GroupMap Technology
- Company typePrivate
- Founded2012
- HeadquartersVictoria Park, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What GroupMap Technology does
GroupMap Technology Pty Ltd. is an Australia-based, privately held SaaS company founded in 2012 that operates a cloud-based collaborative brainstorming and facilitation platform accessed via web browser on desktop, tablet, and phone with no download required. The platform enables facilitators to design structured activities, invite 2 to 2,000 simultaneous participants, capture and anonymize responses to reduce groupthink, run voting and prioritization mechanisms, and generate automated reports documenting the decision-making process. Its technology stack centers on a guided facilitation workflow engine, configurable anonymity controls, an 80+ template library spanning frameworks such as SWOT, PEST, BCG Matrix, Business Model Canvas, Six Thinking Hats, and Agile Retrospective, and integrated AI features for idea suggestions, theme detection, smart summarization, and data analytics. Enterprise-readiness is delivered through SAML-based SSO (Google Workspace, OneLogin, OKTA, Azure AD), AES-256 encryption at rest, 264-bit SSL in transit, a 99.9% uptime SLA, GDPR compliance with EU data hosting in Frankfurt, and security questionnaires and DPAs on request.
The company monetizes through tiered SaaS subscriptions sold both self-serve via a 14-day free trial on groupmap.com and through sales-assisted enterprise engagements, with a Certified Facilitators Program that extends reach through a partner network of professional facilitators. Customer segments span enterprise teams, education and training providers, conferences and large-scale virtual events, and certified facilitators, with named enterprise and nonprofit users including ISACA, TFK Consulting, Little Diversified Architectural Consulting, Telescope Adviser, Patvocates, and Water Harmony Global Initiative. The company is founder-led by co-founders Brad Ward and Jeremy Lu, has 1–10 employees, has not raised external funding, and has served users in at least 10 countries with over 100,000 maps created and 100,000 ideas captured cumulatively.
GroupMap Technology firmographics
Firmographics- Name
- GroupMap Technology
- Legal name
- GroupMap Technology Pty Ltd.
- Website
- https://groupmap.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
GroupMap Technology industry classification
Industry- Product category
- Collaborative Facilitation Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)
Keywords
Where GroupMap Technology is headquartered
LocationHeadquarters
- HQ city
- Victoria Park
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GroupMap Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: GroupMap operates as a subscription-based SaaS platform with tiered pricing plans. The primary revenue stream is recurring subscription fees from individual users, teams, and enterprise accounts. The platform offers a 14-day free trial to drive conversion to paid plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
GroupMap Technology product offering
Product offeringCore offering
GroupMap is a cloud-based SaaS platform for online group brainstorming, facilitation, and collaborative decision-making. It enables teams, enterprises, educators, and event organizers to design structured activities, capture and vote on ideas anonymously in real time (supporting 2-2000 participants), and generate automated reports. The platform includes 80+ ready-made templates across strategic planning, team collaboration, and risk management frameworks, with AI-powered suggestions, theme detection, and smart summarization features.
Product overview
GroupMap is a single unified online brainstorming and facilitation platform that provides collaborative tools for group decision-making. The core platform enables teams to create activities, capture responses anonymously, vote and prioritize ideas, and generate reports. It includes over 80 customizable templates spanning four styles (canvas, mind-map, lists, charts), organized into categories including strategic planning (SWOT, PEST, BCG Matrix, Business Model Canvas, Lean Canvas), team collaboration (Agile Retrospective, Team Canvas, Impact Effort Matrix), and risk management (Risk Assessment, Stakeholder Analysis). AI-powered features (AI-Powered Suggestions, Theme Detection, Data Analytics, Smart Summarization) are integrated into the core platform. Enterprise features include SSO via SAML supporting GSuite, OneLogin, OKTA, and Azure Active Directory. The Certified Facilitators Program provides professional facilitation services. GroupMap operates across web browsers on desktop, tablet, and phone with no downloads required.
Differentiator
Problem solved
Functional benefit
Products and services
- GroupMap Core Platform An online collaborative brainstorming and facilitation tool that enables teams, enterprises, educators, and event organizers to design activities, capture responses anonymously, view real-time results, vote and prioritize ideas, and generate automated reports for decision-making processes. Accessible via web browsers on desktop, tablet, and phone with no downloads required.
