PROKOZ

What PROKOZ does

PROKOZ, Inc. is a privately-held cooperative founded in 1998 and headquartered in Alpharetta, Georgia, that aggregates 23 independent owner distributors operating more than 650 District Sales Representatives (DSRs) across the United States to distribute turf and ornamental (T&O) chemical products. The cooperative serves four end-markets — Golf, Lawn & Landscape, Production Ornamentals, and Sports Turf — supplying fungicides, herbicides, insecticides, and nematicides sourced from key supplier partners including BASF, Syngenta, Nufarm, PBI-Gordon, and Envu (formerly Bayer Environmental Science Professional). PROKOZ also markets its own branded formulations (AVALON, TRANSOM, VESSEL, and ZENITH) across multiple delivery formats.

The cooperative's central corporate entity is small (1-10 employees at headquarters) and is led by President John Johnson (since 2013) and Vice President Josh Weeks (since 2012), supported by an Accounting & Regulatory Lead (Laurel Bell) and a Marketing Coordinator & Customer Service Lead (Sharon Oliver). Governance is exercised through an Executive Board with representatives from member distributors — Todd Regenscheid of BFG Supply Company serves as Chairman and Kolby Keeling of BWI Companies as Vice Chairman.

PROKOZ's business model is structured as a two-sided distribution platform: supplier partners gain access to a national footprint of locally-present distributors with agronomic expertise, while owner distributors gain access to industry-leading branded portfolios and collective purchasing/marketing leverage. The cooperative extends its value proposition through industry event participation (Golf Industry Show, Cultivate), news/content marketing, and direct field sales. The cooperative expanded its membership three times in 2023, adding GreensPro (March), Wilbur-Ellis (February), and Zimco Supply Company (October).

Name

PROKOZ

Legal name

PROKOZ, Inc.

Website

https://prokoz.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Specialty Turf and Ornamental Chemical Distribution

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253)

SIC

Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

Keywords

• Turf and ornamental distribution
• Specialty crop protection
• Golf course supplies
• Professional turf products
• Landscape management chemicals

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Distribution Services: PROKOZ generates value as a cooperative by providing a nationwide distribution footprint for industry-leading supplier partners. Owner distributors work together to support key Supplier Partner Brands in Professional Turf & Ornamental Markets through win-win opportunities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PROKOZ is a distribution cooperative of 23 independent owner distributors and 650+ District Sales Representatives that distributes branded turf and ornamental chemical products (fungicides, herbicides, insecticides, and nematicides) on behalf of industry-leading supplier partners including BASF, Syngenta, Nufarm, PBI-Gordon, and Envu. The cooperative also markets its own PROKOZ-branded product line (AVALON, TRANSOM, VESSEL, and ZENITH formulations) for use across Golf, Lawn & Landscape, Production Ornamentals, and Sports Turf markets in the United States.

Product overview

PROKOZ is a distribution cooperative serving the Turf and Ornamental (T&O) industry, not a single unified product platform. The company distributes PROKOZ-branded chemical products including insecticides, fungicides, and herbicides for golf courses, lawn and landscape, production ornamentals, and sports turf markets. The PROKOZ product portfolio includes eight branded formulations: AVALON (Golf & Nursery and Insecticide), TRANSOM (4.5 F and 50WSB fungicides), VESSEL herbicide, and ZENITH (.5G, 2F, and 75 WSP herbicide variants). These products are distributed through a nationwide network of 23 owner distributors and 650+ DSRs (District Sales Representatives) serving the professional turf and ornamental markets in the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• PROKOZ AVALON Golf & Nursery PROKOZ branded fungicide product formulated for use on golf course greens, fairways, and nursery operations to control turf and ornamental diseases. Targeted at golf course superintendents and commercial nursery operators in the T&O market.
• PROKOZ AVALON Insecticide PROKOZ branded insecticide product for control of turf and ornamental insects. Targeted at golf course, lawn and landscape, and production ornamental professionals managing insect pests.
• PROKOZ TRANSOM 4.5 F PROKOZ branded fungicide formulation (4.5 F concentration) designed for professional turf management applications including golf courses, sports turf, and commercial lawn care.
• PROKOZ TRANSOM 50WSB PROKOZ branded fungicide packaged in water-soluble bag (WSB) formulation for turf and ornamental disease control, offering convenience and ease of mixing for professional users.
• PROKOZ VESSEL PROKOZ branded herbicide formulated for weed control in turf and ornamental settings. Targeted at professional turf managers and landscape operators seeking broad-spectrum weed management.
• PROKOZ ZENITH .5G PROKOZ branded granular herbicide formulation with 0.5% active ingredient designed for turfgrass weed control applications in golf courses, sports turf, and commercial lawn care.
• PROKOZ ZENITH 2F PROKOZ branded herbicide formulation at 2F concentration for broad-spectrum weed control in professional turf management applications.
• PROKOZ ZENITH 75 WSP PROKOZ branded herbicide packaged in water-soluble packet (75 WSP) formulation for professional turf management, providing convenient handling and accurate dosing.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core.

