Chicken Cyclekit
Chicken CycleKit is a privately held UK cycling products distributor founded in 1919, operating dual B2C and B2B e-commerce channels as official UK distributor for over 40 cycling brands serving consumers and independent bicycle dealers.
- Company typePrivate
- Founded1919
- HeadquartersLeighton Buzzard, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Chicken Cyclekit does
Chicken CycleKit is a privately held UK-based cycling products distributor and e-commerce retailer founded in 1919, claiming over 100 years of heritage in the UK cycling market. The company operates a dual-channel model: a direct-to-consumer website (chickencyclekit.co.uk) selling bikes, frames, components, clothing, accessories, nutrition, and tools to individual cyclists, and a separate trade-only B2B portal (chickenb2b.co.uk) supplying independent UK bicycle dealers at wholesale prices. It is the official UK distributor for over 40 cycling brands spanning premium road, gravel, MTB, e-bike, apparel, footwear, nutrition, and workshop tools categories.
Chicken Cyclekit firmographics
Firmographics- Name
- Chicken Cyclekit
- Legal name
- Chicken CycleKit
- Website
- https://chickencyclekit.co.uk
- Company type
- Private
- Founded year
- 1919
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chicken CycleKit is a privately held UK cycling products distributor founded in 1919, operating dual B2C and B2B e-commerce channels as official UK distributor for over 40 cycling brands serving consumers and independent bicycle dealers.
- Ownership category
- akta.pro rank
Chicken Cyclekit industry classification
Industry- Product category
- Cycling Products Distribution and Retail
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Cycling & Micromobility Products Distribution (CRAOAJAF), Bike Parts & Components Retail (CRAMAHAB), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Chicken Cyclekit is headquartered
LocationHeadquarters
- HQ city
- Leighton Buzzard
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Chicken Cyclekit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consumer E-commerce Retail: Direct sales of bikes, components, clothing, nutrition, and accessories to individual consumers through their retail website. Products are sold at listed retail prices with free delivery over £40.
- Trade/B2B Distribution: B2B sales to bicycle shops and dealers through their separate trade website (chickenb2b.co.uk), supplying bikes and components at trade prices.
- Outlet/Clearance Sales: Clearance sales of bikes, frames, components, accessories, clothing, and tools through their outlet section, offering discounted products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for bikes, components, clothing and accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Chicken Cyclekit product offering
Product offeringCore offering
Chicken CycleKit is the official UK distributor and retailer of cycling products, supplying bikes, components, clothing, accessories, tools, and nutrition from leading cycling brands. The business operates two distinct channels: a consumer-facing online store (chickencyclekit.co.uk) for individual cyclists and a separate trade portal (chickenb2b.co.uk) for trade accounts, supported by telephone ordering from its Stoke-on-Trent base.
Product overview
Chicken Cyclekit is a UK-based official distributor for cycling equipment, operating as a B2C e-commerce platform and B2B trade portal. The company offers a comprehensive cycling product portfolio spanning multiple sub-brands: road, gravel, and e-bikes from Basso, Cinelli, and Wilier; Campagnolo components and wheels including Bora, Hyperon, and wireless groupsets (Super Record, Record, Chorus); Ale Clothing cycling apparel; DMT Shoes knit footwear; Enervit sports nutrition; Burley trailers; and professional workshop tools from KNIPEX, Cyclus Tools, and Columbus components. The offering covers the full cycling ecosystem from complete bikes and frames to individual components, clothing, accessories, nutrition, and maintenance tools. The company has over 100 years of heritage since 1919 and serves both retail consumers and trade customers through separate platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycles Complete bikes from distributed cycling brands (including Basso Bikes), sold to individual consumers via the consumer storefront and supplied wholesale to trade accounts via the B2B portal.
- Bike Components Cycling drivetrain and component parts from leading brands such as Shimano, Campagnolo, and SRAM, plus wheels, frames, tyres, and tubes, distributed to both retail and trade customers.
- Cycling Clothing Cycling apparel including jerseys, bib shorts, jackets, base layers, and socks from brands such as Ale Clothing, supplied via the consumer website and the B2B trade portal.
- Cycling Accessories Cycling accessories including helmets, gloves, lights, locks, and related items from brands such as MET and Abus, sold to consumers and supplied to trade buyers.
- Cycling Tools Bicycle maintenance and workshop tools for cyclists and trade workshops, distributed alongside other cycling product categories.
- Cycling Nutrition Cycling nutrition products (energy, hydration, and recovery lines), distributed to consumers and trade buyers alongside bikes, components, apparel, accessories, and tools.
Companies that use Chicken Cyclekit
Customer profileSegments2 records
Ideal customer profiles2 records
Chicken Cyclekit technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Chicken Cyclekit partnerships and signals
Strategic signalPartnerships
40 partnerships are on record, tiered core and minor.
