Experiencias del Destino

What Experiencias del Destino does

Experiencias del Destino (legal entity DESTINATION EXPERIENCE S.L., operating under the DESTINATION EXPERIENCES group) is a Spanish online marketplace and digital platform for local experiential tourism, headquartered in Lugo, Galicia. The platform aggregates more than 60 curated local experience proposals across each of Spain's 52 provinces, organized into six thematic categories — Activities & Adventures, Routes & Visits, Tastings & Degustations, Fun & Technology, Animations & Shows, and Souvenirs & Complementary — plus 10 specialized Camino de Santiago packages and time-limited "Planes y Quedadas" (Plans and Gatherings) events. A network of local delegates (tour guides, entrepreneurs, agencies, entertainment companies) supervises and implements experiences on the ground, while a destination management service module targets municipalities, tourism boards, and DMOs.

The underlying technology is a content-and-booking platform with online reservations, voucher generation, and digital booking confirmations; integrations are limited to Google Analytics, Facebook login, and Gravatar, and the "Fun and Technology" line uses AR, gamification, geocaching, and virtual-tour formats rather than proprietary AI. The company monetizes via transaction fees/commissions on bookings, supplements with a B2B reseller channel for travel agencies and tour operators offering volume discounts and rappels, and adds custom experience design and destination management services for higher-value contracts. The business is bootstrapped with EU regional development and Galician government grants (FEDER, FSE, Igape) funding internationalization, holds Galician travel agency license XG-766, and carries Biosphere Sustainable, Q de Calidad Turistica, and Sannas certifications supporting its responsible-tourism positioning.

Name

Experiencias del Destino

Legal name

DESTINATION EXPERIENCE S.L.

Website

https://experienciasdeldestino.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Experiencias del Destino is a Spanish online marketplace that aggregates more than 60 local tourism experiences across each of Spain's 52 provinces, serving individual travelers, travel agencies, local producers, and destination management organizations via booking, reseller, and custom-design channels.

Ownership category

akta.pro rank

Product category

Online Travel Agency / Experiential Tourism Marketplace

NAICS

Tour Operators (56152), Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Experiential tourism platform
• Local experience booking
• Travel agency services
• Destination management
• Local tourism marketplace

Headquarters

HQ city

Santiago De Compostela

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Experience Bookings: Online booking and commercialization of local tourism experiences, activities, and events. Revenue generated through transaction fees or commissions on bookings made through the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Experiencias del Destino operates an online travel agency and digital platform that aggregates and commercializes local tourism experiences, activities, and events across all 52 Spanish provinces. The platform offers six categories of experiences (activities, routes, tastings, technology-enhanced fun, animations, and souvenirs) plus Camino de Santiago packages and bespoke custom experience design, with online booking, voucher generation, and coordination between travelers, local operators, and destination entities.

Product overview

Experiencias del Destino is a digital platform and online marketplace for experiential tourism operating as a product of DESTINATION EXPERIENCES. The core offering consists of a platform connecting travelers with local tourism experiences, local producers, delegates, and destination management entities. The product portfolio includes six main experience categories (Activities & Adventures, Routes & Visits, Tastings & Degustations, Fun & Technology, Animations & Shows, and Souvenirs & Complementary), plus specialized Camino de Santiago packages (10 distinct offerings), time-limited Plans & Gatherings, and a custom experience design service. The platform enables online reservation, voucher generation, and coordinates experiences across all 52 Spanish provinces with a minimum of 60 proposals per province. Destination management services are also offered to public/private entities for creating intelligent and sustainable destinations.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• SEGITTURminorStrategic or Co-development PartnerSpanish Tourism Technology Corporation partnership for smart destination development and tourism quality initiatives.
• SannasminorStrategic or Co-development PartnerAssociation for companies committed to triple bottom line (economic, ecological, social) sustainability reporting.
• Destination ExperiencescoreStrategic or Co-development PartnerParent company and project originator. Experiencias del Destino is a project of Destination Experiences, created by and for tourism professionals.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Civitatis: Spain-based online travel agency specializing in tours, activities, and experiences in Spanish-speaking destinations. Civitatis is EdD's most direct competitor, operating a similar marketplace model with B2C bookings, B2B reseller relationships, and Spanish-language focus — directly comparable in geography, target customer, and product category.
• CaminoWays: Specialist tour operator focused exclusively on Camino de Santiago walking and cycling packages across Spain and Portugal. Direct comparable on the Camino de Santiago product category, where EdD also offers 10 specialized packages; specialist focus on pilgrimage routes makes it the closest niche competitor on that anchor product.
• Musement: Online platform for booking tours, activities, and museum tickets across Europe, now part of TUI Group. Direct comparable in product (local experiences aggregation) and business model (commission-based bookings); operates in overlapping European geographies.
• Withlocals: Online platform connecting travelers with local hosts for private tours and authentic experiences across Europe and Asia. Highly comparable business model (host-mediated local experiences, B2C bookings) and similar focus on authentic, locally-led experiences as a differentiator.

Emerging players

• Headout: Online marketplace for tours, attractions, and local experiences with a focus on last-minute and mobile-first bookings. Comparable marketplace model and target customer; competes in overlapping European and Spanish destinations.
• TourRadar: Online marketplace for multi-day tours and adventure travel packages from tour operators worldwide. Comparable in that it aggregates tour operator inventory on a single platform, but focuses on multi-day package tours rather than single-day local experiences.
• Peek: Online marketplace and software platform for tours, activities, and experiences with a focus on quality inventory and operator tools. Comparable marketplace model and target customer, with overlap in European supply but not Spain-specific focus.

Broad incumbents

• Airbnb Experiences: Online and offline platform for booking host-led local experiences integrated within the Airbnb marketplace. Operates globally and offers comparable curated local experiences; not a specialist in tours/activities, but its scale and brand make it a structural competitor in EdD's category.
• GetYourGuide: Berlin-based global tours and activities booking platform with strong European presence including Spain. Comparable marketplace model and target customer (leisure travelers seeking local experiences); major scale incumbent that EdD must differentiate against in shared European markets.
• Viator (a Tripadvisor company): Global online marketplace for tours, activities, and experiences operating across 200+ countries including all of Spain. Viator is the global scale incumbent in EdD's category; comparable product offering and business model (commission-based bookings) but vastly larger scale, marketing budget, and inventory breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/experienciasdeldestino
• LinkedInlinkedin.com/company/experiencias-del-destino
• Instagraminstagram.com/experienciasdeldestino/?hl=es
• Xx.com/ExperienciasEdD

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experiencias del Destino