Mind Matters

What Mind Matters does

Mind Matters Surrey is a publicly-funded NHS Talking Therapies service operating as part of the UK National Health Service's Improving Access to Psychological Therapies (IAPT) programme. Established in 2013 and wholly operated by Surrey and Borders Partnership NHS Foundation Trust (a government-state NHS entity), the service provides free, confidential mental health talking therapies to adults aged 17 and over who are registered with a Surrey GP. Mind Matters delivers care across more than 40 NHS and community locations throughout Surrey, supported by a team of over 100 accredited therapists, and treats more than 10,000 patients annually with most commencing treatment within 28 days of referral. The service has APPTS accreditation and operates under NHS commissioning, with no commercial billing to patients.

The service offers three primary delivery channels: one-to-one therapy (including CBT, counselling for depression, EMDR for trauma, and couples therapy for depression), structured group courses covering topics such as stress management, anxiety, grief, long-term health conditions, self-esteem, anger, sleep, and menopause/perimenopause wellbeing, and SilverCloud online digital CBT providing approximately 30 self-paced programmes. Technology infrastructure includes a Limbic AI-powered chatbot for self-referral triage, Microsoft Teams for video group sessions, multilingual video content in English, Arabic, Bengali, Mandarin and Urdu, and integration with the NHS Mayden gateway for GP referrals. The hybrid go-to-market combines direct-to-consumer self-referral (no GP required) with B2B-style professional referral pathways from over 100 Surrey GP practices and outreach partnerships with Surrey VCSE Alliance, Bedser Hub and Transition Service.

Mind Matters is funded through NHS England and Surrey NHS commissioners via its parent trust rather than through patient fees, insurance, or independent equity. As a public-sector NHS service, the entity has no fundraising history, no shareholders outside the NHS structure, and no independent valuation. Strategically the service has invested in digital capability (Limbic chatbot, SilverCloud online CBT), digital recognition (HSJ Digital Awards 2023), and breadth of specialist pathways for underserved populations including perinatal patients, people with learning disabilities, those with long-term physical health conditions, and couples affected by depression.

Name

Mind Matters

Legal name

Mind Matters Surrey NHS Talking Therapies

Website

https://mindmattersnhs.co.uk

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Mind Matters Surrey is a publicly-funded NHS Talking Therapies service delivering free, evidence-based psychological therapies including CBT, counselling, and EMDR to adults aged 17+ registered with a Surrey GP, serving over 10,000 patients annually through 100+ therapists across 40+ locations.

Ownership category

akta.pro rank

Product category

Mental Health Services (NHS Talking Therapies / IAPT)

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH), Integrated Behavioral Health (Collaborative Care) Platforms (HLALAEAC)

Keywords

• NHS talking therapies
• Mental health counselling
• Cognitive behavioural therapy
• Psychological therapy services
• IAPT service

Headquarters

HQ city

Chertsey

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. NHS Funded Public Healthcare Service: Mind Matters Surrey is a publicly funded NHS service provided by Surrey and Borders Partnership NHS Foundation Trust. Services are free at the point of delivery for eligible patients (adults 17+ registered with Surrey GPs). Funded through NHS England and the UK public healthcare system rather than direct patient billing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Mind Matters Surrey provides free NHS talking therapies to adults aged 17+ registered with a Surrey GP, delivering evidence-based psychological interventions for mild-to-moderate anxiety, depression, and related conditions. Core offerings include one-to-one therapy (Guided Self-Help, CBT, Counselling for Depression, Couples Therapy for Depression, EMDR), a portfolio of structured group therapy courses, and the SilverCloud online digital CBT platform, delivered across in-person, telephone, video, and self-paced digital channels.

Product overview

Mind Matters Surrey NHS Talking Therapies is a free NHS service (part of Surrey and Borders Partnership NHS Foundation Trust) providing talking therapies to adults aged 17+ registered with a Surrey GP experiencing mild-to-moderate mental health issues including anxiety and depression. The service offers three main delivery channels: (1) One-to-One Therapy including Guided Self Help, Cognitive Behavioural Therapy (CBT), Counselling for Depression, Couple Therapy for Depression, and EMDR for trauma; (2) Group Courses including stress management, anxiety, self-esteem, anger, grief, and condition-specific programmes; and (3) SilverCloud Online CBT, a digital platform with approximately 30 programmes accessed via smartphone, tablet or laptop with fortnightly therapist support. The service also features a Limbic AI chatbot for streamlined self-referrals and delivers therapy via telephone, Microsoft Teams video, or face-to-face at over 40 accessible locations across Surrey. The service treats over 10,000 Surrey residents annually with a team of 100+ therapists.

Differentiator

Problem solved

Functional benefit

Brands

• SilverCloud: Online Cognitive Behavioural Therapy programme available through Mind Matters Surrey for self-guided treatment of low mood and anxiety.

