What Dev Team does

Dev Team (legal name: DevTeam Outsourcing) is a Philippines-based e-commerce development agency founded in 2014-2015 by Chris Islan and Ollie Hunt. The firm specializes in open-source commerce platform development across Magento (Adobe Commerce), Centra, and WooCommerce, alongside bespoke software built on PHP, Laravel, React, and Vue.js. It serves enterprise clients globally — primarily in the UK, Europe, Australia, the US, and the Middle East — addressing needs including platform migrations (notably M1 to M2), performance optimization (e.g., Hyvä implementations), middleware-based integrations via iPaaS platforms (Patchworks, Alumio, Celigo), and custom ERP integrations with systems like Microsoft Dynamics AX and Epicor.

The company operates through three engagement models: fixed-scope project-based development, dedicated developer staffing (where Dev Team recruits and manages embedded engineers as a client team extension), and 24/7 support and maintenance retainers with structured SLA tiers. Named clients include Wilton Bradley, Fluid Branding, Howe Tools, Patchworks, Tap Door, Searchlight Electric, Julian Charles, Cubic Promote, Rock Shop, and a Leading European Football Club, spanning industries from consumer goods and merchandising to sports, lighting, and craft beer. Dev Team holds Certified Magento Agency status since 2017 with 24 Adobe certifications and has won industry recognition including the 2019 Magento Community Best M1-to-M2 Migration award and the 2023 UK Ecommerce Awards recognition for Tap Door.

Dev Team runs three offices in the Philippines (Eastwood City/Quezon City, San Pedro Laguna, Bacolod) employing 50+ professionals. The business is bootstrapped and privately held by its co-founders, with no external funding rounds disclosed. Revenue comes from a mix of professional services fees, managed-services retainers for dedicated developers, and recurring subscription revenue from 24/7 support contracts. Distribution relies on direct enterprise sales, agency channel partnerships (white-label and rescue projects), and event-driven outreach including the Meet Magento Philippines conference.

Name

Dev Team

Legal name

DevTeam Outsourcing

Website

https://devteam.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Dev Team is a Philippines-based e-commerce development agency specializing in Magento, Centra, and WooCommerce platforms. It delivers platform migrations, integrations, dedicated developer staffing, and 24/7 support to enterprise clients across the UK, Europe, Australia, the US, and the Middle East.

Ownership category

akta.pro rank

Product category

E-commerce Development Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Offshore Development Center (ODC) / Dedicated Team Services (BPAEAMAL)

Keywords

• E-commerce development
• Magento solutions
• WooCommerce development
• Platform integration
• Dedicated developers

Headquarters

HQ city

Manila

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Development: Fixed-scope development projects delivering specific e-commerce solutions including migrations, custom development, UX/UI design, and integrations.
2. Dedicated Developer Resources: Full-time expert developers working exclusively on client projects with Dev Team handling HR, payroll, benefits, and office space. Long-term commitment with flexibility to scale.
3. 24/7 Support & Maintenance: Round-the-clock support contracts including fixed monthly maintenance, development retainers, standard or 24/7 support tiers with SLA compliance.
4. Magento SEO Services: Specialized SEO services for Magento platforms including audits, implementation, content optimization, and performance optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Dev Team is an e-commerce development agency delivering strategy, build, migration, and ongoing support across Magento, Centra, and WooCommerce platforms, plus bespoke open-source software, iPaaS-based integrations (Patchworks, Alumio, Celigo), dedicated developer resourcing, and 24/7 support and maintenance retainers. Engagements are offered as fixed-scope projects, dedicated developer teams, or recurring support contracts for enterprise merchants, agencies, and DTC/fashion brands.

Product overview

Dev Team is an award-winning ecommerce development agency offering a portfolio of services centred on Magento and open-source platforms. The core offering spans three primary ecommerce development services — Magento Development, Centra Development, and WooCommerce Development — supported by dedicated Ecommerce Integration capabilities using iPaaS middleware (Patchworks, Alumio, Celigo). Complementary services include Bespoke Software Development (open-source custom builds), Magento SEO, Web Design + Branding, Dedicated Developers (staffing model), 24/7 Support, Native App Development (iOS/Android), UX Auditing, and White-Label Support for Agencies. The company positions itself as a strategic partner that operates as an extension of the client's team, offering project-based, dedicated resource, and support & maintenance engagement models.

