JoomConnect
JoomConnect is a marketing automation platform and full-service agency built exclusively for Managed Service Providers, integrating MSP websites bidirectionally with ConnectWise and Autotask PSA systems for automated lead capture and campaign management.
- Company typePrivate
- Founded2008
- HeadquartersOneonta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What JoomConnect does
JoomConnect, operated by Directive Technology, Inc. and headquartered at 330 Pony Farm Road, Suite #3 in Oneonta, New York, is a marketing automation platform and full-service agency purpose-built for Managed Service Providers (MSPs) and IT service providers. Founded in 2008 (with parent web/marketing operations dating to 1996) and led by CEO Chris Chase, the company operates as a vertically specialized software-plus-services hybrid serving a global base of SMB MSPs across more than 20 countries. Its primary technical differentiator is bidirectional synchronization between MSP websites and the ConnectWise and Autotask Professional Services Automation (PSA) platforms, enabling automated lead capture, service ticket generation, opportunity creation, marketing campaign execution, and activity scheduling directly within the PSA tools MSPs already operate.
The core product is the JoomConnect Platform, originally built on the Joomla CMS and extended through the JoomConnect Anywhere module to support WordPress, Drupal, Squarespace, Wix, and standard HTML sites. The platform is sold as a subscription and is augmented by a portfolio of modular add-ons including Quick Campaign Pro (Mailchimp and Constant Contact integration), Quick Capture (manual lead entry without a PSA license), Quick Referral (referral automation), and Quick Analytics & Landmines (behavior-triggered automation). JoomConnect also operates a proprietary CRM (BriteDash) and an e-commerce integration (Quick Commerce with VirtueMart), expanding the platform beyond marketing into adjacent operational workflows. The company holds no patents and discloses no AI/ML capabilities; its automation stack is deterministic and rule-based.
Commercially, JoomConnect combines software subscriptions with agency services that include Ultimate MSP Website builds (template or custom), Virtual Marketing Manager engagements, weekly blog content production ($60/month), monthly eNewsletter and printed newsletter services, SEO, social media management, direct mail, and a $99 referral program. Pricing is modular and SMB-oriented, with add-ons starting at $15/month, and the company also accepts multi-year contracts for higher-touch engagements such as marketing plan development. Distribution is primarily direct sales via phone (888-546-4384), website forms, live chat, and scheduled demos, supplemented by self-serve onboarding through free weekly training webinars. JoomConnect claims to be the oldest marketing agency dedicated exclusively to MSPs and is PCI DSS compliant for payment processing; the company is founder-owned, bootstrapped, and privately held with no disclosed external funding, M&A activity, or institutional ownership.
JoomConnect firmographics
Firmographics- Name
- JoomConnect
- Legal name
- Directive Technology, Inc. & JoomConnect
- Website
- https://joomconnect.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- JoomConnect is a marketing automation platform and full-service agency built exclusively for Managed Service Providers, integrating MSP websites bidirectionally with ConnectWise and Autotask PSA systems for automated lead capture and campaign management.
- Ownership category
- akta.pro rank
JoomConnect industry classification
Industry- Product category
- MSP Marketing Automation Software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189), Direct Mail Advertising (541860), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where JoomConnect is headquartered
LocationHeadquarters
- HQ city
- Oneonta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JoomConnect business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Marketing Automation Platform Subscription: JoomConnect Platform subscription providing PSA integration, form automation, lead management, and marketing campaign tools. Includes add-on modules like Quick Capture, Quick Referral, and Quick Analytics.
- Content Services: Weekly blog content service delivering 3 IT-focused blog articles per month with images, auto-publishing, and social media distribution. Priced at $60/month.
- Virtual Marketing Manager: Ongoing marketing management service providing single point of contact, weekly meetings, administrative support, and campaign oversight for MSP marketing strategies.
- MSP Website Services: Website design and hosting services including Ultimate MSP Website (pre-built templates), Custom MSP Website design, managed hosting, SSL certificates, and learning management systems.
- Newsletter Services: Monthly eNewsletter and printed newsletter delivery including content creation, design, printing, and mailing services.
- Marketing Plan Service: One-time or ongoing marketing strategy development including comprehensive analysis, 12-month marketing calendar, ROI calculators, and executive consultations.
