What C3PA does

C3PA is a CPA (Cost Per Action) affiliate network founded in 2015 and headquartered in Kyiv, Ukraine, that operates a two-sided marketplace connecting affiliates (traffic publishers) with advertisers (brands seeking user acquisition). The platform supports over 30,000 active affiliates, more than 3,000 active offers, and coverage across 200+ geographic markets, with primary verticals in Dating, iGaming, and Leadgen and an expanded registration set that also covers Crypto, Forex, Gambling, Livecams, Adult Games, and Sweepstakes. The technology layer is a self-serve CPA platform with affiliate registration, traffic-source categorization (SEO, PPC, native, social, email, push, popunder, in-app, SMS, ASO, UAC, members area), API access for scaling, and proprietary in-house tools for campaign management and performance tracking; an advertiser-side flow adds pay-per-action traffic generation, conversion-flow optimization, digital marketing audit, analytics, and omnichannel traffic strategies. The revenue model is a transaction-fee / take-rate structure, where C3PA earns the spread between advertiser CPA payouts and affiliate earnings across each converted action, with no tiered or subscription pricing publicly disclosed and no recorded external funding to date.

C3PA's go-to-market is hybrid: a self-serve registration funnel drives bottoms-of-funnel conversion via c3pa.net, while sales-led outreach targets advertiser relationships and high-value affiliates, supplemented by content marketing (an active blog covering iGaming traffic strategies, tracker performance, discrepancy handling, and monetization tactics) and industry-event presence at conferences such as I-Con and TRIBE by Affhub. Distribution is exclusively digital, with direct platform signup and an API for enterprise-scale integrations; the network also relies on affiliate-driven referrals across its 30,000+ base. The company is private, has 11–50 employees, has not disclosed funding or revenue, and shows no evidence of M&A, restructuring, or leadership changes; ownership and management identities are not publicly listed, which is itself a notable governance data gap.

Name

C3PA

Website

https://c3pa.net

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

C3PA is a Kyiv-based CPA affiliate network founded in 2015 that connects 30,000+ traffic-generating affiliates with advertisers across Dating, iGaming, Leadgen, and adjacent verticals in 200+ geos, earning revenue on a transaction-fee basis from advertiser-to-affiliate payouts.

Ownership category

akta.pro rank

Product category

CPA Affiliate Marketing Network

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industry

Mobile/App Install & CPA Networks for Betting (MPAEAMAJ)

Keywords

• CPA marketing network
• Affiliate marketing platform
• Performance marketing
• Cost per action
• Digital advertising network

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CPA/Action-based Advertising: C3PA operates as a CPA (Cost Per Action) network, charging advertisers for specific actions (conversions) generated by affiliates. The network facilitates clicks and conversions between affiliates driving traffic and advertisers seeking growth. Revenue is generated through the margin between what advertisers pay per action and what affiliates earn.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

C3PA operates a global CPA (Cost Per Action) affiliate network that connects more than 30,000 affiliates (traffic publishers) with advertisers across over 200 geographic markets. The platform offers affiliates access to 3,000+ exclusive offers in Dating, iGaming, and Lead Generation verticals, along with API access, in-house tracking tools, flexible payments, and 24/7 support. For advertisers, C3PA delivers performance-based user acquisition through pay-per-action traffic, omnichannel strategies, conversion flow optimization, and transparent analytics.

Product overview

C3PA is a CPA (Cost Per Action) performance marketing network that operates as a two-sided platform connecting affiliates (traffic publishers) with advertisers (brands seeking conversions). The core platform consists of an affiliate network with over 3,000 active offers across verticals including Dating, iGaming, and Leadgen, available in 200+ geos. The platform offers dedicated affiliate services including exclusive offers, flexible payments, API access for scaling, 24/7 support, and proprietary in-house tools. For advertisers, C3PA provides performance traffic services encompassing pay-per-action traffic generation, conversion flow optimization, digital marketing consulting, traffic analytics, and omnichannel traffic strategies. The company maintains a network of over 30,000 affiliates and serves over 50,000 advertisers and affiliates globally.

Differentiator

Problem solved

Functional benefit

Products and services

• C3PA Affiliate Network Platform Affiliate-facing side of the C3PA CPA network, providing publishers with access to exclusive Dating, iGaming, and Leadgen offers, flexible payouts, API integration for scaling, proprietary in-house tracking and optimization tools, and 24/7 expert account support across 200+ geos.
• C3PA Advertiser Services Advertiser-facing service package from C3PA providing pay-per-action traffic generation, conversion flow optimization, digital marketing audit and consulting, traffic analytics and performance marketing planning, full affiliate marketing implementation support, and omnichannel traffic strategies across Dating, iGaming, and Leadgen verticals.
• C3PA Offer Marketplace Marketplace of 3,000+ active CPA offers across Dating, iGaming, and Leadgen verticals, distributed in more than 200 geographic markets and accessible to affiliates registered on the C3PA network.

Quantifiable outcome

• 10 years of market experience
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AdStartminorGTM or Marketing PartnerAdStart is listed as a global partner of C3PA, appearing in the partner section of the website. The partnership involves driving performance with global partners.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Clickadu: Clickadu is a global ad network offering popunder, push, and video traffic with CPA/CPM options. Comparable to C3PA as a performance ad network serving advertisers across multiple verticals and geos.
• Adsterra: Adsterra is a larger ad network offering popunder, push, and display traffic across global geos. Comparable to C3PA as an ad-tech intermediary monetising traffic from publishers, though broader in channel scope.

Direct peers

• MyLead: MyLead is a global affiliate network offering CPA, CPL, and CPS offers across multiple verticals. Directly comparable business model to C3PA — two-sided affiliate/advertiser marketplace with action-based payouts.
• ClickDealer: ClickDealer is a performance marketing network offering CPA, CPL, and CPI campaigns across verticals including dating, gaming, and finance. Comparable to C3PA's two-sided performance network model and vertical breadth.
• CrakRevenue: CrakRevenue is a CPA affiliate network specialising in adult dating, cam, and gaming verticals. Closely comparable to C3PA across vertical mix (adult dating, iGaming) and performance-based pricing model.
• Leadbit: Leadbit is a CPA network focused on dating, gambling, and finance verticals with global affiliate base. Directly comparable to C3PA in vertical mix, pricing model, and geographic breadth.
• Adcombo: Adcombo operates a CPA network with strong emphasis on Nutra, e-commerce, and sweepstakes verticals, and global reach. Comparable to C3PA as a two-sided CPA platform serving advertisers and affiliates with action-based pricing.
• Mobidea: Mobidea is a mobile-focused affiliate network offering CPA/CPL campaigns worldwide. Comparable to C3PA given mobile traffic specialisation, CPA economics, and global reach across multiple verticals.
• A4G (Affiliate for Gaming): A4G is a global CPA network focused on iGaming and gambling verticals, connecting affiliates with operators. Highly comparable to C3PA given overlapping verticals (iGaming, gambling), CPA economics, and global geographic footprint.

Regional players

• Affhub: Affhub is an Eastern European affiliate community and event organiser (runs TRIBE, I-Con) that C3PA actively engages with. Comparable as an ecosystem participant in the regional affiliate-marketing community that C3PA operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/C3paNet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C3PA