What Medieinstitutet does

Medieinstitutet i Sverige AB (org.nr 5567019699) is a Swedish vocational higher education institution operating under the Yrkeshögskola (YH) framework, headquartered in Bromma, Stockholm, with physical campuses in Stockholm, Göteborg and Malmö, plus nationwide distance delivery. Founded in 2004 and now part of the Elevera group alongside sister school Travel Education Centre, the school delivers 20+ government-approved programs in media, communication, marketing, web development, IT security and adjacent disciplines, with roughly 35–40 seats per program and ~25–30% of each program structured as LIA (workplace learning) at 50+ named employer partners including TietoEVRY, Avaus and Amazing Society.

The core product is tuition-free, CSN-eligible YH education funded primarily by MYH (Myndigheten för yrkeshögskolan), with secondary revenue from corporate commissioned training (Uppdragsutbildningar) and supplementary EU co-funding. Curriculum is delivered by working industry practitioners rather than career academics, allowing rapid refresh around current employer tooling; the school has recently embedded generative AI tooling (ChatGPT, Synthesia et al.) across all programs and has added new 2026 intakes in Cybersecurity Engineer and L&D Specialist to extend beyond its media/communications heritage. A YH-Flex validation pathway allows working professionals to convert prior experience into accelerated credit.

The business model is structurally a B2G/B2C hybrid: students are the consumer (free tuition, CSN-funded stipends), while MYH is effectively the dominant payer via per-place grants, creating high single-payer revenue concentration despite broad student-side demand. Reported graduate outcomes of 9-in-10 employed within six months support the value proposition in student recruitment, and the Almega quality authorization (2019) differentiates the school from non-authorized YH providers in employer procurement decisions.

Name

Medieinstitutet

Legal name

Medieinstitutet i Sverige AB (org.nr 5567019699)

Website

https://medieinstitutet.se

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Medieinstitutet is a Swedish vocational higher education institution (YH) operating since 2004 with campuses in Stockholm, Göteborg and Malmö, delivering 20+ government-funded programs in media, marketing, IT and cybersecurity to roughly 700–800 students annually.

Ownership category

akta.pro rank

Product category

Vocational Higher Education

NAICS

Business Schools and Computer and Management Training (6114), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

akta.pro secondary industries

Online Learning Content & Course Publishing Platforms (BPAMAJAL), Productivity & Office Software Skills (EDAAAIAC)

Keywords

• Vocational higher education
• Digital media programs
• Web development training
• Cyber security education
• Digital marketing programs

Headquarters

HQ city

Bromma

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Swedish YH government funding (MYH): Primary revenue stream comes from Myndigheten för yrkeshögskolan (MYH) which approves and funds YH programs; education is free to students and CSN-eligible (Swedish student finance) - this is per-student public funding for the long YH-programs and short YH-courses delivered.
2. Corporate commissioned training (Uppdragsutbildningar): B2B revenue from companies purchasing tailored commissioned training (uppdragsutbildningar) for their staff, plus LIA-praktik partnerships where companies host students for paid workplace learning.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Core offering

Medieinstitutet is a Swedish vocational higher education institution (Yrkeshögskola, YH) offering tuition-free, CSN-eligible YH-programs in digital communication, web development, IT/cyber security, video production, UX design, and digital marketing. Each program combines classroom instruction with approximately 25-30% LIA (Lärande i arbete) workplace learning at partner companies, delivered across three Swedish campuses (Stockholm/Bromma, Göteborg, Malmö) and via distance learning.

Product overview

Medieinstitutet is a Swedish vocational higher education institution (Yrkeshögskola, YH) offering tuition-free, CSN-eligible programs in digital communication. Its core offering is a portfolio of long YH-programs (e.g., Cyber Security Engineer, Systemutvecklare .NET, Webbutvecklare inom e-handel, UX-designer, Digital Marketing Manager, Marketing Automation, Learning & Development Specialist, IT-säkerhetsanalytiker, Video Producer, Front End Developer, Fullstack Developer, Podcastproduktion, TV-Produktion, Digital kommunikatör, Professional Video Editor, Marknadskoordinator, Digital Content Designer, Digital Analytics, and Blockchainutvecklare), complemented by shorter Korta YH-kurser, customized Uppdragsutbildningar, the flexible YH-Flex pathway, and approximately one-third LIA-praktik (work-integrated learning) embedded in every long program. Each program combines school-based theory with the school's industry partnership network and is delivered either site-based in Stockholm, Göteborg, or Malmö, or as a distance program. All students receive free access to LinkedIn Learning, and the school operates with tillstånd (permit) from Myndigheten för yrkeshögskolan.

