What Sweep does

Sweep LLC is a West Michigan-based residential and commercial cleaning services company operating a mobile-first platform that connects customers with vetted, background-checked cleaners (branded "Sweepers"). Founded in 2019 by Chris Randall and headquartered in the Grand Rapids/Rockford area, the company serves Kent, Ottawa, Muskegon, and Kalamazoo counties with a self-serve booking experience via iOS and Android apps plus a web portal. The platform enables customers to build custom orders by selecting individual rooms (Kitchen, Bathroom, Living Room, Bedroom, Office, etc.) and add-on services (Inside Fridge, Inside Oven, Garage, Dishes, Laundry), with transparent upfront pricing displayed before checkout. Sweep monetizes through transaction fees on one-time cleanings and subscription-style recurring cleanings offered at weekly (20% off), biweekly (15% off), and monthly (5% off) cadences, plus commercial contracts for office cleaning and vacation rental turnovers.

The underlying technology comprises a customer-facing mobile/web app for order configuration and scheduling, an internal "Sweeper App" that handles cleaner-side scheduling, time-stamped order documentation, and location tracking, and a referral/promo-code system. Distribution is primarily product-led through app stores, organic social, content marketing, and a referral program, supplemented by direct outreach (handled by sales executive Jamie Santoyo) for commercial and property management accounts. Sweep's customer mix spans individual homeowners and renters (primary), business/commercial clients, property management companies (Fresh Start, Westshore, Westgate Village), and realtors (Jaqua Realtors), with a healthcare partnership with Corewell Health signaling intent to access larger enterprise accounts.

The business is bootstrapped (no funding rounds disclosed), privately held, and operates with a 1-10 employee core team — likely with field cleaners engaged as independent contractors, which is standard in the residential cleaning category. Differentiators are local density and trust signals (BBB accreditation, bonded/insured status, Green Seal certified products, 48-hour satisfaction guarantee) rather than proprietary technology. The company has expanded across multiple verticals (residential, commercial, vacation rental, move-in/out) within West Michigan but shows no evidence of geographic expansion beyond the four-county footprint.

Name

Sweep

Legal name

Sweep LLC

Website

https://sweepllc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sweep is a West Michigan-based cleaning services company that operates a mobile-first booking platform connecting customers with vetted, background-checked cleaners for residential, commercial, and vacation rental cleaning across Kent, Ottawa, Muskegon, and Kalamazoo counties.

Ownership category

akta.pro rank

Product category

Residential Cleaning Services

NAICS

Janitorial Services (56172)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Spring Cleaning (Seasonal Refresh) (HSAEAFAB), Landlord/Property Manager Turnover Cleaning (HSAEACAE), Empty Property Move-In/Move-Out Cleaning (Vacant Units) (HSAEACAA), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)

Keywords

• Residential cleaning services
• House cleaning app
• Recurring cleaning subscriptions
• Commercial cleaning services
• Vacation rental cleaning

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. On-demand House Cleaning Services: Sweep generates revenue through direct transaction fees charged to customers for cleaning services. Customers pay per cleaning appointment based on the rooms and add-on services selected. The company offers recurring cleaning subscriptions at discounted rates (5-20% off) to drive repeat revenue.
2. Commercial/Business Cleaning: Office space and common area cleaning services for business customers, including property management companies.
3. Vacation Rental Cleaning: Specialized cleaning and management services for vacation rental properties, including property management companies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sweep is a locally owned West Michigan cleaning service that delivers residential, commercial, vacation rental, and property management cleaning through a mobile-first booking platform. Customers use the Sweep App or web portal to build custom orders by selecting rooms and add-on services, see transparent pricing upfront, and schedule cleanings performed by vetted, background-checked cleaners. Revenue comes from per-cleaning transaction fees and discounted recurring subscriptions on weekly, biweekly, or monthly schedules.

Product overview

Sweep offers a mobile-first house cleaning services platform centered on the Sweep App, which enables customers to book, customize, and schedule professional cleaning services through a simple online ordering system. The core offering consists of standard house cleaning, recurring cleaning subscriptions (with weekly, biweekly, and monthly options at 5-20% discounts), deep cleaning, move in/out cleaning, vacation rental cleaning and management, and commercial/business cleaning services. Customers can build custom orders by selecting from room options (Kitchen, Bathroom, Living Room, Bedroom, Dining Room, Office, Half Bath, Hallway, Stairway, Laundry Room, Grand Entry/Mudroom, Kitchenette, Sunroom) and add-on services (Inside Fridge, Inside Oven, Inside Cabinets, Sliding Glass Door, Vacuum Inside of Couch, Dishes, Wash/Dry Laundry, Fold Laundry, Basement/Storage Area, Garage, Inside Dishwasher). The platform features upfront transparent pricing, flexible scheduling, and a network of fully vetted, background-checked cleaners.