- Lead List Service: Vetted prospect list generation with 50, 100, or 150 contacts matching ideal client profile. Available as one-time purchase or monthly recurring service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Weekly MSP Blog Service |
| Subscription | Monthly | Quick Capture Add-On |
| Other | Other | Referral Program |
| Subscription | Monthly | Newsletter Service |
| One time/ perpetual license | Multi-year contract | Marketing Plan |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
JoomConnect product offering
Product offeringCore offering
JoomConnect builds and sells a Joomla-based marketing automation platform that integrates MSP websites directly with ConnectWise and Autotask PSA systems, automatically creating contacts, tickets, opportunities, and marketing campaigns from website activity. It bundles this software with modular add-ons (Quick Campaign Pro, Quick Capture, Quick Referral, Quick Analytics, JoomConnect Anywhere) and a full-service MSP marketing agency offering websites, content, newsletters, social media, SEO, video, and direct mail.
Product overview
JoomConnect is an MSP-focused marketing automation platform combining a core integration platform with modular add-ons, plus a full suite of MSP marketing agency services. The core JoomConnect Platform integrates MSP websites with ConnectWise and Autotask PSA systems for automated lead management. Add-on modules include Quick Campaign Pro (Mailchimp/Constant Contact integration), JoomConnect Anywhere (non-Joomla website support), Quick Capture (manual lead entry), Quick Referral (referral automation), and Quick Analytics & Landmines (visitor tracking). Complementary services include Ultimate MSP Website (pre-built or custom website design), Virtual Marketing Manager, blog and newsletter content services, marketing campaigns, social media management, video production, and direct mail marketing. The platform is built by MSPs for MSPs and includes free weekly training webinars and partner support.
Differentiator
Problem solved
Functional benefit
Brands
- Quick Campaign Pro: Email marketing integration solution for ConnectWise that syncs with Mailchimp and Constant Contact, tracking campaign metrics directly in the PSA.
- JoomConnect Anywhere
- Quick Capture
- Quick Referral
- Quick Analytics & Landmines
Products and services
- JoomConnect Platform Core marketing automation platform that integrates MSP websites with ConnectWise and Autotask PSA systems, automatically creating companies, contacts, service tickets, activities, to-dos, sales opportunities, and marketing groups from website interactions.
- Quick Campaign Pro Email marketing integration addon connecting Mailchimp and Constant Contact with ConnectWise, providing two-way sync of marketing groups and tracking opens, clicks, and bounces in ConnectWise Campaign Monitor.
- JoomConnect Anywhere Browser-based integration solution that extends JoomConnect functionality to non-Joomla websites including WordPress, Drupal, Squarespace, Wix, SharePoint, and standard HTML sites.
- Quick Capture Lead capture tool for entering contacts from phone calls, business cards, or imported CSV files directly into ConnectWise without requiring a PSA license, with configurable form fields and automated workflow triggers.
- Quick Referral Referral automation tool that injects client-submitted referrals directly into ConnectWise as prospects with predefined Tracks, Marketing Groups, Tickets, and Activities, with client portal tracking visibility.
- Quick Analytics & Landmines Website visitor tracking and behavior-triggered automation tool that records individual page views and triggers Activities, Marketing Groups, and Tracks when users land on specific pages.
- Ultimate MSP Website Pre-built, turnkey website solution designed specifically for MSPs with pre-loaded IT content, marketing features, blog component, events calendar, job board, testimonial database, and native JoomConnect integration.
- Custom MSP Website Design Custom website design service from scratch or customized template, including copywriting, content creation, mobile responsive design, SEO compliance, and managed hosting for MSPs.
- Virtual Marketing Manager (VMM) Outsourced marketing management service providing a dedicated point of contact for MSP marketing strategy, project oversight, weekly meetings, and resource scheduling.
- Ultimate MSP Blog Service Weekly blog content service delivering 2-3 IT-focused articles per week with images, auto-publishing, social media posting, and geographic content protection.
- Ultimate MSP Newsletter Service Monthly newsletter service in both digital eNewsletter and printed formats with newsletter-exclusive content pieces, printing, and direct mail fulfillment.
- Ultimate MSP Brochure Kit Digital brochure package with 75+ customizable brochures based on Ultimate MSP Website content, including call-to-action graphics, whitepaper, and setup on 20 service pages.
- Lead List Service Vetted prospect list generation delivering 50, 100, or 150 contacts matching the MSP's ideal client profile, available as one-time purchase or monthly recurring service.
Quantifiable outcome
- Most MSPs can launch first automated campaigns within 2-4 weeks with pre-built templates
- +2 more outcomes
Companies that use JoomConnect
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
JoomConnect technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature7 records
JoomConnect partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ConnectWisecorePrimary PSA integration partner. JoomConnect provides bidirectional synchronization with ConnectWise Manage, enabling lead capture, ticket generation, opportunity creation, activity scheduling, and marketing campaign management directly within ConnectWise. This is the foundational integration upon which JoomConnect was built.
