Easyupdate

What Easyupdate does

Easyupdate AS is a Norwegian provider of point-of-sale, appointment scheduling, and online booking software for the hair and beauty salon industry. Founded in 2003 and headquartered in Haugesund with employees in Bergen and Eastern Norway (Østlandet), the company serves more than 1,000 active salon customers nationwide. It operates as a total solution provider (totalleverandør), combining hardware (POS terminals, Verifone payment terminals, barcode scanners, receipt printers, cash drawers) with software under monthly subscription packages. Easyupdate is a subsidiary of EG Group (EG A/S), one of Scandinavia's largest technology solution providers, and shares EG's data protection and compliance infrastructure.

The product portfolio is anchored by Easykasse (POS) and Timebok (scheduling/calendar), with add-on modules including Timebestilling (24/7 online booking via the ledigtime.no portal), Easysky (cloud-based accounting and reporting), Nettsider (mobile-responsive website builder with integrated booking), and Betalingsterminal (Verifone payment hardware). The platform is cloud-based and accessible from any device, with automatic data transfer integrations to the dominant Norwegian accounting systems (Visma eAccount/Business/DI/Mamut, Tripletex, UniEconomy, PowerOffice Go, 24SevenOffice) and payment providers (Verifone, Nets, Vipps). In 2025, Easyupdate merged with Timma, another Norwegian beauty and wellness software provider on a more modern technology stack, to accelerate product development, improve user experience, and combine the teams of both companies.

The business model is primarily subscription-based, with bundled hardware-and-software packages priced at 690 NOK/month (small package) and 999 NOK/month (large package) plus separate pricing for payment terminals and websites. Go-to-market is direct sales-led: a website price calculator feeds inbound leads to a sales team that engages prospects directly, supplemented by customer testimonials and a Facebook presence. Support is delivered primarily by phone, with an online help portal featuring video tutorials. The company self-attests GDPR compliance and alignment with ISO 27001/2 security standards. Easyupdate won the Gaselleprisen growth award three consecutive years (2013-2015) and has not disclosed external funding rounds, consistent with its current status as a privately held EG Group subsidiary.

Name

Easyupdate

Legal name

Easyupdate AS

Website

https://easyupdate.no

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Easyupdate AS is a Norwegian provider of cloud-based POS, appointment scheduling, online booking, and payment terminal solutions for hair and beauty salons. It serves over 1,000 salons across Norway and merged with Timma in 2025 as an EG Group subsidiary.

Ownership category

akta.pro rank

Product category

Salon Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industries

Appointment Reservations (Spa, Salon, Wellness) (HSACALAK), Point-of-Sale (POS) & On-Property Commerce (THALACAI)

Keywords

• Salon POS system
• Online booking software
• Appointment scheduling
• Cloud accounting integration
• Payment terminal solutions

Headquarters

HQ city

Haugesund

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Equipment Rental Packages: Monthly rental of POS hardware packages including Touch PC, customer screen, barcode scanner, receipt printer, electronic cash drawer.
2. Software Subscriptions: Recurring subscription fees for kassesystem, timebok, online booking, and cloud solutions. All-in-one solutions for salon management.
3. Website Services: Mobile-optimized websites for salons with online booking capability, sold as part of package solutions.
4. Payment Terminal Hardware: Payment terminals available for rent or purchase, supporting Ethernet, chip cards, contactless NFC, and magnetic stripe.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Easyupdate develops and sells a complete salon management suite for hair and beauty salons, centered on a point-of-sale (POS) cash register system and an internet-based appointment scheduling (Timebok) platform. The offering is delivered as bundled subscription packages that also include cloud-based accounting (Easysky), online booking via ledigtime.no, mobile-responsive websites, payment terminals, and hardware equipment packages for salon point-of-sale setups.

Product overview

Easyupdate offers a unified suite of salon management products centered around Easykasse (POS/cash register) and Timebok (appointment scheduling), supplemented by modular add-ons including Timebestilling (online booking via ledigtime.no), Easysky (cloud-based reporting and accounting integration), Nettsider (responsive website builder), Betalingsterminal (payment hardware), and Pakkeløsninger (bundled hardware packages). The products are designed to integrate with each other: Timebok appointments automatically sync to Easykasse for billing, and Easysky aggregates financial data from the POS for accountants. The company merged with Timma in 2025 to expand onto a modern, more scalable platform.

