Made People AB
Made People AB (TRY Stockholm) is a Stockholm-based digital-first design agency with 8 specialists backed by TRY's 400+ creatives, delivering eCommerce, brand, and growth strategy services to enterprise and mid-market fashion and retail brands across the Nordics.
- Company typePrivate
- Founded2011
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Made People AB does
Made People AB, operating commercially as TRY Stockholm, is a Stockholm-based digital-first design agency founded in 2011 and operating as a subsidiary of the Norwegian agency group TRY. The studio delivers three integrated service pillars: eCommerce (built on Centra and Shopify platforms), Design & Brand (brand strategy, UI/UX, design systems, motion design, creative direction), and Strategy & Growth (digital transformation, conversion optimization, analytics, SEO, go-to-market planning). It serves enterprise and mid-market brands — particularly in fashion, activewear, and luxury retail — with named clients including Mini Rodini, Röhnisch, and OAS, several of which have generated Swedish Design Award Gold and German Design Award Gold recognition.
The agency operates with 8 specialists in Stockholm backed by TRY's 400+ creatives network, giving a boutique unit meaningful scale leverage. Its technology stack is partnership-driven rather than proprietary: certified agency status with Centra, Shopify Plus, Storyblok, and integration partnerships with Algolia, Voyado, Depict, eComID and Emfas. Go-to-market is direct enterprise sales through Calendly-scheduled intro calls and LinkedIn outreach, with the 2025 partnership with ABBY.WORLD explicitly positioning the studio as a 'Nordic powerhouse' combining creative and technical capabilities.
Revenue is generated through project-based and retainer professional services engagements; pricing is customized and not publicly disclosed. The studio has extended into thought-leadership IP via its annual AI Report (2025) and Agentic Commerce journal content. Distribution is regional Nordic with European reach, and marketing channels include organic LinkedIn, content marketing, client events, and platform partner co-marketing. The firm has no disclosed funding, no disclosed revenue figures, and no management-team disclosures in the available data.
Made People AB firmographics
Firmographics- Name
- Made People AB
- Website
- https://madepeople.se
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Made People AB (TRY Stockholm) is a Stockholm-based digital-first design agency with 8 specialists backed by TRY's 400+ creatives, delivering eCommerce, brand, and growth strategy services to enterprise and mid-market fashion and retail brands across the Nordics.
- Ownership category
- akta.pro rank
Made People AB industry classification
Industry- Product category
- Digital Design and eCommerce Agency Services
- NAICS
- Graphic Design Services (541430), Computer Systems Design and Related Services (54151)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Made People AB is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Made People AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Agency Services Revenue: Professional services revenue from eCommerce development, design & branding, and strategy & growth consulting. Services are delivered as project-based or retainer engagements for enterprise and mid-market brands.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Made People AB product offering
Product offeringCore offering
TRY Stockholm is a digital-first design agency that sells eCommerce, Design & Brand, and Strategy & Growth services to enterprise and mid-market brands. It delivers eCommerce implementations on Centra and Shopify Plus, brand strategy and digital design systems, and digital transformation services including conversion optimization, analytics, SEO, and go-to-market planning. Services are delivered as project-based or retainer engagements with no public pricing.
Product overview
TRY Stockholm is an award-winning Stockholm studio that operates as a digital-first design agency, offering three integrated service pillars: eCommerce (built on Centra and Shopify platforms), Design & Brand (covering brand strategy, digital design systems, UI/UX, motion design, and creative direction), and Strategy & Growth (digital transformation, conversion optimization, analytics, SEO, and go-to-market planning). The agency also publishes annual AI research reports and maintains partnerships with multiple technology platforms including Centra, Shopify, Storyblok, Algolia, Depict, Voyado, eComID, and Emfas. TRY Stockholm is backed by TRY's 400+ creatives and positions itself as combining creative excellence with technical innovation for cross-border brand success.
Differentiator
Problem solved
Functional benefit
Products and services
- eCommerce Services End-to-end eCommerce implementation and design services built on Centra and Shopify Plus, creating fast, scalable online stores with award-winning design for enterprise and mid-market brands.
- Design & Brand Services Brand strategy and digital design services covering brand identity, UI/UX, design systems, motion design, and creative direction to create cohesive experiences across all touchpoints for enterprise and mid-market brands.
