C&C Wholesale Distributors
C&C Wholesale Distributors is a family-owned, private wholesale flooring distributor founded in 1975, serving flooring installers and dealers across Texas, Oklahoma, Louisiana, and Arkansas through 18 branch locations. It distributes 30+ manufacturer brands across LVT, sheet goods, sundries, and soft surface categories.
- Company typePrivate
- Founded1975
- HeadquartersDallas, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What C&C Wholesale Distributors does
C&C Wholesale Distributors is a privately held, family-owned wholesale flooring distributor founded in 1975 in Dallas, Texas by Blake and Mary Christian. The company purchases flooring products from more than 30 manufacturer brands — including Tarkett, Johnsonite, LX Hausys, Forbo, Thor Performance, Rikett, Mapei, Ardex, Bella Flooring Group, and Leggett & Platt — and resells them to flooring installers and dealers across Texas, Oklahoma, Louisiana, and Arkansas. C&C operates four product categories: hard surface and luxury vinyl tile (LVT), sheet goods and sports flooring, sundries/tools/accessories, and soft surface/underlayment. Distribution is executed through 18 branch locations with a company-owned truck fleet, supported by an outside sales force, online customer portals (customer login and pay-now), and a dedicated Architecture & Design team that provides CEU courses, product specification assistance, and case studies to architects and interior designers.
The business operates as a transaction-based B2B wholesale distributor: pricing is not publicly disclosed and is handled through commercial credit accounts and account applications. C&C's primary revenue stream is the resale margin on distributed flooring products, augmented by value-added services such as specification support, CEU continuing education, sample requests, and budgetary pricing for the design community. Customer segments span commercial contractors, healthcare facilities, educational institutions, and multi-family housing developers, with end-demand routed through installer and dealer intermediaries rather than sold directly to building owners.
The company is led by President Jim Christian (joined 1979, president since 2000) and Executive Vice President Jordan Christian Hovey (joined 2014), representing the third generation of Christian family ownership. There are no external institutional investors, private equity sponsors, or parent companies identified, and the company has not raised funding rounds. Technology is described as non-proprietary, with the primary operational technology being the customer portal system and standard warehouse/distribution infrastructure. Industry partnerships include active participation in IIDA, AIA, A4LE, TASBO, and the Texas Association for Interior Design.
C&C Wholesale Distributors firmographics
Firmographics- Name
- C&C Wholesale Distributors
- Legal name
- C&C Wholesale
- Website
- https://ccwhole.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- C&C Wholesale Distributors is a family-owned, private wholesale flooring distributor founded in 1975, serving flooring installers and dealers across Texas, Oklahoma, Louisiana, and Arkansas through 18 branch locations. It distributes 30+ manufacturer brands across LVT, sheet goods, sundries, and soft surface categories.
- Ownership category
- akta.pro rank
C&C Wholesale Distributors industry classification
Industry- Product category
- Wholesale Flooring Distribution
- NAICS
- Other Building Material Dealers (44418), Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234)
- SIC
- Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Hardware (5072)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
Keywords
Where C&C Wholesale Distributors is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices18 records
Markets served
C&C Wholesale Distributors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure
Revenue model
- Wholesale Flooring Distribution: C&C generates revenue by distributing flooring products (hard surface/LVT, sheet goods, sports flooring, soft surface/underlayment) and sundries/tools/accessories to flooring installers and dealers from manufacturer partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | B2B wholesale pricing for flooring installers and dealers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
C&C Wholesale Distributors product offering
Product offeringCore offering
C&C Wholesale Distributors is a regional wholesale distributor of flooring products and installation supplies, operating 18 branch locations across Texas, Oklahoma, Louisiana, and Arkansas. The company distributes four main product categories—Hard Surface/LVT, Sheet Goods and Sports Flooring, Sundries/Tools/Accessories, and Soft Surface/Underlayment—on behalf of more than 30 manufacturer brands to flooring installers, dealers, and the architecture and design community. Its offer is rounded out by specification assistance, CEU education, and fleet-based delivery.
Product overview
C&C Wholesale Distributors is a flooring supply company operating as a wholesale distributor serving Texas, Oklahoma, Louisiana, and Arkansas with 18 branch locations. The company offers a unified distribution platform providing four main product categories: Hard Surface/LVT (luxury vinyl tile flooring), Sheet Goods and Sports Flooring (sheet vinyl and athletic surfaces), Sundries, Tools and Accessories (installation tools, adhesives, and preparation materials from multiple manufacturers), and Soft Surface and Underlayment (carpet, cushion, and padding). The company distributes products from over 30 manufacturer brands including Tarkett, Johnsonite, LX Hausys, Forbo, Thor Performance, Rikett, Mapei, Ardex, Bella Flooring Group, and Leggett and Platt. C&C also provides ancillary services including product specification assistance, design trends consultation, sustainability guidance, sample requests, budgetary pricing, and CEU (continuing education) opportunities for architecture and design professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Hard Surface / LVT Hard surface flooring products including Luxury Vinyl Tile (LVT) for residential and commercial applications, distributed by C&C Wholesale to flooring installers and dealers across Texas, Oklahoma, Louisiana, and Arkansas from manufacturers such as Nature's Reflections, HFLOR by LX Hausys, Tarkett, and Forbo.
