Web Whales

What Web Whales does

Web Whales is a privately held Dutch custom software development agency (Web Whales VOF) headquartered at the Apollo 14 innovation hub in The Hague, Netherlands. Founded around 2015, the firm operates with a 7-person team (6 developers and 1 project manager) and targets SaaS startups, scale-ups, and Dutch SMBs seeking to build, integrate, or automate software products. The company is a member of the Dutch Laravel Foundation and won the LarAward 2024 for excellence in Laravel/PHP development.

The company's core technology stack is centered on Laravel (PHP), WordPress/WooCommerce, Vue.js or React.js, and MySQL, delivered using Agile/Scrum methodology. Web Whales maintains 30+ production applications and 100+ integrations for clients. Two named productized assets have emerged from this base: WooConnect and Vendit Connect — integration platforms that synchronize Vendit POS systems with WooCommerce and Shopify, collectively managing 200,000+ products and 300,000+ orders. Other service lines include custom SaaS development, platform/marketplace builds, service digitization, customer/partner portals, AI-assisted prototyping, and ongoing maintenance and SLA support.

Web Whales generates revenue through four streams: (1) custom software development projects billed hourly at an average €100/hr or via fixed-price quotes (e.g., €15,000 automation projects, €40,000 logistics platforms); (2) SaaS licensing of WooConnect (€1,490 setup + €49/month) and Vendit Connect; (3) maintenance, hosting, and SLA contracts at roughly 20% of initial development budget annually; and (4) custom API/integration work starting at €2,500. GTM is consultative for custom projects (free 2-session scoping) and self-serve licensing for pre-built integration products. Distribution is direct and domestic (Netherlands), with no external funding, no M&A activity, and a founder-owned partnership structure.

Name

Web Whales

Legal name

Web Whales VOF

Website

https://webwhales.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Web Whales is a The Hague-based custom software development agency of 7 people building SaaS products, integrations, and platforms for Dutch startups, scale-ups, and SMBs, with two productized integration platforms — WooConnect and Vendit Connect — for WooCommerce and Shopify.

Ownership category

akta.pro rank

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Projects: Project-based custom software development for web applications, platforms, SaaS products, and marketplaces. Priced hourly (average €100/hr) or fixed price for scoped projects. Revenue recognized as projects are completed.
2. SaaS Product Licensing (WooConnect / Vendit Connect): Licensing of pre-built integration products. WooConnect: €1,490 one-time + €49/month. Vendit Connect: similar tiered model with monthly maintenance. Recurring revenue from monthly/annual licenses.
3. Software Maintenance and Support (Hosting, SLA): Ongoing maintenance, hosting, and SLA contracts. Estimated at ~20% of initial development budget per year. Hosting costs range from €30 to €1,000/month depending on complexity.
4. Software Integrations / API Development: Custom API integrations between systems, priced from €2,500 for simple integrations. Additional modules and features carry extra cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Web Whales is a custom software development agency that builds SaaS products, web applications, platforms, marketplaces, and software integrations for Dutch startups, scale-ups, and SMBs using Laravel (PHP) and Vue/React. The agency also sells two pre-built, license-based integration products — WooConnect and Vendit Connect — which connect POS systems (notably Vendit) with WooCommerce and Shopify for automated inventory and order synchronization.

Product overview

Web Whales is a custom software development agency specializing in serving software startups and organizations seeking market disruption. Rather than a single unified product, their portfolio consists of services (custom development, prototyping, SaaS building, platforms, integrations) and two named integration products: WooConnect and Vendit Connect. WooConnect and Vendit Connect are standalone integration platforms that connect e-commerce systems (WooCommerce, Shopify) with POS systems for automated inventory and order management. The broader service offerings include prototype design, custom web application development, software integration, and ongoing software development support, all delivered using Scrum methodology with Laravel as the primary framework.

