Focus Forward Counseling and Consulting

What Focus Forward Counseling and Consulting does

Focus Forward Counseling and Consulting, Inc. is a private, for-profit counseling practice founded in 2009 and headquartered in Cumming, Georgia. The firm provides outpatient mental health services — individual therapy, child and adolescent counseling, couples counseling, LGBTQIA-affirming care, career counseling, and psychological testing/evaluation — through three physical offices in Alpharetta, Cumming, and the Buckhead neighborhood of Atlanta, supplemented by online therapy. Its clinical staff of five licensed therapists (Brad Hieger, Ph.D.; Mogens Jensen, Ph.D.; Jeff Weber, Ed.D.; Tanya Zeiliger, L.P.C.) delivers services in eight languages (Danish, Hebrew, Hindi, Mandarin, Punjabi, Russian, Spanish, Urdu) to a primarily adult individual-therapy patient base across the northern Atlanta metro area and surrounding cities (Gainesville, Johns Creek, Milton, Roswell, Suwanee).

The underlying technology footprint is modest: scheduling, patient intake, and appointment management run through a third-party AdvancedMD patient portal, and online therapy sessions are conducted via standard video platform. There are no proprietary AI, data, or product technology assets; the practice's intellectual property is its brand, multilingual clinical team, and 16-year operating history. Operations are supported by a broader 11-50 person employee base that includes clinical and administrative staff.

The business model is direct-to-consumer, payor-mediated recurring revenue. The practice is in-network with a broad set of major commercial payors — Aetna, Ambetter, Anthem, Cigna, Coventry, Elevance, Humana, Medicare, Meritain, Ontrak, Optum, UMR, UnitedHealthcare, BHS, and CareSource — and also accepts self-pay. Patient acquisition relies on the firm website, a healthcare-provider referral channel (including a 13+ year pediatric-practice relationship), and organic/educational content. Pricing is not publicly disclosed; revenue mechanics are subscription-equivalent recurring clinical sessions billed per CPT code through insurance or self-pay. The firm shows no parent company, no institutional investors, no M&A activity, and no external funding rounds.

Name

Focus Forward Counseling and Consulting

Legal name

Focus Forward Counseling and Consulting, Inc.

Website

https://focusforwardcc.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Focus Forward Counseling and Consulting is a private Georgia-based counseling practice operating three Atlanta-metro offices (Alpharetta, Cumming, Buckhead) and offering individual therapy, family, couples, LGBTQIA, child/adolescent, and psychological testing services in eight languages.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health counseling
• Individual therapy
• Couples counseling
• Psychological testing
• Online therapy

Headquarters

HQ city

Cumming

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-based therapy services: Revenue generated through in-network insurance billing with multiple major insurance providers including Aetna, Ambetter, Anthem, Cigna, Humana, Medicare, United Healthcare, and others. Also accepts self-pay patients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Focus Forward Counseling and Consulting is a private mental health counseling practice that delivers individual therapy, couples counseling, child and adolescent counseling, LGBTQIA-affirming counseling, career counseling, and psychological testing/evaluation. Services are provided in-person at three Georgia offices (Alpharetta, Cumming, Buckhead) and online via video, with a multilingual therapist staff and in-network billing to major insurance carriers.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Counseling

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Brightside Health: Telepsychiatry and online therapy platform focused on anxiety and depression with insurance acceptance. Comparable in payer mix and service menu (anxiety, depression, medication-adjacent care).
• Mantra Health: Digital mental health provider focused on college students and young adults with insurance and university partnerships. Adjacent peer given comparable demographics and online therapy delivery; useful for benchmarking specialized, demographic-targeted care.
• Cerebral: Online mental health subscription platform offering therapy and medication management. Overlaps in anxiety, depression, and ADHD service lines and the insurance/self-pay hybrid model.
• Charlie Health: Virtual intensive outpatient program (IOP) for adolescents and young adults. Adjacent peer given Focus Forward's child/adolescent focus; competes for the same families in the metro and online for higher-acuity teen cases.

Broad incumbents

• Grow Therapy: Network and platform that supports independent therapists with insurance billing, referrals, and telehealth infrastructure. Comparable in that it underwrites insurance-based therapy at scale, and competes for the same therapist pool Focus Forward depends on.
• BetterHelp: Large online therapy subscription platform serving individuals and couples with broad marketing reach. Competes with Focus Forward's online therapy offering on convenience, price, and discovery, though with less continuity of care.
• Lyra Health: Employer-sponsored mental health benefits platform providing in-person and virtual therapy. Comparable in delivering insurance-paid therapy with measured outcomes, and represents the kind of well-capitalized buyer or competitor a regional practice may face.
• Thriveworks: National counseling and psychiatry practice chain with in-person and online therapy across many U.S. markets. Directly comparable service menu (individual, couples, child/adolescent, ADHD, psychological testing) and insurance-based model make it a relevant incumbent benchmark.
• Talkspace: Public online therapy and psychiatry platform with in-network insurance billing and B2B partnerships. Comparable insurance-driven telehealth model and overlapping service lines (individual, couples, teen, psychiatry).

Direct peers

• Two Chairs: Group therapy practice combining in-person clinics with teletherapy, focused on measurement-based care and matched-therapist model. Closest business-model peer: a multi-clinician private practice with insurance contracts and outcomes orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/focusforwardcc
• Facebookfacebook.com/focusforwardcounseling

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Focus Forward Counseling and Consulting