Metro Turf Specialists
Metro Turf Specialists is a third-generation, family-owned B2B distributor of professional turf and ornamental plant health products serving golf courses, sports fields, state parks, and landscapers across the New York metro and Connecticut region.
- Company typePrivate
- Founded1966
- HeadquartersBrookfield, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Metro Turf Specialists does
Metro Turf Specialists is a family-owned B2B distributor of professional-grade turf and ornamental plant health products, founded in 1966 in Westchester County, New York, and now headquartered at 81 Commerce Drive, Brookfield, Connecticut. The company sells fertilizers (conventional and organic), herbicides, insecticides, fungicides, grass seed, biostimulants, surfactants, and specialty products such as erosion-control mulches and tick-control systems, sourced from more than 50 manufacturers including BASF, Bayer, Corteva, Nufarm, Syngenta, FMC, PBI-Gordon, Ocean Organics, Nature Safe, and The Andersons. It holds an ownership interest in supplier Prokoz and maintains a research partnership with Rutgers Center for Turfgrass Science for soil testing and disease diagnostics.
Metro Turf Specialists firmographics
Firmographics- Name
- Metro Turf Specialists
- Legal name
- Metro Turf Specialists
- Website
- https://metroturfspecialists.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metro Turf Specialists is a third-generation, family-owned B2B distributor of professional turf and ornamental plant health products serving golf courses, sports fields, state parks, and landscapers across the New York metro and Connecticut region.
- Ownership category
- akta.pro rank
Metro Turf Specialists industry classification
Industry- Product category
- Turf and Ornamental Product Distribution
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240)
- SIC
- Agricultural Chemicals (2870), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)
- akta.pro secondary industries
- Turf & Ornamental Seeds (Lawn, Golf, Landscaping) (AFABAFAG), Turf Management (Sports Fields, Golf Courses) (BPABADAC)
Keywords
Where Metro Turf Specialists is headquartered
LocationHeadquarters
- HQ city
- Brookfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Metro Turf Specialists business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Product Sales: Revenue generated from selling turf and ornamental plant health products including pesticides, fungicides, herbicides, insecticides, biostimulants, organic alternatives, seed, topdressings, and fertilizers. Products are sold directly to golf courses, sports fields, and state parks with unit pricing for individual products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product unit pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Metro Turf Specialists product offering
Product offeringCore offering
Metro Turf Specialists is a family-owned distributor of professional-grade turf and ornamental plant health products. The company sources products from over 50 supply manufacturers and sells fertilizers, herbicides, insecticides, fungicides, grass seed, biostimulants, organic alternatives, and specialty products directly to golf courses, sports fields, state parks, and homeowners/landscapers. They offer expert product recommendations backed by research partnerships with Rutgers Center for Turfgrass Science.
Product overview
Metro Turf Specialists is a family-owned distributor of turf and ornamental plant health products, serving golf courses, sports fields, and state parks throughout the New York Metropolitan area. The company offers a comprehensive portfolio of professional-grade products including fertilizers (both conventional and organic), herbicides, insecticides, fungicides, grass seeds, and specialty products like surfactants and phosphite-based treatments. Products are sourced from over 50 supply manufacturers including Ocean Organics, Nufarm, PBI-Gordon, Nature Safe, Nutrite, Andersons, Quest, Quali-Pro, and Corteva. The product line spans fertilizers (Holly-Tone, Plant-Tone, Nature Safe line, Nutrite line, Andersons products, Guarantee products), weed control (Acclaim Extra, Prosedge II, SpeedZone EW, Nutrite with LockUp), insect control (Conserve, Dylox, Thermacell Tick Tubes), disease management (Quali-Pro Strobe Pro G, Quest Reliant, Quest DryPhite), grass seed (MTS Elite Extra TTTF Mix), and specialty products (Quest Pentra Bark, Seed Aid CoverGrow). The company operates an e-commerce store powered by Shopify for direct online ordering of these professional turf management products.
Differentiator
Problem solved
Functional benefit
Products and services
- Acclaim Extra Post-emergent herbicide providing reliable control of crabgrass and goosegrass without harming desirable turf. Rainfast in about one hour and most effective during periods of active weed growth. Sold to turf professionals managing golf courses, sports fields, and landscapes.
- Andersons 21-22-4 With Mesotrione Fertilizer with mesotrione that prevents emergence of crabgrass seedlings and controls broadleaf weeds without harming desirable turf seedlings. Ideal for seeding, sodding, sprigging, plugging, overseeding, or reseeding operations.
- Conserve Insect control product offering fast, effective control of thrips, bagworms, black cutworms, sod webworms, armyworms and other lepidopterous insects at low use rates in turf and ornamental settings.
- Dylox 6.2 G Insecticide providing fast-acting control of surface-feeding and soil insects through contact and ingestion. Works immediately after irrigation or rainfall while penetrating thatch up to 1/2 inch thick.