Differentiator

Problem solved

Functional benefit

Products and services

• TV-Produktion Two-year YH-program teaching students to plan, produce, and distribute moving image productions across genres. Site-based in Stockholm.
• Blockchainutvecklare YH-program teaching development and programming of blockchain-based systems. Distance-based.
• Digital Analytics 1.5-year YH-program providing specialist competence in digital analytics, training students in data-driven decision making and user behavior analysis. Offered in Stockholm and Malmö.
• Digital Content Designer Established YH-program combining creative design with modern technology, teaching students to design digital content. Offered in Malmö.
• Front End Developer YH-program for professional web development from idea to advanced websites across platforms. Distance-based.
• Podcastproduktion YH-program focused on podcast production as a profession, teaching storytelling, audio production, and content strategy. Site-based in Stockholm.
• Digital kommunikatör Broad YH-program teaching effective digital communication across different target groups. Distance-based.
• Professional Video Editor YH-program for those who want to work with storytelling using video, sound, and graphics. Site-based in Stockholm.
• Marknadskoordinator 60-week full-time YH-program (with 20 weeks LIA) training marketing coordinators who plan and organize marketing materials and activities. Site-based in Stockholm with a distance option starting January 2027.
• Digital Marketing Manager One of Sweden's broadest digital marketing programs, covering search marketing, digital advertising, content marketing, media planning, and campaign coordination. Offered in Stockholm, Göteborg, and Malmö with AI integrated throughout.
• Fullstack Developer 400 YH-poäng full-time distance program with about 4 physical meetings. Described as the only distance-based Fullstack Developer program in Sweden, with e-commerce focus.
• IT-säkerhetsanalytiker YH-program providing key competencies to identify, analyze, and prevent security threats, combining technical expertise with strategic thinking. Focus on incident handling, threat analysis, and risk assessment. Distance-based.
• Learning & Development Specialist YH-program teaching students to create strategic learning programs, lead projects, and use digital tools including AI for accurate and sustainable learning experiences. Combines learning strategy, production, pedagogy, AI, and change management. Distance-based.
• Marketing Automation 80-week full-time YH-program (with 24 weeks LIA) covering strategies, processes, and workflows in digital marketing. Includes Marketing Technology, Customer Journey mapping, Data analysis, and conversion optimization. Site-based in Stockholm with distance option.
• Systemutvecklare .NET 2-year (400 YH-poäng) full-time distance program teaching application and software system development with .NET and Node.js, including API development, database management, DevOps, and AI tools.
• UX-designer 2-year (400 YH-poäng) full-time distance program teaching design principles, prototype development, and user testing to create user-friendly digital solutions. Focus on how AI and machine learning are integrated into the design process.
• Video Producer 1.5-year (320 YH-poäng) full-time program teaching all parts of film production and how to effectively market films in digital media channels. Includes a dedicated AI course (Videoproduktion med AI). Site-based in Stockholm.
• Webbutvecklare inom e-handel 82-week full-time program (with 25 weeks LIA) providing specialist competence in web development and e-commerce. Teaches HTML5, CSS3, JavaScript, PHP, SQL, and e-commerce platform development with focus on backend. Site-based in Stockholm.
• Cyber Security Engineer 2-year (410 YH-poäng) full-time distance program covering security analysis, security design, risk management, Cloud security, DevSecOps, GDPR, NIS2, compliance, programming, and incident handling. Co-developed with Nixu AB, Atea AB, and Clavister AB.
• Korta YH-kurser (Short YH courses) Shorter vocational higher education courses. CSN-eligible. Application period opens June 3, 2026 for courses starting autumn 2026.
• Uppdragsutbildningar (Customized corporate training) Customized training offerings for companies, delivered in collaboration with industry. Quote-based pricing under multi-year arrangements.
• YH-Flex Flexible YH format for students with significant prior knowledge (approximately 50%) of a YH-program's content. Students can validate prior learning, skip certain courses, and still obtain a full YH degree. Available on certain programs only.

Quantifiable outcome

• 9 av 10 YH-graduate i arbete inom 6 månader
• +4 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability22 records

Feature5 records

Partnerships

42 partnerships are on record, tiered flagship and core.

