All Choice Insurance Group

What All Choice Insurance Group does

All Choice Insurance Group is a privately-held independent insurance agency headquartered in Vestavia Hills, Alabama (Birmingham metropolitan area), serving customers across Alabama, Georgia, and Tennessee. The firm employs approximately 10 staff, led by President Keeley Moore, and operates as a non-captive agency distributing policies from more than 15 admitted insurance carriers — including Auto-Owners, Progressive, Hartford, Liberty Mutual, Safeco, Foremost, Nationwide, Chubb, MetLife, and Travelers — across personal auto, homeowners, life, disability, long-term care, pet (via Figo), and commercial lines. Rather than underwriting its own products, the company functions as an intermediary that quotes and places coverage across multiple carriers on behalf of individual consumers, families, and small businesses.

The business model is commission-based: revenue is generated from new-policy and renewal commissions paid by partner carriers, producing a recurring revenue stream tied to the in-force book of business. Pricing is quote-based and individualized, with no public rate cards; the agency advertises "the best rates on auto and home insurance packages" as a core value proposition, leaning on carrier breadth rather than proprietary technology to deliver competitive pricing. Distribution is conducted through a traditional inside-sales motion — phone inquiries (205-994-2200), in-person consultations at the Vestavia office (Monday–Friday 8:30am–5:00pm), and online quote-request forms via Jotform — supplemented by an organic social-media presence on Facebook, LinkedIn, and Instagram.

No proprietary technology platform, mobile app, or AI/ML capability is disclosed; the company operates as a relationship-driven local agency. There are no outside investors, parent company, or disclosed funding rounds, and ownership appears to be retained by the founding/leadership team. Strategic posture is that of a stable, referral-driven regional agency that incrementally adds carrier partnerships and product lines (most recently pet insurance through Figo) rather than pursuing scale-driven expansion.

Name

All Choice Insurance Group

Legal name

All Choice Insurance Group

Website

https://allchoiceinsure.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

All Choice Insurance Group is a privately-held independent insurance agency in Vestavia Hills, Alabama, with about 10 staff distributing auto, home, life, business, and pet policies from 15+ admitted carriers to individual and small-business customers in Alabama, Georgia, and Tennessee.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Fully Insured Small Group Plans (HLAEAAAB)

akta.pro secondary industries

Group Term Life Insurance (FSAIAAAJ), Fully Insured Group Health Plans (Employer-Sponsored) (FSAIAFAA), Group Whole Life (Limited/Continuous Pay) (FSAIADAE), Group AD&D (Standalone or Bundled with Life) (FSAIADAG)

Keywords

• Independent insurance agency
• Auto insurance brokerage
• Home insurance brokerage
• Commercial insurance brokerage
• Life insurance brokerage

Headquarters

HQ city

Vestavia Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, All Choice Insurance Group earns commissions from insurance carriers for policies sold and renewed. They represent over 15 admitted insurance companies including Auto-Owners, Foremost, Hartford, Liberty Mutual, Safeco, Progressive, and others. Revenue is generated through new policy sales and ongoing renewal commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

All Choice Insurance Group is an independent insurance agency that sells and services auto, home, business, life, pet, disability, and long term care insurance policies on behalf of more than 15 admitted insurance carriers. As an independent agent, the agency earns commissions by matching customers to carrier products, providing personalized coverage consultation, and supporting renewals and claims through its partner carriers. Its operating model emphasizes value-focused, tailored coverage rather than proprietary product sales.