Differentiator

Problem solved

Functional benefit

Products and services

• Sweep Mobile App (iOS and Android) Customer-facing mobile application that enables users to book, customize, and schedule professional house cleaning services. Users create profiles, build custom orders by selecting rooms and add-on services, view real-time transparent pricing, and schedule cleanings on demand or as recurring subscriptions.
• Standard House Cleaning

Quantifiable outcome

• Save up to 20% with weekly recurring cleaning subscriptions
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Corewell HealthminorGTM or Marketing PartnerHealthcare partner in West Michigan. Nature of partnership appears to be marketing/community support.
• WZZM 13 (Tegna Inc)minorGTM or Marketing PartnerLocal television station partnership. Owner Chris Randall appeared on WZZM 13's 13 on Your Side segment discussing Sweep's origin story.
• Best Version MediaminorGTM or Marketing PartnerLocal media/content partner serving West Michigan communities.
• Visionaery ProductionsminorGTM or Marketing PartnerVideo production company that filmed Sweep owner Chris Randall tutorial series.
• West Michigan WhitecapsminorGTM or Marketing PartnerMinor league baseball team. Partnership includes community sponsorship and marketing visibility.
• KSS EnterprisesminorGTM or Marketing PartnerLocal business partner in West Michigan.
• The Great Lakes Plastic CleanupminorGTM or Marketing PartnerEnvironmental nonprofit partnership focused on plastic cleanup efforts in the Great Lakes region.
• Battle GR Grand RapidsminorGTM or Marketing PartnerLocal event/organization in the Grand Rapids area.
• Fresh Coast LabelminorGTM or Marketing PartnerLocal brand/media partner in West Michigan.
• Blue Bay CapitalminorGTM or Marketing PartnerFinancial services firm serving Grand Rapids and Lansing areas, appears in partner listings.
• City Innovation Labs / ThinkTank PodcastminorGTM or Marketing PartnerPodcast partnership. Owner Chris Randall appeared on ThinkTank podcast discussing entrepreneurship.
• Fresh Start Property ManagementcoreChannel Partner/ Reseller/ DistributorProperty management company in Rockford that resells/distributes Sweep's cleaning services to their managed properties.
• iHeart RadiominorGTM or Marketing PartnerRadio broadcast partner for marketing and media.
• Jaqua RealtorscoreChannel Partner/ Reseller/ DistributorRealtor company in Grand Haven Michigan that provides move-in/move-out cleaning services to their clients using Sweep.
• Wantrepreneur to Entrepreneur PodcastminorGTM or Marketing PartnerPodcast featuring Chris Randall discussing mission to empower cleaners and simplify home services.
• Westshore Property ManagementcoreChannel Partner/ Reseller/ DistributorProperty management company in Muskegon Michigan that uses Sweep for vacation rental and property cleaning services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Care.com: Large online marketplace for household services including housekeeping. Comparable end-customer (time-constrained households) but broader service scope and different monetization model.
• Molly Maid: National franchised residential cleaning brand (part of ServiceMaster/Neighborly). Competes with Sweep in recurring and one-time house cleaning but operates a far broader geographic and franchise-driven footprint.
• Merry Maids: Established national residential cleaning franchise (ServiceMaster/Neighborly). Comparable in core service (recurring house cleaning) but with a much larger franchise network and corporate infrastructure.

Emerging players

• Homeaglow: Online platform for booking vetted house cleaners with upfront pricing and recurring options. Comparable in self-serve booking flow, vetted cleaner value prop, and transparent pricing.
• TaskRabbit: App-based marketplace for home services including cleaning. Comparable in mobile booking UX and self-serve model, but operates as a broad labor marketplace rather than a dedicated cleaning provider.
• Thumbtack: Online marketplace connecting customers to local home service professionals including house cleaners. Comparable in online lead-to-booking flow and SMB/consumer audience, though broader than cleaning.

Direct peers

• Maid Brigade: Franchised residential cleaning company focused on recurring maid services and move-in/out cleans. Comparable in service mix (standard, recurring, move-in/out) and customer segments to Sweep.
• The Maids: National franchised residential cleaning company offering recurring and one-time house cleaning with team-based service. Direct comparison point on recurring residential cleaning model and subscription pricing.
• Tidy: Tech-enabled residential cleaning company offering online booking and recurring cleanings in select U.S. markets. Direct comparison on app/web booking, transparent pricing, and recurring subscription model.
• Handy: App-based marketplace for on-demand home cleaning and other home services. Closest direct competitor to Sweep in mobile-first booking, transparent pricing, and recurring cleaning offerings; Handy was acquired by ANGI Homeservices (now Angi Inc.).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cleanwithsweep
• YouTubeyoutube.com/@sweep8565
• Facebookfacebook.com/cleanwithsweep
• Instagraminstagram.com/cleanwithsweep
• LinkedInlinkedin.com/company/sweepllc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweep