What NAIT does

NAIT (National Association of Independent Truckers), founded in 1981 and headquartered in Kansas City, Missouri, is a private membership-based trade association organized as NAIT, LLC that serves independent contractor truck drivers and small fleet owners across the United States. The organization aggregates approximately 15,000+ owner-operator members paying $11.00 per month in dues and distributes access to a curated portfolio of partner-provided benefits spanning commercial insurance (Occupational Accident, Non-Trucking Liability, Physical Damage, Workers' Compensation via IAT Insurance Group / TransGuard), fuel discounts (RTS Carrier Services, ~25 cents/gallon at 1,800+ locations), truck navigation (Trucker Path, 20% off), healthcare marketplace access (Truckers Healthcare), tax and bookkeeping services (ATBS, 18% off), air medical transport (AirMed International), roadside assistance, used truck purchasing (Arrow Truck Sales), and lifestyle discounts (National Car Rental, Hotels4Truckers).

NAIT's core technology is a self-serve benefits portal at www.naitconnect.com through which members access partner discounts and services; payment processing is handled through TransGuard's VelocityPayment system. There is no native mobile app, no public API, and no proprietary software platform — the technology layer is primarily a marketing and routing layer to third-party partner systems rather than a vertically integrated software stack.

The business model is a recurring subscription revenue model anchored on $11/month membership dues, supplemented by partner-channel economics (insurance commissions/overrides via IAT, referral revenue from fuel, healthcare, and ancillary services). Go-to-market is direct-to-consumer via the naitusa.com website, phone-based enrollment through NAIT Specialists (877-770-6248), event presence (Walcott Truckers Jamboree), and community engagement (Reddit r/Trucking, Cabover Chronicles blog, Wreaths Across America charitable partnership). David King serves as VP of Business Development. The organization employs 51-100 people and has no disclosed external funding, parent company, or M&A activity.

Name

NAIT

Legal name

NAIT, LLC

Website

https://naitusa.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

NAIT is a Kansas City-based membership trade association founded in 1981 serving 15,000+ independent owner-operator truckers in the U.S. through a $11/month subscription that aggregates partner-provided insurance, fuel, healthcare, tax, navigation, and lifestyle discounts into a single benefits bundle.

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: NAIT generates primary revenue through monthly membership dues at $11.00 per month. Members receive access to exclusive benefits, discounts, and insurance programs. The membership-based model provides recurring revenue while serving as an aggregator for member benefits from various partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

NAIT sells a monthly membership subscription ($11/month) to independent contractor truck drivers and small owner-operators, granting access to a curated portfolio of benefits including commercial insurance (Occupational Accident, Non-Trucking Liability, Physical Damage, Workers' Compensation), health and wellness coverage, fuel discount programs, business tools (tax filing, bookkeeping, used truck purchasing), navigation apps, roadside assistance, and lifestyle discounts. These benefits are delivered through long-standing partnerships with providers such as IAT Insurance Group, TransGuard, RTS Carrier Services, Trucker Path, AirMed International, ATBS, Arrow Truck Sales, and Hotels4Truckers, accessed primarily through the NAIT Connect portal.

Product overview

NAIT (National Association of Independent Truckers) is a membership-based benefits organization founded in 1981 for independent contractor small-business owners in the trucking industry. Rather than a unified software platform, NAIT offers a portfolio of membership benefits including insurance programs (Occupational Accident, Non-Trucking Liability, Physical Damage, Workers' Compensation), health and wellness coverage (ACA plans, dental/vision, telemedicine), business tools (fuel discounts, tax assistance, bookkeeping, used truck purchase programs), entertainment benefits (car rental, hotels, satellite TV), and emergency roadside assistance. These products are delivered through partnerships with third-party providers including RTS Carrier Services, Trucker Path, AirMed International, ATBS, Hotels4Truckers, and Arrow Truck Sales. Members pay $11/month in dues to access these benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• NAIT Membership Core membership subscription granting independent contractor truck drivers and owner-operators access to the full NAIT benefits portfolio, including insurance programs, health and wellness coverage, business tools, fuel discounts, entertainment benefits, and roadside assistance. Priced at $11 per month.
• NAIT Insurance Program Comprehensive commercial insurance coverage developed for owner-operators and independent contractors, including Non-Trucking Liability, Occupational Accident, Physical Damage, Workers' Compensation, and Passenger Accident Coverage. Distributed exclusively through NAIT via TransGuard/IAT Insurance Group account managers.
• Health and Wellness Benefits Healthcare benefits package including ACA insurance plans, Short-Term Medical, Guaranteed Acceptance Life and Disability Insurance, Accident and Critical Illness Insurance, Dental/Vision plans, Medicare Supplement marketplace, and Telemedicine services, delivered through the Truckers Healthcare partnership.
• Business Tools Business management services bundle including RTS fuel and factoring services, Form 2290 tax e-filing via Express Truck Tax, ATBS bookkeeping and tax preparation at 18% off the RUMBLESTRIP professional package, and the Arrow Truck Sales Prime Program with $1,000 off used truck pricing and a 6-month/50,000-mile warranty.
• AirMed International Membership Air medical transport and emergency medical evacuation membership offered at exclusive NAIT pricing—Individual Membership $225/year, Family Membership $325/year—delivered via the AirMed International partnership.
• Emergency Roadside Assistance 24/7 emergency roadside assistance for 18-wheelers across Canada and USA, delivered through the Roadside MASTERS partnership for NAIT members.
• Entertainment & Lifestyle Benefits Lifestyle discount bundle including National Car Rental at 15%+ off, Hotels4Truckers at 10–15% off with truck parking, discounted Satellite TV with 6-month interest-free financing, and floral/gift basket discounts.