• GoogleflagshipStrategic or Co-development PartnerGoogle is one of the prominently listed "Vi samarbetar med" (We collaborate with) brand partners on the Medieinstitutet homepage, signaling joint brand-association across digital/tech programs.
• MicrosoftflagshipStrategic or Co-development PartnerMicrosoft is a named homepage partner; the school also offers Microsoft 365 Education Plus to students and uses Microsoft Teams for distance lectures.
• SpotifycoreStrategic or Co-development PartnerSpotify is a named homepage collaboration partner, one of Sweden's flagship tech employers in Medieinstitutet's network.
• EssitycoreStrategic or Co-development PartnerEssity is a named homepage partner in the "Vi samarbetar med" list, providing brand/industry validation.
• KingcoreStrategic or Co-development PartnerKing (the gaming company behind Candy Crush) is a named homepage collaboration partner.
• MQcoreStrategic or Co-development PartnerMQ (Swedish fashion retailer) is a named homepage partner; relevant for Medieinstitutet's e-commerce and digital marketing programs.
• NexercoreStrategic or Co-development PartnerNexer (and Nexer Recruit) is a named homepage partner, plus explicitly co-developed the UX-designer program and appears in Systemutvecklare .NET partner list.
• Grebban Design ABcoreStrategic or Co-development PartnerGrebban Design AB is a listed homepage partner and explicitly a co-developer of the Webbutvecklare inom e-handel and Fullstack Developer programs.
• Gullers GruppcoreStrategic or Co-development PartnerGullers Grupp is a named homepage partner, also referenced as a co-developer of the UX-designer and Systemutvecklare .NET programs.
• Plejd ABcoreStrategic or Co-development PartnerPlejd AB is a listed homepage partner and explicitly co-developed the Webbutvecklare inom e-handel and Fullstack Developer programs.
• DobermancoreStrategic or Co-development PartnerDoberman (design/innovation firm) is a named homepage partner, supporting digital/UX and strategy programs.
• WestandercoreStrategic or Co-development PartnerWestander (PR agency) is a named homepage partner, relevant to communications and marketing programs.
• TietoEVRYflagshipStrategic or Co-development PartnerTietoEVRY (now Tietoevry) is a named co-developer of the Fullstack Developer and Systemutvecklare .NET programs; it also hired Medieinstitutet graduate Maria Cetinic as gränssnittsutvecklare directly from her LIA internship.
• Nixu ABcoreStrategic or Co-development PartnerNixu AB is a named co-developer of both the Cyber Security Engineer and IT-säkerhetsanalytiker YH-programs, contributing to the cybersecurity curriculum.
• Atea ABcoreStrategic or Co-development PartnerAtea AB is a named co-developer of the Cyber Security Engineer YH-program, contributing industry expertise to the curriculum.
• Clavister ABcoreStrategic or Co-development PartnerClavister AB is a named co-developer of both the Cyber Security Engineer and IT-säkerhetsanalytiker programs, contributing cybersecurity product expertise.
• VaimocoreStrategic or Co-development PartnerVaimo is a named co-developer of the Webbutvecklare inom e-handel program, contributing e-commerce platform expertise.
• Nordic Web TeamcoreStrategic or Co-development PartnerNordic Web Team is a named co-developer of the Webbutvecklare inom e-handel program, contributing web development industry expertise.
• HM (H&M)coreStrategic or Co-development PartnerHM is a named co-developer of the Digital Marketing Manager YH-program, contributing retail/e-commerce digital marketing expertise.
• Orkla FoodscoreStrategic or Co-development PartnerOrkla Foods is a named co-developer of the Digital Marketing Manager YH-program, contributing FMCG/CPG digital marketing expertise.
• ComprendcoreStrategic or Co-development PartnerComprend is a named co-developer of both the Digital Marketing Manager and UX-designer programs.
• Röda Korset (Red Cross Sweden)coreStrategic or Co-development PartnerRöda Korset is a named co-developer of the Learning & Development Specialist YH-program.
• Handelsbanken ABcoreStrategic or Co-development PartnerHandelsbanken is a named co-developer of the Learning & Development Specialist YH-program, contributing financial-services L&D expertise.
• Atlas CopcocoreStrategic or Co-development PartnerAtlas Copco is a named co-developer of the Learning & Development Specialist YH-program.
• Electrolux ABcoreStrategic or Co-development PartnerElectrolux is a named co-developer of the Learning & Development Specialist YH-program.
• Mentimeter ABcoreStrategic or Co-development PartnerMentimeter is a named co-developer of the Learning & Development Specialist YH-program, providing interactive presentation tool expertise.
• Sveriges RadiocoreStrategic or Co-development PartnerSveriges Radio is a named co-developer of the Learning & Development Specialist YH-program, providing public-broadcasting L&D expertise.
• Polismyndigheten (Swedish Police Authority)coreStrategic or Co-development PartnerPolismyndigheten is a named co-developer of the Learning & Development Specialist YH-program.
• Volvo Cars Sverige ABcoreStrategic or Co-development PartnerVolvo Cars is a named co-developer of the Fullstack Developer YH-program, contributing enterprise-scale software development expertise.
• Göteborgs UniversitetcoreStrategic or Co-development PartnerGöteborgs Universitet is a named homepage collaboration partner, representing academic-industry bridging for Medieinstitutet's YH programs.