Differentiator

Problem solved

Functional benefit

Brands

• Easysky: Cloud-based accounting solution integrated directly with the POS system, providing salons and accountants access to key figures and reports.
• Easy Timebestilling
• Easy Timebok
• Easykasse

Products and services

• Easykasse (Kassesystem) Point-of-sale (POS) and cash register system tailored for hair and beauty salons, including customer management, end-of-day reconciliation, accounting reports, and inventory tracking. Available as a subscription-based product targeting salon owners.
• Timebok Internet-based appointment booking and scheduling system with shift planning, calendar management, SMS campaign tools, and integrated customer records, accessible on all devices. Functions as a personal calendar for hair and beauty salons.
• Timebestilling Online appointment booking service accessible to customers 24/7 via the ledigtime.no portal, integrating with the Timebok system. Supports staff-specific and treatment-specific booking rules with a mobile-friendly interface.
• Easysky (Skyløsning) Cloud-based business system providing real-time access to key metrics and reports for both salon owners and accountants, with role-based access and automatic integration with accounting systems (Visma, Tripletex, UniEconomy, PowerOffice Go).
• Nettsider Mobile-responsive website builder for salons, with online appointment booking, customizable design, and a self-service admin panel integrated with the timebooking system.
• Betalingsterminal Verifone payment terminal (VX 820) for salons, available for rent or purchase; supports Ethernet connectivity, chip card and contactless (NFC) payments, color touchscreen, and receipt printing.
• Pakkeløsninger (Utstyrspakker) Bundled hardware packages for salon point-of-sale setup; the large package (999 NOK/month) includes a touch PC, customer display, barcode scanner, receipt printer, and electronic cash drawer; the small package (690 NOK/month) includes an all-in-one receipt printer and cash drawer with a laptop.

Quantifiable outcome

• Salons report increased bookings through online booking channel
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• TimmacoreStrategic or Co-development Partner · 1 January 2025In 2025, Easyupdate and Timma merged to create the best and most future-oriented platform for beauty and wellness. The merger combines competencies, experience, and people from both companies to create a stronger solution for customers.
• VismacoreTechnology or IntegrationAutomatic data transfer integration with multiple Visma products including Visma eAccount, Visma Business, Visma DI, and Visma Mamut. Part of core accounting integrations.
• TripletexcoreTechnology or IntegrationAutomatic transfer integration with Tripletex accounting software.
• UniEconomycoreTechnology or IntegrationAutomatic transfer integration with UniEconomy accounting software.
• PowerOffice GocoreTechnology or IntegrationAutomatic transfer integration with PowerOffice Go accounting software.
• VerifonecoreTechnology or IntegrationPayment terminal solution partner providing Verifone VX 820 terminals for salon payment processing.
• NetscoreTechnology or IntegrationPayment solutions partner providing Nets payment infrastructure for card processing.
• VippscoreTechnology or IntegrationPayment solutions partner providing Vipps mobile payment integration for salon transactions.
• EG Group (EG-konsernet)coreStrategic or Co-development PartnerEasyupdate is part of the EG Group, one of Scandinavia's largest providers of technology solutions to private and public sectors. EG Group is headquartered in Denmark with operations across Scandinavia.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fresha: Leading global salon, spa, and wellness booking marketplace with integrated POS and payments. Targets the same hair and beauty SMB segment as Easyupdate, often via a freemium model that pressures vertical specialists on price.
• Treatwell: European beauty booking platform operating in Norway, providing online booking, salon software, and a consumer marketplace. Directly overlaps with Easyupdate's booking and salon-management product set in the Norwegian market.
• Timma: Direct Norwegian peer in salon booking and management software, which merged with Easyupdate in 2025. Operates the same core vertical (hair and beauty salons in Norway) with very similar products: online booking, POS, calendar, and salon management — making it the most directly comparable competitor.
• Salonized: Dutch salon management software offering POS, online booking, appointments, and client management for hair and beauty salons. Closely comparable vertical-specialist SaaS model to Easyupdate, focused on European SMB salons.
• Phorest Salon Software: Vertical salon and spa management platform with online booking, POS, staff management, and marketing tools. Serves the same hair and beauty SMB customers as Easyupdate, primarily across Europe and North America.
• Vagaro: All-in-one salon, spa, and fitness business management software with booking, POS, payments, and marketing. Directly comparable to Easyupdate's bundled POS + booking + payments offering for beauty and wellness SMBs.
• Booksy: Global salon and beauty booking platform with strong SMB market presence. Competes head-to-head with Easyupdate's Timebestilling and Easykasse offering online booking, POS, and payment tools to hair and beauty salons.
• Shortcuts Software: Salon and spa management software for hair, beauty, and barber businesses, with booking, POS, client management, and marketing. Closely comparable vertical-specialist product set targeting the same SMB salon segment.

Broad incumbents

• Mindbody: Large, established wellness and beauty software platform offering booking, POS, payments, and marketing. Overlaps with Easyupdate's core features but targets a broader wellness/fitness market at larger SMB and mid-market scale.
• Square Appointments: Square's vertical booking product built on top of its general-purpose POS and payments platform. Competes with Easyupdate on POS + online booking for salons, leveraging Square's hardware and payment-rail advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/easyupdate
• LinkedInlinkedin.com/company/easyupdate-as

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easyupdate