- Ale ClothingcoreOfficial UK Distributor for Ale Clothing, an Italian cycling apparel brand. Chicken CycleKit distributes Ale's full range of cycling clothing including jerseys, bibshorts, jackets, and accessories.
- Basso BikescoreOfficial UK Distributor for Basso Bikes, an Italian cycling brand creating bikes since 1977. Distributes road bikes, gravel bikes, and e-bikes.
- BurleycoreOfficial UK Distributor for Burley, a leading manufacturer of bike trailers, child seats, and cargo solutions since 1978.
- CampagnolocoreOfficial UK Distributor for Campagnolo, a premier Italian cycling component manufacturer known for wheels, groupsets, and drivetrain components.
- CinellicoreOfficial UK Distributor for Cinelli, a historic Italian cycling brand established in 1947 known for innovative bikes and components.
- ClarkscoreOfficial UK Distributor for Clarks Cycle Components, a UK-based brand delivering dependable braking and control systems.
- ColumbuscoreOfficial UK Distributor for Columbus, the world leading manufacturer of high-precision steel tubes and carbon bicycle forks since 1919.
- Cyclus ToolsminorOfficial UK Distributor for Cyclus Tools, professional workshop tools for frame prep and wheelbuilding.
- DatatagminorOfficial UK Distributor for Datatag, a multi-layered security marking system for protecting bicycles and components.
- Deda ElementicoreOfficial UK Distributor for Deda Elementi, an Italian brand known for handlebars, stems, seatposts, and wheels, supplying pro tour teams.
- DMT ShoescoreOfficial UK Distributor for DMT Shoes, an Italian cycling footwear brand known for innovative knit shoe technology worn by Tadej Pogačar.
- DRCminorOfficial UK Distributor for DRC, a manufacturer of bicycle rims including E-bike, mountain bike, and road rims.
- EBCcoreOfficial UK Distributor for EBC, the world's leading high performance brake pad manufacturer, proud to manufacture brake pads in the UK.
- EnervitcoreOfficial UK Distributor for Enervit, Italy's number 1 nutrition brand established in 1976, specializing in endurance sports supplements.
- FlingerminorOfficial UK Distributor for Flinger, a UK brand since 1989 specializing in mudguards designed for British weather with 5-year warranty.
- KMCcoreOfficial UK Distributor for KMC, the world's largest manufacturer of bicycle chains for road, gravel, MTB, and other bike types.
- KNIPEXcoreOfficial UK Distributor for KNIPEX, a German manufacturer of precision pliers and cutters trusted by professional mechanics worldwide.
- LookcoreOfficial UK Distributor for Look, a French cycling component manufacturer known for pedals, pedals with power meters, and handlebars.
- MagenecoreOfficial UK Distributor for Magene, a cycling technology brand specializing in cycle computers, smart lights, and power meters.
- MaviccoreOfficial UK Distributor for Mavic, a historic French cycling brand known for wheels, tyres, and components with trained specialist support.
- MichecoreOfficial UK Distributor for Miche, an Italian cycling components brand certified through their programme for quality components.
- PembreeminorOfficial UK Distributor for Pembree, a brand producing sustainable and durable cycling components.
- PeruzzominorOfficial UK Distributor for Peruzzo, an Italian manufacturer of bike racks and carriers.
- PinheadminorOfficial UK Distributor for Pinhead, a brand specializing in bicycle security components.
- PletscherminorOfficial UK Distributor for Pletscher, a Swiss manufacturer of kickstands and luggage carriers.
- PrologocoreOfficial UK Distributor for Prologo, an Italian saddle manufacturer offering the MyOwn Fitment custom fitment programme.
- RWDminorOfficial UK Distributor for RWD, a brand of bicycle components and tools.
- RydeminorOfficial UK Distributor for Ryde, a historic Dutch rim manufacturer known for quality bicycle rims.
- SapimcoreOfficial UK Distributor for Sapim, a Belgian manufacturer of high-quality spokes for bicycle wheels.
- SchwalbecoreOfficial UK Distributor for Schwalbe, a leading German tyre manufacturer for bicycles, including standard and Impac brand tyres.
- Scicon SportscoreOfficial UK Distributor for Scicon Sports, an Italian brand specializing in bike bags, cases, and sports luggage.
- SunracecoreOfficial UK Distributor for Sunrace, a Taiwanese manufacturer of cassettes, shifters, and drivetrain components.
- Superior Rock MachinecoreOfficial UK Distributor for Superior Rock Machine, a Czech bike manufacturer known for quality mountain and trekking bikes.
- TA SpecialitesminorOfficial UK Distributor for TA Specialites, a French manufacturer of chainsets, cranks, and chainrings.
- TifosicoreOfficial UK Distributor for Tifosi, an Italian cycling sunglasses and eyewear brand.
- UrsusminorOfficial UK Distributor for Ursus, an Italian manufacturer of mudguards, kickstands, and bike accessories.