- Strategy & Growth Services Digital transformation and sustainable growth consulting including digital strategy, conversion optimization, analytics, SEO, and go-to-market planning for enterprise and mid-market brands.
Companies that use Made People AB
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Made People AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature3 records
Made People AB partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- CentracoreCertified Centra agency partner providing eCommerce solutions built on the Centra platform
- ShopifycoreCertified Shopify Plus agency partner specializing in enterprise-level eCommerce implementations
- StoryblokcoreCertified Storyblok agency partner for headless CMS implementations and content management solutions
- ABBY.WORLDcoreStrategic partnership forming a Nordic powerhouse combining creative and technical capabilities. TRY Stockholm and ABBY.WORLD joined forces to create a stronger Nordic market offering
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Made People AB competitors and assessment
Company assessmentEmerging players
- Snask: Stockholm creative agency with strong brand identity and packaging work. Overlaps on the design and creative direction pillar for premium Nordic brands, though smaller and more creatively idiosyncratic.
Broad incumbents
- Dept Agency: Large global digital agency with a strong Nordic/Benelux footprint offering end-to-end digital, creative, and engineering services. Competes for the same enterprise and DTC brand mandates but at significantly greater scale.
- MediaMonks (S4 Capital): Global production and creative powerhouse with Scandinavian operations. Competes for upper-funnel creative and content production work for the same international brands TRY Stockholm targets.
- Edenspiekermann: European brand and digital design firm with offices in Amsterdam, Berlin, and other hubs. Competes for brand identity and digital design system engagements for international enterprise brands.
Direct peers
- Great Works: Award-winning Stockholm digital agency combining branding, design, and digital product work. Comparable in scale, geography, and service mix (brand + digital experience) for Nordic enterprise clients.
- Vaimo: Stockholm-based eCommerce agency specializing in Salesforce Commerce Cloud, Adobe Commerce, and Shopify Plus implementations. Closest direct competitor on the Shopify/Centra commerce-implementation side of TRY Stockholm's stack.
- North Kingdom: Swedish digital experience and creative agency with award-recognized work in interactive and branded experiences. Overlaps directly with TRY Stockholm's digital design systems and creative direction offering.
- B-Reel: Stockholm-headquartered creative and digital experience studio with strong brand, motion, and interactive capabilities. Comparable mix of award-winning creative work and digital product delivery for premium brands.
- Kurppa Hosk: Stockholm-based brand and design agency serving premium Nordic and international brands. Directly comparable as a Stockholm-headquartered creative shop targeting the same enterprise and DTC fashion/design-savvy clients.
Regional players
- Bold Scandinavia: Norwegian design and brand agency with Nordic reach. Comparable in creative capability and mid-market enterprise focus, but primarily Oslo-based rather than Stockholm.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Made People AB social profiles
Digital presenceMade People AB compliance and trust
Trust signalCompliance4 records
Made People AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made People AB leadership team
Management profileNumber of profiles
Made People AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made People AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made People AB
What does Made People AB do?
TRY Stockholm is a digital-first design agency that sells eCommerce, Design & Brand, and Strategy & Growth services to enterprise and mid-market brands. It delivers eCommerce implementations on Centra and Shopify Plus, brand strategy and digital design systems, and digital transformation services including conversion optimization, analytics, SEO, and go-to-market planning. Services are delivered as project-based or retainer engagements with no public pricing.
Is Made People AB a public or private company?
Made People AB is a private company. It is classified as corporate owned and is currently operating.
When was Made People AB founded?
Made People AB was founded in 2011. It employs 11 to 50 people.
Where is Made People AB based?
Made People AB is headquartered in Stockholm, Sweden, in the Europe region.
How does Made People AB make money?
One revenue line is on record: agency Services Revenue.
Who are Made People AB's main competitors?
Snask is listed as an emerging player. Broad incumbents are Dept Agency, MediaMonks (S4 Capital) and Edenspiekermann. Direct peers are Great Works, Vaimo, North Kingdom, B-Reel and Kurppa Hosk. Bold Scandinavia is listed as a regional player.
Does Made People AB have an API?
No public API is recorded for Made People AB.
What industry is Made People AB in?
Made People AB's product category is Digital Design and eCommerce Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 541430 and its SIC code is 7311.