Quantifiable outcome

• 25 cents per gallon diesel savings at over 1,800 locations nationwide through RTS fuel program
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Twelve partnerships are on record, tiered core, minor and flagship.

• IAT Insurance Group / TransGuardcoreStrategic or Co-development PartnerIAT Insurance Group has managed the NAIT/IAT Insurance program for over fifteen years. IAT provides insurance products for independent contractors, from single drivers with their own authority to fleets with over a thousand trucks. Scott Miller, Senior Vice President of IAT, manages the program serving over 300,000 independent truckers.
• RTS Carrier ServicescoreGTM or Marketing PartnerRTS provides fuel card options with any credit score, substantial diesel savings at over 3,500 locations nationwide. NAIT members access fuel discounts and factoring services through this partnership. Contact Dipti Bhakta at RTS for assistance.
• Trucker PathcoreTechnology or IntegrationNorth America's most comprehensive mobile app for truck drivers with over 1 million active users. NAIT members receive 20% discount on full suite of navigation and planning tools including truck stops, real-time parking, fuel prices, weigh station status, truck scales, and wash locations.
• AirMed InternationalminorGTM or Marketing PartnerAirMed provides medical transportation protection. NAIT members access air medical transport at exclusive discounts - Individual Membership $225, Family Membership $325. Contact Wes McAden, Director of Global Membership Sales.
• Hotels4TruckersminorGTM or Marketing PartnerNAIT members receive discounted hotel rates WITH TRUCK PARKING of 10% to 15% off. The platform helps find hotels accommodating full-size tractor-trailers.
• Roadside MASTERSminorGTM or Marketing Partner24/7 emergency roadside assistance within Canada and USA. NAIT members can sign up for coverage to stay protected on the road.
• ATBSminorStrategic or Co-development PartnerATBS provides tax filing, accounting, bookkeeping, and business solutions for owner-operators. NAIT members receive 18% discount on the RUMBLESTRIP professional package.
• Arrow Truck SalesminorGTM or Marketing PartnerNAIT Members can access the Arrow Truck Sales Prime Program with instant $1000 off truck price or $1000 toward first payment. Includes 6-month, 50,000-mile warranty on Prime-approved trucks.
• Wreaths Across AmericaflagshipStrategic or Co-development PartnerNAIT has contributed $50,000 annually to Wreaths Across America's trucking transportation fund. WAA honors fallen military service members by coordinating wreath-laying ceremonies at Arlington National Cemetery and over 1,700 participating cemeteries. The partnership began in 2016.
• Truckers HealthcarecoreGTM or Marketing PartnerTruckers Healthcare provides access to ACA insurance plans, short-term medical plans, guaranteed acceptance life and disability insurance, dental vision plans, Medicare supplement marketplace, and telemedicine services.
• National Car RentalminorGTM or Marketing PartnerNAIT members receive 15% or more discount through National Car Rental for personal and business vehicle rentals.
• Women In TruckingminorStrategic or Co-development PartnerNAIT is a proud Corporate Member of Women In Trucking, an organization created for both men and women involved in the trucking industry or seeking a career in trucking. Nearly one out of fourteen workers are employed in jobs supporting the transportation industry.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• DAT Freight & Analytics: DAT operates load boards, freight analytics, and factoring services widely used by owner-operators. Adjacent to NAIT's benefits bundle (especially RTS fuel/factoring) and competes for the same operator wallet on freight matching and financial services.
• Truckstop.com: Truckstop.com is a load board and freight marketplace serving carriers and brokers. Comparable owner-operator customer base, with adjacent factoring, fuel card, and insurance offerings that overlap NAIT's RTS and TransGuard partnerships.

Direct peers

• American Trucking & Business Services (ATBS): ATBS provides tax preparation, accounting, and business services to owner-operators - one of NAIT's core partner offerings (RUMBLESTRIP professional package). Competes for the same small-fleet/owner-operator wallet share on tax and bookkeeping services.
• Owner-Operator Independent Drivers Association (OOIDA): OOIDA is the largest U.S. trade association serving independent truckers and owner-operators, offering legislative advocacy, insurance, and member benefits. Directly comparable to NAIT in mission, audience, and benefits-aggregation model, though OOIDA is significantly larger and more advocacy-focused.
• TIE Marketplace (Truckers Insurance Exchange): TIE Marketplace is the healthcare and insurance aggregator serving truckers, partnered with NAIT as 'Truckers Healthcare'. Competes for the same insurance/benefits wallet on the independent trucking demographic, with overlapping ACA, supplemental, and telemedicine offerings.

Broad incumbents

• American Trucking Associations (ATA): ATA is the largest U.S. trucking industry trade association, representing motor carriers of all sizes. Broader and more carrier-focused than NAIT, but operates in the same association/membership space serving the trucking operator demographic.

Others

• RTS Carrier Services: RTS provides fuel cards, factoring, and credit services to trucking operators and is a core NAIT partner. Directly competes for the same fuel/factoring wallet and could be disintermediated if NAIT or another membership aggregator bundled direct.
• Trucker Path: Trucker Path is the largest trucker navigation app with 1M+ active drivers and is a current NAIT partner (20% discount). Comparable owner-operator audience; a potential competitor if it bundled its own benefits marketplace.

Regional players

• Truckload Carriers Association (TCA): TCA is a membership association for truckload carriers across North America. Similar association model to NAIT but skewed toward larger for-hire carriers rather than independent owner-operators.
• Women In Trucking Association: Non-profit association promoting women in trucking, with corporate members including NAIT. Comparable association/membership model focused on the trucking demographic, though with a narrower audience focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/naitusa
• Facebookfacebook.com/naitusa
• LinkedInlinkedin.com/company/national-association-of-independent-truckers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAIT