Freak Design
Freak Design is a privately-held, 6-person Edinburgh-based creative collective delivering bespoke WordPress and Elementor web design, branding, print, and WooCommerce e-commerce solutions to SMB, mid-market, and select enterprise clients across Scotland and the wider UK.
- Company typePrivate
- Founded-
- HeadquartersEdinburgh, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What Freak Design does
Freak Design Limited is a privately-held, founder-led creative agency headquartered at 5 South Charlotte Street, Edinburgh, operating as a compact 6-person collective under Jay Feeney. The firm delivers bespoke web design, branding, print, packaging, and project management services, with a stated specialism in WordPress and Elementor page-builder development supplemented by WooCommerce for e-commerce implementations. SEO integration, structured content architecture, and meta-data optimization are described as built-in to every build, and one team member is explicitly dedicated to UX and AI, though no AI products or proprietary models are disclosed.
The business operates a sales-led, direct-to-client GTM via website contact forms, phone, and email, with services custom-quoted per project rather than priced from published tiers. Revenue derives from three streams: one-off design and build projects (websites, branding, print, packaging), bespoke e-commerce implementations, and ongoing retainer support covering content updates, server support, SEO, PPC, email and social media design, and offline design. The customer base is verticalised around hospitality, luxury travel, events and wedding venues, and B2B professional services, with named clients including Cold Town Beer, Trans Global Training, Atlas Retail (serving Adidas, Levi's, and Nike), A Squared Engineering, and Edinburgh Gin.
The company is bootstrapped with no disclosed funding rounds, parent company, or institutional investors, and serves clients across Scotland and the wider UK. Distribution is entirely direct with no reseller or agency channels, and customer acquisition relies on the portfolio website, SEO-optimized content, case studies, and selective award and editorial features.
Freak Design firmographics
Firmographics- Name
- Freak Design
- Legal name
- Freak Design Limited
- Website
- https://freakwebdesign.co.uk
- Company type
- Private
- Operating status
- Operating
- Short description
- Freak Design is a privately-held, 6-person Edinburgh-based creative collective delivering bespoke WordPress and Elementor web design, branding, print, and WooCommerce e-commerce solutions to SMB, mid-market, and select enterprise clients across Scotland and the wider UK.
- Ownership category
- akta.pro rank
Where Freak Design is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Freak Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Website Design & Development: Custom project-based website design and development services, from simple brochure websites to full e-commerce solutions. Projects range from new builds to complete redesigns.
- Branding & Identity Services: Brand strategy, naming, tone of voice development, logo design, and visual identity creation. Includes brand refresh and complete rebrand projects.
- Ongoing Retainer & Support: Many clients are retained for ongoing design and consultancy support including website content updates, server support, print materials, email and social media design, sales materials, advertising, SEO, PPC campaigns, and offline design.
- Print & Packaging Design: Design services for print materials, packaging, and visual solutions that complement the digital offerings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Freak Design product offering
Product offeringCore offering
Freak Design is a compact Edinburgh-based creative collective that designs and builds bespoke websites, develops brand identities, creates print and packaging design, and provides ongoing creative planning and management. They specialize in WordPress and Elementor-based web development, including WooCommerce-powered e-commerce builds, and offer long-term retainer-based design and consultancy support to clients across Scotland and the wider UK.
Product overview
Freak Design is a compact Edinburgh-based creative collective offering bespoke web design, branding, print, and graphic solutions. The core service portfolio consists of Web Design & Development (specialising in WordPress and Elementor), Brand & Strategy, Design/Print & Packaging, and Ideas/Planning & Management. Web Design & Development is the primary offering, encompassing e-commerce solutions (WooCommerce-powered), SEO services, and post-launch support. The brand and design services are offered both as standalone deliverables and as part of ongoing retainer relationships with clients.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 283% sales increase for Trans Global Training following website redesign
- +1 more outcomes
Companies that use Freak Design
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles4 records
Freak Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Freak Design partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CloudwayscoreRecommended web hosting provider for WordPress sites. The company uses Cloudways for all managed client sites, describing them as fast, scalable, and competitively priced with ability to start small and scale resources as needed.
Scale indicators3 records
Recent moves5 records
Expansion highlights2 records
Freak Design competitors and assessment
Company assessmentDirect peers
- StudioLR: Edinburgh-headquartered creative agency providing branding, web design, and digital services to global brands. Closely comparable in service mix (brand + web + digital) and tier-1 city positioning, with a similar focus on hospitality, culture, and consumer clients.
- Smoke Creative: UK creative agency focused on branding, web design, and digital marketing. Comparable as a peer-sized UK creative shop with overlapping brand and web design services for SME and mid-market clients.
- Cyber-Duck: UK digital agency providing web design, development, and digital transformation. Comparable as a UK-based creative/digital agency with similar WordPress and web design capabilities, though typically serving larger enterprise clients.
- Whitespace: Edinburgh creative agency offering branding, design, and digital solutions. Comparable as a peer-sized Edinburgh design agency serving similar Scottish and UK clients across hospitality, professional services, and consumer verticals.
- Made Brave: Edinburgh-based creative agency offering branding, web design, and digital marketing to ambitious brands. Directly comparable as a fellow Edinburgh creative agency with a similar boutique, design-led approach and cross-sector client base.
- Union Room: Edinburgh-based digital creative agency delivering web design, branding, and digital strategy. Directly comparable in geography (Edinburgh), service mix (web + brand), and SMB-to-mid-market client profile.
- Bureau Design: Edinburgh-based creative agency specializing in branding, digital, and design. Comparable as a small Edinburgh creative shop with a similar boutique positioning and hospitality/consumer client base.
- ThinkBDW: UK digital agency offering web design, branding, and digital marketing. Comparable as a boutique UK creative agency serving similar SMB and mid-market clients with bundled web + brand services.
- Manifesto Digital: UK creative agency delivering branding, digital design, and web development. Comparable in service offering (brand + web + digital) and SME-to-mid-market target segment, though serving a broader UK footprint than Freak's Scotland-centric base.
Regional players
- Waracle: UK-headquartered (Dundee/Edinburgh/UK-wide) digital agency with mobile and web development capabilities. Comparable as a UK-based digital agency with overlapping web development services, though more aligned toward enterprise and app development versus Freak's SMB design focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Freak Design social profiles
Digital presenceFreak Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freak Design leadership team
Management profileNumber of profiles
Profiles6 records
Freak Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freak Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freak Design
What does Freak Design do?
Freak Design is a compact Edinburgh-based creative collective that designs and builds bespoke websites, develops brand identities, creates print and packaging design, and provides ongoing creative planning and management. They specialize in WordPress and Elementor-based web development, including WooCommerce-powered e-commerce builds, and offer long-term retainer-based design and consultancy support to clients across Scotland and the wider UK.
Is Freak Design a public or private company?
Freak Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Freak Design founded?
Freak Design was founded in -1.
Where is Freak Design based?
Freak Design is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Freak Design make money?
Four revenue lines are on record. Website Design & Development is the primary driver. The others are branding & Identity Services, ongoing Retainer & Support and print & Packaging Design.
Who are Freak Design's main competitors?
Direct peers on record are StudioLR, Smoke Creative, Cyber-Duck, Whitespace, Made Brave, Union Room, Bureau Design, ThinkBDW and Manifesto Digital. Waracle is listed as a regional player.
Does Freak Design have an API?
No public API is recorded for Freak Design.