Priswing
Priswing is a golf-focused SaaS company that uses machine learning to provide dynamic tee time pricing, business intelligence, and competitive benchmarking to 475+ golf courses across 9 countries, serving public courses, private clubs, resorts, and multi-course management companies.
- Company typePrivate
- Founded2017
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Priswing does
Priswing (legal entity Fullsteam Software Holdings LLC, DBA Priswing Software) is a vertical SaaS company that provides dynamic pricing and revenue management software to golf course operators. Founded in 2017 and headquartered in Auburn, Alabama, the company operates as a subsidiary of Fullsteam Operations LLC and serves 475+ golf courses across 9 countries in North America and Europe. Its customer base spans daily-fee public courses, semi-private and private clubs, destination resorts, and multi-course management companies including Kemper Sports, Arcis Golf, Hampton Golf, Touchstone Golf, PGA West, and Cog Hill Golf & Country Club.
The platform's core technology is a proprietary machine learning algorithm that ingests historical tee sheet data, real-time booking pace, weather forecasts, seasonality, holidays, events, booking channels, and golfer behavior to forecast demand and generate optimized tee time pricing predictively rather than reactively. The product is modular: a Dynamic Pricing engine, a Business Intelligence Suite (analytics dashboards, occupancy heatmaps, customer segmentation), Gap Fill (single/twosome tee sheet optimization), and Radar (competitive benchmarking). These are delivered across three subscription tiers — Foundation (BI), Growth (Dynamic Pricing + BI), and Strategic (Growth + Radar + Gap Fill) — and integrate natively with 20+ tee sheet and golf management platforms including Lightspeed, Club Prophet, ForeUp, Club Caddie, Jonas Club Software, Tenfore, TeeOn, and MemberSports, allowing pricing updates to push automatically into existing booking workflows without system replacement.
The go-to-market is enterprise field sales driven by "Request a Demo" CTAs and supported by content marketing (blog, eBooks, case studies) plus industry event presence (HITEC, MCOR, Golf Business Technology Conference). Pricing is not publicly disclosed; onboarding averages seven days. Documented customer outcomes include 19% average annual revenue lift, roughly $3,000 average weekly revenue lift, 15–20% improvement in pre-payment rates, and up to ~40% increases in average green fee for typical enterprise customers in their first year.
Priswing firmographics
Firmographics- Name
- Priswing
- Legal name
- Fullsteam Software Holdings LLC
- Website
- https://priswing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Priswing is a golf-focused SaaS company that uses machine learning to provide dynamic tee time pricing, business intelligence, and competitive benchmarking to 475+ golf courses across 9 countries, serving public courses, private clubs, resorts, and multi-course management companies.
- Ownership category
- akta.pro rank
Where Priswing is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Priswing business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription — Tiered Pricing Plans: Priswing operates on a tiered subscription model with three service levels: Foundation (Business Intelligence & analytics), Growth (Dynamic Pricing + Business Intelligence), and Strategic (Growth + Radar competitive intelligence + Gap Fill). Pricing is likely subscription-based with annual billing, though specific price points are not publicly disclosed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Foundation — Business Intelligence & Analytics |
| Subscription | Annual | Growth — Dynamic Pricing + Business Intelligence |
| Subscription | Annual | Strategic — Growth + Radar + Gap Fill |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Priswing product offering
Product offeringCore offering
Priswing is a SaaS platform that uses machine learning to predict golfer demand and automatically set optimal tee time prices for golf courses. The platform ingests historical tee sheet data, weather forecasts, booking pace, seasonality, and golfer behavior, then pushes price updates in real time to the customer's existing tee sheet software via integrations with 20+ platforms. The offering is packaged across tiers that combine dynamic pricing, business intelligence analytics, competitive benchmarking (Radar), and tee sheet fragmentation management (Gap Fill).
Product overview
Priswing is a modular golf dynamic pricing SaaS platform built on a machine learning algorithm that predicts golfer demand and optimizes tee time pricing. The platform consists of a core Dynamic Pricing engine, supplemented by three add-on modules: Business Intelligence Suite (analytics and reporting), Gap Fill (tee sheet fragmentation optimization), and Radar (competitive benchmarking). The product is offered across three pricing tiers—Foundation (insight and recommendations), Growth (automated pricing), and Strategic (full competitive intelligence suite)—integrating with 20+ tee sheet software providers to push price updates automatically without disrupting existing booking workflows.
