OptaNet

What OptaNet does

OptaNet is a privately held UK business telecommunications and internet connectivity provider, founded in February 2012 and headquartered in Brighton with a sales office in New York. The company delivers business broadband across three tiers (Standard ADSL up to 23Mbps, Superfast FTTC up to 80Mbps, Ultrafast FTTP up to 1.8Gbps), Symmetric FTTP (sFTTP) up to 2.5Gbps via CityFibre, FullFibre, ITS, Freedom Fibre, and Trooli Altnets, plus dedicated fibre and wireless leased lines from 10Mbps to 10Gbps. Voice and network services round out the portfolio: OptaNet Cloud Voice (hosted VoIP on 30-day licences with 5,000 free UK minutes), SIP Trunking, SD-WAN, MPLS, Secure Firewall, and data centre colocation with direct Azure and AWS cross-connects. A proprietary feature, FibreFlex, allows mid-contract speed upgrades at no penalty, and a Technicolor Wi-Fi router is provided free with broadband packages.

OptaNet monetises primarily through recurring monthly and multi-year subscriptions, with pricing from approximately £34/month for Standard broadband to £229-£299/month for dedicated leased lines, plus cloud-hosted VoIP on a per-licence basis. Go-to-market is a hybrid of direct sales (phone and website), a self-service partner/reseller programme (live since 2014) for ISPs, MSPs, and IT support firms, and a specialist events industry channel providing connectivity for conferences, eSports tournaments, and corporate events globally. Customer segments span home workers through SMB and mid-market to enterprise, with named flagship clients including Microsoft, Utility Warehouse, and Multiplex. Reported customer retention of 94-98% since 2012 and an NPS of 70 (September 2023) underpin the value proposition of personalised service, 6-second average support answer times, and 100% uptime SLAs on ultrafast FTTP products.

Name

OptaNet

Legal name

OptaNet Ltd

Website

https://optanet.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

OptaNet is a UK-based business telecommunications provider founded in 2012, delivering broadband (FTTP, sFTTP), leased lines, cloud-hosted VoIP, and network security services to SMBs, mid-market firms, enterprises, and the events industry across the UK and select global markets.

Ownership category

akta.pro rank

Product category

Business Internet and Telecommunications Services

NAICS

Wired Telecommunications Carriers (517111), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Wireless Telecommunications Carriers (except Satellite) (517112)

SIC

Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899), Computer Communications Equipment (3576)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

VoIP Access & ITSP Services (HDAIAHAD), Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI), Fiber-to-the-Premises/Building (FTTP/FTTB) Operators (HDAIACAC)

Keywords

• Business broadband services
• Fibre leased lines
• Cloud hosted VoIP
• Symmetric FTTP connectivity
• Managed network security

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Business Broadband Services: Recurring monthly subscriptions for broadband internet services including Standard, Superfast, and Ultrafast FTTP products. Revenue generated through monthly contract fees.
2. Leased Lines: Dedicated fibre or wireless internet circuits with guaranteed bandwidth, 100% uptime SLAs, and 24/7 support. Higher-priced premium product targeting businesses requiring reliability.
3. Cloud Voice (VoIP): Cloud-hosted VoIP product sold on a per-licence basis with 30-day terms. Includes features like free minutes, mobile soft client, voicemail to email.
4. SIP Trunking: Voice trunking services allowing businesses to retain existing PBX systems while migrating to IP-based calling.
5. Installation and Setup Fees: Some products include free installation while others have one-time setup fees. Router provided free with broadband products.
6. Equipment Hardware: Sale of routers (Technicolor DGA 0122) and other networking equipment. Free router included with broadband up to 1Gbps.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

OptaNet provides business-grade internet connectivity and voice services to UK organisations, ranging from home offices and SMEs to large enterprises and global event productions. Its portfolio includes ADSL, FTTC, FTTP and symmetric FTTP broadband; dedicated fibre and wireless leased lines; point-to-point circuits; cloud-hosted VoIP and SIP trunking; and managed network and security services (SD-WAN, MPLS, firewall, data centre colocation with direct cloud cross-connects). The company differentiates on personalised support, FibreFlex mid-contract upgrades, 100% uptime SLAs and an Ethical Router Policy, and is additionally used by ISPs and IT providers as a white-label wholesale connectivity supplier.

