IWannaTicket
IWannaTicket is an Australian white-label event ticketing SaaS, founded in 2009 and operated by Fringe Innovations Pty Ltd, serving festivals, performing arts, sports, agricultural shows, and conferences across Australia with online sales, on-site technology, and dedicated support.
- Company typePrivate
- Founded2009
- HeadquartersPaddington, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What IWannaTicket does
IWannaTicket is an Australian white-label event ticketing SaaS platform founded in 2009 and operated by Fringe Innovations Pty Ltd (ACN 123 499 865), headquartered in Sydney with a domestic-only operating footprint. The company serves event organizers across festivals, performing arts, sports, agricultural shows, and conferences, providing online ticket sales, on-site technology (payment terminals, scanners, connectivity), and dedicated event specialist support. Self-described as 'one of Australia's largest independent ticketing companies,' it handles events ranging from 10-person gatherings to 50,000-attendee festivals.
The platform is built on an API-driven, cloud-based architecture exposed via a versioned RESTful v2 JSON API (with HTTP Basic Auth over SSL and a UAT/test environment), plus a no-code Templated Check-out and embeddable Ticket Widget. Core product capabilities include white-label branded ticket shop configuration, allocation/seat mapping with 360-degree views, flexible ticketing for reserved seating and general admission, memberships and subscriptions, QR-code access control with real-time venue capacity tracking, instant sales dashboards with pixel and conversion tracking, and a Box Office POS module supporting cash, EFTPOS, credit card, and EPSON TM-T20 thermal printing. The integration stack spans payments (Stripe, Tyro, eWay, ArtsPay, Valpay), marketing automation (MailChimp, Audience Republic), and analytics/automation (Power BI, Zapier). Security posture includes 256-bit SSL encryption for card data capture, no on-platform credit card storage, and GDPR-compliant data transfers via Standard Contractual Clauses.
The business model is transaction-based. Organizers list events free; revenue is generated primarily through an A$2.00 per-ticket booking fee (paid by buyers, who organizers may choose to absorb), a 2% merchant-fee pass-through for VISA/Mastercard, a A$5 administration fee on events selling fewer than 50 tickets, a 3% refund administrative fee, and equipment rental for on-site technology. Go-to-market is hybrid: self-serve online onboarding for SMBs, dedicated sales engagement and on-site support for enterprise accounts, and white-label OEM/agency distribution for organizations requiring branded ticketing embedded in their own digital properties. Pricing flexes on volume, organization type (not-for-profit GST-free options available), and competitor price matching.
IWannaTicket firmographics
Firmographics- Name
- IWannaTicket
- Legal name
- Fringe Innovations Pty Ltd
- Website
- https://iwannaticket.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IWannaTicket is an Australian white-label event ticketing SaaS, founded in 2009 and operated by Fringe Innovations Pty Ltd, serving festivals, performing arts, sports, agricultural shows, and conferences across Australia with online sales, on-site technology, and dedicated support.
- Ownership category
- akta.pro rank
IWannaTicket industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Ticketing Platforms (Paid Events, Seat Maps, Access Control) (THAHAFAC)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Conference & Trade Show Registration Platforms (THAHAFAB), Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)
Keywords
Where IWannaTicket is headquartered
LocationHeadquarters
- HQ city
- Paddington
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
IWannaTicket business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Booking Fees: Standard booking fee of A$2.00 per ticket sold, charged to customers. Event organizers can choose to absorb this fee instead. This is the primary revenue stream.
- Merchant Fees: 2% of ticket price to cover VISA and Mastercard merchant fees charged by payment processors.
- Administration Fees: $5.00 administration fee for fund transfers if selling less than 50 tickets. 3% administrative fee on refunds. Equipment rental fees for on-site fulfillment services.
- Marketing Services: Access to MailChimp integration for additional marketing campaigns to event attendees.
- On-Site Technology Services: Payment systems, ticket scanners, and connectivity solutions for on-site event operations. Includes equipment rental and fulfillment services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Booking Fee |
| Transaction based/ take rate | Pay-as-you-go | Merchant Processing Fee |
| Transaction based/ take rate | Pay-as-you-go | Small Event Administration |
| Transaction based/ take rate | Pay-as-you-go | Refund Administration |
| Unit Pricing | Pay-as-you-go | Equipment Rental |
| Freemium | Pay-as-you-go | Platform Access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
IWannaTicket product offering
Product offeringCore offering
IWannaTicket provides an online event ticketing platform that enables event organizers to sell tickets through white-label branded shops, manage on-site operations with payment systems and scanners, and access dedicated event support. The platform supports events ranging from 10-person classes to 50,000-attendee festivals, offering features such as reserved seating, general admission, memberships, subscriptions, real-time analytics, and QR code access control. Additional offerings include a RESTful API for custom integrations, Box Office POS for in-person sales, and COVID-Safe contact tracing capabilities.
Product overview
IWannaTicket is a unified ticketing SaaS platform offering white-label online ticket sales backed by world-class technology. The core offering consists of the IWannaTicket Core Platform providing online ticket sales, on-site technology, and dedicated support services. The platform includes multiple branded features: White Label Interfaces, Allocation Mapping, Customer Engagement, Flexible Ticketing, Analytics & Insights, and Access Control. Two white-label integration options are available: the no-code Templated Check-out for same-day setup, and the API-powered Custom Check-out for full design control. Additional products include the Box Office POS for in-person and phone sales, the COVID-Safe Solution for contact tracing, a Ticket Widget for website embedding, and the IWannaTicket REST API for programmatic access. The platform serves diverse industries including music and entertainment, conferences, agricultural shows, performing arts, festivals, and sports.