- Guarantee Hi K 0-0-6 Potassium-rich fertilizer formulated for turf and ornamental professionals.
- Guarantee Natural Organic fertilizer suitable for foliar, soil-applied, or irrigation water application. Can be applied to seed, seed pieces, bulbs, tubers, and cuttings.
- Holly-Tone Fertilizer product designed for ornamental plants.
- MTS Elite Extra TTTF Mix Grass seed mixture containing 65% Turf Type Tall Fescue, 25% Perennial Ryegrass, and 10% Kentucky Blue Grass for various turf applications.
- Nature Safe 10-0-8 Coarse with Sea Kelp Organic fertilizer made from natural feather meal, meat meal, blood meal, sulfate of potash, kelp extract and potassium hydroxide. Provides results in 7 to 10 days and releases nitrogen for 7 to 8 weeks.
- Nature Safe 10-0-8 Coarse with Sea Kelp and SynGen Organic fertilizer formulated with SynGen, a long-term surfactant used to hold precipitation and keep soil moisture in place.
- Nature Safe 27-0-2 UFLEXX High nitrogen fertilizer solution for lawn care and sports turf. Contains 23% urea nitrogen stabilized with meat meal, sulfate of potash and blood meal. Releases nitrogen for up to 6 to 8 weeks.
- Nature Safe 8-3-5 Fine with SynGen Premium organic fertilizer providing top growth, turf density, and green-up. Includes feather meal, meat and bone meal, blood meal and langbeinite with SynGen surfactant.
- Nutrite 19-0-5 with LockUp Fertilizer with LockUp for control of dandelions and other broadleaf weeds.
- Nutrite 25-0-5 XCU Lawn fertilizer with 50% of nitrogen derived from XCU polymer-coated, sulfur-coated urea for extended feeding with 5% Fe for year-round green color.
- Plant-Tone Plant fertilizer product.
- Prosedge II Selective post-emergent herbicide for control of sedges in turf and around woody ornamentals. Provides excellent control of yellow and purple nutsedge and horsetail.
- Quali-Pro Strobe Pro G Granular fungicide combining two broad spectrum, preventative and curative fungicides with systemic properties for control of turfgrass diseases.
- Quest DryPhite G (Reliant Dry) Managed release phosphite product with better root uptake efficiency. Protects plants from soil-borne Pythium and Phytophthora with no resistance issues.
- Quest Pentra Bark Patent-pending surfactant application for treatment of trees and plants. Facilitates non-invasive treatment of trees and woody plants with systemic pesticides/nutrients.
- Quest Reliant Phosphite-based fungicide with low salt index. Highly systemic and quickly translocates to all parts of the plant. Controls multiple diseases on more than 80 crops.
- Seed Aid Cover Grow Advanced technology granular mulch made from recycled wood and cellulose fibers. Provides outstanding protection and water-holding performance for seeded areas.
- SpeedZone EW Advanced emulsion-in-water (EW) formulation broadleaf herbicide delivering more complete coverage for rapid control of 90+ broadleaf weeds plus goosegrass and nimblewill. Available in 1 Gal and 20 OZ sizes.
- Thermacell Tick Tubes No-spray tick control system developed at Harvard University School of Public Health. 24 tubes provide tick protection for up to 1 acre per application.
Companies that use Metro Turf Specialists
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Metro Turf Specialists technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Metro Turf Specialists partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core.
- MetGCSA (Metropolitan Golf Course Superintendents Association)coreAce Sponsor of the Metropolitan Golf Course Superintendents Association.
- LIGCSA (Long Island Golf Course Superintendents Association)coreGold Sponsor of the Long Island Golf Course Superintendents Association.
- HVGCSA (Hudson Valley Golf Course Superintendents Association)corePlatinum Sponsor of the Hudson Valley Golf Course Superintendents Association.
- CAGCS (Connecticut Association of Golf Course Superintendents)coreAnnual Sponsor of the Connecticut Association of Golf Course Superintendents.
- NYSTA (New York State Turfgrass Association)coreAnnual Gold Sponsor of NYSTA and NYSTA Challenge, and participates in Lobby Day annually.
- Rutgers Center for Turfgrass SciencecoreMetro Turf works with Rutgers Center for Turfgrass Science Director Bruce Clarke for soil testing, disease diagnostic identification, and research to determine product efficacy in specific situations. They hand-deliver samples to Rutgers to expedite the process for customers.
- BASFcoreVendor/supplier of turf and ornamental products distributed by Metro Turf Specialists.
- BayercoreVendor/supplier of turf and ornamental products distributed by Metro Turf Specialists.
- CortevacoreVendor/supplier of turf and ornamental products distributed by Metro Turf Specialists.
- NufarmcoreVendor/supplier of turf and ornamental products distributed by Metro Turf Specialists.
- Ocean OrganicscoreVendor/supplier of organic turf products distributed by Metro Turf Specialists, including Guarantee Organic and XP products.