Product overview

All Choice Insurance Group is an independent insurance agency that offers a portfolio of insurance products across auto, home, business, life, disability, long term care, and pet coverage. Rather than a unified software platform, the company provides personalized insurance consultation services, accessing over 15 admitted insurance carriers to find coverage tailored to customer needs. The core offering combines multiple insurance product lines (Auto, Home, Business, Life, Pet) under one agency, with each product category available as a standalone offering. The company operates as a preferred insurance agency in Alabama with additional presence in Georgia and Tennessee, serving customers seeking value-focused insurance rather than product-driven sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Vehicle insurance coverage including collision and comprehensive coverage for damage or theft, liability coverage for property damage or bodily injury, road trouble service, additional expense coverage, and lease/loan gap coverage. Offered to individual consumers across Alabama, Georgia, and Tennessee.
• Home Insurance Homeowners insurance covering primary residences, second homes, and investment properties, including house, townhouse, and condo insurance, with coverage searched across multiple carrier options. Targeted at homeowners, condo owners, townhouse owners, and property investors.
• Business Insurance Commercial insurance including property insurance, commercial general liability, workers' compensation, and commercial auto coverage, tailored to meet the specific needs of various business types such as restaurants and car dealerships.
• Life Insurance Life insurance policies providing financial security for dependents in the event of the policyholder's death, with coverage options for various life stages including singles, married with kids, empty nesters, retirees, and small business owners.
• Pet Insurance Pet insurance offered through Figo that reimburses for unexpected dog or cat medical bills, with access to any licensed veterinarian in the US, Canada, or Puerto Rico, GPS lost pet technology, and pet health appointment reminders via the Pet Cloud mobile app. All Choice offers an additional 5% agency discount on Figo policies.
• Disability Insurance Disability insurance coverage offered as part of the agency's insurance portfolio, providing income protection in the event of a qualifying disability, though specific coverage details are not detailed on the website.
• Long Term Care Insurance Long term care insurance offered as part of the agency's insurance portfolio to help cover the cost of extended care services, though specific coverage details are not detailed on the website.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

21 partnerships are on record, tiered core and minor.

