John German Estate Agents
- Company typePrivate
- Founded1840
- HeadquartersUttoxeter, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
John German Estate Agents firmographics
Firmographics- Name
- John German Estate Agents
- Legal name
- John German Estate Agents Limited
- Website
- https://johngerman.co.uk
- Company type
- Private
- Founded year
- 1840
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
John German Estate Agents industry classification
Industry- Product category
- Residential Real Estate Agency
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where John German Estate Agents is headquartered
LocationHeadquarters
- HQ city
- Uttoxeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
John German Estate Agents business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Property Sales Commission: Traditional estate agency commission model charging a percentage of the final property sale price. Free valuations provided to generate listings.
- Lettings Services: Lettings revenue includes tenant find services and fully managed services for landlords, generating recurring management fees.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
John German Estate Agents product offering
Product offeringCore offering
John German Estate Agents is a regional UK estate agency operating 10 branches across the Midlands, providing residential property sales, lettings (tenant find and fully managed), property auctions, RICS private valuations, mortgage referrals, and specialist investor services. The firm serves home buyers, sellers, landlords, tenants, and property investors across Derbyshire, Leicestershire, Nottinghamshire, Staffordshire, and Warwickshire.
Product overview
John German Estate Agents operates as a regional estate agency offering a unified property services platform across the Midlands. The core offering consists of property sales and lettings services, supplemented by auction capabilities through BTG Eddisons Property Auctions, mortgage advice via Apr Money Limited, and RICS private valuations. Additional services include investor guidance, tenant liability insurance, rent guarantee, and landlord fully managed or tenant find options. The company maintains 10 branch locations across Derbyshire, Leicestershire, Nottinghamshire, Staffordshire, and Warwickshire, with a property portfolio spanning hundreds of residential properties for sale and rent.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Sales
Companies that use John German Estate Agents
Customer profileSegments5 records
Ideal customer profiles4 records
John German Estate Agents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
John German Estate Agents partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- RightmovecoreThe UK's number 1 property portal where John German listings are featured. Properties are syndicated to Rightmove to reach the largest pool of property searchers in the UK.
- OnTheMarketcoreProperty portal partner putting John German properties in front of thousands of buyers and tenants on OnTheMarket platform.
- Royal Institution of Chartered Surveyors (RICS)coreJohn German is a member of RICS, indicating qualified chartered surveyors and adherence to professional standards for valuations and property services.
- The Property Ombudsman (TPO)coreIndependent consumer redress service providing dispute resolution for property transactions, demonstrating commitment to customer protection.
- Apr Money LimitedminorMortgage advice referral partner. John German directs customers seeking mortgage advice to Apr Money Limited for financial guidance.
- 22 GroupminorJohn German Estate Agents is part of the 22 Group, a network of property companies.
- BTG Property AuctionsminorAuction partner via BTG Disisons Property Auctions for properties sold at auction.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
John German Estate Agents competitors and assessment
Company assessmentBroad incumbents
- Savills: International real estate firm with strong UK Midlands residential sales, lettings, and investment advisory — broader incumbent serving the same customer segments and geography at materially greater scale.
- Hamptons: Premium UK estate agency with Midlands branches offering sales, lettings, and valuations — broader incumbent with comparable service mix but focused on higher price points than most of John German's book.
- Knight Frank: Global real estate agency with established UK Midlands presence offering residential sales, lettings, and valuations — broader incumbent with comparable services but premium positioning and international reach.
- Hunters Property Group: National UK estate agency franchise network offering sales, lettings, and mortgage services through a branch model — broader incumbent operating across the Midlands alongside John German with similar service mix but wider geographic reach.
- Your Move: One of the UK's largest national estate agency networks with high street branches and full sales/lettings services — broader incumbent with overlapping branch-style service but at significantly greater scale than John German.
Direct peers
- Belvoir: UK franchise-based letting and estate agency network with strong Midlands presence — comparable multi-branch model with particular strength in lettings (overlapping with John German's fully managed and tenant-find services).
- Fenn Wright: Essex and Suffolk-based regional estate agency with multi-branch sales, lettings, and professional services — comparable regional multi-branch full-service model targeting similar residential and landlord customers.
- Gascoigne Halman: Regional UK estate agency operating a multi-branch network across the North West and Midlands with sales, lettings, and professional services — directly comparable multi-branch model serving overlapping Midlands catchment.
- Newton Fallowell: Midlands-based multi-branch estate agency offering residential sales and lettings across the same East Midlands geography as John German, with a comparable mid-sized regional branch model and traditional commission-based revenue.
- Dacre, Son & Hartley: Long-established Yorkshire-based multi-branch estate agency with residential sales, lettings, and professional services — comparable multi-branch regional model with similar heritage positioning and full-service offering.
Market position
Strengths1 record
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
John German Estate Agents social profiles
Digital presenceJohn German Estate Agents compliance and trust
Trust signalCompliance2 records
John German Estate Agents financial estimates
Financial estimateRevenue estimate
Valuation estimate
John German Estate Agents leadership team
Management profileNumber of profiles
John German Estate Agents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
John German Estate Agents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about John German Estate Agents
What does John German Estate Agents do?
John German Estate Agents is a regional UK estate agency operating 10 branches across the Midlands, providing residential property sales, lettings (tenant find and fully managed), property auctions, RICS private valuations, mortgage referrals, and specialist investor services. The firm serves home buyers, sellers, landlords, tenants, and property investors across Derbyshire, Leicestershire, Nottinghamshire, Staffordshire, and Warwickshire.
Is John German Estate Agents a public or private company?
John German Estate Agents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was John German Estate Agents founded?
John German Estate Agents was founded in 1840. It employs 101 to 250 people.
Where is John German Estate Agents based?
John German Estate Agents is headquartered in Uttoxeter, United Kingdom, in the Europe region.
How does John German Estate Agents make money?
Two revenue lines are on record. Property Sales Commission is the primary driver. The others are lettings Services.
Who are John German Estate Agents's main competitors?
Broad incumbents on record are Savills, Hamptons, Knight Frank, Hunters Property Group and Your Move. Direct peers are Belvoir, Fenn Wright, Gascoigne Halman, Newton Fallowell and Dacre, Son & Hartley.
Does John German Estate Agents have an API?
No public API is recorded for John German Estate Agents.
What industry is John German Estate Agents in?
John German Estate Agents's product category is Residential Real Estate Agency. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 531210 and its SIC code is 6531.