Cleaning Business Academy

What Cleaning Business Academy does

Cleaning Business Academy (Cleaning Business Academy, LLC) is a privately held, bootstrapped digital education and software business founded in 2011 by Josh in Charlotte, North Carolina. The company targets aspiring and existing house cleaning business owners — predominantly solo cleaners and small teams — with a portfolio of educational content (the House Cleaning Kickstart 5-module course, a cleaning-tips blog, and a free "How to Start a Cleaning Business" PDF guide) and two proprietary mobile apps: MaidGrow, a house cleaning estimate calculator with client management, calendar scheduling, estimate history, and professional invoicing; and MaidManage, a business management tool for client tracking and scheduling.

The core technology is a SaaS platform delivered across iOS, Android, and web, with MaidGrow differentiated by configurable time presets per room and add-on, used to generate instant price quotes based on hourly rates. MaidGrow converted from a one-time purchase to a $7.99/week subscription with a 7-day free trial in January 2024, with revenue supplemented by one-time course sales (House Cleaning Kickstart at a $27 promotional price, normally $297), affiliate marketing, and ancillary SEO and iOS EstimatePro products. Distribution is direct-to-consumer via owned website, app stores, and Kajabi-hosted course delivery, with top-of-funnel acquisition driven by SEO-optimized blog content and an email-capture PDF lead magnet.

In 2025, original founder Josh sold the company to Brian Renner, who now serves as owner and CEO. The company is registered in North Carolina with a corporate office in Phoenix, Arizona, and has remained bootstrapped throughout its history with no external funding. As of the most recent disclosure, the MaidGrow app has been adopted by over 4,000 users.

Name

Cleaning Business Academy

Legal name

Cleaning Business Academy, LLC

Website

https://cleaningbusinessacademy.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Cleaning Business Academy is a bootstrapped digital education and SaaS business that sells the MaidGrow estimate-calculation app and the House Cleaning Kickstart course to solo cleaners and small cleaning business owners. Founded in 2011, it operates direct-to-consumer via web, iOS, and Android under owner and CEO Brian Renner.

Ownership category

akta.pro rank

Product category

Cleaning Business Software and Education

NAICS

Janitorial Services (56172)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Whole-Home One-Time Cleaning (HSAEAFAA), Routine Bathroom Cleaning (Toilet/Sink/Shower) (HSAEALAA)

Keywords

• Cleaning business education
• House cleaning estimates
• Cleaning business software
• Cleaning business courses
• Maid service tools

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Educational Courses: One-time payment course sales for House Cleaning Kickstart - a comprehensive 5-module program teaching how to start and grow a cleaning business. Includes video lessons, templates, checklists, and resource library.
2. MaidGrow SaaS Subscription: Weekly subscription for MaidGrow app providing estimate calculator, client management, scheduling, and invoicing features. 7-day free trial followed by $7.99/week subscription.
3. Affiliate Marketing: Company participates in affiliate marketing programs, earning commissions when users click or purchase via affiliate links on the website. Products and services from third parties are promoted in exchange for commission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cleaning Business Academy sells educational content (House Cleaning Kickstart course, blog, and guides), SaaS mobile apps (MaidGrow estimate calculator and MaidManage business management), and a paid community for individuals starting or running residential house cleaning businesses. Offerings target solo cleaners and small cleaning business owners with tools for accurate pricing, client management, scheduling, invoicing, and operational training. Revenue is generated through app subscriptions, one-time course sales, affiliate commissions, and community membership.

Product overview

Cleaning Business Academy offers a platform of products and services designed to help individuals start and grow house cleaning businesses. The core offerings include the MaidGrow App (a house cleaning estimate calculator with client management, scheduling, and invoicing features priced at $7.99/week with 7-day free trial) and the House Cleaning Kickstart Course (a $27 comprehensive online training program with 27 video lessons and business templates). Additional offerings include the MaidManage App for business management, an exclusive online community, free downloadable guides, and educational blog content. The company is led by Brian Renner (owner/CEO) and was founded by Josh who originally started the business in 2011.

Differentiator

Problem solved

Functional benefit

Brands

• MaidGrow: House cleaning estimate calculator app that provides pricing estimates, client management, scheduling, and invoicing for cleaning business owners.
• MaidManage
• House Cleaning Kickstart

Products and services

• MaidGrow App Mobile (iOS/Android) and web-based house cleaning estimate calculator app for cleaning business owners. Calculates pricing automatically based on rooms, add-ons, and user-set hourly rates using proprietary time presets; includes client management, calendar scheduling, estimate status tracking (sent, accepted, pending, unpaid), and professional invoicing. Priced at $7.99/week after a 7-day free trial.
• MaidManage App Mobile app for cleaning business management, offering account management, client tracking, and scheduling features. Available for free access as part of the Cleaning Business Academy community membership.
• House Cleaning Kickstart Course 5-step online course teaching individuals how to start and grow a profitable residential house cleaning business. Includes 27 video lessons across five learning modules, business checklists, sales scripts, marketing templates, cleaning cheat sheets, a bonus resource library, and a Certificate of Completion. Sold as a one-time payment of $27 (limited-time promotional price vs. $297 list price) through Kajabi with a 30-day money-back guarantee.
• Cleaning Business Academy Community Exclusive online community hosted on Skool for cleaning business owners, offering expert advice, growth strategies, tools, resources, templates, and free access to the MaidManage App. Currently offered free for a limited time ahead of a paid membership model.

Quantifiable outcome

• MaidGrow app users report saving time on quotes - generating estimates in minutes rather than hours
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CleanCloud: CleanCloud provides laundry and dry cleaning business management software, sharing the niche-vertical SaaS model with Cleaning Business Academy in the cleaning services adjacent space.
• Launch27: Launch27 provides online booking, scheduling, and payment software specifically for cleaning businesses. Its feature set (quotes, recurring bookings, invoicing) closely mirrors MaidGrow and MaidManage's core capabilities.
• ZenMaid: ZenMaid is a SaaS platform purpose-built for maid and residential cleaning businesses, offering scheduling, automated client communications, invoicing, and CRM — directly overlapping with MaidManage's positioning and MaidGrow's broader workflow.

Emerging players

• SimplyBook.me: SimplyBook.me offers booking websites and appointment scheduling tailored to service businesses including cleaning. It's an emerging player addressing the same scheduling/booking needs as MaidGrow's calendar features.
• Sweep: Sweep provides cleaning business automation and AI-driven scheduling for cleaning teams. As an emerging AI-forward player, it overlaps MaidGrow's niche with newer technology positioning.

Broad incumbents

• Jobber: Jobber is a leading field-service management platform serving home service businesses including cleaning. While not cleaning-specific, it offers scheduling, invoicing, and CRM that competes for the same small cleaning business operator.
• ServiceTitan: ServiceTitan is an enterprise field-service management platform serving residential and commercial trades including cleaning. Its scale and feature depth position it as an incumbent whose lower-end offerings compete with cleaning-specific SaaS.
• Housecall Pro: Housecall Pro is a field-service management platform for home service professionals covering scheduling, dispatch, and customer management. Its broader scope overlaps MaidManage while competing for the same cleaning business buyer.

Others

• Thumbtack: Thumbtack is a home services marketplace connecting customers with cleaning professionals. While not direct SaaS competition, it sits in the same demand-acquisition ecosystem for residential cleaners that CBA's customers operate in.
• Angi (formerly Angie's List): Angi is a leading home services marketplace with a large cleaning category. As a customer-acquisition channel and ecosystem participant, it competes for the same solo cleaner's marketing budget that CBA targets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cleaning-business-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleaning Business Academy