• Zimco Supply CompanycoreChannel Partner/ Reseller/ Distributor · 1 October 2023Zimco Supply Company joined PROKOZ, Inc. effective October 1, 2023, becoming the newest owner to join the family of companies.
• GreensProcoreChannel Partner/ Reseller/ Distributor · 1 March 2023GreensPro joined PROKOZ, Inc. as the newest owner distributor. GreensPro, Inc. is now part of the cooperative group of Best in Class independent distributors in the Turf and Ornamental Markets.
• Wilbur-ElliscoreChannel Partner/ Reseller/ Distributor · 6 February 2023Wilbur-Ellis joined PROKOZ, Inc. as the newest owner to join the family of companies. Wilbur-Ellis is a leading distributor in the Turf and Ornamental Markets.
• BASFcoreTechnology or IntegrationBASF is one of PROKOZ's key industry-leading T&O Supplier Partners. BASF provides turf and ornamental products including fungicides, insecticides, and herbicides that are distributed through PROKOZ's network of owner distributors.
• SyngentacoreTechnology or IntegrationSyngenta is a key supplier partner offering professional turf solutions including fungicides like Ascernity, Posterity, Headway, and herbicides. They provide technology such as PLINAZOLIN and TYMIRIUM technologies. PROKOZ distributes Syngenta products through its nationwide network.
• NufarmcoreTechnology or IntegrationNufarm is a key T&O Supplier Partner providing products like Pinpoint fungicide, Q-Ball herbicide, and other turf management solutions distributed through PROKOZ's owner distributor network.
• PBI-GordoncoreTechnology or IntegrationPBI-Gordon is a key supplier partner offering professional turf and ornamental products including Union Fungicide SC, Tekken Fungicide, and Vexis Herbicide, distributed through PROKOZ.
• EnvucoreTechnology or IntegrationEnvu (formerly Bayer Environmental Science Professional business, acquired by Cinven in 2022) is a key supplier partner providing turf and ornamental products including Resilia root health solution, Specticle, and other professional solutions.
• Metro Turf SpecialistscoreChannel Partner/ Reseller/ DistributorMetro Turf Specialists joined PROKOZ, Inc. as an owner distributor serving the Turf and Ornamental Markets.
• Grass RootscoreChannel Partner/ Reseller/ DistributorGrass Roots (Grass Roots Turf Products) is an owner distributor within the PROKOZ cooperative network.
• Griffin Greenhouse SuppliescoreChannel Partner/ Reseller/ DistributorGriffin Greenhouse Supplies is an owner distributor within the PROKOZ cooperative serving the T&O markets.
• BWI CompaniescoreChannel Partner/ Reseller/ DistributorBWI Companies is an owner distributor in the PROKOZ cooperative network with Kolby Keeling serving as Vice Chairman of the Executive Board.
• E.H. GriffithcoreChannel Partner/ Reseller/ DistributorE.H. Griffith (E.H. Griffith) is an owner distributor member of the PROKOZ cooperative.
• Fisher & Son CompanycoreChannel Partner/ Reseller/ DistributorFisher & Son Company is an owner distributor member of the PROKOZ cooperative.
• Tom IrwincoreChannel Partner/ Reseller/ DistributorTom Irwin is an owner distributor member of the PROKOZ cooperative.
• Genesis TurfgrasscoreChannel Partner/ Reseller/ DistributorGenesis Turfgrass is an owner distributor member of the PROKOZ cooperative.
• Triangle Chemical CompanycoreChannel Partner/ Reseller/ DistributorTriangle Chemical Company is an owner distributor member of the PROKOZ cooperative.
• Howard Fertilizer & ChemicalcoreChannel Partner/ Reseller/ DistributorHoward Fertilizer & Chemical is an owner distributor member of the PROKOZ cooperative.
• ClesenscoreChannel Partner/ Reseller/ DistributorClesens is an owner distributor member of the PROKOZ cooperative.
• Southern States CooperativecoreChannel Partner/ Reseller/ DistributorSouthern States Cooperative is an owner distributor member of the PROKOZ cooperative.
• Pocono Turf SupplycoreChannel Partner/ Reseller/ DistributorPocono Turf Supply is an owner distributor member of the PROKOZ cooperative.
• Southern Agricultural InsecticidescoreChannel Partner/ Reseller/ DistributorSouthern Agricultural Insecticides is an owner distributor member of the PROKOZ cooperative.
• Van Diest Supply CompanycoreChannel Partner/ Reseller/ DistributorVan Diest Supply Company is an owner distributor member of the PROKOZ cooperative.
• D&K ProductscoreChannel Partner/ Reseller/ DistributorD&K Products is an owner distributor member of the PROKOZ cooperative.
• BFG Supply CompanycoreChannel Partner/ Reseller/ DistributorBFG Supply Company is an owner distributor member of the PROKOZ cooperative, with Todd Regenscheid serving as Chairman of the Executive Board.
• Extech Building MaterialscoreChannel Partner/ Reseller/ DistributorExtech Building Materials is an owner distributor member of the PROKOZ cooperative.