- Certified Facilitators Program A network of certified professional facilitators who can be engaged by organizations to lead GroupMap-powered workshops, client engagements, and consulting deliverables.
Quantifiable outcome
- 475 attendees at ISACA Global Leadership Summit generated actionable strategic plans using GroupMap in a virtual setting
- +1 more outcomes
Companies that use GroupMap Technology
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
GroupMap Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature7 records
GroupMap Technology partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
GroupMap Technology competitors and assessment
Company assessmentDirect peers
- Slido: Audience interaction platform (Q&A, polls, quizzes) widely used in meetings, conferences, and webinars. Comparable to GroupMap's conference and virtual event engagement use cases.
- Mentimeter: Interactive presentation tool with live polling, voting, and word clouds for meetings and events. Comparable to GroupMap's audience engagement and large-group facilitation capabilities.
- Miro: Leading online collaborative whiteboard platform offering templates, voting, and facilitation flows for distributed teams. Directly comparable to GroupMap's structured brainstorming and group decision-making use cases.
- Stormboard: Sticky-note and whiteboard collaboration tool with templates for brainstorming, retrospectives, and strategic planning. Direct overlap with GroupMap's template-driven facilitation.
- Mural: Enterprise digital whiteboard built around facilitation, with templates for design thinking, agile retrospectives, and strategic planning. Overlaps with GroupMap's workshop and decision-making workflows.
- Klaxoon: Hybrid meeting and workshop platform with structured activities, voting, and templates. Competes with GroupMap in facilitation-led team workshops and enterprise training scenarios.
- Conceptboard: Visual collaboration workspace with sticky notes, templates, and real-time editing for remote teams. Overlaps with GroupMap on team collaboration and workshop facilitation.
Broad incumbents
- Microsoft Whiteboard: Whiteboarding capability embedded within Microsoft 365 and Teams. Competes with GroupMap indirectly by providing free, natively integrated whiteboarding inside the dominant enterprise collaboration suite.
- Figma Whiteboard: Figma's whiteboard product within its broader design collaboration suite. An incumbent player that overlaps with GroupMap on collaborative visual workspaces while offering much broader product breadth.
Emerging players
- EasyRetro: Lightweight retrospective tool aimed at agile teams. Touches GroupMap's Agile Retrospective template use case, though narrower in scope than GroupMap's broader facilitation platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GroupMap Technology social profiles
Digital presenceGroupMap Technology compliance and trust
Trust signalCompliance2 records
GroupMap Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
GroupMap Technology leadership team
Management profileNumber of profiles
Profiles2 records
GroupMap Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GroupMap Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GroupMap Technology
What does GroupMap Technology do?
GroupMap is a cloud-based SaaS platform for online group brainstorming, facilitation, and collaborative decision-making. It enables teams, enterprises, educators, and event organizers to design structured activities, capture and vote on ideas anonymously in real time (supporting 2-2000 participants), and generate automated reports. The platform includes 80+ ready-made templates across strategic planning, team collaboration, and risk management frameworks, with AI-powered suggestions, theme detection, and smart summarization features.
Is GroupMap Technology a public or private company?
GroupMap Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GroupMap Technology founded?
GroupMap Technology was founded in 2012. It employs 1 to 10 people.
Where is GroupMap Technology based?
GroupMap Technology is headquartered in Victoria Park, Australia, in the Oceania region.
How does GroupMap Technology make money?
One revenue line is on record: saaS Subscription.
Who are GroupMap Technology's main competitors?
Direct peers on record are Slido, Mentimeter, Miro, Stormboard, Mural, Klaxoon and Conceptboard. Broad incumbents are Microsoft Whiteboard and Figma Whiteboard. EasyRetro is listed as an emerging player.
Does GroupMap Technology have an API?
No public API is recorded for GroupMap Technology.
What industry is GroupMap Technology in?
GroupMap Technology's product category is Collaborative Facilitation Software. Its primary akta.pro industry code is HDAEAHAI, Enterprise Work Management & Collaborative Workflow Platforms. Its SIC code is 7372.