Differentiator
Problem solved
Functional benefit
Brands
- Radar: Benchmarking and competitive intelligence platform for monitoring and analyzing golf pricing across target markets.
- Gap Fill
Products and services
- Dynamic Pricing Platform AI-powered predictive pricing engine that analyzes historical tee sheet data, real-time booking trends, weather forecasts, and golfer behavior to forecast demand and automatically adjust tee time prices, syncing updates in real time to the customer's existing tee sheet software.
- Business Intelligence Suite Analytics platform with dashboards covering occupancy heatmaps, bookings analysis, customer segmentation, seasonality analysis, price elasticity, performance normalization, and multi-course comparison. Available standalone or bundled with dynamic pricing.
- Gap Fill Automated tee sheet management module that uses machine learning to identify isolated single and twosome openings and applies targeted promotional pricing to fill fragmented tee sheets and maximize occupancy.
- Radar Competitive intelligence and benchmarking platform that monitors and analyzes competitor pricing across target markets with near real-time data, enabling course operators to assess their pricing position relative to competitors.
Quantifiable outcome
- Average 19% annual revenue increase for typical customers in first year (also cited as 15–20%)
- +7 more outcomes
Companies that use Priswing
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Priswing technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability3 records
Feature9 records
Priswing partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core.
- LightspeedcoreLightspeed Golf is a tee sheet and golf management platform. Priswing integrates with Lightspeed to automatically sync pricing updates and analyze booking data, enabling dynamic pricing without disrupting the course's existing booking workflow.
- Club ProphetcoreClub Prophet is a golf management software platform. Priswing integrates with Club Prophet to ingest tee sheet data and push pricing recommendations or automated updates, enabling revenue optimization within the existing Club Prophet environment.
- Golf 365 PremiercoreGolf 365 Premier is a tee sheet platform. Priswing integrates to enable real-time price synchronization and demand-driven pricing for courses using Golf 365 Premier as their management system.
- Club CaddiecoreClub Caddie is a golf club management software provider. Priswing integrates with Club Caddie to provide dynamic pricing intelligence as an overlay to the Club Caddie tee sheet operations.
- ForeUpcoreForeUp is a golf tee sheet and management platform. Priswing integrates with ForeUp to sync dynamic pricing automatically, allowing courses using ForeUp to access predictive pricing without changing their booking system.
- TeeOncoreTeeOn is a tee sheet software provider. Priswing integrates with TeeOn to enable automated price syncing and demand-based pricing recommendations for TeeOn customers.
- Tenfore GolfcoreTenfore Golf is a tee sheet and golf operations platform. Priswing integrates with Tenfore to push pricing updates and analyze booking data for dynamic revenue optimization.
- WhooshcoreWhoosh is a golf technology platform (marketing/booking). Priswing has a partnership referral arrangement with Whoosh, with links from the Priswing integrations page directing to the Whoosh website.
- Jonas Club SoftwarecoreJonas Club Software is a club management platform. Priswing integrates with Jonas to provide tee sheet pricing intelligence for clubs using Jonas for their golf operations and member management.
- GolfManagercoreGolfManager is a tee sheet and golf management software platform. Priswing integrates to sync pricing updates and deliver demand analytics to GolfManager users.
- TeeOne GolfcoreTeeOne Golf is a golf tee sheet and management system. Priswing integrates with TeeOne to enable dynamic pricing overlays for TeeOne customers.
- NetGolfcoreNetGolf is a tee sheet and booking platform. Priswing integrates with NetGolf to provide pricing intelligence and revenue optimization for NetGolf users.
- Proshop Tee TimescoreProshop Tee Times is a tee sheet and golf management platform. Priswing integrates with Proshop to provide dynamic pricing capabilities to Proshop customers.
- Total E IntegratedcoreTotal E Integrated is a golf management and tee sheet platform. Priswing integrates with Total E to enable pricing automation and analytics for Total E users.
- MemberSportscoreMemberSports is a member and club management software platform. Priswing integrates with MemberSports to provide tee sheet pricing intelligence for member-focused clubs using MemberSports.
- AlbatroscoreAlbatros is a golf management software platform (particularly strong in Europe). Priswing integrates with Albatros to provide dynamic pricing capabilities to Albatros users.
- NexchangecoreNexchange is a tee sheet and golf operations platform. Priswing integrates with Nexchange to enable real-time pricing optimization for Nexchange customers.