- VeloxminorOfficial UK Distributor for Velox, a brand of performance cycling tyres and tubeless solutions.
- Wera ToolscoreOfficial UK Distributor for Wera Tools, a German manufacturer of premium hand tools including hex keys and screwdrivers.
- WiliercoreOfficial UK Distributor for Wilier, an Italian cycling brand known for road bikes, gravel bikes, and e-bikes.
- ZefalcoreOfficial UK Distributor for Zefal, a historic French brand specializing in mudguards, bottle cages, and accessories.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Chicken Cyclekit competitors and assessment
Company assessmentDirect peers
- Bike24: Germany-headquartered pan-European cycling etailer distributing bikes, components, apparel, and accessories from hundreds of brands. Comparable as a multi-brand European cycling distributor now expanding into the UK market, leveraging similar brand relationships.
- Ribble Cycles: UK-based direct-to-consumer bike brand and retailer selling road, gravel, and e-bikes with custom build options. Like Chicken CycleKit, Ribble operates a UK-centric e-commerce platform with a broad component and accessory offering, though it complements this with its own proprietary bike frames.
- Merlin Cycles: UK-based online cycling retailer offering bikes, components, clothing, and accessories from multiple brands. Directly comparable to Chicken CycleKit's consumer D2C model with overlapping premium European brand distribution.
- Planet X: UK cycling retailer selling own-brand bikes, components, accessories, and apparel online. Comparable to Chicken CycleKit as a UK-only multi-category cycling etailer with a wide product range targeted at enthusiasts and racing cyclists.
- Sigma Sports: UK cycling retailer combining a physical flagship store with a strong e-commerce platform, distributing premium road, gravel, and triathlon brands. Direct peer given the similar premium brand portfolio and UK-only operating geography.
- Evans Cycles: Long-established UK cycling retailer with physical stores and online presence, now under Frasers Group ownership. Direct competitor in UK cycling retail with overlapping brand portfolio across road, gravel, MTB, and e-bikes.
- Wiggle (Frasers Group): Historic UK cycling and triathlon etailer, currently operating under Frasers Group ownership, selling bikes, components, apparel, and accessories across multiple premium brands. Closest UK D2C competitor to Chicken CycleKit's consumer website in terms of category breadth and audience.
- Rutland Cycling: UK cycling retailer with multiple physical stores and an e-commerce site covering road, gravel, e-bikes, and family cycling. Similar multi-channel UK position to Chicken CycleKit though with a heavier bricks-and-mortar footprint.
- Hargroves Cycles: Established UK cycling retailer with both physical stores and online channels selling bikes, components, clothing, and accessories. Comparable to Chicken CycleKit as a UK specialist retailer with a multi-brand premium product offering.
Broad incumbents
- Halfords: UK high-street retailer of cycling, motoring, and leisure products, with a large cycling category selling bikes, components, and accessories. Comparable as a UK cycling retailer but operating at much larger scale and broader category scope than Chicken CycleKit's specialist focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Chicken Cyclekit social profiles
Digital presenceChicken Cyclekit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chicken Cyclekit leadership team
Management profileNumber of profiles
Chicken Cyclekit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chicken Cyclekit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chicken Cyclekit
What does Chicken Cyclekit do?
Chicken CycleKit is the official UK distributor and retailer of cycling products, supplying bikes, components, clothing, accessories, tools, and nutrition from leading cycling brands. The business operates two distinct channels: a consumer-facing online store (chickencyclekit.co.uk) for individual cyclists and a separate trade portal (chickenb2b.co.uk) for trade accounts, supported by telephone ordering from its Stoke-on-Trent base.
Is Chicken Cyclekit a public or private company?
Chicken Cyclekit is a private company. It is classified as unknown and is currently operating.
When was Chicken Cyclekit founded?
Chicken Cyclekit was founded in 1919. It employs 11 to 50 people.
Where is Chicken Cyclekit based?
Chicken Cyclekit is headquartered in Leighton Buzzard, United Kingdom, in the Europe region.
How does Chicken Cyclekit make money?
Three revenue lines are on record. Consumer E-commerce Retail is the primary driver. The others are trade/B2B Distribution and outlet/Clearance Sales.
Who are Chicken Cyclekit's main competitors?
Direct peers on record are Bike24, Ribble Cycles, Merlin Cycles, Planet X, Sigma Sports, Evans Cycles, Wiggle (Frasers Group), Rutland Cycling and Hargroves Cycles. Halfords is listed as a broad incumbent.
Does Chicken Cyclekit have an API?
No public API is recorded for Chicken Cyclekit.
What industry is Chicken Cyclekit in?
Chicken Cyclekit's product category is Cycling Products Distribution and Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAOAJAF, Cycling & Micromobility Products Distribution. Its NAICS code is 336991 and its SIC code is 3751.