Home Clean Heroes
- Company typePrivate
- Founded2018
- HeadquartersVirginia Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Home Clean Heroes firmographics
Firmographics- Name
- Home Clean Heroes
- Legal name
- Home Clean Heroes
- Website
- https://homecleanheroes.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Home Clean Heroes industry classification
Industry- Product category
- Residential Cleaning Services
- NAICS
- Janitorial Services (561720), Janitorial Services (56172)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- General Recurring House Cleaning (Whole-Home) (HSAEAAAA)
- akta.pro secondary industries
- Whole-Home One-Time Cleaning (HSAEAFAA), Post-Party / Heavy-Duty One-Time Cleaning (HSAEAFAE), Single-Family Home Turnover Cleaning (HSAEACAD)
Keywords
Where Home Clean Heroes is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Home Clean Heroes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Residential Cleaning Services: Core revenue from professional house cleaning services offered as one-time or recurring (weekly, bi-weekly, monthly) residential cleaning. Services include kitchens, bathrooms, floors, dusting, trash removal, bedrooms, and living areas.
- One-Time Cleaning Services: One-time deep cleaning services for move-in/move-out, post-event, or specialty cleaning needs.
- Add-on Services: Additional services such as refrigerator and oven cleaning offered as add-ons to standard cleaning packages.
- Gift Certificates: Gift certificates sold for home cleaning services as gifts for occasions.
- Franchise Fees: Revenue from franchise opportunities, with Home Clean Heroes operating as a franchise brand under Buzz Franchise Brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Referral discount - $25 per successful referral |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Home Clean Heroes product offering
Product offeringCore offering
Home Clean Heroes delivers professional residential house cleaning services to homeowners, offering both one-time cleans (deep cleans, move-in/move-out, post-event) and recurring cleans (weekly, bi-weekly, monthly). Add-on services such as refrigerator and oven cleaning, a Party Protector Package for event hosting, and gift certificates extend the core offering. The company is headquartered in Virginia Beach, VA and operates as a franchise brand under Buzz Franchise Brands.
Product overview
Home Clean Heroes is a residential cleaning service company offering a portfolio of professional home cleaning products. The core offerings consist of One-Time Cleaning Services (for occasional deep cleans, move-in/move-out situations, and post-event cleanup) and Recurring Cleaning Services (scheduled weekly, bi-weekly, or monthly maintenance cleanings covering kitchens, bathrooms, floors, and living areas). These are complemented by Add-On Services such as refrigerator and oven deep cleaning, and the Party Protector Package for focused pre/post-event cleaning. The company also operates community-focused sub-brands including the Heroes First Initiative (which donates a portion of fees to the First Responders Children's Foundation), the Cleaning for a Reason Program (complimentary services for cancer patients), and the Share The Shine Referral Program (customer rewards for referrals). Gift certificates are available as a gifting product. The company operates as a franchise under Buzz Franchise Brands.
Differentiator
Problem solved
Functional benefit
Brands
- Heroes First: A community initiative supporting local first responders through donations to the First Responders Children's Foundation, with a portion of every cleaning fee going directly to the cause.
- Cleaning For a Reason
- Share The Shine
- Disinfector on Duty
Products and services
- One-Time Cleaning Services Single-visit professional house cleaning for homeowners needing occasional deep cleaning, post-event cleanup, or pre/post move-in/move-out cleaning.
- Recurring Cleaning Services Ongoing scheduled cleaning services (weekly, bi-weekly, or monthly) covering kitchens, bathrooms, floors, dusting, trash removal, bedrooms, and common living areas; the most popular offering per the company.
- Add-On Services Supplementary cleaning services including refrigerator and oven deep cleaning that customers can add to standard cleaning appointments for enhanced results.
- Party Protector Package Focused pre- and post-event cleaning service for home-hosted gatherings, providing sanitary preparation before and cleanup after the event so hosts can manage gatherings stress-free.
- Gift Certificates Purchasable gift certificates available by phone or email that allow customers to gift professional home cleaning services for occasions such as holidays, new-parent support, or post-party cleanup.
Quantifiable outcome
- Satisfaction guarantee with 24-hour callback policy ensures issues are addressed
Companies that use Home Clean Heroes
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Home Clean Heroes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Home Clean Heroes partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- First Responders Children's FoundationcoreNational nonprofit partner for the Heroes First initiative. FRCF supports children and families of first responders. Home Clean Heroes donates a portion of every cleaning fee to FRCF, offers customer round-up donations, and has contributed over $100,000 in total donations including over $25,000 in 2025 alone. The partnership also includes annual traditions like sending a first responder to the NYC Thanksgiving Day Parade for three consecutive years.
