Viva Innovation

What Viva Innovation does

Viva Innovation Inc. is a privately held Canadian software company founded in 2004 in Montreal, Quebec, currently registered with Quebec enterprise number 1161943791. The company operates with a fully remote team of 1-10 employees and is led by publication director Sedki Allaoui. Its commercial focus is the Quebec SMB and training-organization market.

The company sells three integrated SaaS products. Viva Helix is a combined training management system (TMS) and learning management system (LMS) designed for organizations that train external audiences, covering program management, registrations, payments, certifications, and online learning. Viva Kosmo is an all-in-one digital marketing platform for SMBs that bundles website, social media, customer reviews, appointments, online store, and email marketing functions. Viva Labs is an AI and process automation service intended to integrate with the customer's existing business tools rather than displace them, with capabilities described as text-based NLP request sorting, process automation, and a Phase 4 roadmap including autonomous agents. A recommendation engine also supports Viva Kosmo's marketing features.

Viva Innovation operates a subscription-based SaaS revenue model with no publicly disclosed pricing and goes to market primarily through direct sales and demo requests within Quebec. The business has not raised external capital and shows no disclosed funding history. Its value proposition emphasizes interoperability across the three products and a long-term partnership posture with ongoing support, targeting customers who want consolidated tooling for external training delivery and SMB digital presence rather than best-of-breed point solutions.

Name

Viva Innovation

Legal name

Viva Innovation Inc.

Website

https://vivainnovation.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Viva Innovation Inc. is a Quebec-based SaaS company that sells Viva Helix (TMS+LMS for external training), Viva Kosmo (digital marketing suite for SMBs), and Viva Labs (AI and automation services) primarily to small businesses and training organizations in Canada.

Ownership category

akta.pro rank

Product category

Business Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK), Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Training management software
• Digital marketing platform
• AI automation services
• Learning management system
• Small business software

Headquarters

HQ city

Sainte-thérèse

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to Viva Helix, Viva Kosmo, and Viva Labs platforms. The company operates as a software-as-a-service provider with recurring subscription revenue from platform licenses.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Viva Innovation develops and operates three integrated SaaS solutions for local businesses: Viva Helix, a training management and learning management system (TMS + LMS) for organizations that train external audiences; Viva Kosmo, an all-in-one digital marketing platform for SMBs covering website, social media, reviews, bookings, online store and email; and Viva Labs, an AI and automation service that integrates into a client's existing tools without replacing them.

Product overview

Viva Innovation develops and operates three integrated technology solutions for local businesses: Viva Helix (a TMS + LMS training management platform), Viva Kosmo (an all-in-one digital marketing platform), and Viva Labs (AI and automation services). These platforms work together so teams have everything they need in one place, covering training management, digital marketing, and AI automation for operational efficiency.

Differentiator

Problem solved

Functional benefit

Brands

• Viva Helix: TMS + LMS platform for training management - manages registrations, payments, certifications and online learning for organizations that train externally.
• Viva Kosmo
• Viva Labs

Products and services

• Viva Helix TMS + LMS (Training Management System + Learning Management System) platform for organizations that deliver training externally. Manages registrations, payments, certifications, and online learning in a single platform for training organizations serving external audiences.
• Viva Kosmo All-in-one digital marketing platform for SMBs that consolidates website, social media, customer reviews, bookings, online store, and email marketing into a single platform, intended for SMBs that want to grow their digital presence without relying on an external agency.
• Viva Labs AI and automation service that integrates into a customer's existing tools (CRM, email, calendar, booking platforms) without replacing them. Automates repetitive tasks, integrates AI assistants for answering questions and prioritizing requests, connects existing tools, and supports building sales-generating systems for local businesses.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Squarespace: Website builder, online store and marketing tools for SMBs and solopreneurs. Comparable to the website, store and email-marketing pieces of Viva Kosmo.
• HubSpot: Full-stack CRM, marketing automation and AI platform for SMBs and mid-market. A much larger incumbent whose integrated suite competes head-on with Viva Kosmo + Viva Labs.

Direct peers

• Mailchimp: SMB-focused email marketing and digital marketing platform. Comparable to Viva Kosmo's all-in-one SMB digital marketing functionality.
• Kajabi: All-in-one platform combining LMS, marketing, payments and websites for knowledge-business SMBs. Closely comparable to the joint Helix + Kosmo proposition.
• LearnDash: WordPress-based LMS used by SMBs and training organizations to deliver online courses and certifications. Comparable to Viva Helix's LMS component.
• Vendasta: Saskatoon-based platform of white-label digital marketing, CRM and AI tools sold to local businesses and the agencies that serve them. Comparable to Viva Kosmo + Viva Labs targeting local-SMB Canada.
• Keap: CRM, marketing automation and sales pipeline platform built specifically for small businesses. Comparable to Viva Kosmo and Viva Labs in SMB process automation.
• ActiveCampaign: Marketing automation and CRM platform purpose-built for SMBs, including email, sales automation and AI features. Directly comparable to Viva Kosmo + Viva Labs.
• Thinkific: SaaS LMS/course platform for creators and SMBs to deliver training and certifications online. Directly comparable to Viva Helix's TMS+LMS positioning.
• Teachable: All-in-one LMS and course-creation platform for SMBs and individual educators. Closely comparable to Viva Helix in the externally-trained-audience use case.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viva Innovation