• Sopra Steria SwedencoreStrategic or Co-development PartnerSopra Steria Sweden is a named co-developer of the Systemutvecklare .NET YH-program.
• Consid ABcoreStrategic or Co-development PartnerConsid AB is a named co-developer of the Systemutvecklare .NET program, and also participates in the Cyber Security Engineer and IT-säkerhetsanalytiker programs.
• One.comcoreStrategic or Co-development PartnerOne.com (web hosting) is a named homepage collaboration partner.
• Le PactecoreStrategic or Co-development PartnerLe Pacte is a named homepage partner.
• EstrellacoreStrategic or Co-development PartnerEstrella (Swedish snack brand) is a named homepage collaboration partner.
• StendahlscoreStrategic or Co-development PartnerStendahls is a named homepage partner (Gothenburg-based communications agency).
• Epiroc Rock Drills ABcoreStrategic or Co-development PartnerEpiroc is a named co-developer of the IT-säkerhetsanalytiker program (and Cyber Security Engineer), contributing industrial cybersecurity expertise.
• BBDO NordicscoreStrategic or Co-development PartnerBBDO Nordics is a named co-developer of the UX-designer YH-program, contributing global advertising/digital agency expertise.
• Columbus Sweden ABcoreStrategic or Co-development PartnerColumbus Sweden AB is a named co-developer of the UX-designer YH-program.
• YrkeshögskoleförbundetcoreStrategic or Co-development PartnerYrkeshögskoleförbundet - Swedish YH trade association; logo displayed on homepage indicates Medieinstitutet's membership and participation in YH policy/standards work.
• AlmegacoreImplementation/ SI/ Consulting PartnerAlmega - Swedish employer and industry federation that has quality-authorized Medieinstitutet ("Almega Kvalitetsauktoriserad") - this is the certifying/auditing body for the school's quality mark.
• Myndigheten för yrkeshögskolan (MYH)flagshipOthersMYH is the Swedish National Agency for Higher Vocational Education; all Medieinstitutet YH-program and korta YH-kurser are operated under MYH permit and largely funded by MYH. Medieinstitutet is a regulated YH provider in this public-private partnership.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nackademin: One of Sweden's largest and best-known private YH schools, offering a similar portfolio of technology, digital, and creative vocational programs. Direct competitor for Medieinstitutet's cyber, .NET, UX, and digital marketing YH-programs in the same Swedish market.
• Novare (Novare Potential / Novare Education): Swedish education and staffing group with vocational training programs and YH offerings in IT and business. Competes with Medieinstitutet for adult reskilling demand, especially via Omställningsstudiestöjd and YH-Flex-style pathways.
• YrkesAkademin (YA): Major Swedish YH provider with nationwide campuses and a broad vocational program catalog overlapping with Medieinstitutet's IT, digital marketing, and media offerings. Operates under the same MYH regulatory framework and competes for the same applicant pool.
• Chas Academy: Swedish YH school specializing in IT, software development, and cybersecurity programs. Closely comparable to Medieinstitutet's Fullstack, .NET, and Cyber Security Engineer tracks and competes for the same employer-partner mindshare in Stockholm/Sweden.
• Hyper Island: Sweden-based digital and creative education provider offering programs in digital business, UX, and content creation. Comparable target audience (career-changers and professionals) and overlapping curriculum areas with Medieinstitutet's digital communication and L&D programs.
• Lexicon (Lexicon Education): Swedish YH provider focused on digital and creative vocational education (web development, digital design, e-commerce). Direct overlap with Medieinstitutet's Frontend, UX, and e-commerce programs under the same MYH funding model.
• Tekniska Institutet (Technical Institute): Long-established Swedish corporate and vocational training provider offering uppdragsutbildningar and YH-style programs in IT and technology. Direct competitor in B2B commissioned training and in several IT/security YH programs.

Broad incumbents

• Folkuniversitetet: Large Swedish adult and continuing education provider affiliated with universities, offering a broad range of professional, digital, and creative courses. Overlaps with Medieinstitutet on adult digital skills training and corporate commissioned programs.

Others

• Coursera / edX (as global L&D benchmark): Global online learning platforms relevant as indirect competitors and as ecosystem peers (Medieinstitutet already partners with LinkedIn Learning). Not a direct YH competitor but benchmarks the online/self-directed alternative that can substitute for some distance-program demand.

Emerging players

• Codedex (and similar Swedish code bootcamps): Coding/tech bootcamps and accelerated programs targeting the same entry-level developer segment as Medieinstitutet's Fullstack and Frontend YH programs, but typically shorter and not MYH-funded - complements or substitutes depending on learner profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medieinstitutet
• LinkedInlinkedin.com/company/medieinstitutet
• Instagraminstagram.com/medieinstitutet/?hl=sv
• Xx.com/Medieinstitutet

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medieinstitutet