Differentiator

Problem solved

Functional benefit

Products and services

• Magento Development Full Magento strategy, development, migration, and management services including M1 to M2 upgrades, Hyvä implementations, multi-store setups, custom module development, and security audits. For enterprise merchants running or migrating to Magento/Adobe Commerce.
• Centra Development Certified Centra development and optimisation services for fashion, lifestyle, and headless eCommerce brands, including migration to Centra, B2B support, and custom functionality development.
• WooCommerce Development WooCommerce store development, migration, performance optimisation, and custom feature development for SMBs seeking cost-effective eCommerce solutions.
• Ecommerce Integration End-to-end ecommerce integration services covering one-to-one direct connections, middleware-based integrations using iPaaS products (Patchworks, Alumio, Celigo), and custom middleware solutions for unique workflows involving PIM, ERP, eCommerce, and WMS systems.
• Bespoke Software Development Custom, scalable software solutions built entirely on open-source technology (PHP, Laravel, React, Vue.js) with full ownership, no vendor lock-in, and unlimited customisation.
• Magento SEO Tailored Magento-specific search engine optimisation covering eCommerce SEO, content strategy, audits, technical SEO, international multi-store SEO, performance/page speed, and recovery from traffic declines.
• Web Design + Branding Strategic web design and branding services including UX/UI design, brand identity development, graphic design, photo/video editing, and motion graphics for digital and print.
• Dedicated Developers Dedicated developer staffing model where Dev Team recruits, vets, and provides certified developers who work as an extension of the client's in-house team, covering HR, payroll, and office space.
• 24/7 Support Round-the-clock development support with on-call developers, a clear priority system (P1–P4), real-time ticket visibility via Zendesk, proactive monitoring, governance reporting, and a 15-minute first-response escalation framework.
• Native App Development Native iOS and Android mobile app development for eCommerce brands, covering strategy, native Swift/Java development, UI/UX design for mobile, beta testing, eCommerce integration, and app store deployment and maintenance.
• UX Auditing Structured UX evaluation of websites, web apps, and mobile products, identifying friction points across user flows, usability, design consistency, and accessibility. Offered as Micro (desktop-only, high-level scan) or Macro (multi-device, full critical flows) audits.
• White-Label Support for Agencies White-label 24/7 development support services designed for agencies managing multiple Magento merchants, allowing agencies to resell Dev Team's support under their own brand.

Quantifiable outcome

• -84.67% reduction in First Contentful Paint (FCP) for Fluid Branding after Hyvä upgrade
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PatchworkscoreTechnology or IntegrationDev Team provides dedicated support team and technical specialists to Patchworks, an Ecommerce Integration Platform (iPaaS) based in London. The partnership includes first-line support for Patchworks clients and complex platform issue resolution, with Dev Team providing 24/7 support during peak periods like Black Friday and Cyber Monday.
• AlumiocoreTechnology or IntegrationDev Team specializes in middleware-based integrations using Alumio iPaaS platform for connecting multiple business systems efficiently. Alumio is used for businesses managing multiple system connections such as PIM, ERP, Ecom, and WMS integrations.
• YOMAcoreChannel Partner/ Reseller/ DistributorYOMA in Liverpool was Dev Team's largest agency partner secured in 2017, marking early growth as Dev Team Outsourcing became an official business entity.
• Gene CommercecoreChannel Partner/ Reseller/ DistributorDev Team partnered with Gene Commerce in 2018 to deliver e-commerce projects for various clients including Choice Shops, OD's Designer Clothing, Doctor 4U, and Bargain Max.
• Growth RocketcoreImplementation/ SI/ Consulting PartnerDev Team partnered with Growth Rocket in 2024 for their first Philippine company project. Growth Rocket handles UX and marketing while Dev Team handles all development requirements.
• M.AcademyminorStrategic or Co-development PartnerDev Team partnered with M.Academy in 2022 to launch DevTeam Academy, providing Magento training to interns from University of Muntinlupa.
• Magento AssociationcoreStrategic or Co-development PartnerOllie Hunt, Dev Team Co-founder, holds a seat at the Magento Association Board of Directors, representing the company's thought leadership in the Magento ecosystem.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Space48: UK-based Magento/Adobe Commerce agency offering development, integrations, and managed support. Direct peer with similar enterprise UK merchant focus and comparable service portfolio, operating in the same primary geographic market as Dev Team.
• Vaimo: Global Magento/Adobe Commerce digital commerce agency offering strategy, development, integrations, and support across multiple geographies. Closest direct peer given similar service portfolio and enterprise merchant focus, though at significantly larger scale.
• Atwix: Magento solutions partner offering development, extensions, integrations, and support. Directly comparable certified agency with similar e-commerce development focus and overlapping customer base in mid-market merchants.
• Pinpoint Global: Adobe Commerce (Magento) solutions partner providing development, integrations, and managed support. Comparable certified agency model serving enterprise merchants across multiple verticals.
• Wagento: Magento solutions partner providing development, integrations, and support services globally. Comparable certified-agency model with similar focus on Magento builds and migrations for mid-market and enterprise merchants.
• Elogic Commerce: Magento/Adobe Commerce development agency with European delivery and offshore engineering centers. Highly comparable business model with overlapping service lines in Magento, integrations, and support; similar positioning targeting enterprise merchants.
• Something Digital: US-based Adobe Commerce (Magento) partner offering development, design, and support services. Comparable in service portfolio with similar focus on enterprise merchants seeking certified Magento expertise.
• JH: UK-based Magento/Adobe Commerce digital agency offering development, integration, and support services. Directly comparable peer serving UK enterprise merchants with similar service mix and certifications.

Broad incumbents

• Blue Acorn iCi: Larger, established Adobe Commerce implementation and digital experience agency with broader commerce, data, and CX capabilities. Competes with Dev Team for Adobe Commerce work but operates at materially larger scale with a wider service portfolio.
• Bold Commerce: Adobe Commerce-focused agency and product company with broader commerce capabilities including checkout, subscriptions, and personalization tooling. Larger incumbent competing for the same enterprise Adobe Commerce engagements as Dev Team.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@devteamoutsourcing
• Facebookfacebook.com/devteamph
• LinkedInph.linkedin.com/company/devteamoutsourcing
• Instagraminstagram.com/devteam_official/?igsh=MW50a2NyNHNqOXF0aw%3D%3D#
• Xx.com/devteamuk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dev Team