DKD Associates
DKD Associates is a family-owned El Paso property management and real estate brokerage founded in 1977, managing over 650 residential units across El Paso, Fort Bliss, and surrounding communities, with a focus on serving military families and individual property owners.
- Company typePrivate
- Founded1977
- HeadquartersEl Paso, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What DKD Associates does
DKD Associates, Inc. is a family-owned residential property management and real estate brokerage firm headquartered in El Paso, Texas, operating continuously since its 1977 founding. The company manages more than 650 single-family homes, duplexes, and apartments across El Paso, Fort Bliss, Biggs Field, Horizon City, and Socorro, and supplements management with residential listing and sales services for the same asset pool. Operations are run by the Zuluaga family under the 'Z-Team' brand: Fernando Zuluaga (Broker/Owner, former military officer and Texas-certified Real Estate instructor) and Yvette Zuluaga (Realtor/Owner, with the firm since 1989), supported by a small team including an Account Manager, Administrative Assistant, and Property Evaluator/Realtor.
The technology backbone is the third-party AppFolio property management platform, which powers both an online tenant portal (rent payment, maintenance requests, mobile apps on iOS/Android) and an owner portal (financial statements, document access, 24/7 year-end tax statements). Complementary tooling includes Google Maps and Mapbox for property search and office location, and a website with share-button social distribution. Tenant screening uses credit and reference checks, and a comparative market analysis (CMA) tool is used to price vacancies. There is no proprietary technology stack — differentiation rests on process, relationships, and local market knowledge rather than software IP.
The revenue model combines (1) recurring property management fees charged to owners of the 650+ managed units, (2) transactional real estate brokerage commissions on listings and sales, (3) one-time rental application fees ($25 per applicant), and (4) ancillary income from security deposits (typically one month's rent) and pet deposits ($250 per pet). Pricing on managed units ranges from $695/month for a 1-bedroom apartment to $1,950/month for a 4-bedroom home, with management fees advertised as having 'low start-up costs and no hidden management fees' (specific percentages not publicly disclosed). Distribution is direct-to-consumer via the Trawood Drive office, phone, website portal, and a multi-channel marketing mix that includes print, Yellow Pages, BBB, Google My Business, hotel booklets, and Fort Bliss/El Paso Visitors Guide directories. The go-to-market emphasizes personal, relationship-based service and military-family specialization as the primary differentiators.
DKD Associates firmographics
Firmographics- Name
- DKD Associates
- Legal name
- DKD Associates, Inc.
- Website
- https://dkdrentals.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DKD Associates is a family-owned El Paso property management and real estate brokerage founded in 1977, managing over 650 residential units across El Paso, Fort Bliss, and surrounding communities, with a focus on serving military families and individual property owners.
- Ownership category
- akta.pro rank
DKD Associates industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
- akta.pro secondary industries
- Residential Lease Administration & Tenant Services (BPAJAFAL), Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where DKD Associates is headquartered
LocationHeadquarters
- HQ city
- El Paso
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DKD Associates business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Property Management Services: Ongoing property management fees charged to property owners for managing their residential rental properties. Services include tenant screening, lease administration, rent collection, maintenance coordination, and financial reporting.
- Real Estate Sales Commissions: Commissions earned from listing and selling residential properties for clients. The company offers free market analysis to list homes and hosts tours and open houses for potential buyers.
- Rental Application Fees: One-time application fees charged to prospective tenants for processing rental applications.
- Security Deposits: Security deposits collected from tenants at lease signing (typically equal to one month's rent) held during tenancy and potentially refunded upon move-out.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Individual rental properties with varying prices based on size, location, and amenities |
| Other | Monthly | Property Management Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
DKD Associates product offering
Product offeringCore offering
DKD Associates, Inc. provides full-service residential property management and real estate brokerage services in the El Paso, Texas market. For property owners, the company handles tenant screening, lease administration, rent collection, maintenance coordination, financial reporting, and year-end tax statements across a portfolio of 650+ residential homes. For tenants and home buyers/sellers, the company offers rental property search, online applications and rent payment, residential listings, free market analysis, property tours, and open houses.