Differentiator

Problem solved

Functional benefit

Brands

• WooConnect: An integration platform connecting e-commerce modules of POS systems to WooCommerce for inventory management and order processing automation.
• Vendit Connect

Products and services

• Software-as-a-Service Development Custom SaaS product development service for software startups and market changers, covering first-version build through to transition to the client's own internal development team.
• Prototype Design (Prototype Ontwerpen) Visual prototype design service that uses AI-assisted workflows to quickly validate market demand for new software ideas before committing to full development.
• Platforms and Marketplaces Multi-sided platform and marketplace development service, including guidance on business models and scalable architecture.
• Custom Web Application Development Full-cycle custom web application development from concept through MVP to ongoing development and support, delivered with Scrum methodology.
• Software Integrations (Softwarekoppelingen) Custom software integration services that connect disparate systems via APIs across e-commerce, accounting, payment processing, and marketing automation platforms, starting from €2,500 for simple integrations.
• Customer and Partner Portals Custom portal development service for customer-facing and partner-facing applications.
• Continued Development (Doorontwikkelen) Ongoing software development, support, and maintenance services for existing software products, including transition of development to internal client teams.
• Service Digitization (Diensten Digitaliseren) Service digitization consulting and development for businesses seeking to automate processes or gain competitive advantage through software.
• Websites and Tools Website and tool development services for scale-ups, including custom solutions beyond simple websites.
• WooConnect Pre-built integration product that connects POS/e-commerce systems (notably Vendit) with WooCommerce for automated inventory management and order processing; licensed at €1,490 one-time plus €49/month.
• Vendit Connect Pre-built integration platform connecting Vendit POS systems with WooCommerce and Shopify e-commerce platforms; synchronizes products, inventory, orders, and images, managing 200,000+ products and 300,000+ orders.

Quantifiable outcome

• 99.75% of bookings automated for Sloepdelen, saving ~6 hours/week — enabling company to grow from 3 to 4 locations
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• VenditcoreStrategic or Co-development Partner · 1 January 2017Partnership started in 2017 to develop WooCommerce integration for Vendit POS system. Web Whales and Vendit co-developed the WooConnect product and later Shopify integration. Vendit provides the POS system; Web Whales builds and maintains the e-commerce integrations. The partnership is revenue-generating for both: Vendit gains a competitive advantage and new customers; Web Whales earns licensing and development fees. The Vendit Connect platform manages 200,000+ products and 300,000+ orders.
• DyflexisminorStrategic or Co-development PartnerDyflexis is a scale-up client for whom Web Whales developed new branding and website. Mentioned as a 'proud partner' on Web Whales' site.
• RootnetcoreOthersRootnet is Web Whales' server and hosting partner. Data is stored on Rootnet's secured servers. Web Whales migrated their last server from Savvii to Rootnet in January 2026 (per changelog). Rootnet provides hosting infrastructure services to Web Whales.
• Dutch Laravel FoundationcoreStrategic or Co-development PartnerWeb Whales is a member (Lid) of the Dutch Laravel Foundation. This membership provides access to the Laravel community, best practices, and contributed to their LarAward 2024 win. The foundation sets standards and fosters the Laravel ecosystem in the Netherlands.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Valley: Dutch digital agency building custom software, platforms, and SaaS products for ambitious organizations. Comparable in service model and customer focus on Dutch SaaS/scale-up founders.
• Hoppinger: Dutch digital agency specializing in custom platforms, integrations, and digital products for ambitious organizations. Comparable in offering portfolio (platforms, integrations, custom web apps) and Dutch market focus.
• Q42: Dutch software engineering firm based in The Hague that builds custom software, platforms, and IoT/web products. Directly comparable given shared city (The Hague) and similar custom-development service model.
• Codean: Dutch custom software development agency building web applications and integrations for SMBs and scale-ups. Comparable to Web Whales in service mix (custom development + integrations) and Dutch customer base.
• Lizard Global: Dutch custom software development agency building web and mobile apps for startups and scale-ups. Closely comparable to Web Whales in target customer (SaaS founders), service offering (custom development, integrations), and size tier.
• Active Collective: Dutch digital agency developing custom platforms and digital products for impact-driven and SaaS organizations. Comparable in custom platform development focus and Dutch SMB/startup target segment.
• Iquality: Dutch digital agency delivering custom web applications, platforms, and integrations for mid-market and enterprise clients. Comparable to Web Whales in custom development focus and Dutch SMB/scale-up customer base.
• Pronamic: Dutch agency specialized in WordPress, WooCommerce, and Laravel development with a strong integrations focus. Highly comparable given overlapping Laravel/WooCommerce stack and integration product orientation.

Broad incumbents

• Dept: Large Dutch-headquartered global digital agency offering custom development, platforms, and integrations as part of a broader end-to-end marketing and technology portfolio. Comparable at category level but materially larger and broader than Web Whales.
• Trifork: European software consultancy delivering custom development, platform engineering, and digital solutions across multiple verticals. Comparable in custom software delivery model but operates at significantly greater scale and geographic breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/web-whales
• Facebookfacebook.com/webwhales

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Web Whales