Differentiator
Problem solved
Functional benefit
Products and services
- IWannaTicket Core Platform The main ticketing SaaS platform enabling event promoters to list events, set ticket inventory, sell tickets online, manage registrations, and handle event functions through a white-label interface. Serves event organizers across Australia.
- Online Ticket Sales
Quantifiable outcome
- Fast entry processing with scanning reducing gate wait times
- +2 more outcomes
Companies that use IWannaTicket
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
IWannaTicket technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature9 records
IWannaTicket partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MailChimpcoreMarketing integration enabling event organizers to sync their IWannaTicket attendee database with MailChimp for email marketing campaigns. Supports merge tags for FNAME, LNAME, STATE, POSTCODE, EVENT, ACCOUNT, and OPT_IN data fields.
- StripecorePayment processing integration for credit card transactions on the platform.
- TyrocoreAustralian EFTPOS integration for on-site payment processing. Supports integrated card payments directly through IWannaTicket Box Office system with 3G/4G and WiFi connectivity options.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
IWannaTicket competitors and assessment
Company assessmentDirect peers
- Humanitix: Australian ticketing platform donating profits to education charities. Competes head-to-head for Australian festivals, performing arts, and conferences with a similar freemium + per-ticket model and a differentiated social mission.
- TryBooking: Australian-founded online ticketing platform serving community events, festivals, schools, and performing arts. Closest Australian-headquartered direct competitor with similar low-fee transaction pricing and SMB self-serve positioning.
- Ticketbooth: Australian online ticketing provider targeting community events, sports clubs, and small-to-mid festivals. Closely comparable SMB-focused domestic competitor with similar fee structure and self-serve platform.
- Eventbrite: Global self-serve ticketing platform offering online and box-office ticketing for events of all sizes. Directly comparable to IWannaTicket's core online ticket sales and self-serve SMB motion, though Eventbrite operates at much larger global scale.
- Oztix: Australian ticketing platform focused on music festivals and live music events. Directly comparable on the festival ticketing vertical with similar on-site scanning, white-label shop, and Box Office capabilities.
- Moshtix: Australian ticketing company serving music venues, festivals, and live entertainment. Comparable mid-market Australian competitor with box office, scanning, and API integrations for promoters.
Broad incumbents
- Ticketmaster: Global ticketing giant (Live Nation) with Australian operations. Competes for large-scale sports, concerts, and festivals in the same Australian market and operates a vertically integrated primary/secondary ticketing platform.
- Ticketek: Australia's largest ticketing company (owned by TEG/Ticketek Entertainment Group), serving major sports, concerts, and theatre. A broad incumbent competing for the same Australian enterprise and festival customers as IWannaTicket, but with significantly larger scale and venue contracts.
Emerging players
- Pretix: Open-source ticketing platform offering white-label, API, and on-site features popular with conferences and festivals. Comparable in feature surface (white-label, API, scanning) but distributed as open-source/self-host versus IWannaTicket's hosted SaaS.
- Vivenu: European-headquartered white-label ticketing platform with a strong API-first, fully customisable checkout. Highly comparable to IWannaTicket's white-label and API strategy; the recent 'iwannaticket-x-vivenu' knowledge base URL suggests an active partnership, integration, or transition relationship.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
IWannaTicket social profiles
Digital presenceIWannaTicket compliance and trust
Trust signalCompliance2 records
IWannaTicket financial estimates
Financial estimateRevenue estimate
Valuation estimate
IWannaTicket leadership team
Management profileNumber of profiles
IWannaTicket funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IWannaTicket M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IWannaTicket
What does IWannaTicket do?
IWannaTicket provides an online event ticketing platform that enables event organizers to sell tickets through white-label branded shops, manage on-site operations with payment systems and scanners, and access dedicated event support. The platform supports events ranging from 10-person classes to 50,000-attendee festivals, offering features such as reserved seating, general admission, memberships, subscriptions, real-time analytics, and QR code access control. Additional offerings include a RESTful API for custom integrations, Box Office POS for in-person sales, and COVID-Safe contact tracing capabilities.
Is IWannaTicket a public or private company?
IWannaTicket is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IWannaTicket founded?
IWannaTicket was founded in 2009. It employs 1 to 10 people.
Where is IWannaTicket based?
IWannaTicket is headquartered in Paddington, Australia, in the Oceania region.
How does IWannaTicket make money?
Five revenue lines are on record. Booking Fees are the primary driver. The others are merchant Fees, administration Fees, marketing Services and on-Site Technology Services.
Who are IWannaTicket's main competitors?
Direct peers on record are Humanitix, TryBooking, Ticketbooth, Eventbrite, Oztix and Moshtix. Broad incumbents are Ticketmaster and Ticketek. Emerging players are Pretix and Vivenu.
Does IWannaTicket have an API?
Yes. IWannaTicket offers a RESTful API that allows event promoters to sell tickets programmatically. The API uses JSON format exclusively. Authentication is via HTTP Basic Auth over SSL. Versioning is performed by prepending a version number to the API path, with the current version being v2 (https://api.iwannaticket.com.au/v2). A UAT (test) environment is available with fake payment processing. The API supports entity management for Accounts, Users, Venues, Venue Sections, Events, Event Dates, Ticket Types, Payments, Admissions, Master Tickets, Additional Fields, Event Groups, Festival Discounts, Multipacks, and Cart functionality. The platform also offers a ticket widget for embedding into external websites. Developer documentation is at api.iwannaticket.com.au/documentation/v2_5/index.html.
What industry is IWannaTicket in?
IWannaTicket's product category is Event Ticketing Software. Its primary akta.pro industry code is THAHAFAC, Ticketing Platforms (Paid Events, Seat Maps, Access Control), with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 56192 and its SIC code is 7990.