Product overview
DKD Associates is a family-owned property management and real estate company serving El Paso, TX since 1977. Their core offerings include residential property management services (handling over 650 rental properties) and real estate sales/listing services. The company operates through AppFolio-powered Online Tenant and Owner Portals, enabling digital rent payments, maintenance requests, and financial reporting. Properties span single-family homes, duplexes, and apartments across El Paso, Fort Bliss, Biggs Field, and Horizon City areas, with specific focus on serving military families.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Management Services
- Real Estate Sales and Listing Services
- Rental Properties Portfolio
Quantifiable outcome
- 650+ residential properties managed
- +2 more outcomes
Companies that use DKD Associates
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
DKD Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
DKD Associates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AppFoliocoreAppFolio provides the property management software platform powering DKD Associates' online tenant and owner portals. This technology enables rent payments, maintenance requests, financial statements, and document management for their 650+ property portfolio.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
DKD Associates competitors and assessment
Company assessmentDirect peers
- HomeRiver Group: Residential property management company operating across multiple U.S. markets with a focus on single-family rentals. Comparable to DKD in target customer (small-to-mid residential landlords) and service model (full-service property management with tenant screening, rent collection, and maintenance coordination).
- RPM Living: Texas-based residential property management company offering full-service management and brokerage across multiple markets. Comparable to DKD in combining property management with brokerage services, though at significantly larger scale and broader geographic reach.
- Real Property Management: National franchise system providing residential property management services to owners of single-family and small multifamily rentals. Directly comparable to DKD in core service offering (residential rental management) and customer base (small landlords and investors).
Regional players
- Ambrose Property Management: Regional property management firm focused on Texas residential rental markets with similar service offerings to DKD (tenant screening, rent collection, maintenance coordination). Comparable in scale and target customer to DKD's core residential management business.
- Keller Williams Realty El Paso: Major residential real estate brokerage with local El Paso presence offering buying and selling services alongside agent networks. Comparable to DKD's brokerage arm and competes for the same residential listing and buyer-representation clients in the El Paso market.
Broad incumbents
- Invitation Homes: Largest U.S. single-family rental operator managing over 80,000 homes nationally. Competes for the same SFR tenants and owner-sellers in markets where it operates, but operates as a principal/institutional owner rather than a third-party property manager like DKD.
- Progress Residential: Major institutional SFR operator with a portfolio of approximately 80,000+ single-family rental homes across 30+ markets. Comparable to DKD's tenant-facing offering but competes from a capital-backed ownership model rather than third-party management.
- Berkshire Hathaway HomeServices: National residential real estate brokerage franchise with presence across Texas including El Paso. Overlaps with DKD's real estate sales business for buyer and seller representation in the same local market.
- Greystar Real Estate Partners: Global leader in rental housing property management with a portfolio exceeding $300 billion in AUM. While primarily multifamily, Greystar's residential management services overlap with DKD's offering and represent the scaled end of the property management spectrum.
Emerging players
- Belong Home: Tech-enabled residential property management platform targeting individual landlords and small portfolios with modern software and AI-driven services. Represents the emerging proptech competitor model that may pressure traditional local managers like DKD.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DKD Associates social profiles
Digital presenceDKD Associates compliance and trust
Trust signalCompliance3 records
DKD Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
DKD Associates leadership team
Management profileNumber of profiles
Profiles5 records
DKD Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DKD Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DKD Associates
What does DKD Associates do?
DKD Associates, Inc. provides full-service residential property management and real estate brokerage services in the El Paso, Texas market. For property owners, the company handles tenant screening, lease administration, rent collection, maintenance coordination, financial reporting, and year-end tax statements across a portfolio of 650+ residential homes. For tenants and home buyers/sellers, the company offers rental property search, online applications and rent payment, residential listings, free market analysis, property tours, and open houses.
Is DKD Associates a public or private company?
DKD Associates is a private company. It is classified as family owned and is currently operating.
When was DKD Associates founded?
DKD Associates was founded in 1977. It employs 11 to 50 people.
Where is DKD Associates based?
DKD Associates is headquartered in El Paso, United States, in the North America region.
How does DKD Associates make money?
Four revenue lines are on record. Property Management Services are the primary driver. The others are real Estate Sales Commissions, rental Application Fees and security Deposits.
Who are DKD Associates's main competitors?
Direct peers on record are HomeRiver Group, RPM Living and Real Property Management. Regional players are Ambrose Property Management and Keller Williams Realty El Paso. Broad incumbents are Invitation Homes, Progress Residential, Berkshire Hathaway HomeServices and Greystar Real Estate Partners. Belong Home is listed as an emerging player.
Does DKD Associates have an API?
No public API is recorded for DKD Associates.
What industry is DKD Associates in?
DKD Associates's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management, with a secondary code of BPAJAFAL, Residential Lease Administration & Tenant Services. Its NAICS code is 531311 and its SIC code is 6531.