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• SiteOne Landscape Supply: Largest US distributor of turf, ornamental, and landscape supplies, with a national footprint and broad product portfolio. Direct overlap with PROKOZ in serving golf, lawn & landscape, and sports turf end-markets through a wholesale distribution model.
• Ewing Outdoor Living: Large US distributor focused on irrigation, landscape, and turf supplies. Operates a multi-branch network serving professional contractors in the same T&O verticals PROKOZ member-distributors serve.
• Target Specialty Products: US distributor of pest control, turf, and ornamental products to professional end-users. Direct competitor in distributing branded agrochemicals into the T&O and professional pest management channels.
• BFG Supply Company: Independent distributor of greenhouse and nursery supplies, and a current PROKOZ owner-distributor with its Chairman on PROKOZ's Executive Board. Direct peer in T&O distribution and member of the same cooperative network.
• Griffin Greenhouse Supplies: Major US distributor of greenhouse and nursery products and a current PROKOZ owner-distributor. Directly comparable business serving the production ornamentals segment of the T&O market.
• BWI Companies: Independent distributor serving the turf, ornamental, and lawn & landscape markets, and a current PROKOZ owner-distributor. Directly comparable in customer base, product mix, and channel model.
• Wilbur-Ellis: Large diversified agribusiness distributing crop protection, seed, and feed products, and a current PROKOZ owner-distributor since 2023. Comparable in T&O and agrochemical distribution though operates at significantly larger overall scale.

Broad incumbents

• Helena Agri-Enterprises: Major US agrochemical and specialty products distributor operating across agricultural, turf, and ornamental markets. Overlaps with PROKOZ in branded agrochemical distribution but at significantly larger scale and broader geographic reach.
• Nutrien Ag Solutions: World's largest agricultural inputs retailer, distributing crop protection, fertilizer, and seed products. Overlaps with PROKOZ in branded agrochemical distribution, though primarily focused on row-crop agriculture rather than specialty T&O.
• WinField United: Crop input retail network owned by Land O'Lakes that distributes crop protection and specialty products through a cooperative/retail model. Comparable in cooperative structure and in distributing branded agrochemical products through a member network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROKOZ