Studio Z
Studio Z is a Brazilian fast-fashion footwear and accessories retailer operating 100+ physical stores nationwide alongside the stz.com.br e-commerce site and native mobile apps, serving Brazilian families across all age groups with affordable multi-brand and proprietary STZ products, installment financing, and buy-online-pickup-in-store services.
- Company typePrivate
- Founded1975
- HeadquartersFlorianópolis, Brazil
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Studio Z does
Studio Z is one of the largest fast-fashion footwear and accessories chains in Brazil, operating an omnichannel retail model that combines more than 100 physical stores nationwide with the e-commerce site stz.com.br and native iOS and Android mobile applications. Founded in 1975 and headquartered in Palhoça, Santa Catarina (legal entity Calcenter Calçados Centro Oeste Ltda.), the company employs between 5,001 and 10,000 people and serves Brazilian families across women, men, girls, and boys with affordable footwear, bags, and accessories priced from R$9.99 to R$269.99. The assortment combines proprietary STZ-branded products and sub-brands (Gabriela, Penélope, Via Marte, Vizzano) with distributed international and national labels including Adidas, Nike, Converse, Olympikus, Mizuno, Fila, and Beira Rio.
The company monetizes through one-time product sales across retail and digital channels, supplemented by recurring revenue from its proprietary Ouze and STZ Shop credit cards, which offer cardholders a 10% discount and installment financing up to 10x without interest. Operational technology is a standard proprietary e-commerce platform integrated with mobile apps and point-of-sale systems, supporting buy-online-pickup-in-store ("Compre e Retire") within 3 hours, a 30-day exchange program ("Troca Fácil"), and payment integrations with PIX (with a 5% payment-method discount), Visa, Mastercard, Elo, American Express, and Diners Club. The Clube STZ loyalty program and embedded in-store consumer credit ("Meus Créditos") point to a strategy of deepening customer relationship economics rather than transactional volume alone. No AI/ML, advanced data, or proprietary platform capabilities are disclosed; the competitive position rests on distribution scale, brand portfolio breadth, and consumer financing rather than algorithmic differentiation.
Studio Z firmographics
Firmographics- Name
- Studio Z
- Legal name
- Calcenter Calçados Centro Oeste Ltda.
- Website
- https://stz.com.br
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Studio Z is a Brazilian fast-fashion footwear and accessories retailer operating 100+ physical stores nationwide alongside the stz.com.br e-commerce site and native mobile apps, serving Brazilian families across all age groups with affordable multi-brand and proprietary STZ products, installment financing, and buy-online-pickup-in-store services.
- Ownership category
- akta.pro rank
Studio Z industry classification
Industry- Product category
- Footwear Retail
- NAICS
- Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK)
Keywords
Where Studio Z is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Studio Z business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - Footwear and Accessories: Studio Z generates revenue through direct sales of footwear and accessories across multiple categories including shoes, boots, sandals, bags, and hats. Products are sold through physical retail stores, e-commerce website, and mobile app with installment payment options.
- Proprietary Credit Cards (Ouze and STZ Shop): Studio Z offers branded credit cards (Ouze and STZ Shop) that provide financing options to customers and generate transaction revenue. Cardholders receive 10% discounts on purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with installment options |
| Subscription | One-time | First purchase discount |
| Subscription | Monthly | Ouze and STZ Shop cardholder pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Studio Z product offering
Product offeringCore offering
Studio Z is a Brazilian omnichannel footwear and accessories retailer operating over 100 physical retail stores across Brazil alongside an e-commerce website (stz.com.br) and mobile apps for Android and iOS. The company sells affordable footwear, bags, and accessories for women, men, children, and infants under its proprietary STZ brand and sub-brands (Gabriela, Penélope, Via Marte, Vizzano) as well as resold products from major brands including Adidas, Nike, Olympikus, Converse, Moleca, Beira Rio, Mizuno, Fila, Dakota, Democrata, Modare, Gabrielinha, Pegada, and Vertus.
Product overview
Studio Z is a Brazilian omnichannel footwear and accessories retailer operating an e-commerce platform (stz.com.br), native mobile apps (Android/iOS), and over 100 physical stores across Brazil. The core offering consists of the Studio Z Online Store and Mobile App integrated with physical retail for buy-online-pickup-in-store (BOPIS) services. Product portfolio includes footwear across women's, men's, and children's categories (boots, casual shoes, sneakers, sandals, slippers), bags and accessories under sub-brands Gabriela (premium), Penélope (timeless elegance), Via Marte (fashion-forward), and proprietary STZ brand products. The company enhances the shopping experience through loyalty programs (Clube STZ), private-label payment cards (Ouze/STZ Shop with 10x interest-free installments), discount coupons (STZ10, FRETEGRATIS, FRETEAPP), and services like Compre e Retire (3-hour BOPIS) and Troca Fácil (easy exchanges).