Products and services

• Mind Matters Surrey NHS Talking Therapies Free NHS service providing talking therapies to adults aged 17+ registered with a Surrey GP, offering free and confidential treatment for anxiety, depression, and mild-to-moderate mental health issues through individual therapy, group courses, and online programmes. Delivered by a team of 100+ accredited therapists across Surrey, treating over 10,000 residents annually.
• One-to-One Therapy Individual therapy services including Guided Self-Help, Cognitive Behavioural Therapy (CBT), Counselling for Depression, Couple Therapy for Depression, and Eye Movement Desensitisation and Reprocessing (EMDR) for adults 17+ registered with a Surrey GP. Delivered one-to-one via in-person, telephone, or Microsoft Teams video.
• Group Therapy Courses Online and in-person therapy group courses covering specific issues including stress management, anxiety, depression, self-esteem, anger, grief, and long-term physical health conditions. Delivered via Microsoft Teams or in-person at accessible locations across Surrey. Includes named courses such as Improving Wellbeing Rolling Groups (5-week), Managing Stress Healthily (5-week), Managing Wellbeing in Perimenopause and Menopause (7-week), Mothers' Wellbeing (7-week), Couples Therapy for Depression, Living with a Long-Term Condition (5-week), Improving Low Self-Esteem (6-week), Managing Anger Healthily (7-week), Boost Your Mood and Motivation (7-week), Improving Sleep and Wellbeing, Tackling Worry and Anxiety (7-week), Grief and Loss Counselling Group (8-week), and Counselling for Depression Group (7-week).
• SilverCloud Online Digital CBT Digital cognitive behavioural therapy programme offering approximately 30 specific online courses for common mental health issues including low mood and anxiety. Accessed online through a smartphone app, tablet, or laptop with fortnightly therapist support and 12 months of programme access after registration. Free at point of use to eligible Surrey patients.

Quantifiable outcome

• Over 10,000 Surrey residents receive Mind Matters talking therapies every year
• +2 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• WaythroughcoreStrategic or Co-development PartnerWaythrough is Mind Matters Surrey's chosen employment service partner, supporting people looking for work or experiencing difficulties with their current employment. Waythrough Employment Advisors work alongside Mind Matters therapists, providing CV development, interview preparation, job search support, and employer liaison services.
• LimbiccoreTechnology or IntegrationLimbic provides the AI-powered chat box on the Mind Matters Surrey website that guides users through the self-referral process. The chatbot asks questions to assess user needs before the service contacts them, and also offers a referral form option. The Limbic integration replaced traditional paper/digital referral forms with a conversational interface.
• SilverCloud HealthcoreTechnology or IntegrationSilverCloud Health provides the online cognitive behavioural therapy platform used by Mind Matters. The platform offers around 30 digital CBT programmes accessible via smartphone, tablet or laptop with fortnightly therapist reviews. Mind Matters provides the clinical oversight and therapist check-ins while SilverCloud provides the technology platform.
• Surrey and Borders Partnership NHS Foundation TrustcoreStrategic or Co-development PartnerSurrey and Borders Partnership NHS Foundation Trust is the parent NHS trust that provides and operates the Mind Matters Surrey service. The trust provides governance, staffing, funding, and operational infrastructure for the service, which is part of the NHS Improving Access to Psychological Therapies (IAPT) programme.
• MicrosoftsupportingTechnology or IntegrationMicrosoft Teams is used as the video consultation platform for Mind Matters group therapy courses and individual therapy sessions, enabling remote access to therapy across Surrey.
• Surrey Voluntary, Community and Social Enterprise (VCSE) AlliancesupportingStrategic or Co-development PartnerMind Matters works in partnership with Surrey's VCSE alliance for outreach projects and targeted marketing initiatives to improve access to psychological therapies, particularly for underserved populations and health inequality communities.
• Bedser HubsupportingStrategic or Co-development PartnerBedser Hub is a partner for older adult mental health support, working with Mind Matters to provide wellbeing services for older adults in the Surrey area through community outreach.
• Transition ServicesupportingStrategic or Co-development PartnerTransition Service supports young people moving into adult community services, partnering with Mind Matters to ensure smooth mental health support transitions for young adults in Surrey.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Talkspace: US-listed online therapy platform offering text, audio, and video therapy with B2B (employer/insurer) and direct-to-consumer models. Comparable in online talk therapy delivery, though operates commercially rather than as an NHS provider.
• BetterHelp: Largest direct-to-consumer online therapy platform offering CBT, counselling, and couples therapy via video/text. Comparable in providing talk therapy at scale but operates as a private-pay model versus Mind Matters' free NHS delivery.

Emerging players

• Cerebral: US-based digital mental health provider combining therapy and medication management for anxiety and depression. Comparable in digital-first anxiety/depression treatment, though includes prescribing which Mind Matters does not.
• Wysa: AI-chatbot driven mental wellness platform with NHS partnerships and B2B employer offerings. Comparable in AI-conversational mental health triage (similar to Mind Matters' Limbic integration) but focuses on self-guided support.
• Woebot Health: AI-driven therapeutic chatbot for mental health support, with NHS pilot deployments. Comparable in conversational AI for mental wellbeing, though operates as a standalone digital therapeutic rather than part of an NHS trust service.

Direct peers

• SilverCloud Health: Digital CBT platform provider used by Mind Matters and many other NHS IAPT services internationally. Directly comparable as the underlying digital therapeutic delivery mechanism for cognitive behavioural therapy programmes.
• IESO Digital Health: UK-based provider of online cognitive behavioural therapy delivered via typed conversations, supplying NHS IAPT services. Direct comparable as another digital-first talking therapies provider in the NHS commissioning landscape.
• Let's Talk (Norfolk and Suffolk NHS Foundation Trust): NHS Talking Therapies service for anxiety and depression serving Norfolk/Suffolk with similar self-referral, CBT, counselling, and group course offerings. Closely comparable as another NHS IAPT provider with identical service model.
• Healthy Minds (Pennine Care NHS Foundation Trust): NHS Talking Therapies service in Greater Manchester delivering free CBT, counselling, and EMDR for adults with anxiety and depression. Direct peer as another NHS IAPT service with comparable therapist base and digital delivery.
• Living Well (Hertfordshire NHS Talking Therapies): NHS Talking Therapies service covering Hertfordshire, mentioned in Mind Matters team member background. Direct peer as another NHS IAPT provider delivering free CBT, counselling, and self-referral pathways for adults.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MindMattersSABP
• LinkedInlinkedin.com/company/mind-mattersnhs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mind Matters