- PBI-GordoncoreVendor/supplier of turf products distributed by Metro Turf Specialists, including Vexis herbicide.
- Mountain View SeedscoreVendor/supplier of turfgrass seed distributed by Metro Turf Specialists.
- ProkozcoreVendor/supplier partner with Metro Turf Specialists as an owner.
- Nature SafecoreVendor/supplier of organic fertilizer products distributed by Metro Turf Specialists.
- MilorganitecoreVendor/supplier of organic fertilizer products distributed by Metro Turf Specialists.
- SyngentacoreVendor/supplier of turf and ornamental products distributed by Metro Turf Specialists.
- FMC ProSolutionscoreVendor/supplier of professional turf solutions distributed by Metro Turf Specialists.
- The AndersonscoreVendor/supplier of turf fertilizers and products distributed by Metro Turf Specialists.
Scale indicators3 records
Recent moves6 records
Expansion highlights1 record
Metro Turf Specialists competitors and assessment
Company assessmentBroad incumbents
- Wilbur-Ellis: Specialty distributor of agricultural chemicals, fertilizers, and seed across the western U.S. with growing turf and ornamental exposure. Comparable product mix and distributor business model, with overlapping supplier brands though primarily competing outside Metro's Northeast territory.
- SiteOne Landscape Supply: The largest U.S. distributor of landscape, turf, and irrigation products to golf courses, sports fields, and lawn-care professionals. Closest comparable business model (multi-supplier distribution to the same end customers), but operates nationally with public-company scale far beyond Metro Turf.
- Helena Agri-Enterprises: National distributor of crop protection, fertilizer, and specialty products including turf and ornamental lines. Overlapping manufacturer relationships and similar agronomic advisory model, though Helena is far larger and broader in scope.
- WinField United: Crop input and turf distribution business of Land O'Lakes, supplying professional turf and ornamental products through a dealer network. Comparable in product categories and supplier relationships, though WinField is significantly larger and more retail-anchored.
- Simplot Partners: Wholesale distributor of turf, ornamental, and agricultural inputs operated by J.R. Simplot. Competes with Metro for turf manager accounts with a broader, geographically diversified footprint and similar multi-supplier strategy.
Regional players
- Breckland Scientific: Smaller specialty distributor serving turf and ornamental markets in select U.S. regions. Comparable in scale and distributor-only model to Metro Turf, useful as a sub-scale comparable rather than direct regional overlap.
Direct peers
- Harrell's: Specialty distributor of turf and ornamental chemicals, fertilizers, and seed primarily to golf courses and sports turf managers. Highly comparable in customer base, product mix (BASF, Bayer, Syngenta-type brands), and relationship-based service model, though Harrell's operates across a wider U.S. footprint.
- Target Specialty Products: Distributor of turf, ornamental, and pest-control products serving professional applicators, golf courses, and sports turf markets. Direct peer in product portfolio and end-customer profile, with overlapping supplier relationships and similar go-to-market approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Metro Turf Specialists social profiles
Digital presenceMetro Turf Specialists financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metro Turf Specialists leadership team
Management profileNumber of profiles
Profiles4 records
Metro Turf Specialists funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metro Turf Specialists M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metro Turf Specialists
What does Metro Turf Specialists do?
Metro Turf Specialists is a family-owned distributor of professional-grade turf and ornamental plant health products. The company sources products from over 50 supply manufacturers and sells fertilizers, herbicides, insecticides, fungicides, grass seed, biostimulants, organic alternatives, and specialty products directly to golf courses, sports fields, state parks, and homeowners/landscapers. They offer expert product recommendations backed by research partnerships with Rutgers Center for Turfgrass Science.
Is Metro Turf Specialists a public or private company?
Metro Turf Specialists is a private company. It is classified as family owned and is currently operating.
When was Metro Turf Specialists founded?
Metro Turf Specialists was founded in 1966. It employs 11 to 50 people.
Where is Metro Turf Specialists based?
Metro Turf Specialists is headquartered in Brookfield, United States, in the North America region.
How does Metro Turf Specialists make money?
One revenue line is on record: product Sales.
Who are Metro Turf Specialists's main competitors?
Broad incumbents on record are Wilbur-Ellis, SiteOne Landscape Supply, Helena Agri-Enterprises, WinField United and Simplot Partners. Breckland Scientific is listed as a regional player. Direct peers are Harrell's and Target Specialty Products.
Does Metro Turf Specialists have an API?
No public API is recorded for Metro Turf Specialists.
What industry is Metro Turf Specialists in?
Metro Turf Specialists's product category is Turf and Ornamental Product Distribution. Its primary akta.pro industry code is AFABACAM, Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping), with a secondary code of AFABAFAG, Turf & Ornamental Seeds (Lawn, Golf, Landscaping). Its NAICS code is 444240 and its SIC code is 2870.