Product overview

OptaNet is a UK-based telecommunications provider offering a comprehensive portfolio of business connectivity solutions. The core product suite includes business broadband at three tiers (Standard ADSL up to 23Mbps, Superfast FTTC up to 80Mbps, and Ultrafast FTTP up to 1.8Gbps) plus Symmetric FTTP (sFTTP) delivering equal upload/download speeds up to 2.5Gbps. Leased line products span Fibre Leased Lines (10Mbps-10Gbps), Wireless Leased Lines (portable, 10Mbps-10Gbps), and Point to Point Circuits. Voice offerings include Standard Phone Lines, SIP Trunking, and the cloud-hosted OptaNet Cloud Voice VoIP platform. Network and security services cover SD-WAN, MPLS, Secure Firewall, and Data Centre Services with colocation and cloud cross-connects. All broadband products include FibreFlex enabling mid-contract speed upgrades. The company also provides a free Technicolor Wi-Fi router with broadband packages and serves the events industry with temporary high-density connectivity solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Cloud Voice: Cloud-hosted VoIP product for business telephone services, enabling employees to make and receive calls from anywhere using mobile apps or desk phones.
• FibreFlex

Products and services

• Standard Broadband
• Superfast Broadband
• Ultrafast Broadband (FTTP)
• Symmetric FTTP (sFTTP)
• Fibre Broadband & Cloud Voice
• Fibre Leased Line
• Wireless Leased Line
• Point to Point Circuits (P2P)
• Standard Phone Line
• SIP Trunking
• OptaNet Cloud Voice
• Software Defined WAN (SD-WAN)
• MPLS
• Secure Firewall
• Data Centre Services

Quantifiable outcome

• Net Promoter Score of 70, surpassing BT, TalkTalk, Virgin, Plusnet, Vodafone and Sky (September 2023)
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• TechnicolorcoreOEM/ Whitelabel/ Licensing Partner · 7 December 2021Router supplier selected after rigorous ethical and sustainability testing. Technicolor awarded EcoVadis Platinum Medal for sustainability leadership. Model DWA 0122 selected for zero single-use plastic packaging, recyclable materials, and multi-product reusability.
• CityFibrecoreTechnology or IntegrationAltnet provider powering OptaNet's sFTTP (Symmetric FTTP) services. CityFibre infrastructure enables symmetric upload and download speeds for business customers.
• FullFibrecoreTechnology or IntegrationAltnet provider for sFTTP services, part of OptaNet's multi-Altnet strategy to maximise UK coverage for symmetric broadband products.
• ITS (Independent Network Providers)coreTechnology or IntegrationAltnet provider for sFTTP services, one of several Altnets used by OptaNet to deliver symmetric FTTP broadband.
• MicrosoftflagshipStrategic or Co-development PartnerOptaNet provides network design and support for Microsoft events including Inspire, Ignite, Ready conferences, and Microsoft's underwater data centre project. Long-standing relationship with Microsoft as both client and events partner.
• CiscocoreTechnology or IntegrationCisco routers provided with all fibre leased lines. Cisco Arbor DDoS protection platform included free with leased line services.
• OpenreachcoreTechnology or IntegrationPrimary infrastructure partner for FTTP products. Uses Openreach network for standard FTTP broadband delivery across UK.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zen Internet: UK independent broadband and business connectivity provider serving SMBs and consumers with FTTP, leased lines and VoIP. Closely comparable to OptaNet in target customer, product mix and challenger positioning vs BT/Virgin.
• FluidOne: UK connectivity and managed network services provider with a strong channel partner programme and SD-WAN/cyber portfolio. Comparable on product breadth and partner-led GTM.
• Spitfire Network Services: UK business-focused ISP and managed network services provider offering broadband, Ethernet, SIP and cloud voice to SMB and mid-market — a near-direct comparator on product portfolio and customer segment.
• Gamma Communications: UK-based provider of unified communications, SIP trunking, cloud voice and connectivity sold primarily through a channel of partners. Comparable on VoIP and channel-led business model.
• XLN Telecom: UK provider of business broadband, phone lines and card services targeted at micro and small businesses. Comparable to OptaNet's small-business segment focus and value-for-money positioning.

Broad incumbents

• Virgin Media Business (O2 Business): Large UK cable/fibre operator with full business connectivity and unified comms portfolio. Comparable on broadband, leased line and VoIP, with materially greater scale.
• Vodafone Business UK: Major UK business connectivity and unified comms provider serving SMB to enterprise. Comparable product portfolio across fixed broadband, VoIP and SD-WAN.
• TalkTalk Business: UK business ISP offering broadband, Ethernet, voice and connectivity products to SMB and partners. Direct overlap on broadband and partner programme mechanics.
• BT Business: Incumbent UK business connectivity provider offering broadband, Ethernet, voice and managed services. Comparable product set at scale and the dominant incumbent OptaNet positions against.

Others

• CityFibre: UK altnet wholesaler whose sFTTP infrastructure OptaNet resells. Strategic upstream partner and adjacent infrastructure player rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OptaNet
• Facebookfacebook.com/optanet
• LinkedInlinkedin.com/company/optanet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OptaNet