- AutotaskcoreSecondary PSA integration partner alongside ConnectWise. JoomConnect Anywhere and core platform support Autotask integration for MSPs preferring this PSA platform.
- MailchimpcoreEmail marketing platform integrated through Quick Campaign Pro. Synchronizes mailing lists with ConnectWise Marketing Groups, tracks opens and clicks within ConnectWise Campaign Monitor, and handles bounce management.
- Constant ContactcoreAlternative email marketing platform integrated through Quick Campaign Pro. Same functionality as Mailchimp integration with bidirectional synchronization of subscribers and campaign metrics.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
JoomConnect competitors and assessment
Company assessmentDirect peers
- Showcase Software (MSP Site): Showcase Software / MSPSite offers websites and marketing automation services tailored for MSPs with PSA integrations, competing directly with JoomConnect's Ultimate MSP Website and platform products.
- Caffeine Marketing: Caffeine Marketing is an MSP-focused marketing agency providing content, SEO, and lead generation services to IT service providers, overlapping directly with JoomConnect's vertical-specialized agency offerings.
- Marketopia: Marketopia is a marketing agency focused exclusively on the MSP channel, offering lead generation, branding, and sales enablement — directly comparable to JoomConnect's virtual marketing manager and agency services.
- Hook Agency: Hook Agency provides digital marketing services including SEO, web design, and content marketing primarily to home service and IT/MSP companies, competing for the same SMB-IT buyer with similar agency-style delivery.
- MSP SEO: MSP SEO is a digital marketing agency exclusively serving managed service providers, offering SEO, content marketing, and lead generation — directly competing with JoomConnect's agency services for the same MSP vertical.
Broad incumbents
- Mailchimp (Intuit): Mailchimp is a leading email marketing and basic automation platform used by many MSPs directly or via JoomConnect's Quick Campaign Pro integration; it represents a competitive substitute for JoomConnect's email automation features.
- HubSpot: HubSpot is a leading broad marketing automation and CRM platform; while not MSP-specific, it increasingly offers vertical templates and integrates with major PSAs, representing the primary broad-market competitive threat to JoomConnect.
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing SEO, web design, and content marketing across verticals including IT services, competing with JoomConnect's agency arm for the same MSP and IT-services buyers.
- ActiveCampaign: ActiveCampaign is a marketing automation and CRM platform serving SMBs broadly with email automation, CRM, and integrations — competing with JoomConnect's automation and email workflows for the same MSP customer base.
Emerging players
- ConnectBooster: ConnectBooster is a payment automation platform built natively for ConnectWise/Autotask-using MSPs, sharing the same PSA-anchored niche playbook as JoomConnect and likely sold to the same buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
JoomConnect social profiles
Digital presenceJoomConnect compliance and trust
Trust signalCompliance1 record
JoomConnect financial estimates
Financial estimateRevenue estimate
Valuation estimate
JoomConnect leadership team
Management profileNumber of profiles
Profiles1 record
JoomConnect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JoomConnect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JoomConnect
What does JoomConnect do?
JoomConnect builds and sells a Joomla-based marketing automation platform that integrates MSP websites directly with ConnectWise and Autotask PSA systems, automatically creating contacts, tickets, opportunities, and marketing campaigns from website activity. It bundles this software with modular add-ons (Quick Campaign Pro, Quick Capture, Quick Referral, Quick Analytics, JoomConnect Anywhere) and a full-service MSP marketing agency offering websites, content, newsletters, social media, SEO, video, and direct mail.
Is JoomConnect a public or private company?
JoomConnect is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JoomConnect founded?
JoomConnect was founded in 2008. It employs 11 to 50 people.
Where is JoomConnect based?
JoomConnect is headquartered in Oneonta, United States, in the North America region.
How does JoomConnect make money?
Seven revenue lines are on record. Marketing Automation Platform Subscription is the primary driver. The others are content Services, virtual Marketing Manager, MSP Website Services, newsletter Services, marketing Plan Service and lead List Service.
Who are JoomConnect's main competitors?
Direct peers on record are Showcase Software (MSP Site), Caffeine Marketing, Marketopia, Hook Agency and MSP SEO. Broad incumbents are Mailchimp (Intuit), HubSpot, Thrive Internet Marketing Agency and ActiveCampaign. ConnectBooster is listed as an emerging player.
Does JoomConnect have an API?
No public API is recorded for JoomConnect.
What industry is JoomConnect in?
JoomConnect's product category is MSP Marketing Automation Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its NAICS code is 5418 and its SIC code is 7311.