Differentiator
Problem solved
Functional benefit
Brands
- STZ: Proprietary brand of footwear and accessories sold exclusively at Studio Z stores and website.
Products and services
- STZ Brand Footwear and Accessories Exclusive proprietary STZ-branded footwear and accessories manufactured in-house and sold only at Studio Z physical stores and stz.com.br. Targeted at price-conscious Brazilian families seeking affordable branded basics.
- Gabriela Bags Premium bag sub-brand distributed through Studio Z retail stores and e-commerce platform, offering sophisticated and durable pieces including tote bags, crossbody bags, baguettes, satchels, hobo bags, and clutches. Targeted at women seeking fashionable everyday and occasion bags.
- Penélope Bags Bag sub-brand offering timeless-elegance pieces with premium finishes, including tiracolo (crossbody), transversal, satchel, hobo, shopping bag, and phone pouch styles. Sold through Studio Z stores and website. Targeted at women seeking classic and refined handbags.
- Via Marte Bags Fashion-forward bag sub-brand combining fashion, comfort, and accessible prices, offering clutches, hobo bags, and baguette styles. Distributed through Studio Z retail and e-commerce channels.
- Gabriela Shoes Women's footwear sub-brand under the Gabriela line, offering sandals, casual shoes, and heels. Sold through Studio Z stores and stz.com.br. Targeted at women seeking everyday and occasion footwear.
- Vizzano Shoes Women's footwear sub-brand known for modern and stylish designs, including flatform sandals and fashion footwear. Distributed through Studio Z retail locations and e-commerce.
- Penélope Shoes Women's boot sub-brand featuring the Bota Coturno Penélope line with mid-calf platform tratorada boots. Sold through Studio Z stores and website.
- USB Cables and Headphones Accessories Accessory category including USB cables (Micro USB, USB-C) for charging and data transfer, and headphones available in various colors and styles. Sold through Studio Z stores and website.
- Ouze and STZ Shop Store-Branded Credit Cards Proprietary store-branded credit/financing cards (Ouze and STZ Shop) offering cardholders a 10% discount on all Studio Z purchases and installment payment options up to 10x without interest. Targeted at Brazilian consumers seeking flexible financing and exclusive discounts.
- Clube STZ Loyalty Program Customer loyalty program (Clube STZ) offering registered members exclusive benefits, discounts, rewards, and member-only promotions across Studio Z stores, e-commerce, and mobile app. Targeted at repeat Brazilian retail customers.
Companies that use Studio Z
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Studio Z technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Studio Z partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and major.
- PIXcorePIX is Brazil's instant payment platform integrated into Studio Z's checkout system, allowing customers to pay with a 5% discount using the PIX payment method.
- VisacoreVisa credit and debit card payments accepted at Studio Z stores and e-commerce platform.
- MastercardcoreMastercard credit and debit card payments accepted at Studio Z stores and e-commerce platform.
- ElocoreElo credit card payments accepted as a Brazilian card network alternative.
- American ExpresscoreAmerican Express credit card payments accepted for customer convenience.
- Diners ClubcoreDiners Club credit card payments accepted as an international card option.
- AdidasmajorAdidas footwear and apparel products sold through Studio Z stores and e-commerce platform as part of the brand portfolio.
- OlympikusmajorOlympikus Brazilian athletic footwear brand sold through Studio Z's retail and e-commerce channels.
- Beira RiomajorBeira Rio women's footwear brand distributed through Studio Z stores and website.
- NikemajorNike footwear and athletic apparel products available through Studio Z's retail network.
- ConversemajorConverse All Star footwear sold through Studio Z as part of the brand portfolio.
- GabrielamajorGabriela women's footwear and accessories brand distributed through Studio Z stores.
- Via MartemajorVia Marte women's footwear brand sold through Studio Z retail locations.
- ModaremajorModare comfort footwear brand available through Studio Z stores.
- MolecamajorMoleca casual footwear brand for women sold through Studio Z.
- DakotamajorDakota footwear brand distributed through Studio Z stores.
- DemocratamajorDemocrata footwear brand sold through Studio Z retail locations.
- PenélopemajorPenélope women's footwear and bags brand distributed through Studio Z.
- VizzanomajorVizzano women's footwear brand available through Studio Z.
- MizunomajorMizuno athletic footwear and sports apparel sold through Studio Z.
- FilamajorFila sportswear and footwear brand available through Studio Z.
- GabrielinhamajorGabrielinha girls' footwear and accessories brand sold through Studio Z.