- Sheet Goods and Sports Flooring Sheet vinyl flooring and specialized sports flooring for athletic facilities, including Tarkett iQ Granit sheet vinyl, Tarkett VCT II, and Thor Performance Thor Mod Int, Boflex, Neoflex, Pro Tile, Resi 24, Rolled Rubber, and Thunder Lane athletic surface products distributed to installers and dealers.
- Sundries, Tools and Accessories Flooring installation tools, adhesives, preparation materials, mortars, grouts, and accessories sourced from multiple manufacturers including Mapei, Ardex, Taylor Adhesives, Laticrete, Custom Building Products, TEC (H.B. Fuller), and ProtectAll Flooring, distributed by C&C Wholesale to flooring installers and dealers.
- Soft Surface and Underlayment Carpet, carpet cushion, underlayment, and padding products distributed by C&C Wholesale from manufacturers including Bella Flooring Group (carpet tile and Bella Dynamic product lines) and Leggett & Platt (carpet cushion, bonded cushion, rubber, and upgraded pad varieties), supplied to flooring installers and dealers for multi-family, commercial, and residential applications.
- Architecture & Design Specification Services Dedicated Architecture & Design (A&D) team services for architects, interior designers, and the design community, including product selection guidance, specification assistance, sample requests, budgetary pricing, case studies, and CEU continuing education courses, in partnership with industry organizations such as IIDA, AIA, A4LE, TAFID, and TASBO.
Quantifiable outcome
- 30,000 sq ft of Rikett Quartz Tile installed for Oklahoma Medical Research Foundation
Companies that use C&C Wholesale Distributors
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
C&C Wholesale Distributors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C&C Wholesale Distributors partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Nature's ReflectionscoreC&C distributes Nature's Reflections LVT (Luxury Vinyl Tile) products to flooring installers and dealers across their 18 branch locations.
- HFLOR by LX HausyscoreC&C distributes LX Hausys HFLOR LVT and sheet vinyl products. LX Hausys is featured in case studies and the A&D team provides specification assistance for these products.
- TarkettcoreC&C distributes Tarkett Johnsonite products including VCT II, iQ Granit sheet vinyl, rubber tile, stair treads, and sports flooring. Featured in case studies and gallery projects.
- Forbo Flooring SystemscoreC&C distributes Forbo flooring products. Featured in case studies and the A&D team provides specification assistance.
- Thor Performance ProductscoreC&C distributes Thor Performance Products including Thor Pro Tile, Boflex, Neoflex, rolled rubber, and turf products. Featured in gallery and case studies.
- RikettcoreC&C distributes Rikett Quartz Tile products. Featured in case study for Oklahoma Medical Research Foundation (30,000 sq ft installation).
- MapeicoreC&C distributes Mapei sundries, tools, and accessories for flooring installation.
- ArdexcoreC&C distributes Ardex flooring installation products and sundries.
- Taylor AdhesivescoreC&C distributes Taylor Adhesives products for flooring installation.
- LaticretecoreC&C distributes Laticrete flooring installation products.
- Johnsonite (Tarkett)coreC&C distributes Johnsonite wall base, stair treads, and rubber products under the Tarkett umbrella. Multiple gallery projects feature Johnsonite products.
- Bella Flooring GroupcoreC&C distributes Bella Flooring Group carpet tile and soft surface products. Featured in gallery projects for multi-family and commercial applications.
- Leggett & PlattcoreC&C distributes Leggett & Platt carpet cushion and underlayment products since nearly 50 years ago. Stocks bonded cushion, rubber, and upgraded pad varieties.
- Custom Building ProductsminorC&C distributes Custom Building Products for tile and flooring installation.
- TEC (H.B. Fuller)minorC&C distributes TEC specialty flooring installation products.
- IIDA (International Interior Design Association)minorC&C is actively involved with IIDA, an organization supporting the interior design community.
- AIA (American Institute of Architects)minorC&C is actively involved with AIA, offering CEU opportunities to architecture professionals.
- A4LE (Association for Learning Environments)minorC&C is actively involved with A4LE, supporting learning environment design professionals.
- TASBO (Texas Association of School Business Officials)minorC&C is actively involved with TASBO for education sector connections.
