features aimed at marketers and small teams. Its collaboration and approval workflows overlap closely with Kontentino's mid-tier feature set.

Broad incumbents

• HubSpot: HubSpot is a broad marketing, sales, and CRM platform that includes social media publishing and monitoring capabilities inside its Marketing Hub. It is not a specialized SMM vendor but competes for the same marketing-team budget, especially among mid-market and enterprise buyers seeking an all-in-one suite.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kontentino
• YouTubeyoutube.com/c/kontentino
• Facebookfacebook.com/kontentino
• LinkedInlinkedin.com/company/kontentino
• Instagraminstagram.com/kontentino
• TikToktiktok.com/@kontentino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kontentino