Be On

What Be On does

Be On (legal entity Be On Purpose Corp.) is a B2B software platform founded in April 2023 and headquartered in Austin, Texas (with a secondary operating location in Houston), that integrates employee wellness with workforce performance for enterprise customers. The company targets organizations seeking to address employee burnout and disengagement through a unified system that consolidates previously fragmented functions—capability building, career coaching, mentorship, strategic alignment, and sustainable operations—into a single platform organized around an eight-dimension holistic wellness framework covering physical, emotional, intellectual, social, spiritual, financial, environmental, and professional dimensions. It serves three constituencies: enterprise organizations (primary), individual employees within client organizations, and a practitioner segment of coaches, mentors, and advisors.

The core Be On Platform is accompanied by four specialized solution modules—Skills Gap Navigation, High Performance, Connected Teams, and Prevent Burnout—and three service pillars: Data-Driven Assessments, Tailored Interventions, and Implementation Support, executed over a phased engagement (Discovery, Roadmap Development, Implementation Support with ongoing measurement). The platform operates on a privacy-first architecture in which individual employees retain ownership over personal data while enterprises gain organizational alignment. Differentiators cited include the eight-dimensional framework, insight-driven analytics, tailored growth paths, and privacy/control-first design. The platform uses data-driven assessments to identify challenges but does not disclose proprietary AI/ML models, training pipelines, or research assets.

Be On employs a sales-led, enterprise field sales go-to-market model, directing prospective clients to book 30-minute introductory calls via a dedicated scheduling system. Distribution is supplemented by a strategic partnership channel targeting practitioners, enterprises, and technology companies for referrals, distribution, and co-branding. The company is privately held at pre-seed, pre-revenue stage, with no disclosed institutional investors, no publicly disclosed pricing, and no named customers. It was a 2023 Cohort 9 participant in the Data-Driven Accelerator (12-month support program), and has indicated plans to open a funding round. Founders Andrew Ronchetto (Co-Founder, CEO, and CTO) and Stacie Valentien (Co-Founder and COO) lead a team of 1–10, supported by listed advisors including Nihad Karabernou.

Name

Be On

Legal name

Be On Purpose Corp.

Website

https://beonplatform.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Be On is a pre-seed, pre-revenue B2B platform founded in 2023 in Austin, Texas, integrating employee wellness with workforce performance for enterprise customers via data-driven assessments, tailored interventions, and modular solutions targeting skills gaps, team connection, high performance, and burnout prevention.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Wellness Platform Subscription: The company operates as a pre-revenue entity in development stage, with plans to monetize through enterprise subscriptions for their human-centered growth platform targeting employee wellness and performance optimization.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Be On provides a B2B human-centered growth platform that integrates employee well-being and performance into daily organizational workflows. The platform combines a core SaaS offering with solution modules targeting skills gaps, high performance, connected teams, and burnout prevention, supported by data-driven assessments, tailored interventions, and implementation services for enterprise clients.

Product overview

Be On is a unified human-centered growth platform that integrates well-being with employee performance. The core Be On Platform serves as the central hub, supported by four specialized solution modules: Skills Gap Navigation, High Performance, Connected Teams, and Prevent Burnout. These solutions work together with three service pillars—Data-Driven Assessments, Tailored Interventions, and Implementation Support—to help organizations create personalized growth and wellness journeys that align organizational objectives with individual employee needs. The platform focuses on bridging wellness and performance through a structured approach: Discovery Phase (weeks 1-2), Roadmap Development (weeks 3-4), and Implementation Support (weeks 5+), with ongoing measurement and monitoring for sustained success.

Differentiator

Problem solved

Functional benefit

Products and services

• Be On Platform A human-centered growth platform that integrates well-being with employee performance, offering personalized growth paths, engagement analytics, and structure for sustainable organizational success. Targeted at enterprise organizations and the practitioners and individuals within them.
• Skills Gap Navigation Solution Targeted solution that helps organizations identify and bridge employee skills gaps before they impact business performance, enabling proactive capability building.
• High Performance Solution Solution that turns employee potential into high performance by integrating wellness support with professional growth objectives for enterprise teams.
• Connected Teams Solution Solution focused on ending disconnected, unproductive teams by strengthening collaboration, shared objectives, and meaningful conversations across the organization.
• Prevent Burnout Solution Solution designed to stop employee burnout from slowing the business by addressing root causes of stress and disengagement through holistic wellness integration.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• Data-Driven AcceleratorcoreStrategic or Co-development Partner · 1 January 2024Be On is a Cohort 9 participant in the Data-Driven Accelerator, receiving 12-month support with an extensive 12-week program, access to corporate and advisory network, real-time market insights for startups, and resources needed to run the business. This accelerator participation provides mentorship, networking, and operational support for the early-stage company.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Lyra Health: Lyra Health provides employer-sponsored mental health benefits, including coaching and therapy. It is comparable to Be On on the enterprise mental wellness buyer, though it leans toward clinical care rather than holistic professional development.
• Spring Health: Spring Health is a mental health and well-being benefits platform sold to employers. It overlaps with Be On on the burnout/mental health axis but focuses more narrowly on clinical-grade mental health care delivery.
• Modern Health: Modern Health is an employer mental health platform combining therapy, coaching, and self-guided content. It overlaps with Be On on the well-being-plus-performance narrative targeting enterprise HR.

Broad incumbents

• 15Five: 15Five is an employee engagement and performance management platform used by HR teams. It is comparable to Be On on the engagement, performance, and team-connection themes, but as part of a broader HR suite rather than a wellness-first product.
• Culture Amp: Culture Amp is an employee engagement and performance management platform. It overlaps with Be On's skills gap, high performance, and connected teams use cases, though it approaches from an HR analytics lens rather than wellness.

Direct peers

• Virgin Pulse: Virgin Pulse is a large-scale corporate wellness and engagement platform serving global enterprises. It competes with Be On across well-being programs, behavior change, and measurable outcomes, and represents the incumbent benchmark in this space.
• Wellable: Wellable provides a corporate wellness platform with well-being programs, challenges, and analytics. It is a more direct SMB/mid-market comparable to Be On's enterprise wellness subscription model.
• Limeade: Limeade is an employee well-being and engagement platform that combines wellbeing programs, engagement surveys, and analytics. It is comparable to Be On on the integrated well-being-plus-performance positioning and enterprise buyer persona.
• Calm: Calm Business offers a corporate wellness subscription built around mindfulness, sleep, and mental health content. It competes with Be On for the same employer wellness budget and overlaps heavily on burnout and well-being messaging.
• Headspace: Headspace for Work sells a B2B mental health, meditation, and employee well-being platform to enterprise HR buyers. It is the most direct comparison to Be On's enterprise wellness subscription motion and overlapping focus on burnout and engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/beonplatform
• LinkedInlinkedin.com/company/beonplatform

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be On