- PegadamajorPegada men's footwear brand distributed through Studio Z.
- VertusmajorVertus footwear and accessories brand available through Studio Z.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Studio Z competitors and assessment
Company assessmentDirect peers
- Arezzo: Arezzo&Co is one of Brazil's largest footwear and accessories groups, operating brands such as Arezzo, Schutz, Anacapri, and Vans distribution. It is directly comparable as a multi-brand footwear retailer targeting Brazilian consumers across price segments, competing head-to-head with Studio Z in malls and e-commerce.
- Authentic Feet: Authentic Feet is a Brazilian specialty athletic footwear retailer carrying Nike, Adidas, Puma, Vans, and other international sports brands. It competes with Studio Z in the sporty sneaker category for Brazilian consumers.
- Centauro: Centauro is Brazil's largest sports-specialty retailer, offering athletic footwear, apparel, and equipment from Nike, Adidas, Puma, Olympikus, and others. It competes directly with Studio Z in athletic footwear and is a strong benchmark for Brazilian omnichannel sports retail.
- Paquetá Calçados: Paquetá is a Brazilian footwear retail chain offering affordable shoes and accessories for the whole family through physical stores and e-commerce, mirroring Studio Z's mass-market, family-focused, price-led value proposition in Brazil.
- World Tennis: World Tennis is a Brazilian athletic and casual footwear retail chain distributing Olympikus, Mizuno, Adidas, Nike, and Puma. It is a direct competitor to Studio Z in the sporty/casual sneaker category for Brazilian families.
- Vulcabras: Vulcabras is a major Brazilian footwear manufacturer and retailer that distributes Olympikus, Mizuno, Under Armour, and other athletic brands, and operates the Centauro and World Tennis retail chains. It directly competes with Studio Z in athletic footwear and brand distribution in Brazil.
Broad incumbents
- Magazine Luiza: Magazine Luiza is one of Brazil's largest omnichannel retailers, selling footwear, apparel, and consumer electronics. It competes with Studio Z in Brazilian family footwear online and increasingly in physical retail through its store network.
- Decathlon: Decathlon operates a growing network of large-format sports stores in Brazil, offering own-label and global-brand athletic footwear at competitive prices. It is a broad incumbent competitor in Brazilian sport-footwear retail.
- Renner: Lojas Renner is Brazil's largest fashion department-store chain, selling apparel, footwear, and accessories across price segments with a strong omnichannel platform. It competes with Studio Z for Brazilian family footwear and fashion spend, though at a broader assortment.
- Alpargatas: Alpargatas is the Brazilian owner of Havaianas, Osklen, and Mizuno operations, a major footwear platform with deep brand and manufacturing scale. It overlaps with Studio Z as a Brazilian footwear incumbent but is also a potential supplier/competitor on shared brands.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Studio Z social profiles
Digital presenceStudio Z financial estimates
Financial estimateRevenue estimate
Valuation estimate
Studio Z leadership team
Management profileNumber of profiles
Studio Z funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Studio Z M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Studio Z
What does Studio Z do?
Studio Z is a Brazilian omnichannel footwear and accessories retailer operating over 100 physical retail stores across Brazil alongside an e-commerce website (stz.com.br) and mobile apps for Android and iOS. The company sells affordable footwear, bags, and accessories for women, men, children, and infants under its proprietary STZ brand and sub-brands (Gabriela, Penélope, Via Marte, Vizzano) as well as resold products from major brands including Adidas, Nike, Olympikus, Converse, Moleca, Beira Rio, Mizuno, Fila, Dakota, Democrata, Modare, Gabrielinha, Pegada, and Vertus.
Is Studio Z a public or private company?
Studio Z is a private company. It is classified as unknown and is currently operating.
When was Studio Z founded?
Studio Z was founded in 1975. It employs 5,001 to 10,000 people.
Where is Studio Z based?
Studio Z is headquartered in Florianópolis, Brazil, in the Latin America region.
How does Studio Z make money?
Two revenue lines are on record. Product Sales - Footwear and Accessories are the primary driver. The others are proprietary Credit Cards (Ouze and STZ Shop).
Who are Studio Z's main competitors?
Direct peers on record are Arezzo, Authentic Feet, Centauro, Paquetá Calçados, World Tennis and Vulcabras. Broad incumbents are Magazine Luiza, Decathlon, Renner and Alpargatas.
Does Studio Z have an API?
No public API is recorded for Studio Z.
What industry is Studio Z in?
Studio Z's product category is Footwear Retail. Its primary akta.pro industry code is CRADANAK, Foot Care (Deodorizing, Anti-chafe, Callus Care). Its NAICS code is 459 and its SIC code is 5661.