- Cleaning For A ReasoncoreInternational nonprofit partnership providing complimentary house cleaning services to cancer patients undergoing treatment. Home Clean Heroes offers two free home cleanings per month for two consecutive months to qualifying patients, allowing them to focus on health and loved ones.
- Buzz Franchise BrandscoreParent company of Home Clean Heroes. Home Clean Heroes is operated as a franchise brand under the Buzz Franchise Brands umbrella.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Home Clean Heroes competitors and assessment
Company assessmentDirect peers
- Molly Maid: Neighborly-owned franchise brand offering recurring and one-time residential house cleaning services with a comparable franchise-based GTM and national footprint. Direct competitor in the same service category targeting busy families and homeowners.
- Maid Brigade: Residential cleaning franchise offering recurring and one-time services with eco-friendly and customizable cleaning options. Comparable recurring subscription model and franchise-driven expansion.
- MaidPro: Franchise-based residential cleaning brand operating recurring and one-time cleans with proprietary 49-Point Checklist methodology — directly comparable to Home Clean Heroes' proprietary cross-contamination system and franchise model.
- The Cleaning Authority: Franchise residential cleaning service focused on recurring weekly/bi-weekly cleans using environmentally responsible products. Direct peer in subscription cleaning economics and franchise GTM.
- The Maids: National residential cleaning franchise using a team-based cleaning approach with proprietary methods. Comparable target customer (busy households) and franchise GTM motion.
- Merry Maids: ServiceMaster legacy residential cleaning franchise providing one-time, recurring, and move-in/move-out cleaning services. Closely comparable business model, recurring subscription revenue, and franchise-driven national reach.
Others
- Cleaning For A Reason: International nonprofit that Home Clean Heroes partners with to deliver complimentary cleaning to cancer patients. Thematically related ecosystem participant and social-impact partner rather than a competitor.
Emerging players
- Two Maids & A Mop: Fast-growing residential cleaning franchise leveraging pay-for-performance compensation models and tech-enabled scheduling. Comparable franchise-based recurring cleaning with modernized GTM and brand-led growth.
- Handy: Tech-enabled marketplace connecting consumers to independent cleaning professionals for one-time and recurring home cleaning. Comparable residential cleaning services though delivered via gig-platform rather than franchise.
Broad incumbents
- ServiceMaster Clean: Large, established brand offering commercial and residential cleaning across multiple verticals under ServiceMaster's portfolio. Overlaps with Home Clean Heroes in residential service but operates at much broader scale and commercial focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Home Clean Heroes social profiles
Digital presenceHome Clean Heroes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Clean Heroes leadership team
Management profileNumber of profiles
Home Clean Heroes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Clean Heroes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Clean Heroes
What does Home Clean Heroes do?
Home Clean Heroes delivers professional residential house cleaning services to homeowners, offering both one-time cleans (deep cleans, move-in/move-out, post-event) and recurring cleans (weekly, bi-weekly, monthly). Add-on services such as refrigerator and oven cleaning, a Party Protector Package for event hosting, and gift certificates extend the core offering. The company is headquartered in Virginia Beach, VA and operates as a franchise brand under Buzz Franchise Brands.
Is Home Clean Heroes a public or private company?
Home Clean Heroes is a private company. It is classified as corporate owned and is currently operating.
When was Home Clean Heroes founded?
Home Clean Heroes was founded in 2018. It employs 11 to 50 people.
Where is Home Clean Heroes based?
Home Clean Heroes is headquartered in Virginia Beach, United States, in the North America region.
How does Home Clean Heroes make money?
Five revenue lines are on record. Residential Cleaning Services are the primary driver. The others are one-Time Cleaning Services, add-on Services, gift Certificates and franchise Fees.
Who are Home Clean Heroes's main competitors?
Direct peers on record are Molly Maid, Maid Brigade, MaidPro, The Cleaning Authority, The Maids and Merry Maids. Cleaning For A Reason is listed as an others. Emerging players are Two Maids & A Mop and Handy. ServiceMaster Clean is listed as a broad incumbent.
Does Home Clean Heroes have an API?
No public API is recorded for Home Clean Heroes.
What industry is Home Clean Heroes in?
Home Clean Heroes's product category is Residential Cleaning Services. Its primary akta.pro industry code is HSAEAAAA, General Recurring House Cleaning (Whole-Home), with a secondary code of HSAEAFAA, Whole-Home One-Time Cleaning. Its NAICS code is 561720 and its SIC code is 7340.