• Auto-Owners InsurancecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier represented by All Choice. Offers online claims service and bill pay. Phone: 517.323.1200, Claims: 888.252.4626. One of the 15+ admitted carriers available to All Choice customers.
• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier represented. One of the key carriers mentioned on homepage alongside Auto-Owners, Foremost, Hartford, Liberty Mutual, and Safeco. Offers online claims and payments.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorKey carrier partner mentioned on homepage. Part of Liberty Mutual. Offers online claims center and customer portal for payments. All Choice represents this carrier for auto and home coverage.
• Foremost Insurance GroupcoreChannel Partner/ Reseller/ DistributorFeatured carrier partner highlighted on homepage. Specialized insurance offerings. Provides online claims and payment services. One of the founding partner companies All Choice uses.
• The HartfordcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier partner. Phone: 860.547.5000, 800.243.5860. Offers business and personal insurance products. Part of All Choice's network of 15+ admitted carriers.
• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorNational insurance carrier represented through All Choice agency. Phone: 877.669.6877, 800.421.3535. Offers online claims center and bill payment services.
• ChubbcoreChannel Partner/ Reseller/ DistributorPremium insurance carrier partner. Phone: 866.324.8222, 800.252.4670. Offers commercial and personal insurance products. Part of All Choice's carrier network.
• MetLifecoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier represented. Phone: 800.854.6011, 800.638.5000. Offers personal and business insurance products with online claims and payment options.
• TravelerscoreChannel Partner/ Reseller/ DistributorNational insurance carrier partner. Phone: 800.842.5075, 800.252.4633. Offers personal and commercial insurance with online claims and payment services.
• ACCC InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier represented by All Choice. Part of the carrier network but not prominently featured on homepage. Offers online claims and payments.
• American ModernminorChannel Partner/ Reseller/ DistributorSpecialty insurance carrier. Phone: 866.884.6167. Offers niche insurance products. Part of the carrier network.
• American Strategic InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Phone: 866.274.8765, 866.274.5677. Offers online claims center and policy management.
• Bristol WestminorChannel Partner/ Reseller/ DistributorAuto insurance carrier. Phone: 888.888.0080, 800.274.7865. Part of the carrier network for auto coverage.
• CNA SuretyminorChannel Partner/ Reseller/ DistributorSurety and commercial bonding carrier. Phone: 800.331.6053. Offers online claims and payment services.
• Centauri InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Phone: 866.318.4113. Offers online claims and payment options.
• Hagerty InsuranceminorChannel Partner/ Reseller/ DistributorSpecialty insurance carrier for classic/collector vehicles. Phone: 877.922.9701, 800.922.4050. Offers niche coverage for specialty vehicles.
• Heritage InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Phone: 855.415.7120. Offers online claims and customer portal for payments.
• National General InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier. Phone: 800.847.2886, 800.325.1088. Part of the carrier network for auto and home coverage.
• State AutominorChannel Partner/ Reseller/ DistributorRegional insurance carrier. Phone: 614.464.5000, 800.766.1853. Offers personal and commercial insurance products.
• Universal PropertyminorChannel Partner/ Reseller/ DistributorProperty insurance carrier. Phone: 800.425.9113, 800.470.0599. Offers property coverage through All Choice.
• Figo Pet InsurancecoreChannel Partner/ Reseller/ DistributorPet insurance provider offering coverage for dogs and cats. Works with any licensed veterinarian in the US, Canada, and Puerto Rico. Provides mobile app (Pet Cloud) with pet records, GPS tracking, and vet reminders. Reimburses claims within 7 days via photo upload. All Choice offers additional 5% agency discount on Figo policies.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Brightway Insurance: Brightway is a Florida-based independent insurance franchise offering home, auto, and small commercial coverage across multiple carriers. Same independent-agent business model as All Choice, with a regional southeastern footprint that overlaps All Choice's geography.
• Goosehead Insurance: Goosehead is a publicly listed independent insurance agency that places personal lines through multiple carriers using a franchise/distributed-agent model. It mirrors All Choice's multi-carrier, value-led positioning for personal insurance customers, though at meaningfully larger scale.
• Insurance Office of America (IOA): Insurance Office of America is a Florida-headquartered independent insurance agency offering personal, commercial, and life/health products through carrier partnerships. The multi-line independent agency model and southeastern US presence make it a natural structural peer to All Choice.
• Higginbotham: Higginbotham is a Texas-based independent insurance brokerage offering commercial, personal, and employee benefits lines. It is the closest analog to All Choice in operating model—an independent agency representing multiple carriers to deliver multi-line coverage—scaled significantly larger and operating across multiple states.

Emerging players

• Lemonade: Lemonade is a direct-to-consumer InsurTech using an AI-driven, app-first model to sell renters, homeowners, and pet insurance without agents. It is a relevant emerging player that pressures the agent-mediated distribution model All Choice depends on for personal lines.

Broad incumbents

• Brown & Brown: Brown & Brown is a national insurance broker with a strong independent agency DNA and broad personal/commercial/employee benefits capabilities. It is an incumbent reference point for the same independent agency model All Choice operates, but at vastly larger scale and geographic breadth.
• State Farm: State Farm is the largest US property/casualty captive (exclusive) carrier selling through a tied-agent force. It competes with All Choice for the same personal-lines customers via a competing agent-distribution model rather than a true independent brokerage model.
• Acrisure: Acrisure is one of the largest insurance brokerages in the world, built largely through acquiring independent agencies. As a roll-up acquirer of multi-line agencies, it is the most likely strategic consolidator of a book like All Choice's.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with retail, wholesale, and benefits operations. It represents the broad incumbent end of the broker spectrum against which All Choice's small independent positioning is benchmarked.

Others

• RPS (Risk Placement Services): RPS is a wholesale insurance distributor that gives retail agencies access to specialty carriers and surplus lines. It is comparable as ecosystem infrastructure that supports independent agencies like All Choice in placing complex or specialty risks the direct carriers decline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allchoiceinsure
• Instagraminstagram.com/all_choice_insurance
• LinkedInlinkedin.com/company/allchoice-insurance-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Choice Insurance Group