- Book and GolfcoreBook and Golf is a tee sheet and booking platform. Priswing integrates with Book and Golf to sync dynamic pricing with the booking workflow.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
Priswing competitors and assessment
Company assessmentDirect peers
- Beyond Pricing: Beyond Pricing is a dynamic pricing platform for vacation rentals and short-term rental managers. Comparable as a vertical SaaS applying ML-driven dynamic pricing to a perishable, time-based inventory (STR nights vs. tee times), with similar enterprise/property-manager customer profiles.
- Atomize: Atomize is a cloud-native revenue management SaaS for hotels that uses AI-driven dynamic pricing similar to Priswing's approach. Comparable as a smaller, venture-backed vertical SaaS revenue management vendor with a comparable target customer profile (independently operated properties) and similar product philosophy.
- Duetto: Duetto is a SaaS revenue management platform for hotels that uses machine learning and Open Pricing strategies to dynamically optimize room rates. Highly comparable to Priswing's ML-based dynamic pricing engine applied to hotel rooms rather than tee times, with a similar predictive-vs-reactive technology narrative.
- PriceLabs: PriceLabs is a dynamic pricing SaaS for vacation rentals and short-term rentals that uses data-driven algorithms to optimize daily rates. Comparable as a vertical SaaS that ingests market and competitor data to recommend daily prices for perishable inventory, mirroring Priswing's tee-time pricing motion.
- IDeaS (SAS): IDeaS, a SAS company, is one of the largest revenue management software providers for hotels and casinos, applying algorithmic pricing, forecasting, and optimization. Directly comparable to Priswing as a SaaS revenue management vendor serving experience-based leisure inventory at similar price points and using similar ML methodologies.
Broad incumbents
- Lightspeed Golf: Lightspeed Golf is a comprehensive tee sheet, point-of-sale, and e-commerce platform for golf courses. Comparable because it is both a Priswing integration partner and a broader incumbent platform that could, in theory, embed its own native dynamic pricing features, competing with Priswing's overlay model.
Emerging players
- Tagmarshal: Tagmarshal provides pace-of-play and course-flow optimization technology for golf courses using on-course sensors. Comparable as a golf-tech SaaS targeting the same operators with a different optimization angle (throughput vs. pricing), and could be bundled or compete for the same technology budget.
- Club Prophet Systems: Club Prophet is a golf management and tee sheet software provider. Comparable as a Priswing integration partner serving the same end customer (golf courses) with operational tools, and a potential competitor if it layers native pricing intelligence.
- ForeUp Software: ForeUp provides tee sheet, point-of-sale, and online booking software for golf courses. Comparable as a Priswing integration partner serving the same golf course customers, with potential overlap if it expands into pricing analytics.
Others
- Fullsteam Operations LLC: Fullsteam Operations LLC is the holding company parent of Priswing (Fullsteam Software Holdings LLC). Comparable as the corporate parent that owns and consolidates vertical SaaS companies serving small and mid-market businesses, providing both a benchmark for SaaS roll-up strategy and a constraint on Priswing's independent growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Priswing social profiles
Digital presencePriswing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Priswing leadership team
Management profileNumber of profiles
Profiles1 record
Priswing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Priswing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Priswing
What does Priswing do?
Priswing is a SaaS platform that uses machine learning to predict golfer demand and automatically set optimal tee time prices for golf courses. The platform ingests historical tee sheet data, weather forecasts, booking pace, seasonality, and golfer behavior, then pushes price updates in real time to the customer's existing tee sheet software via integrations with 20+ platforms. The offering is packaged across tiers that combine dynamic pricing, business intelligence analytics, competitive benchmarking (Radar), and tee sheet fragmentation management (Gap Fill).
Is Priswing a public or private company?
Priswing is a private company. It is classified as corporate owned and is currently operating.
When was Priswing founded?
Priswing was founded in 2017. It employs 1 to 10 people.
Where is Priswing based?
Priswing is headquartered in New York, United States, in the North America region.
How does Priswing make money?
One revenue line is on record: saaS Subscription — Tiered Pricing Plans.
Who are Priswing's main competitors?
Direct peers on record are Beyond Pricing, Atomize, Duetto, PriceLabs and IDeaS (SAS). Lightspeed Golf is listed as a broad incumbent. Emerging players are Tagmarshal, Club Prophet Systems and ForeUp Software. Fullsteam Operations LLC is listed as an others.
Does Priswing have an API?
No public API is recorded for Priswing.