- Texas Association for Interior DesignminorC&C is actively involved with TAFID, supporting interior design professionals in Texas.
- Custom Floor DesignminorCustom Floor Design installed Rikett Quartz Tile for the Oklahoma Medical Research Foundation case study project.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
C&C Wholesale Distributors competitors and assessment
Company assessmentBroad incumbents
- Floor & Decor Holdings: National specialty retailer of flooring and installation supplies with hundreds of stores, increasingly serving pro/contractor customers that historically bought through distributors — a broader incumbent competing for the same end-customer wallet C&C targets in TX/OK/LA/AR.
- SRS Distribution: Large national building products distributor with a multi-branch platform serving contractors across multiple categories — broadly comparable to C&C as a B2B specialty distributor with regional branch density, though SRS spans roofing, drywall, and other categories beyond flooring.
- Shaw Industries Group: Largest US flooring manufacturer (carpet, hard surface) with growing direct-to-customer capabilities and a network of distribution relationships — comparable to C&C as a counterparty on the manufacturer side and a competitive force in the same flooring categories C&C distributes.
Direct peers
- T&L Distributing: Wholesale flooring distributor serving the Western US with a multi-branch model distributing hard surface, soft surface, and installation supplies to flooring dealers and contractors — directly comparable to C&C's wholesale distribution structure.
- Cain & Bultman: Family-owned wholesale flooring distributor serving the Southeast and Mid-Atlantic with multiple branch locations, distributing residential and commercial flooring products — a direct regional peer to C&C in business model and target customer.
- H.J. Martin & Son: Family-owned flooring distributor and installer serving the Midwest US with multiple branch locations, distributing hard and soft surface flooring and sundries — directly comparable to C&C as a family-owned, multi-branch wholesale flooring operation.
- All Tile: Regional wholesale distributor of tile, stone, and flooring products serving the Midwest US through multiple branch locations — directly comparable to C&C's specialty distribution model focused on flooring and installation supplies for trade customers.
- FlorStar Sales: National wholesale flooring distributor with regional warehouse coverage across the US, distributing hard and soft surface flooring plus sundries to flooring dealers and contractors — comparable to C&C in product mix and B2B customer base, with broader geographic scope.
- J.J. Haines & Co. Privately held wholesale flooring distributor serving residential and commercial customers across the Mid-Atlantic and Southeast US, with a multi-branch model and broad manufacturer portfolio directly comparable to C&C's B2B flooring distribution operations.
- William M. Bird: Regional wholesale flooring distributor headquartered in South Carolina serving the Southeast US, distributing hard and soft surface flooring plus sundries to dealers and contractors — highly comparable to C&C in customer base, product mix, and branch-based B2B model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
C&C Wholesale Distributors social profiles
Digital presenceC&C Wholesale Distributors financial estimates
Financial estimateRevenue estimate
Valuation estimate
C&C Wholesale Distributors leadership team
Management profileNumber of profiles
Profiles2 records
C&C Wholesale Distributors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C&C Wholesale Distributors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C&C Wholesale Distributors
What does C&C Wholesale Distributors do?
C&C Wholesale Distributors is a regional wholesale distributor of flooring products and installation supplies, operating 18 branch locations across Texas, Oklahoma, Louisiana, and Arkansas. The company distributes four main product categories—Hard Surface/LVT, Sheet Goods and Sports Flooring, Sundries/Tools/Accessories, and Soft Surface/Underlayment—on behalf of more than 30 manufacturer brands to flooring installers, dealers, and the architecture and design community. Its offer is rounded out by specification assistance, CEU education, and fleet-based delivery.
Is C&C Wholesale Distributors a public or private company?
C&C Wholesale Distributors is a private company. It is classified as family owned and is currently operating.
When was C&C Wholesale Distributors founded?
C&C Wholesale Distributors was founded in 1975. It employs 101 to 250 people.
Where is C&C Wholesale Distributors based?
C&C Wholesale Distributors is headquartered in Dallas, United States, in the North America region.
How does C&C Wholesale Distributors make money?
One revenue line is on record: wholesale Flooring Distribution.
Who are C&C Wholesale Distributors's main competitors?
Broad incumbents on record are Floor & Decor Holdings, SRS Distribution and Shaw Industries Group. Direct peers are T&L Distributing, Cain & Bultman, H.J. Martin & Son, All Tile, FlorStar Sales, J.J. Haines & Co. and William M. Bird.
Does C&C Wholesale Distributors have an API?
No public API is recorded for C&C Wholesale Distributors.
What industry is C&C Wholesale Distributors in?
C&C Wholesale Distributors's product category is Wholesale Flooring Distribution. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution. Its NAICS code is 44418 and its SIC code is 5030.